Waxing UnLyrical

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Storytelling, PR, and Measurement

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Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011. So like many blog posts, I’m probably going to leave you with more questions than answers, but hopefully have provided a spark to get you and your organization thinking about measuring your communication results. Guest Post by Todd Murphy.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

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Social media and blogs require a certain frequency of posting to remain “viable” and effective. When searching for an image for a social media or blog post, search with emotive or action words instead of simply using keywords that you might use for SEO. 2. On blog posts, you could use GIFs to lighten up dense topics (like Shonali did here ).

Is it Shortsighted Not to Host Your Own Blog?

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Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog? Managing your own blog takes time. are not.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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Here’s a screen grab from FTC’s blog. Take the UK Marketing Network group on LinkedIn , for example, which I learned about through the Link Humans blog. Now that you’ve come this far, here’s what I think you should do next: Grab the companion e-guide that complements this monster blog post. GIPHY link. to get the good old word out. Ready to dive in?

The Dos and Don’ts of a Social Media Automation Strategy

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It also lets you connect your blog feed to your social accounts to make sure any new post you publish is automatically shared with your audience.  Disclosure: I write for the DrumUp Blog.). 2. When she isn’t writing or editing blogs, she likes to experiment with new tools that help social media marketers. Guest Post by Vasudha Veeranna. Review everything you share. DrumUp.

The 4 Secrets of Influencer Engagement

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This does not mean re-tweeting them once and then emailing them asking for a 1000 word blog post the next day. Pro Tip: Let the influencer know you value their opinions by featuring their insights in a blog post or relaying their feedback back to the product team. 4. Influencer marketing has officially gone mainstream. Check out these success stories from Philips and Travelocity.).

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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Fair Warning:  This is a blog post about being young and misunderstood, but also one that reminds my generation they’re not alone. Guest Post by Emma Hawes. want people to know, “I’m not alone,” and like the R.E.M. song says, “ Everybody Hurts.” Before I continue, I want to stress that while research is needed for each age group, stereotypes are unnecessary.

#SocialPR Spotlight: Corina Manea

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If you don’t know her yet, check out her blog, Nuts PR; you’ll see just how apt this description is. This week’s #SocialPR Spotlight shines a much-deserved light on Corina Manea  – someone who lives and breathes Social PR. Corina was literally Virtuoso #2, and has been steadily building a business as – what else? – a bona fide Social PR Virtuoso.

It’s 2015 and #PRDiversity Is Still An Issue

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Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. When not blogging here, Mayra can be found communicating in status updates, thinking in hashtags and living life in 140-characters. Ed: Did you do a double take? And that’s no double talk. Enjoy! Strength lies in differences, not in similarities” ~ Stephen R. Covey. Scary. And And sad.

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Finding Keywords: The First Step to Blogging Success

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That’s a blog post for another day. Take every question your company gets asked and consider writing a blog post to answer it. 5. Competitor websites, blogs and industry forums. Add to that list and then you’ve got a pre-vetted list of blog post titles you can easily pull from when the muse strikes. Finding Keywords: The First Step to Blogging Success. Ask them!

New Year Resolutions for the Social PR Pro

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Blog about your experiences  (and that’s one New Year resolution I’ve heard from not just one, but several people). I hear 45% of Americans usually make New Year resolutions (are you one of them, or one of the 38% who absolutely never make ’em?!). Here are some of the most common ones for this year: Lose weight. Get organized. Spend less, save more. 27, 2015). Lose weight.

Draw Me a Story: Six Storytelling Lessons From Cartooning

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You can find Rob on Twitter , LinkedIn  and his blog. Guest Post by  Rob Cottingham. Think of cartoons as storytelling, and you probably think of animation or graphic novels. But single-panel cartoons are stories, too — just really distilled ones. Here are six of the key lessons I’ve learned along the way, and the cartoons that helped to teach me: 1. Surprise me. The reader’s the hero.

Thought Leadership: Wise Thoughts from Wide Experience

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He blogs at  A Professor’s Thoughts. The term “thought leadership” is slowly slipping into the gray anonymity of overuse. It seems like I’m seeing it used for everything from “how to solve world hunger” to “how to change your kitchen sink.”. The question that must be answered, in my (probably less-than) humble opinion is: “What truly  does  define a ‘thought leader’?”.

Digital Crisis Communications: When to Shut Up

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Now you would have to be able to communicate through Twitter, through a blog, through Pinterest, through Facebook.” The moon must be in the seventh house, or something, because all of a sudden all I see and hear is about digital crisis communications. Image: Dingzeyu Li via Unsplash. First of all, it would have to be faster. There wasn’t even CNN at the time. ” Then (!),

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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Brands can even use tools already in their toolbox or easily accessible through this blog. Guest Post by Dan Farkas. Why are we doing what we are doing? If you don’t know the answer, stop.“ ~ Dan Farkas. As a new school year begins at Ohio University , I put the over/under on how many times I make that statement to students at 300. Take the over. Seriously. It’s new turf. Think about it.

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Media Relations Is Not Dead Nor Is It Dying

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think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. Last month the blog focused on influencer relations , which is very much an opportunity within the current digital landscape of media relations. Guest Post by Kate Finley.

The Continuing Evolution of the Indian PR Landscape

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With a keen interest in social media, she blogs regularly at In My Humble Opinion. As the Indian PR landscape continues to evolve, it is fascinating to see clients adapt to the integration of digital efforts. For example, a press event is not restricted to just calling reporters on the ground. Though the “what” to communicate remains constant, the “how” to communicate is constantly changing.

Monday Roundup: With Love, the Social Media Spotlight

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That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Seeing as how Valentine’s Day is around the corner, the Birdie and I thought we’d focus this edition of the Monday Roundup on seven people who contribute extensively to the practice of PR today (in some cases, indirectly). Jodi Echakowitz. Bess Winston.

How to Develop Meaningful PR Measurement

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The image below is a screenshot of Facebook Analytics from my blog’s Facebook Page: You can see that some posts are more popular than others, some were clicked-through more than others, but it’s all empty calories. “If you can’t measure it, you can’t manage it.” Peter Drucker. From a big picture perspective, most of us believe that we can measure almost anything.

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Public Relations: Controlling the Uncontrollable

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Read more PRIME content on the PRIME blog. Guest Post by Mark Weiner. What makes Public Relations unique within the communications and marketing mix?  The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. Social media, is, well, unmediated , which means there’s even less control. The Challenge for Public Relations.

Measurement: Why Business As Usual Just Doesn’t Cut It

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Blogging and content creation through social media are excellent avenues for content marketers to create and measure. From these, you can take measurement a step further and track where your blog postings and Facebook, Twitter, LinkedIn and other musings are liked, shared and possibly even picked up by other websites. Let’s get this out of the way right now: I’m no math whiz. measure.

Monday Roundup: Get Started With Blogging

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Maybe you’re even planning to get started with blogging? On January 10th, this blog turns seven. Getting started on blogging can be daunting, but IMHO is worth it. I’ve heard from quite a few of you who want to make blogging a priority this year. Blog Topics: How to Come up with Blog Post Topic Ideas! How to Start a Successful Blog Today.

Twitter and Television: A Match Made In Heaven

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He also  blogs. I have a confession to make. When I’m asked how I like to spend my free time, I tend to hem and haw. “Riding my bike,” or “reading up on the day’s news” are the answers I usually give, and those are true. But deep down inside, I know that the truth is the box that sits in my living room. Television. “The Blacklist.” in New York.

Getting to the Bottom of Metrics that Matter: Part 2

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– though I really wish you’d leave them as actual comments on the blog. Last week I started a series on practical measurement that seems to be resonating with a LOT of people. So many thanks for the comments, emails, DMs, etc. Here’s one story I heard from Mark Weiner  about how this whole “Die, AVEs, Die!” Dude’s boss wants AVEs. Dude NOT MEASURE AT ALL.

Social Sharing: What Makes It Tick?

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asked him if I could share my answer, as I thought it would make for a good blog post and, true to his word, he consented. Now, for most of us who call social media “home,” often working in  and on the business mean the same thing: spending more time online, tweeting more, blogging more, Facebooking more, etc. The psychology of social sharing. Why me?

Content Marketing: Without Community, It’s Only Half the Equation

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You spent the first few months creating great blog content (in your opinion, and let’s assume, for the sake of argument, your opinion is spot on). Every time you reply to a tweet sharing a blog post link, for example, Livefyre counts it as a comment. Commenting on blogs published by the kinds of people you hope will come over and comment on your  blog. What gives?

15 Blog Headlines That Don’t Suck

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If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” So when it comes to keeping up with my blog reading, I’ve been doing a woefully poor job. Even if it’s from a blog(ger) I know and respect. I confess. That photo?

How to Measure PR and Marketing Outcomes on Snapchat

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Author information Jim Dougherty writer at leaderswest digital marketing journal Jim Dougherty writes about content and social media at leaderswest.com, and is a frequent contributor to the Cision blog. “Snapchat has overcome some remarkable hurdles by tapping into features that make it appealing for certain demographics, and that doesn’t mean just tweens and millenials. Snap Open %.

The Ugly Side of Social Media Sharing

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That means they are circulating via email and internet blogs at lightening [sic] speed. Guest post by Jenelle Conner. I am a social media advocate. It’s where I work. love the collaborative energy, thoughts and community. But I hate the ugly side of social media sharing; especially when kids are involved. ” So, how did it all happen? The image went viral. Too funny!!!”

5 Reasons Snapchat is Integrated Communications New Best Friend

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Rather than a lengthy blog post, you’re using 10 second bursts of video or pictures to bring your audience into your world. Guest Post by Matt LaCasse. have to say it: Snapchat is the hot NKOTB for social media. Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. It’s fun to use. But Snapchat is cheaper. 2016).

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Just Write

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Yesterday Mark Schaefer published a terrific post on how to pluck up the courage to blog with confidence. and then some, before I got my started on my blogging journey. And I also recalled how I might never have actually started that journey had it not been for Kami Huyse  asking me to guest blog for her back in 2008. how much time will it take?, who will read it?, ” Yes.

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What’s On the New Multimedia Cart?

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still can’t believe that when I started my blog, I was arrogant enough to think that words were enough and didn’t want to use images. I know I’m dating myself, but whenever someone says multimedia, I think of those nondescript A/V carts of my high school and university days. And while I liked the idea of multimedia, I never imagined myself as the person behind the cart. Video to go.

Possibly the Most Important Metric of All: Your Gut

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This is not a political blog, so just FYI, if I see comments that cross the line (read the blog guidelines if you haven’t already), I will delete them. I am completely maddened by the world we’re currently living in. Reader alert: there is no sugar-coating in today’s post. It’s pretty raw, because that’s how I am right now. Thank you. . Ten years ago.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

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With the dizzying array of marketing collateral currently being distributed and managed by marketing departments (e-mail campaigns, direct mail pieces, social media content, blog postings, etc.), the opportunities to employ humor are practically endless. Guest Post by  Scott Kaminski. As a general rule, everyone thinks they have a great sense of humor. What about B2B? Again, it depends.

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The Pros and Cons of Becoming a Thought Leader

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You started a blog, penned some insightful articles and accumulated a couple thousand followers on Twitter. Guest Post by C.A. Newberry. Shall we label you a “thought leader?” ” Nope, not happening. Sorry. But while that may sound a bit harsh, the teenager who lives down the block did the same thing. What makes a thought leader? Apple. Steve Jobs. Ring a bell?

State of Crisis Communications and Social Media from a Professor’s Perspective

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Guest Post by  Karen Freberg. Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

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Smarter Ways to Measure Authoritative Content

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Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter?  in July 2014: 61 comments. How to get off your ass and start blogging , August 2015: 5 comments. Image: Thinkstock.

Forrest Gump Was Right…Life IS a Box of Chocolates

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He blogs at  A Professor’s Thoughts. It has become abundantly clear to me over the past few years that life – through which we all must pass – is an ever-evolving puzzle and a genuine delight. Image: Adam Collins via Flickr, CC 2.0. Good things come our way, sometimes unexpectedly; and not-so-good (I’m a PR guy; I can’t say “bad”!) things fall on us. Good for them!

On Public Relations and Taking Out the Garbage

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He blogs at A Professors Thoughts. I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0.

Monday Roundup: Content Rules

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Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. Enjoy! Why: What defines “good” content?