Sherrilynne Starkie

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Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

Blogger 367
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Writing tricks for content marketers

Sherrilynne Starkie

Google bots like short headlines that start with keywords and whose context matches that of the story. The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. 7 WordPress SEO Tips for Non-Techie Bloggers. Humans are attracted by humour, emotion and information. Photo credit: Wikipedia).

Content 304
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Industry certification a must for social media career success

Sherrilynne Starkie

The resumes I see that have Google AdWords , Facebook Blueprint , Hootsuite Academy or similar accreditation are much more likely to make the first cut. Google “online social media courses.” Still, others come from social media agencies, bloggers, and eMarketers. Social Media Certification. Some courses are free.

Industry 170
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May 18: this week in social media

Sherrilynne Starkie

Cross-Platform Single Sign-On - Google+ Developers Blog. Now, when a user signs in with Google on one device, they grant consent once and can continue their experience seamlessly between web and Android devices. The Official Klout Blog. New Google+: Stream, Hangouts, and Photos. crowd rank.

Klout 276
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Foundations for integrated digital marketing

Sherrilynne Starkie

For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Google Alerts are one good free tool. Shared Media : This is social media.

Marketing 284
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Canadian government spikes the press release

Sherrilynne Starkie

Because, according to Google, up to 90 per cent of all media consumption is now screen based and continuing to use a format designed for paper and ink just doesn’t make sense. In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’.