How to Bring Your Business Blog to the Next Level
MARCH 31, 2015
Your business blog is a failure. But you keep updating it because all your competitors have blogs. Many company blogs are like this: Business owners start them because everyone else does but you are not sure what to do with it. You just haven’t brought your blog to the next level. What Constitutes A Successful Blog? Why do you have a business blog?
7 Blog Post Ideas for Nonprofits
NOVEMBER 19, 2015
If you maintain a blog for your nonprofit, chances are you’ve come up short on ideas more than a few times. Well, in fact there are lots of creative ways to keep your blog active and interesting. Here are some top ideas for writing awesome blog posts for your nonprofit: Photo Essay. Whatever it may be, why not share it with the rest of the community through your blog?
How to Promote Your Blog: 5 Tools to Improve Rankings of Your Old Content
OCTOBER 24, 2016
To keep your blog growing, you add more and more content doing your best to market everything you write. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go back and optimize your old content. Find pages with too little content (Those are weak pages that may drag your blog down).
5 reasons nonprofits have an advantage when it comes to social media
FEBRUARY 15, 2017
Granted, your experience may vary, but in my time as social media manager for various associations I had the privilege of sharing really great, powerful content that really resonated with people– videos of babies hearing their mom’s voice for the first time (I defy you not to tear up watching that), great blog posts, breaking news that has the potential to save people’s lives, etc.
Here’s Your Opportunity to Start Something Awesome: Join #MBUstorm Blogging Challenge!
SEPTEMBER 17, 2015
That’s what MyBlogU new blogging challenge is all about: Start a new site. Starting out is tough… We all have lots of great ideas “we wish we could do” but they keep piling up waiting for when we have enough time. You can plan for ages and never know how it would change you life if you finally did it or you can just go ahead and start acting! Build it up for 6 months.
Awesome Association Jobs This Week – February 23
FEBRUARY 23, 2017
Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Marketing , Association for Talent Development – ATD seeks a Director of Marketing to support a dynamic organization serving those who develop talent in their organizations.
How to Choose a Format When Writing Your Next Blog Post
MARCH 28, 2016
When writing a blog, multimedia is going to keep your readers engaged. This guide will help you figure out whether to choose a video, interview, slideshow, infographic, or traditional article for your next blog post. Take your outreach strategy into account to help you decide which format to use next in your blog. One example is a new blog. What Do Your Readers.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
Here’s one by Adam Nowlin, that originally appeared on his blog here , and is reposted with permission for you. Meanwhile, some estimates suggest that there are as many as 2 million blog articles uploaded to the internet every 24 hours. You know how I love posts about content curation tools. Examiner. But wait! There’s more! Click here to start the application process. Sulia.
6 Social Tools to Use Immediately After You Hit “Publish”
JUNE 15, 2015
Reply to all the comments both on your own blog and around social media sites! This is must have insight for any blog owner, especially one that is trying to grow their brand, rather than just spread brand awareness. know you can automate this part to send an email blast every time there is a new entry in your blog RSS feed. You have invested in that content. published it.
You Have More Content than You Realize
NOVEMBER 28, 2016
Proper utilization of infographics, blog posts, or social media delivers “quick hit” content that increases your reach exponentially. This is a guest post by Chris Scavo, Digital Marketing Strategist at Informz. This is the first in a series of posts with great advice about content marketing. Look out for the next posts in the series! ————-. Probably not. Potluck
To blog or not to blog in the age of Medium
JANUARY 27, 2016
—————– More and more, blogging feels like speaking into an unplugged mic. Back in the day, blogging was about words. You The powers that be are telling us not to bother with our little blogs or websites anymore because…money. Or at least that’s what I keep telling myself…and why, I guess, I’m going to keep blogging. Maybe they didn’t.
6 Ways to Get Your Employees Blogging
JULY 24, 2013
Recently, at my company, I was tasked with starting up a company blog. This is where it gets fun… we have helped our clients build successful blogs and come up with a blogging strategy, content calendars, etc. Write a blog? Who cares about what I do? I don’t know how to write a blog. I don’t want to look stupid. Who do you want reading your blog?
8 Tips for Social Video Storytelling
MAY 2, 2016
Plus you now have quotes for easy use in social shares, blogs and newsletters. Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. See more on how to create a hook in item 6 below. That’s huge.
Top Association Social Media Jobs This Week – February 9
FEBRUARY 9, 2017
Content Marketing Specialist , InfoComm International – This position supports InfoComm’s Marketing & Communications Department by generating written and other content for the association’s website and implementing the association’s social media plan, tracking media, social media and blog metrics. Director of Content Marketing , TechSoup – Help us change the world!
How To Create A Successful Blog For A Business or E-Commerce Website
MARCH 23, 2015
Many business owners and e-commerce site operators overlook the power of blogging, mostly because the traffic isn’t directed to their product or services pages, so they wonder “why bother?”. Blogging can help you overcome those challenges. Consider these statistics: 57% of companies with a blog have acquired a customer through their blog. Promote your blog.
5 Tips for Building a Content Marketing Strategy for Nonprofits
NOVEMBER 9, 2015
When some people think of content marketing, they usually think of website design, SEO, and blogging. Content Planning Beyond Just Website Design and SEO. Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis.
Awesome Association Jobs This Week – February 2
FEBRUARY 2, 2017
The manager will build and maintain social media channels in collaboration with the associate director of communications and develop, write and edit content for a variety of communications channels, including the NACAC Bulletin, blogs, Twitter, Facebook, and other online vehicles. NACAC’s With headquarters located in S.W. To learn more about our organization, please visit us at www.acog.org.
How You Can Use Twitter As a Visual Marketing Platform
DECEMBER 2, 2015
Use other content, such as blog posts featuring statistics, to create simple graphs. So, say you are sharing a link to a new post on your blog, “The Seven Ways You Are Ruining Your Marketing Campaign.” This list of blogging tools contains lots of visual editing tools, photo galleries, screen recording tools, etc. The Importance Of Visuals On Twitter. oh my!
Making Sure Your New Website Theme is Social-Friendly
DECEMBER 27, 2016
Sidebar on blog pages. In this post, the featured blog post image is missing. This can happen if the blog doesn’t have a featured image. Facebook Blog Comments. Allowing Facebook login for blog comments is optional, but great for viral content. Sidebar on Blog Pages. Tip : Choose a theme with a sidebar option on the blog pages. Meta descriptions.
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
And for individuals who blog or contribute to publications, Google authorship was worth setting up a Google+ profile for in terms of SEO and verification of authority. This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton.
7 Worst Mistakes That Are Eating Up Your Content Marketing Success
OCTOBER 19, 2015
Not Being Consistent: Whether you are writing up blog posts, uploading a fresh stream of videos, or promoting a new product, it has to be consistent! Choosing Only One Form of Content: Sharing inspirational blog posts is definitely a plus for content marketing, but since online visitors are particularly fond of diversity, it’s not always enough. What could have gone wrong??
Four Untrue Myths of Association Innovation that Stop Us in Our Tracks
SEPTEMBER 28, 2016
She also writes a three-times weekly blog for association professionals. Myths are stories that are intended to teach us. Don’t fly too high but also don’t fly too low, said Icarus’s dad. But there are also stories that keep us stuck. These are challenges for sure, these are even the challenges the most innovative associations have had, but these challenges are not insurmountable.
Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically
SEPTEMBER 25, 2015
DrumUp: [Disclosure: I write for the DrumUp blog] a free content discovery tool that can help you comb the web for relevant content using the keywords that you can input. Twitter serves as a great marketing tool and has become increasingly useful for all types of businesses who are looking to expand their reach. You can increase the number of followers with good Twitter management. Go live.
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Social media shouldn’t be out there alone; it should be integrated and aligned with your strategic goals and target audiences,” said Beth Kanter , Nonprofit Consultant and Author of Beth’s Blog , one of the longest running and most popular blogs about nonprofits and social media. Nancy Schwartz’s blog has a helpful step-by-step guide to creating personas. 4. Retaining donors.
We Are Still Doing It That Way 10 Years Later – WTF
MAY 18, 2016
The book is essentially a collection of 100 blog posts written by Jeff De Cagna, David Gammel, Mickie Rops, Amy Riccardi and myself, with each post raising a different issue that we felt associations need to deal with if they are to adapt to the reality of the 21st century. only found 6 that I felt were no longer relevant or were areas that associations had since caught up with: Using blogs.
Rethink Your Website Redesign Process
JULY 7, 2016
Whether you think it’s time for a website redesign or a new CMS, to set up a blog or Snapchat account, you need to consider why. This is the first in a new series of posts about rethinking how you approach your website. ————– Where to start? Some of us like to jump right in and starting fixing something. What if we all started with identifying the problem?
What is no longer working in social media: 2014 edition
MAY 9, 2014
Is your blog connected to your lead capture system? Blogging. It’s often forgotten that blogs were among the first social media tools – the best we’d had available since the online bulletin board or forum. The ramp-up to slow-down theory of blogging is no longer working. What’s new in social media, and what is broken. More visibility? An increase in website visitors?
How to Use Snapchat for Lobbying and Public Affairs
JUNE 8, 2016
This post by Mike Panetta originally appeared on the Beekeeper Group blog here and is reposted here with permission. By the way if you have ANY grassroots social media needs, Beekeeper is who to call. Seriously. They are awesome. ————– If you don’t understand the mass appeal of Snapchat , you are not alone. ————-. photo credit ).
How to Write a Great Business Blog Post
AUGUST 6, 2014
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd. 1. ” Well, not so in blogging. Blogging is ultimately a personal art. Have an opinion. Don’t.
5 Must Haves for Every Good Blog Post
SEPTEMBER 18, 2013
I run a Social Media Professionals Community on Google+, and I recently asked a few members of the community to provide 5 things they look for in a good blog post. The idea is: professionals will approach this prompt from the perspective of a blog reader and perhaps even more importantly, someone who advises companies on best practices for their blogs. Here are their responses.
Resources for Small Staff Associations
APRIL 20, 2016
BLOGS/ARTICLES/PODCASTS/ETC. Socialfish –a great blog about nonprofit social media and digital stuff. This post originally appeared on Mizz Information. ————-. It includes not only the 20 covered in the session but a bunch of bonus links with even more great, free resources for busy, budget-strapped association marketing/communications/web pros. Here it is.
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The blogs posts written of this platform are easy to update. In addition to this, it is possible to incorporate other social media platforms to help you maximize the benefits of blogging. You can use this tool to plan for your blog posts. The tool is particularly helpful for individuals of businesses that tend to blog often. Canva. PicMonkey. Piktochart. EssayMama.
5 Attention Grabbing Twitter Marketing Tactics for Non-profits
OCTOBER 21, 2015
Now, here’s a bonus tip for making it all the way to the end of this blog – you can also use Twitter to promote your other social channels. Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
She also enjoys writing and blogging and is currently in the process of writing a memoir about her experience as a recent cochlear implant recipient. It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. That component is promotional products. Here are some ways promotional products can enhance your social media campaign. Potluc
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
SocialOomph allows you to manage social media strategy across Facebook, Twitter, LinkedIn, Plurk, App.net and your nonprofit blog, and is especially feature-rich with regards to Twitter. The tool enhances your social media and blog productivity by automating auto-DM features and DM inbox cleanup as well. Social media helps you boost traffic to your website (and your physical office!),
Social Media Tools and Resources for Social Learning
MAY 30, 2016
Of course I meant to blog about it before it happened, but we all know how that goes…so I figure better late than never. This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. Defining and Designing Social Learning. Livestreaming is hot.
Four tools to revamp your marketing efficiency on Twitter
APRIL 29, 2016
Additionally, you can integrate RSS feeds from your favourite blogs and sites into your DrmUp accounts essentially putting all content valuable to you in one place! It’s fast-paced, lets you connect with more than just your followers and needs no more than 140 well-placed characters to help you make your mark. DrumUp – Cut 90% of time used up in social media management. Be useful.
The skinny on the Small World Labs – Personify merger
NOVEMBER 20, 2015
also wrote a blog post: [link] where you can see in bold that I state publicly the sentiment above. You will have heard about the Small World Labs/Personify merger that was announced two weeks ago. From Michael Wilson: Hey Ben, thanks for covering the news. We are excited about this at Small World Labs. There are several key differences to this merger that will make this great: 1.
Treat Digital Like Real Property
SEPTEMBER 19, 2016
This post originally appeared on the Tanzen Consulting Blog. Your website, e-commerce platform, blog, social media channels, and email marketing system are all types of digital properties. —— I am planning to sell a house soon. Repairs and regular maintenance costs cannot be deducted. This got me thinking about how most organizations think about their digital properties.
Why is your content strategy failing?
SEPTEMBER 16, 2014
Adopting a content strategy and posting blog posts is not enough. Self-promotion on the blog. The aim of a blog is to share insight, and helpful information with the readers, and if you are using your blog as a medium for product placement, you might as well drop the idea. Do not forget to add details about the category of your blog, title tags, and meta tags.