The Social Media Incubator

Trending Sources

5 Writing Tips For Better School Websites

The Social Media Incubator

Make sure you know your keywords and are using them throughout your website and/or blog. Blogging Tips Internet Marketing 101 Online marketing Public Relations education website tips engaging stakeholders website tips writing for websites Photo by Krista Reynolds, Never Miss a Moment. Have you been tasked to write all or a portion of your school’s website copy? Get to the point.

Tips 47

Heartbleed Bug Creates Need for Businesses to Change Passwords

The Social Media Incubator

If you have not changed your password to your website or blog recently, this is the perfect time to do that even though WordPress and other website platforms have not been released as being compromised…yet. If you have yet to hear about the Heartbleed bug , it could easily be called one of the largest security threats to the Internet ever! Twitter. LinkedIn. Instagram. Pinterest.

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Put together a short and sweet blog, infographic or video on how to complete a task that shows what your business can do for the audience. Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales.

Use Caution When Using Online Images

The Social Media Incubator

If you have a website or blog, especially one used for commercial use, you probably use your fair share of images. Blogging Tips Online marketing getty images online images The world today is all about being visual, so online marketers don’t really have an option when it comes to using images or not. It’s very easy to use Google to find an image you need.

Tips 34

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Did President Obama Kill the Automated Tweet? The event on Sunday saw Twitter friends connecting and sharing around a common, emotional event. 

Is Your Business Using the Correct Facebook Profile?

The Social Media Incubator

It is a place where a business or brand is highlighted and shares their photos, events, blogs, news, etc. In our work with many different industries, including education marketing with schools and school districts, we’ve come across many different types of Facebook set ups. There are three types Facebook offers: Profiles, Groups, and Pages. What is a Facebook Profile? .

Tips 23

Embedding Facebook Posts Good For Businesses

The Social Media Incubator

This feature will give businesses the chance to share their posts, or other posts relevant to their company, on their websites and blogs. Here’s an example: If you have a customer or client post to your Facebook wall about how great your products or services are, you would be able to take that post and embed it on a recommendations page on your website or blog.

Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

Whether you are posting to Facebook, Twitter or a blog, mentioning a hot topic can boost your social media SEO. Social media for business is a growing tool that can be implemented right away. Cindy Leines, founder of CEL Public Relations, coined the appropriate term Real Time PR™ for social media because of the immediate results it can produce. Analyze. Get the Timing Right.

Tips 23

Getty Images Makes Photos Free to Use

The Social Media Incubator

That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. Blogging Tips Facebook In the Media Online marketing Photo Sharing Social Media copyright infringement free image use free images getty images online image use Getty has incorporated an embed code for their images.

Social Media is a Helpful Tool – But NOT Behind the Wheel!

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! One of its greatest features is its accessibility. Read the article.

Tools 31

How To Use Facebook Video Chat with Skype

The Social Media Incubator

Facebook In the Media Rules & Regulations social media social media news Social Media Tips face to face chat Facebook video chat Google plus how to Facebook chat Skype social media blog social media how to social media tips video chatHere are a few easy steps to help you video chat with your friends on Facebook through Skype: Go to [link]. Click “get started” button. Do so.

High Quality Content: What It Is & Why Your Website Needs It

The Social Media Incubator

Associate those social media accounts with your Google+ identity and your website and/or blog as your main hub. You’ve likely heard people refer to “high quality content” online.  But what does that mean? Most importantly, “high quality” content should be unique. That criteria alone, however, isn’t enough to qualify your content as “high quality.”

Tips 21

App of the Week: Flickr

The Social Media Incubator

Whether that means you display it on a conference room TV, on a blog or in a Facebook post. You may ask yourself, how can Flickr benefit a business marketing strategy? Maybe you have pictures of products, services and other portfolio work that you want to display. Flickr allows accessibility, sharing and organization with your photos.

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

Be a regular contributor to a niche blog – People read blogs. If there is a high profile, high traffic blog or website in your niche, arrange to be a regular contributor to that blog or website. Rather than “make the rounds” to a hundred blogs, just pick two or three and be regular contributors. Even busy business people read them.

B2B 21

Content is King for Social Media Success

The Social Media Incubator

Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.”  You heard about blogging, email marketing, social media marketing, search engine optimization or search engine marketing–all of which require content to be successful. Content Marketing: a buzzword that’s been around for awhile in Online Marketing circles is making it’s way to broader marketing discussions–and this is a very good thing. Essentially, that’s what a plan is anyway. Write it down.

Social Authority For Business – 3 Ways To Become The ‘Expert’ While Generating Leads And Sales

The Social Media Incubator

Here are three ways you can become an expert in your niche while generating a lot of leads and sales for your business: Become a blogger – You may be sick and tired of hearing about blogging, but you have knowledge and expertise. Your blog is the perfect place to freely share your knowledge with your potential clients. Your blog is your platform. So share it. Go in deep.

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

Organizing your social media activities in a simple editorial calendar that shows exactly what you will post or blog about each week is an effective way to keep your social media activity on track. The most common misconception about social media for business is that it can be done as a separate entity. However, that statement couldn’t be further from the truth. Keep up with social media.

Tips 18

How Long Should My YouTube Video Be?

The Social Media Incubator

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time.  We are the TV generation, and your visitors expect video now when searching online. This is a question we hear a lot as we talk with clients, and with good reason. 

For Marketing Success – Fish Where the Fish Are!

The Social Media Incubator

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. Springtime in Minnesota means fishing’s season opener (the lakes have finally thawed!) Every year, fishermen discuss new strategies for how they are going to catch more fish than last year (or than their buddy is going to catch). 

Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

Blogging Tips Facebook Internet Safety LinkedIn Online marketing Public Relations Rules & Regulations Twitter Intellectual property registering your brand trademark law USPTO photo courtesy: Getty Images . As social media becomes more prevalent, business owners are faced with numerous legal issues. What can I say? How can I say it?  Who is going to take issue with my content?

Tips 11

Using Social Media for Customer Service

The Social Media Incubator

Blogging Tips Facebook Internet Marketing 101 LinkedIn Online marketing social media Social Media ROI Social Media Tips Twitter companies using social media effectively customer service through social media find clients on facebook reach clients on social media social media strategy social media tips Strategic Social Media Content twitter strategy use social media effectively

The How and Why of Twitter Lists

The Social Media Incubator

social media social media news Social Media Tips Twitter caroline melberg find clients on social media social media advice social media blog social media strategy Twitter advice Twitter help Twitter listsThe question which used to be “What is Twitter and why should I use it?” Simply put, Twitter Lists are a way to organize the people you’re following on Twitter. Industry Peers. Customers.

Tips 17

The Basics of Intellectual Property

The Social Media Incubator

In some circumstances, it might be wholly permissible to refer to a company or a product or service in a review, blog post, or status posting. photo courtesy: Getty Images. With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. Contributed by: James T. Stephenson, Sanford, Pierson & Thone, PLC.

A Deeper Look into Social Authority

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. But as always, it needs to be true and with integrity — no fakes allowed! Now, what you do everywhere online affects where your website will rank online.  Copyright © 2009-2011.

ROI 17

Top Tips for Putting LinkedIn to Work | The Social Media Incubator™

The Social Media Incubator

home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Public Relations and Small Business Mavericks C.E.L. Public Relations Small Business Mavericks Loading Quotes. Based on a survey of members prior to the event, we learned there were many Chamber members who had LinkedIn accounts, but wanted more information about how to utilize LinkedIn more effectively. 

7 Tactics for Promoting Your Brick-And-Mortar Business Online

The Social Media Incubator

Your blog – Every business has valuable advice and resources to share with their audience to educate and inform – which are great pre-cursors to getting the sale. If you’re worried that you can’t promote your business online because it’s a brick-and-mortar business, then quit worrying. Write a press release and distribute it online to services like PRWeb.

New Changes on Facebook: Thumbs Up or Down?

The Social Media Incubator

Facebook In the Media social media social media news CNN facebook account updates Facebook changes Facebook layout new Facebook news feed new social media review of Facebook update social authority social media advice social media blog social media reviews social media tipsAccording to CNN this week , many users are unhappy with the new changes. ” Ouch! What’s your take?

Tips 14

5 Keys to Managing Your Business Online Reputation

The Social Media Incubator

This can include a regular blog, posting press releases with newsworthy events mentioned, uploading video of your services and products in action, writing and publishing articles about your expertise or participating in social media sites such as Facebook, Twitter, LinkedIn, Pinterest and Google+. We used to say that one happy customer will tell 10 of their friends; one unhappy customer will tell 100.  Caroline’s tips for managing your businesses reputation online: 1. Provide outstanding customer service. Offer your clients and customers an easy way to give you feedback – good and bad.

What’s Your Company’s Social Media Policy?

The Social Media Incubator

Blogging Tips In the Media Internet Marketing 101 Internet Safety Online marketing public relations Rules & Regulations Social Media Tips Grant Thorton social media for business social media guidelines social media policy social network governance Starbucks employee firedDo you have a social media policy in place for your business? recent study by Grant Thornton LLP and Financial Executives Research Foundation, Inc. FERF) has provided a few statistics that might make business owners consider putting a policy in place. ” Why have a policy for social media?

Tips 13

Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

Instead of spending more money on new domains and even more money on figuring out the most efficient way to use them, we suggest optimizing your website, blogs, and social media sites for search engines. In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program.  TLD’s are what falls at the end of a domain: com,net,org,biz, and so on.  ICANN believes there is a market out there for more specialized domains. 

10 Simple Truths About Business Marketing Today

The Social Media Incubator

blog is still the one indispensable online marketing tool that will get you more search engine exposure than almost any other tool. In today’s fast-paced business climate that integrates online marketing and traditional marketing methods, businesses need to think outside the box about how to attract and acquire new customers. Consistency and relevancy are key to your success.

Crowd-Sourced Information Online: Helpful or Harmful?

The Social Media Incubator

Blogging Tips Facebook Foursquare Google In the Media Internet Safety Rules & Regulations Colbert Report free speech online MSNBC.com Protest SOPA social media agency mn social media policy SOPA Steven Colbert Stop Online Piracy Act WikipediaThere’s been quite a bit of discussion about the reliability of online information that is compiled by individual users (think Wikipedia ).

Ad Age Lists 2011?s Biggest Mistakes in Social Media

The Social Media Incubator

Blogging Tips Facebook In the Media Internet Marketing 101 Internet Safety Online marketing Rules & Regulations social media social media news Social Media Tips Twitter Ad Age blunders 2011 Chrysler crisis Chrysler profanity online obscene tweets pr firm mn Publishing content online social media firm minneapolis social media guidelines social media mistakes social media policy Time

Your Online Posts – Including Facebook – Will Soon Be Found by Google

The Social Media Incubator

Any site that includes PostData, such as WordPress blogs , will be searched by Google. Remember that funny post your friend shared on Facebook last month, but now you can’t seem to find it? Google it! The search engine giant will soon begin indexing posts on Facebook and other sites and showing those comments in Google search results. Will this apply to absolutely every Facebook user?

Is Your Marketing Plan Integrated?

The Social Media Incubator

But do you need a blog, social media, search engine optimization, or e-mail marketing? It is used to be that companies that invested in a marketing plan at all only had to craft their marketing plan for a brick and mortar world. Even after the advent of the Internet, many companies didn’t integrate an online marketing plan. Unfortunately, there’s no hard and fast rule. Possibly.

Protesting SOPA: The Reality of an Internet Blackout

The Social Media Incubator

Have you visited Wikipedia , Google , Craigslist , or one of the many other major websites today that are blacked-out? No need to restart your system – it’s an organized protest against a major bill going to the Senate that could drastically change the way that we all are allowed to use the Internet. Wikipedia's protest against SOPA and PIPA. Google's Protest. ” Welcome to reality.

Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Internet Marketing 101 Online marketing social media tips buying incentive coupon program for business coupon site does groupon work Groupon Groupon success rate marketing for business marketing help mashable online marketing advice Posie's bakery social media blog strategic marketing planIs that a huge surprise?  This is what is troubling about Groupon and other “deal&# sites. 

How to Measure the ROI of Your Social Media Efforts – Part I

The Social Media Incubator

Blogging Tips Internet Marketing 101 Online marketing Social Media ROI social media tips b2c advice B2C ROI business to consumer help Jay Dunn measure ROI social media business tool social media for business social media results Supergroup networkMany people suggest that social media is not measurable – we’d beg to differ. Find the ROI in your social media efforts. Network:  100 Followers.