Small Business Mavericks

JANUARY 27, 2014

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling.

Newsletter 107

Newsletter Marketing Small Business Social Media 107

Small Business Mavericks

OCTOBER 29, 2012

When it comes to off-site marketing and content publishing, few tactics provide as many benefits as guest blogging. The gurus and the ninjas are right about one thing: Guest blogging produces a lot of benefit for small business owners who want to expand their businesses and build their brands. Don’t abuse it.

Reputation 101

Reputation Small Business SEO Trends 101

Small Business Mavericks

JULY 3, 2012

Blogging, more than any other kind of marketing, is multi-dimensional. In fact, I’ve identified 5 key dimensions of your blog and they have all equal value. When you blog you should keep each of these 5 dimensions in mind. 1 rankings for your blog alone. 1 rankings for your blog alone.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

DECEMBER 6, 2012

I’ve discussed Facebook brand pages often enough that I think you know how important it is to have one, but did you know you can optimize it for search? Here are 5 ways you can optimize your Facebook brand page for search. Brand page name and title – What do you call your page? It’s true.

Brands 101

Brands Facebook URL SEO 101

Small Business Mavericks

MARCH 14, 2014

On the other hand, advocates for multiple short blog posts over a period of time argue that the number of pages increases your opportunities for better search engine marketing and therefore give you more search rankings with increased traffic. They make some good points. Bill Belew at Search Engine Journal summarizes both arguments well.

Engineering 98

Engineering SEO Journal Small Business 98

Small Business Mavericks

AUGUST 29, 2012

If you routinely publish bad content on your blog, it could hurt your reputation online and damage your brand. Beyond bad content, there are four other big blogging mistakes that can hurt your online brand. Failing to SEO your blog – You don’t have to over-optimize – that is, focus entirely on SEO.

Reputation 98

Reputation SEO Blogger Publishing 98

Small Business Mavericks

OCTOBER 30, 2013

Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. Blogging for Small Business SEO Social Media Tumblr'

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Tumblr Brands Posterous Meme 107

Small Business Mavericks

FEBRUARY 11, 2012

Is it important to brand a small business? Wesley LeFebvre has an interesting article on Small Business UK that discusses why and how you should brand your business. Of particular interest is the how, and he talks about five cheap ways to brand your business. Wesley LeFebvre makes an important point about branding.

Brands 101

Brands Tips Small Business Forums 101

Small Business Mavericks

JUNE 24, 2014

Search Engine Journal has an impressive addition to their Blogging 101 Series — this one’s called Traffic Generation For Blogs On A Budget. Pretty soon you will have a perspective on traffic generation that is applicable to far more than your blog because things overlap. Then pick one thing.

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How To System Reddit Journal 87

Small Business Mavericks

AUGUST 27, 2011

When it comes to small business online marketing tactics, what is more effective – blogs, social media, or e-mail? Blogs are also very effective – as SEO tools, as branding tools, and as social media marketing tools. If you are a small business owner doing any online marketing, then you should have a blog.

Social Media 117

Social Media Small Business SEO Tools 117

Small Business Mavericks

AUGUST 8, 2011

As marketers, we like to talk about how you can brand yourself wherever you go. You can brand yourself on Google and Bing. You can brand yourself on billboards. You can brand yourself at the local Chamber of Commerce. You can brand yourself on Twitter. You can brand yourself with articles and through your blog.

Brands 98

Brands Facebook News Company 98

Small Business Mavericks

MARCH 2, 2012

Every supplier that deals with their business has some authority, and small business owners can make use of that authority to increase their own authority, and the authority of their business blog. From a business blog perspective, and short but meaningful interview with the ‘brains’ behind a product carries a lot of weight.

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Small Business Authentication Groups Groups 105

Small Business Mavericks

FEBRUARY 5, 2015

every email, blog post, and interaction after that deepens the relationship. Guest blogging is for branding purposes — starting that conversation and connecting with a reader. The Reader’s Journey Tells Your Brand’s Story. Branding guest blogging guest post landing pages reader journey'

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Conversation Engineering Brands Sites 70

Small Business Mavericks

JANUARY 17, 2014

Whatever it takes, you need to put your brand out there and lead people to your website. Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Put your brand into the blogosphere and start attracting new clients to your business. Get started right now.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

APRIL 8, 2015

Let’s take blogging, for instance. Are you writing a blog because you are trying to generate leads for your business or are you trying to funnel your audience into your e-mail list? Perhaps you are selling through your blog (which may not be the most effective way, by the way). Then write to that purpose.

Newsletter 70

Newsletter Content List Brands 70

Small Business Mavericks

JULY 7, 2011

The proposed new name of Blogger is Google Blogs. So if Blogger isn’t going to change in nature, will changing the name to Google Blogs make much of a difference among those who use it? When it comes to branding, merely changing the name of a subsidiary service won’t make it a better service. But what about Blogger?

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Picasa Blogger Google Proposal 164

Small Business Mavericks

OCTOBER 7, 2013

Is it blogging, pay-per-click marketing, social media , or something else? Some people say you should start a blog and write to it every day. In fact, a daily blog is a powerful online marketing weapon that can bring you years of benefits that include traffic, search engine rankings, and increased reputation. Not for everyone.

Activities 98

Activities Marketing Small Business Reputation 98

Small Business Mavericks

JUNE 13, 2013

You’ll also be able to click through to those services as well as to personal blogs and other websites that mention the hashtags. One way to use hashtags is as a branding element. Start your own hashtag around your company brand or a product brand that your company owns. Social Media Branding facebook hashtag'

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Hashtag Facebook Social Media Conversation 93

Small Business Mavericks

DECEMBER 22, 2011

Have a website or a blog. There are a number of free sites where you can start a website and/or a blog. Not only will you be able to put your products on the site, you will need to keep information up to day in the form of a blog post or article. The following tips will help you build your business on the social media sites.

Small Business 98

Small Business Facebook Strategy Consultant 98

Small Business Mavericks

MARCH 10, 2015

Your blog is another channel, and the website has even more possible channels if you include podcasts and video. People tend to see businesses as entities, with the brand being the personality of that entity. The internet has amplified the effect of the brand/entity dynamic.

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Eventful SEO Cost Brands 70

Small Business Mavericks

AUGUST 22, 2012

And that’s why you should spend most of your time creating content for your website instead of spending it pursuing guest blogging opportunities. That way you can continue to build your brand and your content opportunities with unique content on your website while marketing your website through outposts and off-site channels.

Sites 101

Sites SEO Engineering Publishing 101

Small Business Mavericks

JULY 17, 2011

There are legitimate reasons for scraping content and doing so ethically, but there are many unethical content scrapers who are ranking higher for content that they have scraped from someone else – even big brand names. First, you should put a copyright notice on your blog or website. His blog post is a good read.

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Content Aggregator Yahoo Course 173

Small Business Mavericks

JULY 26, 2012

There are two primary reasons you should link from your website or blog to social media websites : It builds your social authority. This includes your website and blog, but it also includes social media such as LinkedIn, Facebook, Twitter, etc. It’s good SEO. Your Social Authority. They build trust. Social Media As SEO.

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Social Media Social Graph Reputation SEO 107

Small Business Mavericks

OCTOBER 4, 2011

Are you subscribed to their newsletters and blogs? Brand Research – Brand research is a little bit more complicated. How are you going to answer them and meet their other needs as a brand ? Competitive Research - Who is your competition? What are they doing and what have they done? You should be.

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Marketing Research Small Business Newsletter 98

Small Business Mavericks

AUGUST 31, 2015

Guest blogging – You can tap into other sources of traffic by writing guest blog posts on blogs that reach the same audience you are trying to reach or that publish information similar to yours. You just have to position your message and brand in front of the right people at the right time on the right platforms.

Directory 70

Directory Engineering Social Media Review 70

Small Business Mavericks

JANUARY 8, 2013

After that, start blogging. Blog every day for the first 30 days of your website’s life. But it could take longer, so make sure you blog. Next, build a Facebook and a Google+ page for your brand. As you blog, share your blog posts once daily to your Facebook and Google+ pages.

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Sites Google Engineering How To 98

Small Business Mavericks

JANUARY 28, 2014

Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Is there an audience attracted to your blog looking for content that you haven’t started publishing yet? Your business is your content.

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Content Newsletter Publishing Strategy 98

Small Business Mavericks

FEBRUARY 15, 2011

You can interact with others on Facebook as your branded Facebook page. This is a great opportunity for brands that are using Facebook for marketing. In the past, Facebook has been reluctant to allow brands to browse Facebook and interact with Facebook pages as brands. Now, that’s no longer the case.

Small Business 87

Small Business Features Facebook Case Study 87

Small Business Mavericks

AUGUST 1, 2014

Number 4 is also what got me thinking about how powerful conversation is because when you read Mike Volpe’s article it fills out each one of his points and he says: The best brands invest 70-80% of time discussing content that helps their core audience live, work or play better — only the remaining 20-30% is about their product or service.

Social Media 102

Social Media Conversation List Types 102

Small Business Mavericks

MARCH 7, 2013

Many small businesses are starting their own publishing companies as a separate branding element for their online presences. Start a blog – Blogging is another way to be a publisher. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work. Don’t wing it.

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Hubpages Publishing Small Business iPad 98

Small Business Mavericks

SEPTEMBER 29, 2015

Instead, you’ve got to think about ways you can make all of your marketing pay off both for offline business and your online business brand. Public Speaking – Believe it or not, if you are a public speaker, you can drive traffic to your blog. Just as important, you can attract links to your blog and website.

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

MAY 28, 2013

Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. It’s been clear for some time that the more you use a social network (any social network), then the more likely you are to rise in the search engine rankings for your brand name. This is head-scratching.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

OCTOBER 7, 2011

When you write a blog post for your blog, that’s content marketing. Content marketing is any effort you undertake to draw attention to your content, your products, your services, or your brand. When you put a Like button on your blog, that’s a kind of content marketing. But is that all there is to it?

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Google Content Marketing Questions 105

Small Business Mavericks

SEPTEMBER 4, 2012

One negative message about your brand going viral can really put a damper in your business’s trust among consumers. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. But the rest of the results of the survey are quite interesting.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

DECEMBER 7, 2011

Start a free blog about your business. WordPress, Blogspot and other free blogging platforms offer step-by-step tutorials for setting up your business on a blog. You can post your blog to several websites that will send your blog to many areas of the internet. Start a fan page on Facebook.

Small Business 177

Small Business Advertising Sample Samples 177

Small Business Mavericks

MARCH 11, 2012

You can also brand and keyword target your videos making it easier for others to find you. Blog – the final piece of the jigsaw puzzle. Consider this approach to social media marketing: YouTube – YouTube has grown from being a simple video hosting service to a social media site in its own right.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

MARCH 6, 2014

Social proof is the accumulation of positive and negative talk your company or brand receives online. It can be anything from the blog posts your company publishes to reviews of your product on Amazon or your company on Yelp. It’s not all about likes and retweets. For the most part, it’s about engagement.

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Klout Reputation Influencer Review 101