Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. People Talking About Your Brand – these metrics show you how many people are actively talking about your brand. You can also do a daily average by looking at the 28-day numbers.

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Facebook Metrics Comparison Data 46

Jeff Esposito

MARCH 2, 2011

GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR.

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Foursquare Training Meeting Company 42

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site. If your weekend hasn’t already started, I appreciate you taking the time to peep out this week’s edition of Five for Friday.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

MARCH 25, 2015

I met the man behind this blog, Jeff Esposito, on Twitter. And Jeff has given me the keys to his blog to invite you — his audience — into the private beta phase of NewsSpark. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. This is a guest post from Chris Ehrlich. What is NewsSpark?

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. 62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer ). 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

FEBRUARY 6, 2013

This post originally ran on Vistaprint’s Small Business Blog. . The most powerful is the “+1” this feature allows users to like an article, product or brand. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

OCTOBER 3, 2011

Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand. You see, aside from the improved coverage and relationship angles for companies, social media gives PR folks an easy way to insert themselves into the story.

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Social Media RSS Reputation Industry 47

Jeff Esposito

AUGUST 15, 2012

Now that I have to apologize for deviating from the main messaging of this blog to ask you to consider peeping out some panels for SXSW 2013 that me and some of my coworkers at Vistaprint are on. It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message.

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Products Proposal Small Business Communities 44

Jeff Esposito

JULY 18, 2012

contribute to blogs. They should also care about what is being said about their brand overall and how their employees feel about the company. Sure some companies on a fast-track growth model might benefit from a CEO getting out there on social as it can humanize a brand and build up important contacts with influential reporters.

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JULY 29, 2011

Brands and Consumers Create Value Together – do you have a customer-facing community or have you participated in a company’s community? If so, you probably know the benefits of this interaction and collaboration between brands and customers. My favorite is the image for this article.

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Posterous Collaboration Hashtag Price 33

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes. You have to start by investing in the platform.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

JUNE 22, 2011

In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game. I am glad to say that when I read Geoff Livingston ‘s Welcome to the Fifth Estate, this was not the case.

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Review Video Questions Social Media 40

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? You can also subscribe to the blog to ensure you receive the latest posts. Enjoy this post?

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Creative Commons Case Study Disqus Class 36

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

DECEMBER 20, 2010

Ponder on this: Narcissism- In the past year, personal branding has been a constant trending topic and buzz word across the social space. Everything from Tweeting and blogging to networking events is all about you and finding the next big break for you. Don’t believe me?

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. She also sees it as part of her job to build a brand. Let that simmer for a second. Yes – Cole engages with real folks, she does not have an intern do it.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

MARCH 6, 2015

What truly stood out was that she not only shared company news, but also engaged with her followers as it is another outlet to humanize the brand and make connections with consumers. She also sees it as part of her job to build a brand. Let that simmer for a second. Yes – Cole engages with real folks, she does not have an intern do it.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. Jeff Esposito’s Blog — Topsy.com [.]

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

AUGUST 8, 2012

But, there’s nothing like gathering media and stakeholders in one place, at one time to create buzz, branding and excitement about a newsworthy story. As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

SEPTEMBER 10, 2010

No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. How do you measure a personal brand? In this post, she goes into what she measures when it comes to measuring personal brand and how her thoughts on measurement have evolved. Check out this brief for some good tips.

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. I have had variations of this update (a/b tested) for about eight weeks in my newsfeed and often see brands who I have engaged with pop up within the same scroll of the page.

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Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. I have had variations of this update (a/b tested) for about eight weeks in my newsfeed and often see brands who I have engaged with pop up within the same scroll of the page.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

APRIL 1, 2012

percent of the brands out there, 24 hour a day, 365 day a year coverage is not merited. Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend.

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Education Company Social Media Resources 45

Jeff Esposito

OCTOBER 28, 2011

Twitter Users Following Brands: 50% More Likely To Buy, 60% More Likely To Recommend – if you have read this blog with any frequency, you know I love stats. This post from the Realtime Report takes a look at some interesting stats on brand promoters over Twitter from the folks at Constant Contact.

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Sentiment Case Study Analysis Buy 31

Jeff Esposito

DECEMBER 10, 2010

This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. I cannot lie, but the weekend is a very welcome sight. How was your week? Hopefully you enjoy this week’s edition of Five for Friday what stories did I miss? per month.

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Tumblr Privacy Price Hosting 33

Jeff Esposito

FEBRUARY 2, 2012

I know I do and am sure 80% of you reading this blog do as well. Not sure that this would be worth it for all brands but comes across as interesting to me. I hear something big is going down but have no clue what it is <sarcasm> Hopefully you have a good one and I’ll catch you next week. What say you? Image - jm3.

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Buy Data Tumblr Policies 31

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. With geo-apps, the same event can be more impactful in buzz generation, money raised and brand recognition.

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Alltop Foursquare Applications Retail 28

Jeff Esposito

NOVEMBER 12, 2010

This one talks about a very touchy subject nowadays, the personal brand and what it means. Why Facebook and Twitter Are Not Replacing Blogging – One problem that I have with research studies is that any given person can manipulate the numbers to make their case for their position.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JULY 30, 2010

A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. You can also subscribe to the blog to ensure you receive the latest posts. What do you think? Thanks for visiting!

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. You can also subscribe to the blog to ensure you receive the latest posts. Jeff Esposito’s Blog — Topsy.com [.] Thanks for visiting!

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Creative Commons Disqus Travel News 26

Jeff Esposito

APRIL 22, 2012

Facebook, blogs, forums and company-hosted communities are great and vary in price and user experience, but none of them really matter unless you have users willing to cohabitate in a community around a company’s brand. It is up to community managers to remember this and leverage input from community members as the group evolves.

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Communities Report Embedding Education 51