Social Media Strategery

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If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

There's this tendency on the part of senior leadership to want to skip the blogs about company policy workarounds and the wiki pages detailing where to get the best burritos near the office and move right to co-creating methodologies with cross-functional teams and crowdsourcing initiatives that save millions of dollars. And someone who makes a LOLcat has already crossed over that gap.

A Partial Reading List for PR Students

Social Media Strategery

If the books and blogs you’re reading for your PR or marketing class start to sound too much like late night infomercials extolling get-rich quick schemes, here’s are some resources I’d recommend sharing with your professor and classmates this semester. Read Olivier’s blog and book. Image courtesy of Flickr user vasta. Do me a favor this semester. Be honest.

Who Owns Content Marketing?

Social Media Strategery

Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. Rather than rushing to plant your flag in content marketing, invite others to participate. For more than 12 years now, I’ve worked at companies that have been committed to integrated marketing. Most of the time, this works out just fine. Who owns websites? Marketing? Agencies? Legal?

Ten Things Your Boss Should Be Saying to You

Social Media Strategery

My boss once told me, "I don't really get what you're doing, but you seem to be passionate about it and I trust you know what you're doing so go for it." And if I stirred up a political battle or wrote a controversial blog post, my bosses were right there behind me to step in and negotiate those difficult conversations. Be honest. Be transparent. And guess what?

Team 65

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

How a New Communications Graduate Can Stand Out

Social Media Strategery

An active, professional online presence – Link to your blog, your Facebook page, your Twitter profile, your Tumblr, your LinkedIn profile – anything that will give me more information than what’s on your resume. Then start a blog and talk about your thoughts on the industry. Comment on the blog posts of the people in the department you’re applying to.

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

Will he blog about it too? The blog content you’re publishing is relevant, valuable, and engaging yet no one is reading it. This article originally appeared in the April edition of the International Association of Business Communicators (IABC) magazine, Communication World. . It was an inefficient, yet accepted dance at organizations of all shapes and sizes. billion. For example -.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Unfortunately, the “conversations” most brands are trying to have with their customers aren’t exactly the ones so often described in these books, presentations, studies, and blog posts. Rather Somehow I don’t think these are the conversations consumers are looking for from brands. Finally! Social media is going to change the way business works. Brands win! You in?”

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

But remember when content marketing consisted of publishing a blog post a week? Now, with consumers constantly bombarded with news and content via an ever-expanding array of media and social platforms, brands have been pressed into a “content arms race” that has them posting to blogs, Twitter, Facebook, Google+, Vine, Instagram, Pinterest, etc. every single day.

Is Our PR Community Part of the New Pittsburgh or the Old One?

Social Media Strategery

This post originally appeared on PRSA Pittsburgh’s blog. . Creative Commons image from Flickr user Slackley. In this month’s Pittsburgh Magazine, there’s a story highlighting how millennials are literally and figuratively transforming my hometown. And people around the country are taking notice. and Chicago. People who care more about making an impact rather than getting a promotion.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. Create an internal blogging platform! My goal is never to get someone blogging or Tweeting – that's just the means to help them understand how to better communicate and collaborate. It was about what social media enabled people to do, and increasingly, the only thing it's enabling is jamming the same old business practices into Tweets, blog posts, and status updates. When did I become the guy who gets tired of social media? Poor Q1 sales?

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Help Desk – When the WYSIWYG editor on the blogs isn’t working right, guess who the users are going to call? Good luck! It’s you.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) takes issue with this idea of ranking people's influence on these internal networks. As Shirky said in the video, you can’t eliminate all the fluff and get just the brilliant ideas. Communities don’t work like that.

Klout 45

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. The United States Intelligence Community (IC) has made tremendous strides over the last several years with the introduction of a wide range of social software tools such as wikis, blogs, user tagging services, and social networking services for knowledge management and information sharing. 

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

A version of this post originally appeared on this blog last year. I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. If you'll also be attending, let's get together. Who leads your organization's social media initiatives? It might be Kim over in HR.

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

Learn to interact with actual human beings instead of nameless audiences and users. 2. I don’t care how many friends, followers, likes, or blog comments you have. want to know that you’ve at least tried to use Twitter/Facebook/blogs/Foursquare for a purpose other than getting more people at your Edward Forty-hands parties. slideshare. Telling someone you really liked their work?

Class 51

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

share these analogies because I’ve had quite a few recent conversations with clients, colleagues, and friends who were obsessing over the performance of an individual blog post, Tweet, or Facebook status. Image Credit: Matt Becker. His manager comes over and tells him to hit the ball on the ground and leg out his hits because that’s the role he plays on the team.

Recovering from a Social Media Mistake

Social Media Strategery

Let's put aside the discussion around what Cathryn did (she wrote a blog post that pissed off a bunch of a people – join the club) or didn't do (she hasn't responded to the people carrying pitchforks outside her window – I don't know that I would have done any differently at that age either). Everyone has posted something they wish they hadn't. If so, tell us why.

Who Are You Working For?

Social Media Strategery

Do you know why you’re spending time writing that blog post? could start this blog even though my boss at the time didn’t see the value in it. As these changes have taken place, I’ve found myself doing less of the work that I’ve wanted to do: Blogging. What are you working on right now? Can you explain exactly why you’re working on it? Your boss?

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

Then start a blog and talk about your approach to public relations. Get on GovLoop and start commenting on people's blogs. Comment on their blogs. Tell them how much you liked their last blog post. The infographic is right about one thing though – social media does give you an opportunity to stand apart from the crowd. Be aware of what they will find. Be You.

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. We talked about branding, TV commercials, media tours, and social media. You want to get really excited about PR? Check out my budget spreadsheets and staff forecasting tools!

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

Why do you think Best Buy employees frequent online electronics forums or car brands actively participate on top auto blogs? How are you engaging with the new “hard-working class?” ” They’re not part of the 99% or the 1% or the 47%. They’re not part of the East Coast Elite or the Bible Belt or the Sun Belt or the Rust Belt. Every day is just a struggle.”. link].

Class 34

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

As CIOs and Chief Knowledge Officers bring tools that have been used on the Internet – blogs, wikis, microblogs, profiles – behind the firewall, they tend to expect the same results. "We'll have our own Wikipedia!" Or Facebook…or Twitter – you name it. What group/community receives the most visits and/or posts on a particular day? Less than 10%. 50%-74%.

Justifying the Time You Spend on Social Media

Social Media Strategery

Why is writing a white paper looked at as real work but a blog post isn’t? I’ve been asked to justify the ROI on individual blog posts, but no one has ever asked me to demonstrate the ROI of any of the hundreds of emails I send every day. read the reporter’s blog and he recognized my name from all the comments that I’ve left there&#.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

Conferences , guest blogging over at AIIM , and writing a whole bunch of blog posts. Sure, it may sound great to talk about the thousands of users or the 90% adoption rate in conference presentations and blog posts, but that’s sacrificing long-term benefits for short-term gains. Over the years, “Enterprise 2.0″ Dance with the one that brung ya. Involve them.

Integrated Marketing Is A Mindset, Not A Mandate

Social Media Strategery

This post originally appeared on PRSA’s blog, ComPRhension. According to a 2013 Forbes survey , 68% of CMOs and marketing executives put integrated marketing communications ahead of “effective advertising” (65%), when they were asked what the most important thing is that they want from an agency. Unfortunately, this saturation has created a buzzword without any real meaning.

This Guy Moves to Pittsburgh and You Won’t Believe What Happens Next

Social Media Strategery

But having three kids under the age of 4 will force you to change your perspective on a few things, and for me, one of those things was the distance between my family in Chicago and the rest of my family back in Pittsburgh. I’ve already started diving into our client accounts and new business pitches so before I get too busy to blog here (more on that in my next post), I wanted to give my new colleagues a quick primer on the new guy who won’t shut up in their meetings. And listen to way too much 90s rap and R&B. used to have a Top Secret security clearance.

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

For more information about SMCEDU, make sure you check out: SMCEDU’s Blog. That’s why when I saw that the Bill and Melinda Gates Foundation recently invested $2 million in a Facebook app to improve post-secondary education, I knew that I had to find out more about this app and how it might help further the SMCEDU mission. Below is our Q&A.  The answer is: sure they are. 

The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

No, I’m not going to tell you that you have to create a Facebook fan page or that you just totally have to use WordPress for your blog. I’m not saying that you need to get celebrities and other “influentials&# to retweet you or to hire some social media gurus to get you thousands of fans. Is it video blogging? Regularly commenting on other people’s blogs?

Enterprise 2.0 Success is About the Players, Not the Field

Social Media Strategery

Over the last few years, I’ve seen dozens of failed wikis, blogs, microblog platforms, forums, and idea management deployments, and I’m sure I’ll see many more. If you’re implementing some sort of social media behind your organizational firewall, and you’re doing any of the following, I can tell you right now that you probably won’t be successful: The same IT department who installed your email system, your ERP system, or your databases is responsible for leading the implementation of your wiki, blog, microblogging platform, etc. Enterprise 2.0

Why I Hate the Word “Pitching”

Social Media Strategery

It's YOUR agency's name that may end up on a blog somewhere as an example of a bad pitch. Avoid making our first contact with the blogger/reporter our pitch email – Retweet them, comment on a blog post, answer a question they have. Maybe it's because it implies a certain level of salesmanship. Maybe it's all of the above. Wonderful.

Time for a Change

Social Media Strategery

Over the last four years especially, I felt as if I was at the tip of the spear when it came to things like social media policy (this blog and my Twitter account were the first transparent, employee-owned, external social media properties), Enterprise 2.0 (I created our now 6,000 member+ Yammer community more than three years ago), and Gov 2.0 (I was on the Programming Committee for the first Gov 2.0 Eight years ago, I left my job(s) delivering pizza and operating a crane in a steel mill in West Virginia to become government consultant at Booz Allen Hamilton. Consulting. 14 th ).

The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&#   Two years ago, I even did one of these posts myself. To start,  most of them are cliche (blog more often!), For most people, the social media resolutions post has become blog filler that doesn’t really offer any value, to the author or to the reader. So why do I have such an aversion to these posts now? population.

Mr. Popularity and Your Enterprise 2.0 Community

Social Media Strategery

Take five minutes and do a quick search of your organization’s blogs, microblogs, wikis, and forums that are available behind your firewall – and then let me know what the most popular topics are. Our internal communications staff was even pitching me to get me to share official corporate messages because I had built up a decent sized following on my blog. Community blog. Let’s do an experiment. Do they involve &# social media,&# “Web 2.0,&# “new media,&# “mobile,&# “enterprise 2.0,&# or “collaboration?&#. Enterprise 2.0

A Community of Practice Is More Than a Website

Social Media Strategery

Nowhere in the definition above does it mention the words website , wiki, blog, or social network. Unfortunately, social media has also given rise to zombie communities filled with content on blogs, forums, and wikis, but which lack any actual human interaction. A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Nowhere does it say that it has to be virtual or physical or even either/or. group of people who share an interest, a craft and/or a profession.

Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

Instead of bragging about having the best blog, open dataset, Facebook page, or Twitter account, try pointing to the impact you’ve had on other people’s ability to do their job. To be successful over the long-term, Open Government efforts can't be a separate line item on the balance sheet. and Open Government programs might be next. Government 2.0

Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Or, they ask for the detailed step-by-step guide for “using Twitter/Facebook/blogs successfully.&# All it takes is a simple Google search and you’ll easily find millions of blog posts, white papers, presentations, and case studies on social media best practices. The Packers dominated teams using the Lombardi Sweep, but few teams had the talent to run it as effectively.

Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

implementation – be it a wiki, a blogging platform, discussion forums, microblogging, or Sharepoint – fail miserably because they forgot to focus on the fundamentals.  vendor out there offers a similar set of features – blogging, microblogging, wiki functionality, profiles, tagging, search, etc. blogs E2.0 Nearly every Enterprise 2.0 Everything looks great. 

Six Villains of Gov 2.0 | Social Media Strategery

Social Media Strategery

link] Weekly bits of interest – 19 July 2010 | Innovation Blog [.] to finish, a tongue-in-cheek post from Steve Radick about the mindsets that can hinder innovation – the villains of Gov [.] Guide Social Media and the Next Generation I Started a Blog But No One Cared The Public Doesnt Need to Know What Gov 2.0 is, But They Do Need to Experience It Six Villains of Gov 2.0