Socialized

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Five Things Jesus Looks for in a Blog Post

Socialized

People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing blog traffic, or both. So a certain style of titling blog posts and articles has evolved.

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A Blog is a Better Social Media Hub Than Twitter

Socialized

Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. A blog is less dominated by spam than Twitter.

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How Transparent is Too Transparent?

Socialized

The CEO can’t be 100% transparent on his or her blog. In the social media world, transparency extends beyond finance, meaning something like “using social media to expose to the public the inner workings of the company and the candid thoughts of its executives and employees.&#. Comparisons to competitors are regulated by the FTC.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead&# is a tried and true blog traffic generator. The CEO Needs to Blog.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

A friend pointed me to a great post on Jane Bozarth’s blog calling United on its superficiality for invoking the cliche of training as a response to a crisis situation: “Sorry, but I don’t see a training problem here. Like Joshua, the computer in the movie War Games, said, “The only winning move is not to play.&#