Jeff Esposito

JULY 25, 2012

A few weeks back, I was having a conversation with my friend Geoff Livingston in the comments of a blog post. The book itself is a very smart read that took me out of my comfort zone of sorts. Instead of talking business, marketing or social, the book focused on an area that I have no background in – science.

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Review Study Research Report 43

Jeff Esposito

AUGUST 27, 2012

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. The book is a thorough outline of all things LinkedIn, and should be a must-read for folks in sales or consulting.

LinkedIn 48

LinkedIn Consultant Review Social Media 48

Jeff Esposito

JUNE 22, 2011

I read a lot of books and to be honest most of the social media tombs rehash the same info over and over again. In the book, DC’s blogging guru takes a philosophical look at the new realm of media that we are in now and offers reasons and best practices for brands looking to get into the game.

Review 40

Review Video Questions Social Media 40

Jeff Esposito

OCTOBER 22, 2012

This included talking to friends, reading blogs and reading white papers. I figured a book written by the team’s lead could hold some useful nuggets. I figured a book written by the team’s lead could hold some useful nuggets. Pick up this book if: you are in support and want to add social.

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Review Video Team Groups 37

Jeff Esposito

APRIL 20, 2011

While I thought that the book was going to bee about brewing beer, it was more about a small business done good while growing into a force in the craft brew space. If you are a beer fan, entrepreneur or business book junkie (I don’t judge), check out the book.

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Review Video Small Business Buy 34

Jeff Esposito

MAY 19, 2011

Back in my English major heyday, I was reading 36 books a semester from various authors. I still find myself reading a lot from blogs and eBooks to soft and hard cover, mostly of the business variety. Sure I tell myself that these books aren’t fiction so the data and concepts are more important than the “it.”.

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eBook Class Small Business Data 37

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. link] Paying it forward | Jeff Esposito's Blog [.]

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Metrics Review Social Media Video 28

Jeff Esposito

JULY 19, 2011

There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. Take a look at the book below and feel free to utilize in your business or pass it along to any small business owner you know looking to get into the space. 15 Social Media Tips for Micro Businesses.

Small Business 49

Small Business Social Media Tips eBook 49

Jeff Esposito

JUNE 8, 2012

Failed Klout Perks, A True Story – If you tune into this blog on a regular basis, or at least this week, you probably heard my tale of Klout offering me free booze , but not really since they had a whoopsie. This post outlines the problem with social media books and highlights a really old book that pretty much sums all of them up.

Klout 39

Klout Apple Team Social Media 39

Jeff Esposito

AUGUST 10, 2010

I will also give my copy of Jim’s book to the first person who comments on the video or post with one small caveat – that you donate $20 to a charity of your choice and let me know what it was. It is that simple, donate $20, comment and I will give the first commenter the book. I wil gladly send the book up your way.

Creative Commons 30

Creative Commons Review Disqus Metrics 30

Jeff Esposito

AUGUST 27, 2010

I am also glad to say that Scott Stratten ‘s book Unmarketing came out this week and I am featured in it talking about Vistaprint’s social media strategy. A book review is coming in the next few weeks, but if you want to check it out for yourself, click here to get it for less (Amazon affiliate link). Enjoy this post?

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

NOVEMBER 15, 2013

For those of you keeping score at home, my hiatus from blogging was planned. This is Why People Hate “Social Media Authors” – smart post here from my buddy Doug Haslam on how authors of “social media” books often forget the rules of the platforms they are pimping expertise on. It’s been a while, but we’re back!

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

JUNE 15, 2011

As the meeting closed, our then Vice President of Public Relations tossed the June 2, 2008 edition of BusinessWeek at me with Stephen Baker’s cover story entitled Beyond Blogs which focused on Twitter. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

DECEMBER 9, 2010

This post ran earlier in the week on Ari Herzog’s Blog. My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. I wanted to share with you in case you missed it over there. We can’t let emotions or typos get the best of us.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

MARCH 4, 2013

If you have a blog and want to produce some interesting content, consider packing your video equipment because social media folks are always willing and ready to chat on camera. Reading is fundamental – nothing helps a flight fly by more than a good book. Water bottles are light and you can easily fill up anywhere.

Smart Phone 52

Smart Phone Hotels iPad Energy 52

Jeff Esposito

OCTOBER 1, 2012

At every turn on social we’re being scored on how influential we are, showing off how many fans/followers we have or showcasing how many people read our blogs or have us in their Circles. Egos are a lot like a s… everyone has one. Focusing on these numbers makes it easy to fall into the trap of feeding the ego.

Travel 40

Travel Feed Feedly Social Media 40

Jeff Esposito

AUGUST 14, 2011

They are always spreading knowledge and have published books that are considered “must haves” on social media usage. You can find him on Twitter, @JasMollica , and at his blog, One Guy’s Journey. I don’t need a score to tell me what they bring to the table. He’s also a social media strategist and consultant.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

JANUARY 26, 2011

Write a book (cliché, but a long-standing goal from high school). Increase blog traffic by 10%. Some of which include: Not working as late, baby Espo is on his way so I want to be there and not miss the little things. Make sure Baby Espo has everything he needs. Increase time unplugged by 20%.

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Review Meeting How To Company 24

Jeff Esposito

FEBRUARY 12, 2012

If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. I like the check-in functionality for TV shows, books, movies and music; but really haven’t seen much more benefit to it aside from the stickers for the users. I know I have and I’m sure you have, too.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

AUGUST 19, 2010

You can also subscribe to the blog to ensure you receive the latest posts. « Previous Post Next Post » [link] Tweets that mention Things to do today | Jeff Esposito’s Blog — Topsy.com [.] blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Thanks for visiting!

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CoTweet CoTweet Alltop Creative Commons 23

Jeff Esposito

JULY 22, 2010

People in corporate hierarchies are used to dealing in dollars and cents not equated ad value or having a clip book thud. Aside from those metrics, you can pull up equated net promoter scores, social influence marketing score and conversation share (I blogged about what each is here ). Thanks for visiting! 0 Comments - Leave a comment!

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

AUGUST 22, 2011

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings. Even better, why bother with the reporter at all?

Press Release 48

Press Release Journal Flickr Report 48

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! Click on the links to see my video book review. The Social Media Strategist (2011) – I wish this book from Christopher Barger was around when I started in the space four years ago.

Social Media 42

Social Media Case Study Metrics ROI 42

Jeff Esposito

JULY 26, 2010

Written on July 26, 2010 by Espo in social media Last week, Mike Schaffer did a post about the Justice League of PR using DC comic book characters. Mike’s post also got me thinking about a post that had been sitting in my book of topics to write about for a while – Batman and social media. Thanks for visiting! Great stuff indeed.

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Social Media Creative Commons Disqus Social Networking 33