How effective are the titles on your blog posts? According to a much-quoted stat, up to 80% of people will decide whether to click-through or not based on the headline alone, so it's a fairly significant element. Are your blog titles losing you potential site traffic?
If you want to boost the performance of your posts, these headline tips from the team from Brafton might help.
Their advice covers the following points:
- Start with a working title
- Don’t bait and switch
- Keep the audience in mind
- Optimize for success
- Make it sexy
- Think like a blogger
- Lean on a helping hand
Check out the infographic below for more detail.
A version of this post was first published on the Red Website Design blog.