The Social Media Incubator

OCTOBER 10, 2013

Should you blog using a persona, or conduct social campaigns under a persona? Personas have long been a popular method of helping to bring personality to a brand, product or service. Are personas a good marketing tactic in the era of social media? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch.

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Social Media ROI Sports Campaign 132

The Social Media Incubator

OCTOBER 24, 2013

You heard about blogging, email marketing, social media marketing, search engine optimization or search engine marketing–all of which require content to be successful.

Social Media 151

Social Media Content B2B Engineering 151

The Social Media Incubator

JULY 19, 2013

When your audience sees a uniform and consistent campaign in every aspect of your marketing, they are more likely to recognize and remember your brand. Having social media pages that reflect your company’s website, key messages and current offline campaigns is what ultimately leads to a positive return on your investment.

Social Media 147

Social Media Strategy Campaign ROI 147

The Social Media Incubator

JUNE 10, 2011

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. CPG (Consumer Packaged Goods) brands are driving nearly 20% of social video views. Content creators need to engage Facebookers.

YouTube 132

YouTube Video Groups Groups 132

The Social Media Incubator

APRIL 19, 2011

Tagged as: branding , C.E.L. , Public Relations Small Business Mavericks Loading Quotes. All Rights Reserved www.thesocialmediaincubator.com. Copyright © 2009-2011. All Rights Reserved www.thesocialmediaincubator.com

ROI 111

ROI Foursquare Small Business Industry 111

The Social Media Incubator

DECEMBER 19, 2012

That’s a marketing plan that takes into consideration the traditional aspects of marketing (branding, public relations/press releases, TV, radio, print advertising, etc.) But do you need a blog, social media, search engine optimization, or e-mail marketing? Unfortunately, there’s no hard and fast rule.

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Press Release Marketing Startup Small Business 127

The Social Media Incubator

MAY 6, 2011

But if you’re using social media to promote your company, likely “insensitive” and “out-of-touch” are not qualities you want to associate with your brand. Replace scheduled tweets immediately with active, engaged conversation and ensure that your brand does not appear out-of-touch as a result. Probably not. Copyright © 2009-2011.

Social Media 140

Social Media News Foursquare Small Business 140

The Social Media Incubator

NOVEMBER 23, 2009

scan or click the QR code to see the packages we offer FTC passes new rules and regulations on social media by admin on November 23, 2009 The world wide web has been a buzz with the newly passed rules regarding social media and full disclosure on blogs and other online marketing avenues. It’s called Cmp.ly Copyright © 2009-2011.

Social Media 100

Social Media Foursquare ROI Sample 100

The Social Media Incubator

AUGUST 3, 2012

According to Twitter’s UK Blog , there were more mentions (tweets) on the day of the opening ceremony of the 2012 London Olympics than there were during the entire 2008 Beijing Olympics. So how does this span beyond the world games and relate to your business or brand?

Social Media 111

Social Media News Mobile Eventful 111

The Social Media Incubator

NOVEMBER 3, 2010

million “likes&# ) who loves them to come out and support their brand with messages back to PETA right on the page. Learn from Coach’s virtual situation and put your brand’s social media to work for you ! Instead, they allowed their community (Coach has over 1.2 All Rights Reserved www.thesocialmediaincubator.com.

Social Media 100

Social Media Small Business Foursquare News 100

The Social Media Incubator

MAY 10, 2011

Tagged as: branding , C.E.L. , . “…a steering wheel has 700 different bacteria per square inch compared with a public toilet seat with 80 different bacteria per square inch.&# Read the full article. The next time you’re at the store, you might want to grab some anti-bacterial wipes or hand sanitizer – to go!

Social Media 100

Social Media Foursquare Small Business Report 100

The Social Media Incubator

APRIL 21, 2011

Tagged as: branding , C.E.L. , Tagged as: branding , C.E.L. , If it is an emergency and you need to use your phone or do another task that would distract you, find the nearest place to safely pull your car over. Are you willing to risk your life and the safety of others just to send a text? Copyright © 2009-2011.

Social Media 127

Social Media Tools Foursquare Small Business 127

The Social Media Incubator

NOVEMBER 2, 2011

Instead of spending more money on new domains and even more money on figuring out the most efficient way to use them, we suggest optimizing your website, blogs, and social media sites for search engines. By optimizing your brand from your website to your Twitter feed, you are increasing your social authority.

SEO 117

SEO Proposal URL Engineering 117

The Social Media Incubator

SEPTEMBER 28, 2011

They need people whoknow how to monitor, strategize and use social media to enhance the customer service for that company, as well as the having the ability to build authority for that company and their brand. And what company wants their name or brand linked to the words “epic fail”? Take Facebook for instance.

Social Media 111

Social Media Survey Company Team 111

The Social Media Incubator

NOVEMBER 21, 2011

This is a major part of tracking the brand image of your business. He did not post the video on behalf of Starbucks, but it was still very negative publicity for the company and brand image. No matter how active your brand or company is on social media, it is imperative to have social media guidelines set in place for safety.

Policies 111

Policies Social Media Press Release Guidelines 111

The Social Media Incubator

JULY 25, 2011

Openness with clients and customers on the web is must for brands, according to Jamie Pappas of Information Week. Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands.

Social Media 111

Social Media Campaign Products Features 111

The Social Media Incubator

AUGUST 16, 2012

It all happened because of one wrong setting that made a major impact and briefly labeled the brand as a “spammer.”. Baratunde Thurston, director of digital at The Onion , shared an experience of a past crisis in the September issue of Fast Company. Have you edited your post before clicking "publish"?

Policies 119

Policies Social Media HootSuite Guidelines 119

The Social Media Incubator

JULY 19, 2011

Reaching your target audience through Facebook is another powerful marketing tool for your brand. Since this study reveals that the typical Facebook user is a loyal friend and consumer, it is evident that the site is an ideal market to create buzz for business. Are you using social media to increase your return on investment (ROI)?

Facebook 117

Facebook ROI Study Social Networking 117

The Social Media Incubator

AUGUST 1, 2011

This strengthens your personal brand, opening up new opportunities for you, and establishes credibility for your company as well. Having a presence on LinkedIn helps build your reputation and credibility for you and establishes your subject matter expertise.

LinkedIn 106

LinkedIn Reputation How To Marketing 106

The Social Media Incubator

SEPTEMBER 13, 2011

Most Zappos employees have an active account, lending their personality to the company brand, letting them be engaging, helpful and friendly with Zappos customers. That approach didn’t work well in elementary school, and it doesn’t work well now. A company that does work well on Twitter is Zappos. See the screen shots).

HootSuite 106

HootSuite Social Media Company Activities 106

The Social Media Incubator

JULY 9, 2013

Put together a short and sweet blog, infographic or video on how to complete a task that shows what your business can do for the audience. According to a branding study done by Social News Daily, 97% of consumers said an online experience influenced whether or not they bought a product or service from a brand. Behind the name.

Engagement 174

Engagement Social Media Tips Content 174