Adam Cohen

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Twitter Badges For Brands Who Want to Avoid Narcissism

Adam Cohen

I propose the following to the Twitter Pantheon: Get rid of “Follow Us&# signs on web pages, blogs, email, direct mail, catalogs, billing inserts and anywhere else a business wants to use a badge. News Flash: Big Brands Can Be Social Too (6). A Proposal. Related Posts. How has Social Media Helped You? (8).

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Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.

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Social Media Success is About The Customers, Stupid

Adam Cohen

…launching a corporate blog. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …hearing a customer or business partner mention a recent blog post helped influence their decision.

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Professional Services at the Digital Crossroads

Adam Cohen

I’m excited to be writing again and getting this blog back in gear, hearing from you about what excites you most in the world of digital. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape. image credit: PedjaP via flickr.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

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Engaging the Right Audience on LinkedIn

Adam Cohen

(Cross posted on the Fleishman-Hillard DNA blog ). Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform.

LinkedIn 100