The 2016 Modern Blogging Masterclass
SEPTEMBER 9, 2016
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. The post The 2016 Modern Blogging Masterclass appeared first on Spin Sucks. Related Stories How to Master Modern PR: A Three-part Video Series Media Relations is a Tactic, Not a Strategy Introducing The Modern Blogging Masterclass.
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. Related Stories Fear of Feedback Needs a New Perspective Why Spin Sucks is the Best Blog for Guest Posts Gin and Topics: Tom Cruise is Still Hot.
Four Types of Blog Posts Proven to Generate Organic Traffic
FEBRUARY 4, 2016
To increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
Blogging Most Certainly Is Not Dead
JUNE 14, 2016
People still want to say blogging is dead, but au contraire! The post Blogging Most Certainly Is Not Dead appeared first on Spin Sucks. It's the same song, different tune. The truth is far from that. Gini Dietrich explains. Comments By: madi | Restless Worker by madi | Restless Worker So much food for thought in this post – a whole smorgasbord.
Nine PR Blogs to Read
DECEMBER 16, 2014
By Gini Dietrich On the ninth day of Christmas, Spin Sucks gave to you… nine PR blogs to read, eight PR up-and-comers , seven must-listen podcasts , six communicator gifts , five communications trends , four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. PR Blogs to Read Without further ado, here are the nine PR blogs you should read.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
You’ve talked to enough marketing gurus and experts to know blogging can be a powerful way to expand your online presence and communicate thought leadership. So you upgrade your website, include a WordPress blog, post a few recent news releases and articles, and…Nothing. Five Reasons People Aren’t Reading Your Blog. Your blog is not the Field of Dreams. .
Introducing The Modern Blogging Masterclass
NOVEMBER 5, 2015
Today we launch our very first (hopefully of many) online course… The Modern Blogging Masterclass. What is The Modern Blogging Masterclass? What is The Modern Blogging Masterclass, you ask? The post Introducing The Modern Blogging Masterclass appeared first on Spin Sucks. By Gini Dietrich. Alright, boys and girls…ladies and gents. It’s for everyone.
Eight Common Blogging Mistakes
AUGUST 9, 2012
We created an editorial calendar and everyone was responsible for blogging, from the interns on up through me. Our goal was to blog about the silly things people do to hurt the perception of the PR industry and perpetuate the “spin doctor” image. So I’ve created a list of eight things to consider while you’re blogging. Was. A. Disaster. Link to people.
Three Essential Blog Writing Tips for Just Before You Click Publish
JUNE 16, 2015
We’ve talked about blog writing tips for when you need ideas. That’s what these blog writing tips are for. You’ve read enough blog writing tips by now that you should have already spent some time on your headline. Take the title of this blog, for example. Do any of the tried and-true-tricks-of-the-trade make sense for your blog? Your Blog Writing Tips.
Seven Must Read PR Blogs
DECEMBER 15, 2015
On the seventh day of Christmas, Spin Sucks gave to you…seven PR blogs, six must-watch PR webinars , five PR books , four PR podcasts , three productivity tools , two Spin Sucks Crazy secrets , and the one PR tool you need for 2016. Let’s talk about PR blogs, shall we? Seven Must Read PR Blogs. It’s impossible to talk PR blogs without mentioning PR Daily.
Five Crucial Tips for Building Your Personal Brand
JUNE 1, 2016
Related Stories Wouldn’t It Be Cool If… Seven Reasons You Should Read Your Boss’s Blog The Tribeca Flashpoint College Commencement Speech. Building a personal brand in this day and age is vital, whether you are happily employed or looking for your next challenge. Patrick Cole shares five basic things you need to take into account when building your personal brand.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
Whether it’s completing a social media profile, a blog article bio, or an introduction for a speaking gig, we’re called to talk about ourselves more and more. That makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P. Fisher comes with some tips to help you do that. Comments Fantastic tips.
Six Tips for a Blog Redesign
AUGUST 3, 2015
Look at Seth Godin’s blog. He does nothing more than plop 200 words down with a headline in a running column, and his blog attracts a gazillion readers. Having just bulldozed my own with a storytelling blog redesign, I’d like to share some thoughts that came out of the experience. Consider the various ways your blog potentially engages with the reader. Blog Redesign.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
But the stat I want to talk about today is the number of blogs on the Internet. According to Technorati , there are 158 million blogs floating around, which is partly why I’m so surprised to keep reading that blogging is dead. I get it. My guess is many people or companies say, “Let’s start a blog!” And the blog fails. magazine. So, I see.
Five Social Media Trends for 2016
DECEMBER 30, 2015
If blogging plays a huge role in your content marketing, then listen up. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. This time last year, I got my New Year’s resolutions written and planned how to focus on the latest trends. Instagram was one of my main focus for 2015.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
During our stay there, we ended up having a conversation about blog comments and replying to them. Valeria, who is one of the smartest people I know, rarely gets any comments, but her blog is one of the go-tos for nearly everyone in marketing. It’s one of a handful of blogs I have come into my email (instead of my RSS feed) so I don’t miss it every day. love that.
50 Tips to Make Your Company’s Blog Rock
AUGUST 20, 2012
I’m taking a few days of vacation time (before Patti Knight kills me) so we went through the 2010 most popular blog posts and updated a couple to run here again. It’s interesting to go back and look at both what I was reading two years ago and where I was getting blogging ideas. 50 Tips to Make Your Company’s Blog Rock. Run polls and surveys on your blog.
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
Related Stories Gin and Topics: Gender Equality Has Never Been So Cool The Inseparability of Content Marketing and Social Media Six Online Tools for Blog Post Inspiration. In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. Social Media Trends
Seven Reasons You Should Read Your Boss’s Blog
MAY 11, 2016
One of the biggest complaints we hear from executives is, "Why doesn't my team read my blog?" Here are seven reasons you should read your boss's blog. The post Seven Reasons You Should Read Your Boss’s Blog appeared first on Spin Sucks. by Paula Kiger Bosses blog? but that AND I scan every other blog post to see. by Danny Brown I've heard we have a blog. entrepreneur Professional Development 15five Blogging Chip Griffin spin sucks bookComments All definite valid points! guess it is a testament to my boss. by Jason Keller Ok, fine….but
An Editorial Calendar Equals Lots of Content from One Idea
JANUARY 13, 2015
” In some cases, I have blog posts percolating in my head for several days, as I research and learn more. But, there is a better way to plan your content, which is actually what I do at least once a month to give blog posts lots of legs. “Writing blog posts,” then, becomes the main topic. By Gini Dietrich. have a confession to make. It’s silly.
The 10 Commandments of Online Etiquette
JULY 23, 2015
” Thou shalt not post your news releases as blog posts. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? spoke to five different companies. What else would you add?
The Spin Sucks Blogging Process
APRIL 16, 2012
Last week, Mitch Joel wrote a blog post called, “ Watching Me Blog.” ” It was in response to Chris Brogan’s piece, “ Watching Mitch Joel Blog ,” which he wrote while we were all in Norway and, literally, watching Mitch blog. And, let’s be real, it’s a pretty easy blog post for me to write. Blogging Philosophy.
Four Ways to Keep Content Fresh
JULY 29, 2015
Even though I didn’t start out as a great blogger (which I am reminded of every blog anniversary, when I re-publish our very first blog post ), I put something on proverbial paper every day. So read the comments on other blogs inside the industry. By Gini Dietrich. As it turns out, employees were putting broom handles in the blenders to see if they would blend.
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
Find out what the expert will give away (it’s easy to find on their website or blog), but don’t ask for anything you know you can’t find with a Google search. By Gini Dietrich. ” If you read Spin Sucks often, you already know the “can I pick your brain” question is one of my least favorite (and if you’re new here, I really, really hate it). Um, no?
Lessons (and Stats) from Six Years of Blogging
AUGUST 30, 2012
A few weeks ago, you may have seen a very sly mention of the very first blog post written for Spin Sucks (which was published at 11:35 p.m. But I do so because, as of September 11 (yes, the anniversary), we have been blogging for six years and I thought it’d be interesting to take a look back. In 2007, we all took turns blogging. It’s a blog. Mistakes Made.
How to Build an Inbound PR Campaign
NOVEMBER 30, 2015
Once you have that, make sure you write relevant blog posts to promote those offers and include CTAs that lead to your landing pages at the end. Finally, track the performance of these assets—traffic from blog posts, click-through rate on CTAs, email open and click-through rates, landing pages conversion rate, and lead-to-customer rate. By Iliyana Stareva. Why Push No Longer Works.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists? The life of a social media manager is an endless to-do list. Here are seven Chrome extensions that promise to make your life much easier. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks.
Determine the Right Metrics for Your Content Marketing
JUNE 16, 2016
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Related Stories Blogging Most Certainly Is Not Dead Four Elements of Successful Brand Storytelling How to Synchronize Your Content Marketing With an Editorial Calendar. Gini Dietrich helps you determine the right metrics to track.
The Employee Advantage in Social Media
DECEMBER 15, 2015
The most unassuming mid-level managers or sales associates could end up having the best insights and anecdotes that result in your most-talked-about blog post yet. These folks would love an opportunity to begin building their portfolios by having a byline or two on your company’s blog. By Russ Fradin. The Employee Advantage. Employees like to be themselves, not brand robots.
A Holiday Guide for the Content Marketer
NOVEMBER 9, 2015
Introducing The Modern Blogging Masterclass Do Our Bathroom Breaks Dictate What We Read? By Cosette Jarrett. As a content marketer on top of your game, you’ve probably already come up with a killer strategy full of interesting seasonal content for the holidays. Holiday Guide for the Content Marketer. There are an insane amount of tools available to a content marketer these days. Quora.
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
Related Stories Introducing The Modern Blogging Masterclass Content Marketing: Use the Five Principles of C.H.A.O.S. By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking. On average, we’re exposed to 5,000 ads or brand exposures … per day! Community Over Network.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Taking the time to write long-form, well-research articles is hard. Here are some ideas. The post Six Effective Ways to Repurpose Content and Generate Traffic appeared first on Spin Sucks.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
The goal was to do nothing more than build community and engage friends, clients, prospects, and competitors. We measure not only how many questions we get, but the number of video views, visitors to those pages on the website and blog, comments, social shares, and new likes we get on our Facebook page. Did they subscribe to your blog or follow you on Twitter? Our time equals money.
Five Things Speakers Can Learn from Bruce Springsteen
SEPTEMBER 1, 2015
This led us to how much Liana likes to use audience engagement of rock stars as examples of great PR…and to a blog post she wrote a couple of years ago about Bruce Springsteen called, The Boss of Engagement. ” And then I asked Liana if I could use it in a blog post and here we are. By Gini Dietrich. We were talking about Taylor being the master at audience engagement.
How to Find the Right Content Distribution
NOVEMBER 6, 2014
Those people have no idea the content isn’t unique to PR Daily and that there is an entire blog over here that focuses on education for our PR peers. Content Distribution Test Sometimes, though, content distribution happens accidentally, as was the case with “ How to Capture Blog Post Ideas ” from August. ” It didn’t bring the right audience to our blog.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
She: Wrote an immaculately phrased blog post on a site she doesn’t even own (Tumblr) about the issue with Apple and stuck up for the industry and all the work artists doe every day. By Gini Dietrich. fell in love a little bit with Dwayne Johnson when I saw him perform “Tay-Tay” on Lip Sync Battle (and then again when he won the world record for number of selfies ). Three.
Six Things to Consider Before You Engage in PR
NOVEMBER 18, 2015
If you have an active blog, it is typically the second best way to reach your business goals, which can also include contributed content, guest blogging, and interviews or stories with other influencers. Related Stories Introducing The Modern Blogging Masterclass Use the 87% Formula to Improve Your Next Presentation Build an Online Course: Lesson #1. Your 15 minutes of fame.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Write blog posts. often write blog posts about topics I need my team to be familiar with…and that will also help all of you (case in point, this very piece). Related Stories Blogging for Pay: Should Brands Pay for Mentions? By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. No harm, no foul, right? It says so in your bio. Always.
How to Build a Community that Thrives
FEBRUARY 26, 2015
Mitch Joel , the author of Six Pixels of Separatio n and of Ctrl Alt Delet e, wrote a blog post a few years ago about building community. Livefyre is a commenting platform for your blog or website that allows people to not only comment and engage with one another but follow the discussions via email. We do this through our weekly Spin Sucks Inquisition blog post. Holy cow!
A Bodybuilder’s Guide to Communications Strategy
JULY 20, 2015
And this is why so many of my blog posts focus on the adventures, misadventures, and circumstances I face in life. Your brand new blog won’t drive thousands of leads the first month. . By Laura Petrolino. Life is the best teacher. Life is where you learn to be human, and any communications strategy is about connecting with humans. It just makes sense. Focus on Your Goals.