Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. Google+ Tools. Google Blog Search.

Blogger 196
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Link Building Tactics for Publishers

Adam Sherk

A good way to investigate this is to review the Crawl Errors report in Google Webmaster Tools, which shows URLs with 404, 500 and other errors that Google encountered while crawling the site. So maintain a decent selection of feeds and don’t let the impending shutdown of Google Reader move you away from RSS.

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PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

Bill Hunt wrote about this a while back in looking at the use of tech press releases by bloggers. So companies can increase the likelihood of their press releases being used by bloggers and local news sources by giving them a more news-like tone and dialing down the marketing hype.

Study 147
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Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

The section on sources used had an interesting stat that relates to the discussion of press release usage by bloggers and local news sources. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

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Diversified Twitter Strategies for News Sites

Adam Sherk

Individual Journalists and Bloggers – participation by the editorial staff offers a great way to engage users on a more specific, personal level. News Sites: Tame Your Blog Tags { 1 comment… read it below or add one } Daniel November 5, 2009 at 6:35 pm Agreed re: working behind the curtain.

Sites 105
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Survey: Twitter Less than 1% of Traffic to Newspapers and.

Adam Sherk

The real difference social media can make is for small and medium businesses, bloggers and consultants. Small and medium business can benefit from a blog in the same way but for organizations seeing 1Million+ monthlys, social media’s ~1% looks small but is large and in the top 10 referrers as you lay out in your final points.

Survey 193