33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
81% of B2B decision makers use online communities and blogs to help make purchasing decisions. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social.
13 Great Guides to Growing Your Blog Audience
MARCH 25, 2015
You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so. Got a well-written business blog, but a shortage of readers?
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.” Business Blogging Stats and Facts. 1.
Your Employees May Be Your Best Untapped Brand Advocates
JUNE 6, 2016
You can follow her on Twitter @LizVGreene or catch her latest misadventures on her blog, Instant Lo. Guest post by Liz Greene. If you were asked to rattle off your top marketing strategies, would employee advocacy make the list? 65% saw improved brand recognition. 7% had better brand loyalty. It’s simple. Identify. Desire to make things better for their teams and the company as a whole.
49 Noteworthy Social Networking Stats and Facts
FEBRUARY 23, 2016
Though Facebook is the most important social network to marketers overall, LinkedIn is tops with B2B marketers—41% say it’s the most important network they use. ( V3 Broadsuite Blog ). Though new social networks continue to be launched (e.g. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. 18 Facebook Stats and Facts. 1.
Five Ways to Draw Traffic to a Blog Post
MARCH 22, 2016
As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Here are five methods you can use to get your blog posts more exposure amongst your audience and beyond.
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
Product demonstrations are least valued. ( V3B Blog ). 2. 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. ( B2B PR Sense Blog ). 6. Blogs come in at 21% (ugh). 14% of businesses fail due to poor marketing. ( B2B PR Sense Blog ). Image Credit: B2B Marketing Insider. Death of the salesman? Biznology ). 3.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
” — Kissmetrics Blog. Showcase reviews: Kissmetrics Blog, StoreYa Blog. 2) Compete.com. Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. 3) BuzzSumo. Offers insight into content performance for you and your competitors across all key channels – including social media, blogs, email, earned media, ads and SEO.
10 Top Marketing Thought Leaders in Social Media
MAY 21, 2015
Jeff Bullas — does anyone know more about blogging than Jeff? He’s one of those guys who seems to defy the laws of time and space by being able to consistently churn out bookmark-worthy blog posts, speak at events all over the planet, write ebooks, and still engage actively and prolifically on social media. But—what if you had to answer on the spot? Meghan M. centric.
20 Expert LinkedIn Guides
JULY 7, 2014
Top 10 Tips from Best LinkedIn Company Pages [SLIDESHOW] by LinkedIn Official Blog. LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Want a Job? links.”
Five Top-Rated Social Media Management Tools for 2016 [Infographic]
JUNE 27, 2016
Ian Anderson Gray of the Seriously Social blog partnered with business software review platform G2Crowd to create a comparison between the top five rated social media management tools on the market currently. Guest post by Lilach Bullock. What is the “best” social media management tool out right now? The results in this infographic came from examining detailed customer reviews.
35 Stupendous Social Networking Facts and Stats
AUGUST 11, 2015
Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech. Facebook is of course (by far) the largest social network. TopRank ).
14 Brilliant B2B Marketing Strategy Guides
JUNE 17, 2014
” 6 Persuasion Techniques: Science in B2B Marketing by Ideas@Work Blog. Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. How should b2b marketers adjust their strategies to keep up with this evolution?
5 Easy Tools for Social Selling Success
NOVEMBER 3, 2015
From social to industry publishes, to niche blogs, UberVU helps you pinpoint potential customers and conversations at exactly the right time. Guest post by Austin Duck. Social selling is an awesome way to get things done. But, like the early days of anything on social, it’s difficult, messy, and imprecise. A big reason for this is a lack of organizational tools. Now go sell something!
23 Outstanding Social PR Guides
JULY 22, 2014
Why PR Agencies Should be Great at Social Marketing, But So Few Are by SocialSteve’s Blog. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. How to Find Niche Influencers in Google+, Twitter and the World at Large by Bruce Clay Blog. Bad Outreach Examples – How Not to Secure a Guest Blogging Spot by SteamFeed. Guest Blogging Guides.
How to Calculate the ROI of Social Media Marketing [Infographic]
SEPTEMBER 13, 2016
For example, one article posted on a blog may garner an expansive number of re-posts—helping you to meet your goal of generating conversation about your brand. Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom line?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Blog posts are generally suitable for sharing across these networks plus others like Scoop.It, StumbleUpon, Tumblr, and Pinterest. Twitter: For most businesses, this is one of the two most effective social networks (along with LinkedIn) for driving website and blog traffic. Image credit: BundlePost. But it may also be a problem with basic B2B social media marketing strategy.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. blog provides content for Facebook postings.
Content Marketing Strategy? Think Like A Reporter
APRIL 12, 2016
If it’s online and text, will it be on your blog, in an online publication, on another influential industry blog, on a platform like LinkedIn Pulse or Medium, on Facebook, or on some combination of these and other web venues? For video content, will it be on YouTube, Vimeo, Facebook, your blog, or all of the above? So—creating a content marketing strategy is vital.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
10 Reasons Why Small Business Can’t Ignore Social Media by Marketing Technology Blog. Scientific Guide to Posting Tweets, Facebook Posts, Emails, and Blog Posts at the Best Time by Buffer Social. ” B2B Social Media Marketing Guides. A Key Secret to Jazzing UpYour B2B Content’s Visual Appeal by B2B PR Sense Blog. by bowden2bowden blog. Social Media Marketing Guides.
How to Use Social Media for Event Marketing [Infographic]
AUGUST 17, 2015
Among the key points: • Social media marketing budgets are projected to double over the next five years. • Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • A Facebook event listing can serve as an information hub for attendees. Check out the complete infographic for more ideas.
How to Promote Blog Posts: 200+ Ideas from Eight Experts
FEBRUARY 17, 2014
Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
We looked at three different types of sites: pure B2B blogs, pure commercial sites, and “hybrid” sites that combined a blog with commercial content. Not surprisingly, social media drives a much larger proportion of traffic to blogs (nearly 17%) than to purely commercial B2B websites (1.1%). There’s no question that B2B marketers have embraced social media.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Image credit: B2B PR Sense Blog. 68% just want the facts. ( B2B PR Sense Blog ). Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Be responsive. Strategize and measure. Know your market (B2B). eMarketer ).
How to Optimize Events with Social Media [Infographic]
FEBRUARY 4, 2015
Blogs. Blog posts covering events either before or after the actual event date are a great way to keep your audience informed. Events Social Media Marketing blogging for business Dave Landry event marketing infographics LinkedIn Twitter Guest post by Dave Landry. Nothing promotes event marketing as well as social media. Connect with other event attendees on social media.
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
For those who are new to Google+ (or who struggle to see results with it), Scott Buehler provides an excellent 10-step guide to understanding circles, generating activity, formatting posts, using hashtags, hosting hangouts, creating company pages and more. 5 Big Reasons Why You Should Consider Google Plus Marketing by Jeffbullas’s Blog. Building an audience and networking? Dustin W.
Five Intriguing Inbound Marketing Stats [Infographic]
JUNE 30, 2015
Marketers who prioritize blogging are 13 times more likely to achieve positive ROI. • It’s no surprise that different tactics are viewed as “rising in importance” among inbound and outbound marketers. Inbound marketing is fundamentally about making your company’s website an active component of the sales process rather than static “brochureware.”
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
45% said they would use social media if they could use just one promotional vehicle vs. 24% who said they would issue a press release. ( B2B PR Sense Blog ). 87% of B2B companies view social media (other than blogs) as a highly successful element of their marketing mix. 83% say the same for articles on websites, 78% eNewsletters, and 77% blogs. 77% of B2B firms maintain blogs.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
Discover the answers to these questions and many more here in more than 30 of the best content marketing articles and blog posts of the past year. Seeking Marketing Alpha by Propel Growth Blog. ” 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success by Marketo B2B Marketing Blog. 11 Timeless Examples #FTW by aimClear Blog. ’ Yawn. ”). Adam T.
21 of the Best Social Media Marketing Guides of 2013 (So Far)
OCTOBER 8, 2013
Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. ” phase.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog. Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. The number of Google searches for the phrase have increased 400% since January 2011. But where does one begin? What are the best practices and frameworks for creating such a strategy? by GO Marketing.
12 (of the) Best Content Marketing Infographics of 2013
DECEMBER 16, 2013
Other notable infographic-based posts from her blog include 7 Steps to Successful Content Marketing and 9 Steps to Creating Good Content for Your Brand. social media including blogs at 79%, case studies 55%, mobile content 11%); the most popular social networks for sharing content; content marketing budget plans; and most helpfully, how budget allocatiions vary by company size.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. What role does email play in extending online visibility?
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
12 Tools to Help You Optimize Your Social Media Marketing Results by TopRank Online Marketing Blog. ** 5 STARS. The tool gathers data from a staggering 70+ million sources that include social networking platforms, forums, blogs and news sites”). Tools to Discover Influencers in Your Industry by TopRank Online Marketing Blog. Image credit: Buddy Media. Check out this post.
24 (of the) Best Business Blogging Guides, Tips and Tools of 2011
JANUARY 16, 2012
Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. How can a company launch (or relaunch) a new blog properly? Write great blog post headlines? Optimize blog content for search? Emulate the best corporate blogs? Blog SEO.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. Share what you’re reading, embed your SlideShare presentations, showcase your WordPress blog or add a poll. Optimizing Your LinkedIn Profile and Use. ’”.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
To that end, 94.7% of all marketers love blog posts about marketing statistics. The second-most popular tier includes YouTube, blogging and LinkedIn. Three-fourths of marketers planned to increase strategic efforts on social media and social networking sites this year, with 68% also focusing more on SEO and 63% on blogs. 500 companies maintain a blog. Small businesses?
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Experience: The Blog ). 3. Experience: The Blog ). 9. Experience: The Blog ). Experience: The Blog ). Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Image credit: Buffer. Social is for customer service.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Blogging Stats. Pingdom ).
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Blogging. Twitter.