It's Official: Bloggers Are Recognized by the FTC
Bare Feet Studios
OCTOBER 6, 2009
It will no doubt be a challenge to enforce this but the FTC recognizes what many of my blogger associates resist: that receiving compensation does affect coverage. At the very least, without compensation or freebies there is far less likelihood that said blogger would be paying attention to said marketer. The vote was 4-0 in favor.
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