influence 
Adam Sherk
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Plug any URL into Topsy and see who tweeted it and which users were most influential (and which have a blog). Google Blog Search. Each tool is free unless otherwise noted.
Writtent Blog
JULY 22, 2013
Channels of Distribution: Do they have a blog ? Frequency of Publication : Do they blog twice a week? Subscribe to their blog to determine whether they have a schedule, and how rigorous it is. Subscribe to their blog to determine whether they have a schedule, and how rigorous it is. Is their customer base growing?
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Writtent Blog
SEPTEMBER 20, 2013
In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Page – a 120 year-old mesh and fencing distributor with one of the best blogs on the block. How do they do it? Take What’s Yours.
Sprout Social
SEPTEMBER 19, 2016
Unfortunately some marketers use social media outreach as an opportunity to spam influencers. Sending dozens or hundreds of direct messages to people you’ve never interacted with and asking them to share your blog post isn’t outreach. Her Twitter handle includes Sprout, she hosts our Twitter chats and appears on our blog.
Convince & Convert
JULY 17, 2015
We’ve attended all kinds of conferences—from pet blogging events to fitness blogger conferences—and they’ve all been useful in their own way. Tools such as BuzzStream and Linkdex can give you access to niche bloggers. Rather, attend any conference where bloggers in your niche vertical will be.
ProBlogger
FEBRUARY 10, 2013
Finding the most valuable guest blogging opportunities on high-authority sites takes time. You have to nurture a relationship with the blog owner, and that means human interaction, not automated emails. Instead, focus on blogs with small and medium levels of influence (Twitter followers, blog subscribers, likes, +’s and so on).
Convince & Convert
JUNE 12, 2013
Finally, if you’re working on content for your website or blog, you can cut up the infographic into its component pieces, and write a blog post that elaborates on each statistics and explains it in greater detail. If you take one thing away from this blog post, the answer is No. Nothing markets itself.
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