How important is social media content quality?
JUNE 7, 2011
The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers.
Twitter is the bird, the bird is Twitter.
JUNE 11, 2012
"Twitter is the bird, the bird is Twitter." So writes Doug Bowman, Twitter Creative Director (@stop) on the Twitter blog. It may be the simplest explanation in the history of branding as to why an iconic brand can subsist on a simple, 100% graphical logo (think Apple) without the need
Mark Zuckerberg’s Alien Baby
JANUARY 11, 2011
Instead of reading the blogs about the scam, I Googled the item and went straight to the source so I could form my own opinions. I was stunned by how The origin of last week's Facebook shutdown rumor is no less a prestigious news organization than the Weekly World News.
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
Today I read on Evan Brown’s awesome Internet Cases Blog , that a New York criminal court judge, ruling last month in an Internet privacy suit, said: “In this day of wide dissemination of thoughts and messages through transmissions which are vulnerable to interception and readable by unintended parties, armed with software, spyware, viruses and cookies spreading capacity; the concept of internet privacy is a fallacy upon which no one should rely.. Yet how many blog posts tell us how to adjust our Facebook privacy settings?
Comments Were Meant to Be Deleted
JULY 25, 2016
There are other places, however, where the metaphor is not so passive and the idea of a simple feed doesn’t work. I’ve been blogging for over 10 years. I’ve also managed corporate blogs and Facebook pages for some of the world’s largest companies. blog or Facebook page absolutely is owned — editorially and morally — by the person or company who created it and maintains it. Blogging Business Communications Corporate Communications Ethics Executive Blogs Facebook Social Media Social NetworksIf you do, we can be friends.
Next Web Knickers in a Knot Over Time Honored PR Pay-for-Play
NOVEMBER 9, 2012
As if breaking open a social media Watergate, The Next Web reports "a small storm rocked the ever tense relationship between tech blogs and the PR industry today, when TechCrunch revealed that one firm was charging a specific amount to clients it successfully got covered there." But what stuns me
Garrison Keillor On: When everyone’s a writer, no one is
MAY 27, 2010
Here are the ads that ran alongside Keillor’s piece: Tags: Blogging Language Social Media Garrison Keillor lulu self-publishing writing self publishing Interesting piece in the Baltimore Sun by Garrison Keillor on the death of publishing and intellectualism. The best part of the piece is the title “When everyone’s a writer, no one is. No problem.
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
There’s much more going on here than I can discuss in a single blog post. Tags: Blogging Social Media 31-Cent Scoop Night Baskin-Robbins Facebook ShareThis sharing TweetMeme Twitter 31 Cent Scoop Night Baskin Robbins twitter The interview is a little later on in this post). Below the two girls is a link to a Facebook page, and to the right, links to Facebook and Twitter.
Corporate Ghost-Blogging Raises No Ethical Issues
SEPTEMBER 16, 2010
There have recently been some discussions about "ghostblogging," the practice of writing blog posts on behalf of someone else, and whether it is unethical. Some are debating whether the practice is "right" or "wrong," which is interesting, but less meaningful.) It's hard to support any argument that it is unethical*. It might
Dealing With Trolls and Irrelevant Blog Comments
AUGUST 5, 2010
One of the most powerful elements of a blog is the ability for people to leave, read and respond to comments. Often, the discussion taking place in the comments is more interesting and certainly more dynamic than the original post. I was recently faced with a comment that combined some interesting
CTV Canada Story on Cyber Libel
MARCH 30, 2010
CTV Southwestern Ontario , Canada, this evening televised a piece on “Cyber Libel that looked at online defamation and the liability social media users might unwittingly incur. I was interviewed for the segment, and appear briefly near the end, with some nice shots of this blog and a piece I wrote, titled Social Media Isn’t Conversation, It’s Publication , on the subject.
Harmless Twitter Prank or Malicious Act?
OCTOBER 15, 2009
Tags: Blogging Social Media privacy tos Twitter TOS twitter
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. Frederic De Meyer of Cisco Brussels posted this great video on his blog, and I enjoyed it so I’ve posted it here. Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’
How Transparent is Too Transparent?
JANUARY 21, 2010
The CEO can’t be 100% transparent on his or her blog. Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world. Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard, a sentiment expressed in a focus group but echoed by Domino’s executives. Only an idiot is 100% transparent.
Network World: SocialCorp “Must-Read” Social Media Book
DECEMBER 28, 2009
The New Rules of Marketing & PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly , Second Edition by David Meerman Scott. Weiss says this “well laid-out book is full of great references.. The book is in good company indeed. The New Community Rules: Marketing on the Social Web by Tamar Weinberg.
How Journalism School Taught Me To Be a Better Blogger
AUGUST 22, 2009
When I reference someone else’s blog, or an article, I’m very thorough and conscientious about clearly pointing out where the information came from. Tags: Blogging Journalism attribution blogger inverted pyramid journalist Dave Winer journalism Tom Foremski I went to journalism school, which just might make me a “better” blogger. Here’s why I think so. Emulate the pros.
Sun CEO’s Blog Does the Time Warp
OCTOBER 24, 2009
He’s not only a pioneer, but an intelligent, articulate, engaging writer who sets a difficult standard for others to match. I was writing a column on CEO blogging this afternoon and noticed that Jonathan’s blog has not been updated since May 18 of this year. As Jonathan writes on the blog, in the May 18 post: “I recognize it’s been a while since I’ve posted a blog. Sun’s Twitter account linked to the blog was tweeting six-month old blog posts up until October 15.
LinkedIn and Twitter Connect: So?
NOVEMBER 10, 2009
According to a post on the LinkedIn blog , when Twitter integration is available, it will be found under the Network Updates setting: “Want to share some interesting ideas about an industry-specific article you’ve just read with an even broader audience? LinkedIn and Twitter announced last night that LinkedIn will now be integrating Twitter updates with LinkedIn user accounts.
Finally, a Twitter Hashtag I Like, Sort Of
OCTOBER 24, 2009
If you’re a regular reader of my blog you know I detest most hashtags. Recently I noticed a Twitter hashtag that was short, made sense, and was even fun to use. I’m talking about #crushit, the hashtag associated with Gary Vaynerchuk’s new book — wait for it — Crush It! think they add clutter and confusion, and waste valuable characters.
Twittorati Features Tweets Everyone Already Knows About
AUGUST 1, 2009
First, it assumes that the tweets of the top bloggers are as interesting as the their blog posts, never mind whether the blog posts are that interesting. And if I didn’t, I would set up Google Reader or a NetVibes page with Twitter and blog RSS feeds from only the top bloggers that interest me. And how many blogs from outside the U.S. It’s called Twitter.
Panel: Brand Management in the Social Media Jungle
SEPTEMBER 3, 2009
LizardBoy12 just posted your logo upside down in his latest blog post. I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Here’s a full description of the panel. Thank you.
United Breaks Guitars: Case Study in Old Media Failure
JULY 15, 2009
A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. Apparently, United had resolved the issue by the time Dave Carroll’s video was posted. *. Shameless capitalism at its finest! Basically, they were doing exactly what they were expected to do.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). They are most often using Twitter as a super-news-feed, and as a way to drive people back to their blog, web site, etc. Here are a handful of the many reasons a blog gives you more control and more power: With a blog, you control the agenda, whether you’re communicating on behalf of a company, or for personal reasons. Your blog can cater to a sub-group of your Twitter friends or a different audience altogether.
Five Easy Steps to Social Media Karma
DECEMBER 10, 2010
Here are just five suggestions for how to do that: Leave a comment on a friend's blog. It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Commenter identity systems have
Crackdown on Athlete Twitter Use Points Up Frustration, May Violate 1st Amendment
AUGUST 31, 2010
According to ESPN's College Nation Basketball Blog, team captain Marvin "Austin, who has been questioned by the NCAA about The University of North Carolina seems to be cracking down on social networking abuses in the wake of last week's news that UNC's football team was under investigation for "academic misconduct."
Socialized Joins Social Media Informer August 25 Launch
AUGUST 26, 2010
If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social
How Social Is Your Company, Really?
JULY 6, 2010
So you have a blog, maybe two, a couple of Twitter feeds, a YouTube channel and a Facebook page. Do you have a company blog? For true engagement, your blog needs to have comments enabled, and moderated (reviewed by an editor prior to posting). Do your bloggers, or appropriate company spokespeople, respond to comments and post these on the blog? When visitors to the blog see your company executives actively involved in making customers happy and in answering their questions, they will want to engage with your company as well. Twitter. Company Contact Info.
Debunking Five Social Media Myths
JANUARY 22, 2010
The concept that e-mail is in decline, rather than dead, is too complex for many bloggers, and the technique of declaring things “dead is a tried and true blog traffic generator. The CEO Needs to Blog. Similarly, today, many contend that a truly engaged CEO should have a blog, or ought to be on Twitter. As powerful as it would be, it is unrealistic to expect the CEO of a public company or the president of a nation of over 300 million people to maintain a blog, or a personal presence on Twitter. Mail Is Dead. But its reign is over.”. Oh Really? Wrong.
Is Facebook’s Social Graph Beacon 2.0?
APRIL 28, 2010
The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. With Facebook users comes their friends; incorporate these connections to make your product more engaging. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML.
Five Things to Do About Facebook Privacy Other Than Closing Your Account
MAY 14, 2010
Use Facebook, Twitter, and your blog if you have one, to inform others of developments in Facebook’s ongoing privacy saga. Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? Even if one million people closed their accounts, that would represent 1/4 of one percent of Facebook’s 400 million user base.
Facebook: Too Big to Fail
MAY 13, 2010
Now that Facebook has released its Open Graph Protocol for example, which allows, among other things, developers to add a Facebook “Like button to their blog or web site, who is responsible for privacy as it pertains to the use of that Like button? You have to wonder why the Obama administration isn’t hinting at a bailout for Facebook in the event that the social network’s latest privacy kerfuffle threatens the very vitality of the global poking grid. Here’s what’s going to happen. That’s not to say there are not smart people at the EU, FTC, etc.
Under the Social Media Influence
MARCH 19, 2010
How much traffic can I get to my blog or web site? The Million Follower Fallacy: Audience Size Doesn’t Prove Influence on Twitter, on Read Write Web , cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence. I was excited that finally someone realized that these numerical measures were totally unrelated to influence. The conclusion? Those with the largest number of followers may be ‘popular’ Twitterers, but that’s not necessarily related to their influence.
What Do They Mean by Social Any Way?
MARCH 3, 2010
Facebook offers status updates 420 characters in length, easy sharing of links, videos and images; commenting, tagging, a one-click “Like” button, blog networking to display personal and business blog updates on Facebook, connections to Twitter and other social networks, and so on. Many of us take for granted the meaning of the word “social” when we think of social media and social networking. But what does it really mean? The term carries multiple meanings. By this definition, Facebook is probably the most social site. What are the least social sites on the Web?
Social Network Mass Unfollowing is an Empty Gesture
MARCH 2, 2010
According to the tech news blog , they both unfollowed everyone but “kept all their followers. I am not sure what that means, since you don’t directly choose or control who follows you. Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I’m not sure I understand the thinking behind this. Sometimes Sometimes it’s done as a “grand gesture to convey to the world that the quality of social network relationships matters more than the quantity. Jason Calacanis also did it.
Twitter Asks SocialToo To Discontinue Automatic Unfollow
JANUARY 15, 2010
encourage you to read more about this on our blog at [link] where we explain more about why Twitter is requiring us to remove this feature. In an e-mail to users, SocialToo announced it is discontinuing a feature which automatically unfollows accounts which unfollow the SocialToo subscriber. Apparently, Twitter asked SocialToo to make this change: “I just wanted to make you aware of a change we’re making on SocialToo at the request of Twitter. As of February 1, we will no longer be offering the service to automatically unfollow those who unfollow you.
Please Comment on WOMMA’s Ethics Code
DECEMBER 30, 2009
If you are involved with any business use of social media (which includes blogging), you should review the code and make suggestions. Please take a moment to review these disclosure guidelines at the Living Ethics blog and provide your comments. The Word of Mouth Marketing Association (WOMMA ) is seeking public comments on its Ethics Code until January 5. For some, the business ethics of social media present a quandary. The WOMMA Ethics Code is one of the best out there. WOMMA is calling its public participation The Living Ethics Project.
Live Tweeting Requires Ethical and Legal Considerations
JULY 3, 2009
If you were at the movie theater, neither the studio nor the theater operator would permit you to videotape portions of the movie to post on your blog. Setting aside issues of whether the practice is actually useful, and whether it is distracting to the speaker and to others in attendance, live tweeting and live blogging of conferences, events and webcasts raises legal and ethical issues. The best guidance for whether live blogging and live tweeting is acceptable comes from the Fair Use provision of U.S. The policy was written in 1986, long before blogging and tweeting.
Six Social Media Predictions for 2010
DECEMBER 14, 2009
read blog content; and generally look at every available piece of candidate information found online. About a month ago, I wrote about my five social media predictions for 2010. Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning. Social media and careers are covered by prediction #6: “In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. …. 2010 is about two weeks away after all.
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream. These companies could end up being acquired. 3. space. Thanks!
The Problem With Being Liked
NOVEMBER 10, 2009
In truth, if you think an article is worth sharing, most networks, blogs, etc. “Be liked and you will never want. “I’m well liked in Hartford. - Willy Loman, Death of a Salesman. When Willy Loman talked about the importance of being liked, and whether he was liked or not, he didn’t really know what it was to be liked, or whether it really mattered. It was an awkward way for Willy to express the importance of popularity and acceptance. The same is true of social networkers who are often presented with a thumbs-up icon they can click to “Like an item.