Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

MARCH 13, 2019

” Leave a comment (or subscribe) to a blog about IT recruiting. The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding. A more positive way of explaining this is like this: Blogging Supports SEO Efforts , especially On Page SEO. It works the other way too.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Mindjumpers

JUNE 24, 2011

Tweet At the moment, we are beginning to see more and businesses running a company blog after having established a presence on social media platforms like Facebook and Twitter. However, I think that a lot of marketers still might wonder whether it’s actually effective to run a company blog. Blogging is on the rise.

Company 206

Company Hubspot eBook Diagrams 206

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. It’s all about adding value!

B2B 158

B2B Instagram Brands Hubspot 158

Socialized

FEBRUARY 12, 2021

Companies and brands create video content wherever you look, distribute it on its blogs and social media. Your brand will accomplish your marketing goals by well-optimized images. Throughout this article, we discuss why the brand has to be on YouTube. Reason To Be On YouTube as a Brand. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible.

B2B 130

B2B LinkedIn Strategy Brands 130

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Writtent Blog

APRIL 25, 2013

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Tweet (Source: Hubspot ). 2) 81% of U.S.

Statistics 111

Statistics Hubspot comScore Sysomos 111

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. Make your brand like Zander Zon. . Listen to Zander's, find your brand's groove and dig in deep.

Brands 80

Brands Content Hubspot Marketing 80

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Guest Post by Monika Jansen.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Convince & Convert

JUNE 4, 2014

It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. The team of people is actually one or two people partially allocated to the blog. They are the creatives behind the blog.

Team 158

Team Engagement Hubspot Newsletter 158

Twenty4 Social

AUGUST 27, 2020

For example, those who are creating a blog will also need to maintain an email list and MailChimp can assist with this activity. You can see how your brand is performing through the simplified HootSuite dashboard. 3 – Hubspot. 3 Online Automation Tools To Free Up Your Time.

Tools 98

Tools Hubspot Startup Curation 98

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Cosmetics brand Temptu consistently shares how fans use its products to create their beauty looks. Brand takeovers.

Engagement 52

Engagement UGC Brands CPM 52

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. So over the last few blog posts we have looked.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Ignite Social Media

OCTOBER 1, 2018

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software. Users can conveniently sign up for blog alerts through Messenger in just two steps. B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279

Brands Facebook Guidelines Conversation 279

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. Given the report’s heft, no blog post (of any reasonable length) could it justice as a summary, but here are a sampling of the highlights. To get the full story, download the HubSpot report here.

Report 185

Report Hubspot Marketing ROI 185

Buffer Social

JANUARY 15, 2024

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

B2B 95

B2B Content Syndication SEO 95

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Writtent Blog

DECEMBER 4, 2013

Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Blog Banners.

Hubspot 93

Hubspot eBook Widget Case Study 93

Audiense

JULY 16, 2018

Consumers spend more and more time on these platforms and it’s only natural that brands want to be there as well. High availability: once programmed, chatbots can run many conversations simultaneously, so brands can offer unlimited service 24 hours a day. Top 10 chatbot and live chat softwares. LiveAgent Helpdesk. HappyFox Chat.

Brands 101

Brands Startup Influencer Hubspot 101

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are.

Strategy 52

Strategy UGC Brands Apparel 52

Writtent Blog

MAY 26, 2014

SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. You blog consistently. Learn it well.

SEO 97

SEO Hubspot Press Release Engineering 97

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Blog interviews or contributions.

Influencer 237

Influencer Authentication Survey ROI 237

The Realtime Report

JULY 26, 2019

What’s more, Google and other search engines typically won’t index brand new sites. Start a Blog. For some professionals, starting a blog can be intimidating. Setting up a blog on a site like WordPress, Hubspot, Wix, Squarespace (etc.) Plus, writing the occasional blog won’t cost your business a cent!

Small Business 161

Small Business Tips Marketing Hubspot 161

Oktopost

DECEMBER 5, 2022

Enhance brand awareness and brand search. Social media is likely a big part of the digital marketing strategy of any brand. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Backlinks from social media. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Writtent Blog

APRIL 16, 2014

When it comes to blogging, is more always better? You should blog as much as possible, until your quality starts to slip. Some of us are familiar with HubSpot’s state of inbound report , which has consistently found that the more blogs you publish, the more traffic, leads, and sales your business will generate.

Data 88

Data Hubspot Case Study Metrics 88

Hootsuite

AUGUST 16, 2023

This blog is like your treasure map to the shores of a well-run social media plan. Source: ChatGPT Outside of social media planning specifically, ChatGPT can also help you to adapt your long-form content, like blogs, into social media-friendly pieces to fill out your calendar. Without the right tools, you’re bound to get lost at sea.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88