Sherrilynne Starkie

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Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis and I have examined and discussed throughout the past year on the company blog. Bloggers important in PR. How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Social media for health. User focus. Handheld devices.

Trends 276
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Writing tricks for content marketers

Sherrilynne Starkie

New style: When Facebook kills mobile chat, don’t lose touch with all your friends! The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. 7 WordPress SEO Tips for Non-Techie Bloggers. The trick to marry the needs of both by summarizing the story using keywords while invoking curiosity.

Content 304
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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Or you can get one built especially for you.

Marketing 284
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Native advertising is here to stay

Sherrilynne Starkie

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? I go to Dell to buy hardware, not words.”. Morgan’s annual “Nothing But Net” report, released on last week.