Adam Sherk

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Pro PR Tips: 100 Tips from Rafe Needleman Published in a Book

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book by Adam Sherk on August 11, 2009 Yesterday I received a copy of Rafe Needleman ’s Pro PR Tips in the mail from ITDatabase. I ended up going through all 100 tips in one sitting.

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Better than Great: A Cure for Buzzwords and Marketing Speak

Adam Sherk

Enter Better than Great , Arthur Plotnik’s new book containing nearly 6,000 alternate terms for praise and acclaim. Note: The book is just $10 on Amazon right now. Ready to stop being a “leading provider” of “unique,” “innovative” and “award winning” overused terms but need a solution? Solution” is an overused term too.

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Why the News Business Isn't Profitable

Adam Sherk

Aaron is doing a blog tour in support of the book launch (covering 30 blogs in 10 days), which I thought was an interesting concept. I’ve been through the book and it’s a good read; for more information check out GoogleyLessons.com. – Adam The traditional news business, as we have known it, is dead.

News 121
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25 Random Observations about #MozCon Speakers

Adam Sherk

I’ve read a lot of Aleyda’s blog posts but had never seen her speak before. Who else brings $1,500 worth of various books just to give them away to people he meets, if he thinks a particular book will be helpful to someone? Related posts: Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book.

SEO 148
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Paywalls, Media Coverage and User Access: What's a PR Pro to Do?

Adam Sherk

The good news is that some of the models currently being considered include free access for users who come in from links in blogs and social media, so at least in some cases exposure will not be limited solely to paid subscribers. Has anyone ever framed a good comment thread from a company blog, or a collection of “likes” on a Facebook Page?

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Fortune 100 Need to Get More Creative with Twitter

Adam Sherk

Shining a Spotlight on Video News Webmaster Tools: Updates to Search queries, Parameter handling and Messages Twitter data lets NPR glimpse a future of app-loving news junkies Shared Items Disclaimer The opinions expressed on this blog are Adam Sherks own and do not necessarily reflect the views of his company or its clients.

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7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Made popular by blogs, ads in the sidebar get pathetically low CTRs. Pro PR Tips: 100 PR Tips from Rafe Needleman Published as a Book. Note that even though these are practices have been shown to work I recommend doing an A/B split test before implementing them directly. Tips to increase CTR / clicks on advertisements.