Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice. What’s your social currency?

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. Social media and branding: like ice cream and chocolate. A well defined brand will have a head start. You can HAVE ice cream without the chocolate.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! What’s your social currency?

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 19, 2013

Tweet Much has been writing over the years about how to manage comments in a blog or online community. The challenge to this, is how the community treats one another (and the brand/moderator/poster) and at what point does the moderator intervene? Blogging Opinion social media #Blog4BizHi automation blog Fun with Social Media policy'

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

FEBRUARY 9, 2011

Further, the importance of personal branding is increasing for all young persons, not to mention the fact that this group is extremely open and transparent and social media’s inherent “openness&# culture isn’t frightening to them. You can add Vlogging to your company’s blog when its appropriate and valuable.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Enter Qwitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand. This is perhaps one of the hardest things to measure in social media.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

FEBRUARY 11, 2015

” This also explains why it takes me more and more time to blog for myself – I actually have to “re-center” to find my voice, which is deeply disconcerting…but I digress. Not to mention the fact that it takes a strange amount of discipline and courage to speak like a human for a brand or another person.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

NOVEMBER 22, 2011

.” Well, either my blog has some pull, or the survey they sent over the summer was put to good use because Sprout Social is growing up. But when I asked that question, I got an indirect response at best (see Friday’s blog post). If you do, I hope it relates specifically back to your brand valuation.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 10, 2011

A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog. ” In other words, think about what makes YOU interested in companies and brands. How are we communicating with our audience now?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

I’ve been fairly vocal on this blog, in my training and with my clients about my wariness of measuring social influence. I still understand the value of measuring influence from the perspective of brands and analytics. Since I wrote that blog post, we seen people get hired (or not) based on their Klout scores ( really? ).

Klout 177

Klout Comparison Influencer Airlines 177