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Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? But why would your blog be a good idea to post on this site? Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense.

Is Guest Blogging Really Dead?

Small Business Mavericks

The Internet erupted yesterday when Matt Cutts said that guest blogging is “done.” My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. Guest blogging, like any other kind of content marketing, must first and foremost follow the quality rule. Guest blogging is nothing less than another form of article marketing, which has always existed in some form on the Web. Like article marketing, guest blogging was taken over by the spammers.

Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

There have been a number of  video marketing  posts with helpful links on this blog. Knowing One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes? First, focus on quality rather than quantity. Don’t do it to your viewers. enhance your message.

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Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? That was the early days of blogging. Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. Blogging for Small Business blog commenting blogging link building

How To Market Your Business With A Blog

Small Business Mavericks

Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. Putting your business ideas into a blog will bring your business more potential customers and an audience who wants to see what you are discussing.

3 Ways To Improve Your Social Media Calendar

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Brainstorm blog posts and social media topics that you can use for that month. You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on. Follow these three tips for making your social media and content calendar more effective. Organize your content – This goes along with planning.

4 Low Cost Online Marketing Strategies For 2012

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You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. If you can find mom and dad blogs that have a lot of regular commentators, and who also participate regularly through social media, tap into them. If the forum allows, put a link to your website or blog that other forum users can follow. Blogblogs have had their positives and negatives over the years.

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How To Sabotage Your Marketing Efforts

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” These two statements from Seth’s blog highlight the most common way a business will sabotage its marketing efforts: the promise being made in the marketing does not get kept when the customer actually asks for that promise to be fulfilled. . You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. You can’t see it but it’s happening, daily.” Marketing Is One Part Of A Non-Divisible Whole.

Six On Page Search Engine Optimization Must Do’s

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These six areas are not difficult to work on, even in blog posts. Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. With Web 2.0

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Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. Can you post too often or not often enough? The answer to both questions is yes. Yes, you can post too often. And yes, you can post not often enough. So how do you know how often you should post?

Top Reasons Case Studies Make Good Marketing

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case studies are flexible so they can be a blog post or one of many formats. Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us”  Case Study Guidelines.

rel=”me” And rel=”author” Attributes

Small Business Mavericks

Let’s say that Small Business Mavericks has a staff of five writers, all of whom write content for the blog. If each one has an author page with a bio, then each author could have a byline on every blog post they write. Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. rel=&# author&# Defines Authorship. In other words, it would look something like this: Caroline Melberg.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

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Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. You can optimize your blog posts and get them indexed in the search engines. Tumblr is social – Tumblr isn’t just a blog or an SEO tool. You can follow other blogs you like and other people can follow you. Blogging for Small Business SEO Social Media Tumblr

Why Social Media Is a Must

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You have a blog and write to it regularly. Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there. You should be there too. But you don’t want to be there just because everyone else is there. You want to attract mobile traffic of any kind.

Where Should You Spend Your Marketing Time? | Small Business Mavericks

Small Business Mavericks

In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. That means writing that daily blog post and spending some time tweaking your landing pages and PPC ads. About Us What’s a Maverick? » Where Should You Spend Your Marketing Time?

Why Nofollow Isn’t Such A Bad Thing

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They seek out guest blogging opportunities in hopes of finding more coveted dofollow links. Posting to a high traffic blog within your niche is a great opportunity to reach the people you want to reach and siphon some of that traffic back to your website. Treating every guest blogging opportunity as a chance to get more links cheapens your SEO efforts , your brand, and your online marketing strategy. Even today, many bloggers and webmasters are suspicious of nofollow links. But they could be cutting off their noses to spite their faces.

What Is An Integrated Marketing Plan?

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They might do some blogging. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like? Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. All of that is good. But is it “integrated?”

Did Facebook Screw Up?

Small Business Mavericks

About Us What’s a Maverick? Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

This will certainly be true if you have a blog.  Have you ever deleted anything from your site – old web pages, old blog posts? For blogs run on WordPress, you can install a plugin that will check for broken links. If you have been online for several years, you will probably have quite a lot of content published on website. They may never have received much in the way of traffic, yet they may still carry inbound links. link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

3 Reasons To Love Flickr Again

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Bloggers used to use Flickr as a place to store photos that they could use for their blogs. Social Media blogging Flickr photos videos yahoo Yahoo! has decided, after eight years, to spend some energy improving Flickr. This is great news. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Here they are (in a nutshell): 1 terabyte of space for storing photos and videos. Access Flickr from anywhere on any device. You can share videos up to 3 minutes in length. And, as an added bonus, Flickr looks nicer too.

Are Your Call To Action Statements An Overkill?

Small Business Mavericks

If you have a web site, blog or use email marketing , and your objectives are go gain conversions, then you should be using call to action statements. The problem with some websites (and emails), is the way the page is written to kill those call to action statements. So how do you ‘kill’ a call to action? Are you guilty of using these tactics: Overkill - having too many call to action statements can turn a reader off. I am sure you have come across sites where every paragraph seems to have a call to action. Are your sites full of call too action killers?

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. It’s not as effective in terms of SEO as WordPress on your own domain name, but it’s still a blog. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogging is still one of the most powerful online marketing tactics.

You Can Be An Internet Publisher

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Start a blogBlogging is another way to be a publisher. Small Business Internet Marketing blogging e-books e-zine HubPages internet publishing online publishing small business SquidooMany small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work. First, you need a plan. Don’t wing it. Establish a strategy and pursue it in full force. Secondly, decide what tools you’ll need.

Your 5-Point Plan For Online Marketing

Small Business Mavericks

Start a blog – Let’s face it, you can’t really run a Web business today without a blog. So build a website and add a blog. Small Business Internet Marketing articles blogging online marketing Social MediaWhen it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. It takes time and money, both of which you have in limited quantities. But you can take what you have and build a solid Web marketing plan. You do want your customers coming back, don’t you?

Are Facebook Hashtags Necessary

Small Business Mavericks

You’ll also be able to click through to those services as well as to personal blogs and other websites that mention the hashtags. There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar. Google+ started supporting hashtags just last month.

What Is Transmedia Storytelling?

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Use your blog to post in the voice of your business mascot. You can also link to your blog posts on those social media sites. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. New entertainment channels are starting to use transmedia storytelling more and more. It’s getting to be more and more popular to do so. There’s no one way to do it.

A Real Life Lesson In SEO

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Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed. Many times, these descriptions will have errors or insufficient information to answer your questions. How To Improve Poor Product Info. provide your own photos and measurements.

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Is Twitter Or Facebook More Influential In The SERPs?

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Rand Fishkin of SEOmoz picked them up and answered them on his blog. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. One of the questions, and the one I thought was the most interesting, is. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Good question, and the intricacies are really important. As Rand points out, Google and Facebook aren’t exactly friends. However, Bing and Facebook have a much more friendly relationship. And Bing does use Facebook indicators for ranking purposes. mean waaaaay behind.

EzineArticles Says Keyword Density Is Important | Small Business.

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About Us What’s a Maverick? Should You Use A Ghost Twitterer? » EzineArticles Says Keyword Density Is Important If you’ve been paying attention to the Google Panda update, you’ve noticed that EzineArticles – the largest article directory online – was hit and suffered a huge traffic loss. That’s a doggone shame. So do I. would not walk away with that impression.

Are Web-Based Free Hosts Good For Business?

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Some of these web-based hosts provide services like analytics, a blog platform, forum add-ons, and their sites even show up in the search engine rankings so the SEO is good. I won’t name names. There are plenty of them out there. You might have used one in the past. I’m talking about the free web-based website hosts. If you remember a website by the name of Geocities where you could sign in and build a website, then you might remember that it was just a couple of years ago that Yahoo! decided to shut the site down – for good. So sad. That’s a big risk.

Do You HAVE To Blog Every Day? | Small Business Mavericks

Small Business Mavericks

» Do You HAVE To Blog Every Day? One of the things that you’ll hear often among professional Internet marketers and SEOs is that you should blog every day. Obviously, if you blog every day, then that will cost you more in ghostwriting services than if you blog once a week. But is it really necessary that you blog every day? About Us What’s a Maverick?

Google Now Annotating Local Social Data

Small Business Mavericks

Thanks to the Google Operating System blog for pointing this out. Encourage those +1s and Likes because you never know when one of your blog posts will go viral or become popular through social sharing. Let’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. When people see others enjoying something, they are more likely to enjoy it too. The same is true of +1s.

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Which Social Media Sites Are The Riskiest?

Small Business Mavericks

Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. LinkedIn is considered slightly risky by 43% of businesses and not risky by 35%, making it more trusted than Facebook, Twitter, video sharing sites, or blogs. According to one survey , Facebook is the riskiest social media site for businesses online. It’s not really surprising. One negative message about your brand going viral can really put a damper in your business’s trust among consumers. These are interesting numbers.

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Optimizing Twitter For Paper.li

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today you send out a tweet that includes a teaser line containing a specific keyword phrase and a link to a blog post at Small Business Mavericks. And here’s a hint: They don’t even have to be on your blog! Have you heard of Paper.li ? It’s a new social curation tool that allows anyone to start their own online newspaper, except that the “news&# one prints isn’t original content. Despite that weakness, however, it’s becoming very popular. What Paper.li It works something like this. At 8:00 a.m. At 9:00 a.m. today a specific Paper.li Paper.li

Make Your Online Presence Complete

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You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Does it have a blog? Is that all there is? I’ll congratulate you on a good start. Much more! Keep in mind, however, there are no hard and fast rules. There is a lot of territory to explore with online marketing. What is right for one business might not be right for another, but you can enjoy a complete presence online if you work at it. You have one, right?

What’s Your Online Marketing Budget?

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You can spend that money on videos, articles, blog posts, PPC, social media marketing, or put it into other online marketing channels, but you can’t do it all. If your marketing company hasn’t asked you what your online marketing budget is, then you should reconsider using them for your marketing. One of the first questions that should be asked by any consulting in online marketing is, “What’s your budget?” Let’s say your budget is $500/month. It’s not that some marketing channels are more effective than others.

How And Why Great Content Works

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In other words, if you write a blog post and find out three days later that it has attracted thousands of unsolicited links, there’s your great content. Great content is everyone’s goal. That is, everyone who attempts to market their business, product, or service online. But why is great content so important? Can’t you do the same thing with mediocre content? That seems like a silly question, but there is a lot of mediocre content on the Internet. And a lot of bad content. After all, not all content can be great. It’s content that gets attention without effort.

5 Ways to Generate Leads Online

Small Business Mavericks

Some people include blogging as a part of social media. Website development certainly is important to SEO, however, you can also perform strategic search engine marketing through offsite content like articles, blog posts, and social media content. In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium.