How important is social media content quality?
JUNE 7, 2011
The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers.
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
Today I read on Evan Brown’s awesome Internet Cases Blog , that a New York criminal court judge, ruling last month in an Internet privacy suit, said: “In this day of wide dissemination of thoughts and messages through transmissions which are vulnerable to interception and readable by unintended parties, armed with software, spyware, viruses and cookies spreading capacity; the concept of internet privacy is a fallacy upon which no one should rely.. Yet how many blog posts tell us how to adjust our Facebook privacy settings?
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. Frederic De Meyer of Cisco Brussels posted this great video on his blog, and I enjoyed it so I’ve posted it here. Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’
Five Things Jesus Looks for in a Blog Post
JUNE 22, 2010
People write what they write to draw readers, because they participate in affiliate advertising and get paid for clicks, because they are attention whores who get personal validation and an adrenaline rush from increasing blog traffic, or both. So a certain style of titling blog posts and articles has evolved. There are many other blog post headline writing techniques. Or four?
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
Mark Zuckerberg’s Alien Baby
JANUARY 11, 2011
Instead of reading the blogs about the scam, I Googled the item and went straight to the source so I could form my own opinions. I was stunned by how The origin of last week's Facebook shutdown rumor is no less a prestigious news organization than the Weekly World News.
Five Easy Steps to Social Media Karma
DECEMBER 10, 2010
Here are just five suggestions for how to do that: Leave a comment on a friend's blog. It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Commenter identity systems have
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream. These companies could end up being acquired. 3. space. Thanks!
Comments Were Meant to Be Deleted
JULY 25, 2016
There are other places, however, where the metaphor is not so passive and the idea of a simple feed doesn’t work. I’ve been blogging for over 10 years. I’ve also managed corporate blogs and Facebook pages for some of the world’s largest companies. blog or Facebook page absolutely is owned — editorially and morally — by the person or company who created it and maintains it. Blogging Business Communications Corporate Communications Ethics Executive Blogs Facebook Social Media Social NetworksIf you do, we can be friends.
Dealing With Trolls and Irrelevant Blog Comments
AUGUST 5, 2010
One of the most powerful elements of a blog is the ability for people to leave, read and respond to comments. Often, the discussion taking place in the comments is more interesting and certainly more dynamic than the original post. I was recently faced with a comment that combined some interesting
Is Facebook’s Social Graph Beacon 2.0?
APRIL 28, 2010
The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. With Facebook users comes their friends; incorporate these connections to make your product more engaging. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. Here are a handful of the many reasons a blog gives you more control and more power: With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.
FTC to Penalize Questionable Blogging Practices
OCTOBER 6, 2009
The FTC also recognizes, for example, “the ‘near-endless’ variety of possible relationships between bloggers and the companies about whose products they blog.”. The Federal Trade Commission (FTC) has finally stepped up and issued new regulations affecting commercial use of social media. The new rules go into effect December 1, and violators can be fined as much as $11,000. ’.
Twitter is the bird, the bird is Twitter.
JUNE 11, 2012
"Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need
Who Are Your Twitter Fab Five?
JULY 23, 2009
Check out his exemplary Tumble Log aka Tumblr blog, United Colors of Vruz. She blogs for Carsala and check her out at MissMotorMouth.com. In response to the madness of Twitter Follow Friday, I’m going to try something new that I call my “Fab Five to Follow Post.” Instead of tweeting dozens of random Twitter IDs with no context or explanation, I’ve decided to pick five of my favorite Twitter people and explain why I follow them, and why you might want to as well. Vruz is my good friend Horacio from Uruguay. He’s always supportive, to an extreme. Jorgensen. See how smart he is?).
Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
NOVEMBER 9, 2012
As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me
Socialized Joins Social Media Informer August 25 Launch
AUGUST 26, 2010
If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social
How Social Is Your Company, Really?
JULY 6, 2010
So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Do you have a company blog? For true engagement, your blog needs to have comments enabled, and moderated (reviewed by an editor prior to posting). Do your bloggers, or appropriate company spokespeople, respond to comments and post these on the blog? When visitors to the blog see your company executives actively involved in making customers happy and in answering their questions, they will want to engage with your company as well. Twitter. Company Contact Info.
Garrison Keillor On: When everyone’s a writer, no one is
MAY 27, 2010
Here are the ads that ran alongside Keillor’s piece: Tags: Blogging Language Social Media Garrison Keillor lulu self-publishing writing self publishing Interesting piece in the Baltimore Sun by Garrison Keillor on the death of publishing and intellectualism. The best part of the piece is the title “When everyone’s a writer, no one is. No problem.
CTV Canada Story on Cyber Libel
MARCH 30, 2010
CTV Southwestern Ontario , Canada, this evening televised a piece on “Cyber Libel that looked at online defamation and the liability social media users might unwittingly incur. I was interviewed for the segment, and appear briefly near the end, with some nice shots of this blog and a piece I wrote, titled Social Media Isn’t Conversation, It’s Publication , on the subject.
McLuhan, Socrates and Edith Wharton On Social Media
SEPTEMBER 19, 2009
McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. What you have to say is much more important than the fact that your company is blogging, or has a Twitter account. To “be here now” means to set aside the computer and the iPhone and enjoy whatever it is we are doing for its own sake, not for its potential value as something to tweet or blog about. Socrates.
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest! Basically, they were doing exactly what they were expected to do.
Debunking Five Social Media Myths
JANUARY 22, 2010
The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead is a tried and true blog traffic generator. The CEO Needs to Blog. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. As powerful as it would be, it is unrealistic to expect the CEO of a public company or the president of a nation of over 300 million people to maintain a blog, or a personal presence on Twitter. Mail Is Dead. But its reign is over.”. Oh Really? Wrong.
Is Blogging Killing Good Writing?
DECEMBER 6, 2009
I read a blog post today that recommended people forget what they learned in school about writing, and instead, write like they speak, and from the heart. Back to the blog post. If you’re blogging for fun, or to communicate with friends, or as a means of self expression, you should feel free to refer to Volkswagen Jettas as potatoes. Common Russet Potato. Here’s the problem.
Microworkers Paid Less Than a Penny for Writing
OCTOBER 29, 2009
Amazon MT is a service that allows businesses to contract with Amazon to have people perform very brief, discreet operations like manually forwarding an e-mail based on subject matter or moderating blog comments. In addition to facilitating this process, ShortTask often has questionable tasks like paying for positive product reviews and blog comments, Diggs, Twitter followers , etc. Technology has made many things possible, and is enabling unethical people to pay as little as one quarter cent per word for their writing. The Internet is the great democratizer. Illiteracy.
How the Economy and Social Media Are Ruining PR
OCTOBER 2, 2009
“Why pay a PR agency when we can tweet on our own Twitter account and post to our own blog?. Anyone can learn to format and publish a Twitter or blog update. Or: The Decline and Fall of Western Civilisation. The combined effects of social media and a down economy are ruining the PR industry. Here’s how. Companies have slashed both staff and budgets across the board, and public relations is no exception. Still, companies will outsource PR as they always have. Instead, they are pushing their agencies to use more junior people at lower hourly rates. Writing is in decline.
Corporate Ghost-Blogging Raises No Ethical Issues
SEPTEMBER 16, 2010
There have recently been some discussions about "ghostblogging," the practice of writing blog posts on behalf of someone else, and whether it is unethical. Some are debating whether the practice is "right" or "wrong," which is interesting, but less meaningful.) It's hard to support any argument that it is unethical*. It might
Live Tweeting Requires Ethical and Legal Considerations
JULY 3, 2009
If you were at the movie theater, neither the studio nor the theater operator would permit you to videotape portions of the movie to post on your blog. Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. The policy was written in 1986, long before blogging and tweeting.
The Problem With Being Liked
NOVEMBER 10, 2009
In truth, if you think an article is worth sharing, most networks, blogs, etc. “Be liked and you will never want. “I’m well liked in Hartford. - Willy Loman, Death of a Salesman. When Willy Loman talked about the importance of being liked, and whether he was liked or not, he didn’t really know what it was to be liked, or whether it really mattered. It was an awkward way for Willy to express the importance of popularity and acceptance. The same is true of social networkers who are often presented with a thumbs-up icon they can click to “Like an item.
Tips for Using Facebook Fan Pages
OCTOBER 24, 2009
On the home page of its regular web site is a link titled Community Hub , which leads to the company’s blog as well as providing links to its Facebook , Twitter and YouTube accounts. You have a Web site, maybe a blog, perhaps a Twitter account and a few other social media vehicles. you might find your blog posts displaying multiple times on the same network, which really bothers most people. Several clients have told me recently they don’t think their Facebook pages have as many fans as their brand seems to warrant. Why do you have a Facebook Fan Page? Apple has1.3
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
Tags: Blogging Social Media privacy tos Twitter TOS twitter
How Transparent is Too Transparent?
JANUARY 21, 2010
The CEO can’t be 100% transparent on his or her blog. Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard, a sentiment expressed in a focus group but echoed by Domino’s executives. Only an idiot is 100% transparent.
Sun CEO’s Blog Does the Time Warp
OCTOBER 24, 2009
He’s not only a pioneer, but an intelligent, articulate, engaging writer who sets a difficult standard for others to match. I was writing a column on CEO blogging this afternoon and noticed that Jonathan’s blog has not been updated since May 18 of this year. As Jonathan writes on the blog, in the May 18 post: “I recognize it’s been a while since I’ve posted a blog. Sun’s Twitter account linked to the blog was tweeting six-month old blog posts up until October 15.
Network World: SocialCorp “Must-Read” Social Media Book
DECEMBER 28, 2009
The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott. Weiss says this “well laid-out book is full of great references.. The book is in good company indeed. The New Community Rules: Marketing on the Social Web by Tamar Weinberg.
How Journalism School Taught Me To Be a Better Blogger
AUGUST 22, 2009
When I reference someone else’s blog, or an article, I’m very thorough and conscientious about clearly pointing out where the information came from. Tags: Blogging Journalism attribution blogger inverted pyramid journalist Dave Winer journalism Tom Foremski I went to journalism school, which just might make me a “better” blogger. Here’s why I think so. Emulate the pros.
LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
According to a post on the LinkedIn blog , when Twitter integration is available, it will be found under the Network Updates setting: “Want to share some interesting ideas about an industry-specific article you’ve just read with an even broader audience? LinkedIn and Twitter announced last night that LinkedIn will now be integrating Twitter updates with LinkedIn user accounts.
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
If you’re a regular reader of my blog you know I detest most hashtags. Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! think they add clutter and confusion, and waste valuable characters.
Twittorati Features Tweets Everyone Already Knows About
AUGUST 1, 2009
First, it assumes that the tweets of the top bloggers are as interesting as the their blog posts, never mind whether the blog posts are that interesting. And if I didn’t, I would set up Google Reader or a NetVibes page with Twitter and blog RSS feeds from only the top bloggers that interest me. And how many blogs from outside the U.S. It’s called Twitter.
Panel: Brand Management in the Social Media Jungle
SEPTEMBER 3, 2009
LizardBoy12 just posted your logo upside down in his latest blog post. I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Here’s a full description of the panel. Thank you.