Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. You text your partner a pic of the chocolate bar you want from the store.

HootSuite 120

HootSuite URL Analytics Forums 120

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. They want to go straight to the content writing, email marketing, social media posting and gaining what they think will be amazing brand awareness, leads and sales.

Research 78

Research Template Templates Training 78

Koka Sexton

JANUARY 5, 2023

In this blog post, we will explore the best practices for qualifying leads, measuring campaign performance, boosting conversion rates, and increasing audience engagement and retention. Branding and Advertising. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment.

Metrics 140

Metrics B2B ROI Advertising 140

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. Focus on Content. Community Building. Emily Weiss, Glossier Founder.

Retail 68

Retail Authentication UGC Case Study 68

Ignite Social Media

MARCH 19, 2018

Having a strong social media presence is mandatory for brands these days. Along with that comes a direct line for consumers and fans to communicate with the brand, which can be a double-edged sword. On the other hand, it allows for negative feedback and backlash to take over your brand or put you in the spotlight in a bad way.

Comments 122

Comments Social Media Tips Authentication 122

SocialFish

MARCH 31, 2011

Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Two important SocialFish announcements for ya: 1. Download it today and let us know what you think. We want to hear your input on this important topic. We are looking for beta testers for a cool new SocialFish project.

Module 160

Module Social CRM Proposal Focus Group 160

Pixlee

SEPTEMBER 8, 2020

38% of consumers are more likely to trust a brand that shows diversity in their advertising. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Create a Genuine Brand Community. Social media takeovers give brands a chance to show their personality.

Campaign 77

Campaign UGC Marketing Authentication 77

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. If these challenges are what you are facing… you landed on the right blog post today. Time for a re-brand or simple refresh for your business or personal brand? Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. If these challenges are what you are facing… you landed on the right blog post today. Time for a re-brand or simple refresh for your business or personal brand? Give us a shout and let's get to work!

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You are still searching for the magic button to fix all your social media, digital marketing and branding woes. If these challenges are what you are facing… you landed on the right blog post today. Why success using social media is about so much more than social media, content or branding! Supporting Resources .

Social Media 78

Social Media Template Templates Marketing 78

Kikolani

JANUARY 26, 2010

One of my goals for 2010 is to attend some events / seminars / conventions pertaining to blogging and social media, and today was a great start as I attended the Social Media Arizona event in Tempe. Focus Groups – apply reverse monetization by using social media to get client feedback instead of focus groups to lower research costs.

ROI 114

ROI Social Media SEO Radian6 114

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. know what people think of your brand? It's there for the taking.

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

OCTOBER 8, 2020

Everything you think of has been done or doesn’t fit your brand. A content idea based on pain points for a current customer could be this blog post on face mask makeup. Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Use social listening.

Content 144

Content Meeting Process Focus Group 144

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 101

Authentication Analysis Sentiment Construction 101

Convince & Convert

MARCH 8, 2017

For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel. They never had an Instagram presence, but decided to target home interior fans with a goal of making their brand the preferred private homebuilder amongst this audience. It’s a highly targeted, nearly free focus group.

Social Media 165

Social Media Strategy Template Templates 165

Audiense

JUNE 13, 2017

The different segments that Audiense Insights identifies can influence several key decisions for brands. Any brand that wants to advertise a product or service to a very specific audience should consider the emotional factors that move the audience if they really want to connect with these consumers.

Sports 126

Sports Focus Group Eventful Influencer 126

Pixlee

APRIL 2, 2019

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

Strategy 59

Strategy UGC Hotels Marketing 59

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

Brands 133

Brands Message Boards Travel Forums 133

ProBlogger

AUGUST 25, 2011

Yesterday I shared a little exercise to help bloggers gain clarity around the branding of their blogs. The idea was to simply list what you want your readers to think and say about your blog. Today I thought I’d share a followup exercise—one that I also do on my own blogs from time to time.

Exercises 38

Exercises Survey Focus Group Groups 38

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180

Study Company Web 2.0 Twitter 180

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 148

Social Media Strategy Consultant B2B 148

Pam Moore

SEPTEMBER 18, 2017

It is not driving real traffic to your blog or website. It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting.

Content 162

Content Training How To ROI 162

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. See the visual story of your brand. For brands who still rely on traditional social listening platforms, they literally are unable to “read” the visual stories being shared. Image recognition in action.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Why do you need to be on Quora today?

Brands 204

Brands NoFollow Marketing B2B 204

Pam Moore

JULY 26, 2017

Brand architectures that increase ROI and improve efficiencies. Humanizing your content and brand. Brand Humanization in a Nutshell (episode 5). Episode Highlights: . 10 Golden Rules for Content Marketing. Designing your content framework. Customer case study and the power of content marketing planning and organization.

Content 162

Content How To Marketing Case Study 162

Social Media Network Marketing

MAY 18, 2015

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265

Research Social Media Marketing Retail 265

Audiense

FEBRUARY 15, 2018

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. A large proportion of marketers are still manually identifying relevant influencers for their clients and brands, negatively influencing their ROI.

ROI 74

ROI Data Cost Influencer 74

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. There’s certainly a methodology for attracting blog readership. Between bit.ly

Social Media 121

Social Media Strategy CoTweet CoTweet 121

The Realtime Report

NOVEMBER 4, 2020

Generating New Income with Major Brands. For instance, you could sign up as an affiliate for a large fitness brand like Nike. Below, you will find examples of various ways that you can earn money online with some major brands. There are options to become an affiliate for many big brands today. Online Focus Groups.

Brands 103

Brands Affiliate marketing Focus Group Groups 103

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. surveys, focus groups, test marketing) often spend millions to locate their target markets. Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Buzzlogix

JUNE 27, 2017

Social media attracts millions of daily users who share their thoughts and ideas with each other and with their favorite brands. People use social media to interact with their friends and favorite brands. Most importantly, the relationships that you build while interacting with the community create value and authority for your brand.

Products 40

Products Social Media Focus Group Sample 40

Keyhole.co

SEPTEMBER 28, 2023

Why not run a focus group and talk to followers directly? With Keyhole, you can analyze multiple profiles, brand mentions, campaigns, and influencers instantly. Below are just some of the features included in Keyhole: Know what your audiences think about you – You can discover the sentiment behind every brand mention.

Instagram 52

Instagram Hashtag Patterns Analytics 52