Atom Thought

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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 124
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Are You Building A Loveable Or A Buyable Brand?

Atom Thought

The definition of great brands seems to be changing. Brands like Google, Facebook, Airbnb Apple, Ikea, are perceived as loveable friendly brands as compared to behemoths and intimidating big brands of yesteryears (IBM, Ford, AT&T etc.)

Brands 100
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Close Looping Your Social Media Marketing Campaign!

Atom Thought

It was also integrated with their facebook page, twitter and blog. Now, we need to understand that when brands launch a social media engagement program or a cause program like what Aircel did, they create a high pitched initial excitement, which attracts many people to join the cause. However brands overlook a couple of factors: 1.

Campaign 219
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Mumbai Terror Attack on Social Media!

Atom Thought

Nov 27, About 9:20 AM: unclenate : Wonder if @121147 is a #Mumbai attacker, asking about info w/ no followers or followees, Looks like a brand-new account. cool_technocrat : #mumbai , curfew in colaba and south Mumbai. Nov 27, About 01:00 AM. guykawasaki Terrorist attacks in Mumbai, I was just at the Oberoi.