Firebelly

FEBRUARY 22, 2012

Rumor has it Facebook will be rolling out Timeline for brand pages any day now. Until Facebook makes their official announcement, however, we don’t exactly know how Timeline will work for brand pages. Decide now which events you’d like to showcase as brand milestones. The most frequently given date is February 29.

Real Estate 242

Real Estate Brands Facebook Eventful 242

Firebelly

MAY 30, 2012

With all of the followers, likes, repins, boards and comments, it can be hard to keep track of everything your brand is doing on Pinterest. It tracks trends, helps your brand discover its advocates and fans, and identifies content reach. The popularity of Pinterest is growing by the pins! Have you used any of these tools?

Tools 215

Tools Brands URL Marketing 215

Firebelly

AUGUST 18, 2010

Firebelly Vice President Chantelle Flannery will also be at the conference signing copies of her book Corporate Blogging for Dummies. We look forward to seeing you this weekend!

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

NOVEMBER 8, 2011

Google+ Pages for brands have launched; let the comparisons to Facebook brand pages begin! No analytics make is nearly impossible for brands to measure success (however they choose to define it) on their pages. Have you set up a Google+ Page for your brand yet? Vanity URLs. Custom Tabs.

Google 227

Google Brands Comparison Policies 227

Firebelly

NOVEMBER 17, 2011

This week at work, I was explaining Pinterest to some of my coworkers, and one of them posed a question that I had yet to ask myself — What brands are using Pinterest? How Brands Are Involved. Pinterest is a natural fit for brands. This feature allows brands to see what their customers are most interested in. Whole Foods.

Conversation 229

Conversation Brands Fashion Loyalty 229

Firebelly

JUNE 5, 2012

Facebook made posting to a brand page more convenient last week when it revealed a new scheduling tool. It is a great resource if you don’t use a third party application, such as HootSuite and have to stress about logging on to Facebook at a certain time to post a message.

Tools 196

Tools Brands Facebook HootSuite 196

Firebelly

NOVEMBER 18, 2010

Here are Firebelly VP Chantelle Flannery's slides from her F**k Social Media: Blogging Is Where It's @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever.

Social Media 161

Social Media Social Networking Eventful Brands 161

Firebelly

JUNE 24, 2011

Let’s chat about branding, specifically one trend I’ve been watching lately. “Consistent&# and “logo&# are often words applied together in branding, as in a logo should never deviate from the set colors and shapes that it was designed around. This works for a lot of companies and a lot of brands.

Brands 183

Brands Examples Issues Trends 183

Firebelly

JANUARY 11, 2012

Social media campaigns have both immediate and lingering effects on your brand’s bottom line. A recent report by eMarketer revealed that there was an immediate boost to brand advocates’ likelihood to purchase products after being exposed to them in a social media campaign.

Campaign 180

Campaign Social Media Brands Report 180

Firebelly

NOVEMBER 16, 2011

Brands have become quite good at asking customers to Like them on Facebook. Once they get the Like, however, many brands fail their fans. In fact, 95% of Facebook wall posts are not answered by brands ! What are some other ways you’ve seen brands reciprocating the Like ? Most simply ignore them. Run a contest.

Brands 202

Brands Facebook Discount Communities 202

Firebelly

DECEMBER 18, 2011

I just caught up with David with some questions about intellectual property, social media promotions, and the risks of personal blogging. Bonus Video on the need to monitor your brand online. Not to mention, he’s cultured, handsome and stylish. From a regulatory standpoint, marketers need to be mindful of disclosure obligations.

Guidelines 195

Guidelines Blogger Journal Privacy 195

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Corporate Blogging for Dummies , co-authored by Firebelly Vice President Chantelle Flannery is now available for purchase!

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Firebelly

FEBRUARY 3, 2011

When it comes to brands leading and participating in conversations in social spaces, a clearly defined voice can be an important differentiator. People have expectations of your brand’s voice. Each of these areas can be defined and reflected in the brand’s voice. There is no need for micro-definition.

Communities 186

Communities Conversation Brands Discount 186

Firebelly

AUGUST 13, 2012

8 tips on developing a social publishing approach for brands. It encompasses the entire process of audience-based editorial planning, content development — curated and created, content-triggered conversation management, distribution and, of course, consumption and conversion measurement. Remember your core values and strengths.

Publishing 215

Publishing Tips Curation Brands 215

Firebelly

SEPTEMBER 5, 2012

Have you heard of the Condescending Corporate Brand Page on Facebook? The page was created to spoof (and shame) efforts some brands have launched on their Facebook pages. They describe themselves as “a big corporate brand using Facebook. ” Top 5 Posts from the Condescending Corporate Brand Page. please RT).

Brands 172

Brands Facebook Cost Course 172

Firebelly

MARCH 9, 2015

Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. You understand one of the top reasons people follow brands is for special offers so you run contests and share special offers that excite them. In the spirit of St. 3 WAYS TO “GET LUCKY” ON SOCIAL MEDIA. We can help!

Social Media 100

Social Media Brands Publishing Questions 100

Firebelly

MARCH 9, 2015

Finding a brand that does everything right on social media is a lot like finding a four-leaf clover. You understand one of the top reasons people follow brands is for special offers so you run contests and share special offers that excite them. In the spirit of St. 3 WAYS TO “GET LUCKY” ON SOCIAL MEDIA. We can help!

Social Media 100

Social Media Brands Publishing Questions 100

Firebelly

NOVEMBER 18, 2010

Here are Firebelly VP Chantelle Flannery’s slides from her F**k Social Media: Blogging Is Where It’s @t presentation at the Social Media Club Indianapolis event last night. For those who could not attend, the gist was that social networks come and go, but blogging (and more specifically blog content) is forever.

Social Media 101

Social Media Social Networking Eventful Brands 101

Firebelly

FEBRUARY 4, 2010

Blogging by teens (ages 12-17) has been cut in half - from 28 percent in 2006 to 14 percent in 2009. Your comment has not yet been posted. Your comment could not be posted. Error type: Your comment has been saved.

Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

JANUARY 6, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Ways to Fan the Viral Flame | Main | Social Search: Tempur-Pedic "Ask Me" Commercial » January 06, 2010 Firebellys Top 9 Blog Posts of 2009 I wanted to do a brief recap and share with you the most-viewed posts on Firebellys Digitalia blog in 2009.

Paid Search 100

Paid Search SMS Syndication Social Bookmarking 100

Firebelly

AUGUST 14, 2014

Blog brand Facebook Firebelly Instagram Marketing selfie Social Media Twitter' Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on.

Exercises 223

Exercises Instagram Social Media Twitter 223

Firebelly

NOVEMBER 12, 2014

If you’re only doing hashtag and text-based searches for your brand, then you’re literally “missing the pictures.” ” Common social listening tools like Radian6 miss many of the photos with your brand’s logo in them unless the person who uploaded it mentioned you in the description.

Radian6 177

Radian6 Social Media Trends Hashtag 177

Firebelly

JANUARY 27, 2011

We keep hearing about the new thing. The latest thing. How everything has changed. And we want to go run a mile to do this thing…right? Here are 3 things to do first: 1. Don’t suck. Before you focus on the latest thing – are you doing a good job?

Brands 191

Brands Influencer Questions Company 191

Firebelly

JULY 2, 2014

Americans celebrate the 4th of July with BBQs and fireworks, but brands can create “fireworks” of their own on social media this Independence Day. Blog Social Media' Check out the four must-reads below to learn how.

Social Media 211

Social Media Sites Brands 211

Firebelly

OCTOBER 11, 2013

As a community manager you have to think about how you can support them, find the answers they are looking for, and add value for the brand you represent. Knowing your audience is key as I have countlessly seen brands post message after message just hoping something will stick. Focus on that and you’ll have brand loyalty.

Communities 151

Communities Loyalty Brands Social Media 151

Firebelly

APRIL 30, 2012

Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential. By Lauren Drell There’s a very captive and engaged audience on Pinterest — but why, then, aren’t you seeing some of your favorite big brands on the site? Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”.

ROI 244

ROI Social Media Campaign Brands 244

Firebelly

OCTOBER 15, 2014

Three Frightfully Fun Examples of Brand Generated Halloween Social Media Content By Jessica Gioglio In celebration of this spooktactular holiday, we’re skipping the tricks and going right to the treats. From Facebook, to Twitter, Vine, Blog Social Media' Check out these five must-reads for inspiration.

Social Media 170

Social Media Communities Examples Twitter 170

Firebelly

APRIL 10, 2014

People are alluding to personal problems, politics, friends, family and even brands without directly mentioning. Blog Social Media real time data intelligence social data intelligence subtweets' There’s been a quiet phenomenon evolving in the social media landscape over the past several years.

Data 179

Data Social Media Brands Marketing 179

Firebelly

JULY 8, 2011

It has some extremely nice features lined up and it’ll be exciting to see how it eventually stacks up against Facebook, but it’s even more interesting (to me, at least) how Google is switching its focus from a branding standpoint. It’s true, Google isn’t a search engine, it’s a brand. Google IS search.

Google 196

Google Picasa MySpace Upcoming 196

Firebelly

OCTOBER 4, 2013

How you handle your interactions with them as a community manager for a brand can make or break whether they become loyal to that company. Whether it be from a negative or positive experience with another brand they have come to you. People, even brands, have bad days. First the customer has come to you, congratulations!

Communities 172

Communities Social Media Brands Company 172

Firebelly

APRIL 29, 2013

So what does this mean for your Facebook brand page? Graph Search Optimization: What Facebook’s Social Search Means for Brands. By Max Gladwell With the introduction of Facebook search aka Graph Search, brands with multiple locations will soon find their Facebook strategy turned on its head.

Facebook 203

Facebook Social Graph Guidelines SEO 203

Firebelly

OCTOBER 8, 2013

Many mega brands are finding out just how difficult it is to develop a successful social media strategy. Like many others, what these brands have not yet realized is that social media is an art form that needs to become part of a company wide shift in culture.

Social Media 158

Social Media Survey Collaboration Report 158

Firebelly

SEPTEMBER 17, 2012

From Instagram Blog Photo contests are a great way to increase visibility of your brand on Instagram. By Phil Gonzalez As you may have noticed, more and more brands are opening accounts on Instagram and photo contests are becoming a very good way to get in touch and interact with their customers. Check out these 3 must-reads.

Instagram 193

Instagram How To Hosting Groups 193

Firebelly

JUNE 26, 2013

With more and more users recording mini videos everyday it seems logical for brands to start utilizing the video tool of Instagram as another form of approval and connection from Millennials. If your brand masters creative content Millennials will recognize that, support that, and stay interested in what you come up with next.

Instagram 204

Instagram Video Feed Feedly 204

Firebelly

JANUARY 2, 2014

This post is not about dissing social media marketing (the largest part of our work), rather it is an indication of the vital role social can play in our relationships with brands and more importantly with people in both business and personal situations. Analog belongs in every digital “social” campaign. And vice versa.

Project 201

Project Campaign Meeting Resources 201

Firebelly

OCTOBER 18, 2013

“Focus more on your customers’ stories and less on your brand story. Blog Social Media' . “It’s not a p **g contest for likes, comments and shares.” ” Steph Parker , Social Strategist, Hill Holiday. Your advocates are your best sales people you never have to pay for.” Rob Fuggetta , CEO, Zuberance.

Social Media 223

Social Media Tips Conference Feed 223

Firebelly

DECEMBER 11, 2013

And just like my loved ones can spread holiday cheer with their social updates, so too can brands. During this season of sharing, it is more important than ever for brands to make their messages visual. ” Since it is the middle of December, most brands are already half way thorough implementing their social media calendars.

Social Media 168

Social Media Journal Team Brands 168