Adam Sherk
NOVEMBER 21, 2011
Kerry Jones did an excellent one on the BlueGlass blog: Everything You Need to Know About Pinterest. While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. Related posts: Does Google Want Brands in Your Social Circle?
Adam Sherk
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.
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Adam Sherk
NOVEMBER 20, 2014
But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter. The types of sites vary but most are trusted, authoritative brands with large audiences that have produced quality, popular content for years.
Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.
Adam Sherk
FEBRUARY 2, 2011
In case you’re counting that’s 47 blog tags between the two posts. As I covered in my post on blog tag optimization this type of over-tagging has little SEO benefit and in the extreme it can even be a negative. The Huffington Post is a strong enough domain and brand to overcome the SEO and usability issues, but not every site is.
Adam Sherk
SEPTEMBER 10, 2010
Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept. In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects.
Adam Sherk
SEPTEMBER 3, 2009
PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. I wonder if some of the points laid out regarding News outlets are still relevant for blogs and all? Adam Sherk August 9, 2010 at 8:42 am Thanks Amit.
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