How do you feel when you read a blog post from a CEO? A while ago I talked with Jim Sterne about his latest book Social Media Metrics , a must for everyone that wants to have a measured and valuable social media marketing approach. In a short interview I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs we are introducing all the time when it comes down to social media. What can be measured and what can’t? Finally, we need to measure business outcomes. MORE >>

Blogging Content marketing blog blog frequency blogging content marketing Joe PulizziContent marketing is marketing. So it should serve your business goals, take into account the needs and the behavior of your different ‘audience’ segments and finally be relevant from the perspective of costs, benefits and resources. These elements have an impact on the frequency of putting out content via the different channels you use. Frequency [.]. MORE >>

Blogging Content marketing Inbound marketing Infographics Search engine marketing Social media marketing content marketing InboundWriter succesful contentContent marketing ranks high on the agenda of most marketers. Buyers increasingly seek content to inform themselves and prepare their buying journey as a recent survey showed. Succesful content needs to be optimized for our goals and those of our readers. Facts and data. Although there is a clear evolution towards more ‘visual’ forms of [.]. MORE >>

These are the people who blog, publish content such as video or audio they’ve created. According to Forrester’s Social Technographics Ladder only about 24% of people using social are “Creators”. One rung down on the ladder we find the “Conversationalists” who update social site status and tweet. By far the two largest groups are more about consuming than they are about creating content. Social media marketing conversationalists creators Forrester joiners lurkers social graph social media spectators MORE >>

Online communities existed before we even heard about blogs. Since social technologies and platforms popped up, the number of possibilities to facilitate, nurture and engage online communities has exploded. Strangely enough, communities are not given the attention they deserve by businesses. Most of the time, you will find community engagement and management ideas when looking [.]. Community marketing Relationship marketing Alan Moore community management online communities Tomi Ahonen MORE >>