In my April 17 blog, “ The Most Remarkable People on Social Media Today ,” I listed out some people who are using today’s social media tools to change the world for the better, and proving along the way that one person does matter and one person can be significant. Blog Influence Klout Social Media brand business celebrities influence klout online influence social mediaI've done some reading lately which has brought together and focused my theory of marketing through online influencers. 90% of consumers rely on recommendations from people they know. MORE >>

Blog Social Media celebrities engagement influence oprah social media twitterIt ‘s a given – Celebrities are social. Transformed by the Red Carpet, interviews and filling the stream via Social Media. Some are using the social universe well to promote… And that’s exactly NOT what I’m talking about. Do today’s media stars really get, or understand, the power of social media. Do they get the power of engagement that they have at their fingertips? Are they using the relationship they have with those who follow them to change beliefs or effect change? MORE >>

Blog Influence innovationHave you ever thought about how great innovators are able to come up with new insights that lead to brilliant ideas? It’s no coincidence. Utilizing observations, experiences, facts and emotions, while examining their relationships, is the key to groundbreaking innovation. You too can have access to the knowledge and resources needed to generate fresh ideas. Here are a few examples of how to ignite your inner innovator. Create new ideas from ones that are already out there. Coming up with an “original” idea can be a real task. Sleep on it. MORE >>

Blog Social Media business daily deals groupon livingsocial marketing promotionsFreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. The opportunity is huge, especially given the worldwide potential for the company that gets it right, but it also offers the possibility of failing splendidly, as witnessed by the recent Groupon missteps. FreebeeCards bills itself as “the next generation of daily offers.” MORE >>

Blog Guest post Social Media Analytics marketing strategies social media platformsThis is a guest post by Gregory Yankelovich. Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Based on the questions I often get from marketing practitioners after the webinars and group speaking engagements, there is a considerable confusion about a difference between SSM and Customer Intelligence methodologies. Please help to refine this matrix with your feedback, comments and disagreements. MORE >>