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Is Your Blog On LinkedIn?

Small Business Mavericks

By this time, I hope you have been convinced that adding a blog to your site has great potential for enhancing your marketing efforts, adding to your site’s authority, and increasing your audience. But where is your blog being seen? Business2Community & Business.com ask a good question: “ Should You Be Blogging On LinkedIn? But why would your blog be a good idea to post on this site? Here’s the way the post puts it: Think of the time spent developing a blog post that you aren’t getting paid for as an advertising expense.

Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

There have been a number of  video marketing  posts with helpful links on this blog. Knowing One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes? First, focus on quality rather than quantity. Don’t do it to your viewers. enhance your message.

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Is Guest Blogging Really Dead?

Small Business Mavericks

The Internet erupted yesterday when Matt Cutts said that guest blogging is “done.” My interpretation is this, Guest blogging as a link building tool only is a dead science; you can expect the search engines (especially Google) to start roughing it up a bit. Guest blogging, like any other kind of content marketing, must first and foremost follow the quality rule. Guest blogging is nothing less than another form of article marketing, which has always existed in some form on the Web. Like article marketing, guest blogging was taken over by the spammers.

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Why Blog Comments Are About Branding

Small Business Mavericks

Remember when blog comments were about building links and traffic? That was the early days of blogging. Then Google decided not to count blog comments for links. That pretty much shut down the blog-commenting-as-linkbuilding game. But blog comments still hold value. The value to be found in blog comments today is in branding. When you leave a blog comment on a blog post within your niche, you are essentially signing that comment with your stamp of authority. Blogging for Small Business blog commenting blogging link building

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

How To Write Blog Titles That Catch Social Media Attention

Small Business Mavericks

A business blog doesn’t have to be boring, in fact, it shouldn’t be. To gain readers, you need content that satisfies their need, and the only way to catch their attention is by writing a great blog title. From experience, there are two ways to write blog titles, the hard way and easy way. Blogging for Small Business long tail search Social MediaThe hard way is by trying to be 100% original whilst also trying to have a stand out title. Since humans have been writing for thousands of years, it nigh on impossible to do both, so don’t.

Why Good Comments On Irrelevant Blogs Are Still Spam

Small Business Mavericks

I recently deleted a comment that had it been submitted to the right blog would have been a great comment. The comment is a great comment for a hairstyling blog, maybe an African-American culture blog, or something related to one of those two niches. Mine is a small business marketing blog, a completely different topic. When you leave comments on blogs, try to find blogs that are within your niche and comment on them. If you do go outside your niche to leave a comment on a blog, at least comment on the content of the blog post you are addressing.

How To Sabotage Your Marketing Efforts

Small Business Mavericks

” These two statements from Seth’s blog highlight the most common way a business will sabotage its marketing efforts: the promise being made in the marketing does not get kept when the customer actually asks for that promise to be fulfilled. . You can have amazing SEO strategies, great PPC campaigns, and the kind of content on your site that Google loves and still end up with a big marketing problem if your customer service stinks. You can’t see it but it’s happening, daily.” Marketing Is One Part Of A Non-Divisible Whole.

3 Ways To Improve Your Social Media Calendar

Small Business Mavericks

Brainstorm blog posts and social media topics that you can use for that month. You do have a social media calendar , don’t you? If not, how about a content calendar? You can merge the two into one, and you should. Make your social media content a part of your overall content marketing, or editorial, calendar. It will be easier to manage and keep your content focused on the topics it needs to be focused on. Follow these three tips for making your social media and content calendar more effective. Organize your content – This goes along with planning.

4 Low Cost Online Marketing Strategies For 2012

Small Business Mavericks

You are not competing with just your business competitors – you are also competing with those looking to make a quick buck through Adsense or affiliate marketing sites, and mom and dad blogs that often attract good search placements and social media attention. If you can find mom and dad blogs that have a lot of regular commentators, and who also participate regularly through social media, tap into them. If the forum allows, put a link to your website or blog that other forum users can follow. Blogblogs have had their positives and negatives over the years.

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Six On Page Search Engine Optimization Must Do’s

Small Business Mavericks

These six areas are not difficult to work on, even in blog posts. Search engine optimization is not all about gaining inbound links. For a small business, your on page strategies are equally if not more important than your off page activities. For WordPress, you may need one or two plugins to make it a little easier; otherwise, everything can be completed from within the writing window. So what are the six areas that need attention? Title Tag. Title tags are as old as HTML. The title tag is, as the name suggests, the place where you put the title to the web page. Keywords. Linking.

Which Comes First, The Audience Or The Product?

Small Business Mavericks

Most businesses will start with the product.  A great invention is produced and the marketing department is given the task of getting that product known to the world. A lot of time, effort, and a huge budget goes into blogs, ads, infographics, commercials, and the rest of it, with the hope that an audience for that content will develop as people learn about the product and decide they want to buy it. Joe Pulizzi has a lot to say about content marketing. His recent post on Copyblogger is what he calls a “how-to-think” post, and he proposes a different approach to the subject.

Top Reasons Case Studies Make Good Marketing

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case studies are flexible so they can be a blog post or one of many formats. Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies that include visual elements are attention-grabbers. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us”  Case Study Guidelines.

What's An Internet Marketing Strategy Consist Of? | Small Business.

Small Business Mavericks

Tags: article marketing , blog marketing , internet marketing , mobile marketing , newsletter marketing , Pay Per Click , search engine optimization , social media marketing , website design This entry was posted on Monday, May 9th, 2011 at 11:04 am and is filed under Small Business Internet Marketing.

Types Of HTML 5 Content | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? » Types Of HTML 5 Content Since 1998, the widely accepted generation of HTML in use has been HTML 4. Lately, HTML 5 has been in development and will likely see a public release within the next couple of years. One of the more interesting developments is in the categories of content that HTML 5 editors are offering. With Web 2.0

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Should You Post To Twitter Daily? | Small Business Mavericks

Small Business Mavericks

About Us What’s a Maverick? The question arises often about how often is often enough when posting to the popular social media sites – particularly Facebook and Twitter. Can you post too often or not often enough? The answer to both questions is yes. Yes, you can post too often. And yes, you can post not often enough. So how do you know how often you should post?

What Is An Integrated Marketing Plan?

Small Business Mavericks

They might do some blogging. There is marketing and then there is integrated marketing. The latter involves a bit more strategy, though a simple marketing plan is not necessarily void of strategic planning. The difference is that an integrated marketing strategy is more involved. There are more pieces to the puzzle and they all work together toward a common goal. So what does that look like? Typically, small businesses develop a website then think about how they are going to promote, or “market”, that website. All of that is good. But is it “integrated?”

Did Facebook Screw Up?

Small Business Mavericks

About Us What’s a Maverick? Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. But not everyone is happy with those changes. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. They’d rather that Facebook kept the chronological order for comments.

Why Social Media Is a Must

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You have a blog and write to it regularly. Social media marketing is a necessity in today’s online marketing world. It’s not optional any more. The only question to answer now is, which social media sites are most appropriate for your brand? Why Social Media Is Necessary. Social media has become a marketing channel of its own. Your competition is there, your customers are there, and your suppliers and business partners are there. You should be there too. But you don’t want to be there just because everyone else is there. You want to attract mobile traffic of any kind.

Why Tumblr Might Be The Perfect Vehicle For Your Brand

Small Business Mavericks

Aside from the fact that web properties like Geocities and Posterous have been cut off from the World Wide Web – and it could happen to Tumblr too – Tumblr might actually be a good way to help you attract new readers for your blog and new customers for your business. You can optimize your blog posts and get them indexed in the search engines. Tumblr is social – Tumblr isn’t just a blog or an SEO tool. You can follow other blogs you like and other people can follow you. Blogging for Small Business SEO Social Media Tumblr

rel=”me” And rel=”author” Attributes

Small Business Mavericks

Let’s say that Small Business Mavericks has a staff of five writers, all of whom write content for the blog. If each one has an author page with a bio, then each author could have a byline on every blog post they write. Google wants to make it clear what the difference is between rel=&# me&# and rel=&# author&#. That’s why on June 7 – just a few days ago – Google added an explanation page to its Webmaster guidelines defining the difference. rel=&# author&# Defines Authorship. In other words, it would look something like this: Caroline Melberg.

How To Use Natural Keywords In Your Blog

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Telling someone to use natural keywords in their blog can have the same effect because suddenly you become overly aware of just how stilted your writing is. Writing, particularly blog writing, is talking to your people. Your business blog is one of the best ways to connect with your tribe because it is an ongoing process. Blogging for Small Business blogging business blogging keywords natural keywords When someone tells me to “just act naturally”, it makes me feel self-conscious and awkward. The human brain is a funny thing.

Why Nofollow Isn’t Such A Bad Thing

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They seek out guest blogging opportunities in hopes of finding more coveted dofollow links. Posting to a high traffic blog within your niche is a great opportunity to reach the people you want to reach and siphon some of that traffic back to your website. Treating every guest blogging opportunity as a chance to get more links cheapens your SEO efforts , your brand, and your online marketing strategy. Even today, many bloggers and webmasters are suspicious of nofollow links. But they could be cutting off their noses to spite their faces.

A Real Life Lesson In SEO

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Michael Cottam recently took us on a journey in his Moz Blog post, “ Leveraging Panda to Get Out of Product Feed Jail.” ” His journey was one of being a customer instead of the SEO expert, searching for the right replacement stopper to fix his bathroom sink. What he runs into is the familiar product description from the manufacturer that doesn’t measure up to what is needed. Many times, these descriptions will have errors or insufficient information to answer your questions. How To Improve Poor Product Info. provide your own photos and measurements.

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Where Should You Spend Your Marketing Time? | Small Business Mavericks

Small Business Mavericks

In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. That means writing that daily blog post and spending some time tweaking your landing pages and PPC ads. About Us What’s a Maverick? » Where Should You Spend Your Marketing Time?

5 Ways to Generate Leads Online

Small Business Mavericks

Some people include blogging as a part of social media. Website development certainly is important to SEO, however, you can also perform strategic search engine marketing through offsite content like articles, blog posts, and social media content. In a sense, all marketing is generating leads. Your goal is to brand your company, make it a recognizable name synonymous with quality, and attract new customers. Of course, there are a variety of media–online and off line–you can use to accomplish those goals. Nevertheless, the goal is the same no matter the medium.

3 Reasons To Love Flickr Again

Small Business Mavericks

Bloggers used to use Flickr as a place to store photos that they could use for their blogs. Social Media blogging Flickr photos videos yahoo Yahoo! has decided, after eight years, to spend some energy improving Flickr. This is great news. Specifically, there are three new improvements to Flickr that I think make it worth sharing photos (and videos) to again. Here they are (in a nutshell): 1 terabyte of space for storing photos and videos. Access Flickr from anywhere on any device. You can share videos up to 3 minutes in length. And, as an added bonus, Flickr looks nicer too.

SEO For Small Business – Are You Getting The Most Out Of Old Links?

Small Business Mavericks

This will certainly be true if you have a blog.  Have you ever deleted anything from your site – old web pages, old blog posts? For blogs run on WordPress, you can install a plugin that will check for broken links. If you have been online for several years, you will probably have quite a lot of content published on website. They may never have received much in the way of traffic, yet they may still carry inbound links. link to a 401 page (page not found error) is not a good look, especially when you can redirect links to those old pages to other pages on your site.

Are Your Call To Action Statements An Overkill?

Small Business Mavericks

If you have a web site, blog or use email marketing , and your objectives are go gain conversions, then you should be using call to action statements. The problem with some websites (and emails), is the way the page is written to kill those call to action statements. So how do you ‘kill’ a call to action? Are you guilty of using these tactics: Overkill - having too many call to action statements can turn a reader off. I am sure you have come across sites where every paragraph seems to have a call to action. Are your sites full of call too action killers?

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Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. It’s not as effective in terms of SEO as WordPress on your own domain name, but it’s still a blog. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogging is still one of the most powerful online marketing tactics.

You Can Be An Internet Publisher

Small Business Mavericks

Start a blogBlogging is another way to be a publisher. Small Business Internet Marketing blogging e-books e-zine HubPages internet publishing online publishing small business SquidooMany small businesses are starting their own publishing companies as a separate branding element for their online presences. It’s a unique strategy that is paying off well for the businesses giving it a go. But it does require hard work. First, you need a plan. Don’t wing it. Establish a strategy and pursue it in full force. Secondly, decide what tools you’ll need.

6 Powerful Ways to Drive Traffic to Your Website

Small Business Mavericks

Guest blogging – You can tap into other sources of traffic by writing guest blog posts on blogs that reach the same audience you are trying to reach or that publish information similar to yours. Small Business Internet Marketing blogging directories generating traffic online marketing SEO Social Media targeted traffic website trafficIf you aren’t generating traffic for your website, you can’t increase your conversions. So your first step to increasing your online business is to generate more traffic. What it Takes to Build Website Traffic.

Stuck On Starting A Blog? Start Here…

Small Business Mavericks

One of the most effective ways to gain authority online is by adding quality content to your site, and one of the best ways to add quality content is by having a good  blog. Blog posts should be simple. The point of your blog is the natural keyword, and that word or phrase should be in your headline. It’s okay to hire a writer to do your blog, but the person that writer should be talking to is your customer. Of course, there’s more stuff to learn about blogging , but this is a good place for you to start.

Why Is Your Business Local?

Small Business Mavericks

We have talked a lot about local internet marketing on this blog because it is important. Seth Godin recently discussed the end of geography as a limitation for a business. He has some good points because the advances in technology have erased the barriers holding us back from accessing most of the globe. If technology can reach it, you can get it. He ends with a statement that is a springboard for discussion: “If you’re still betting on geography, on winning merely because you’re local, I hope you have a special case in mind.” ” The Special Case For Local.

Are Facebook Hashtags Necessary

Small Business Mavericks

You’ll also be able to click through to those services as well as to personal blogs and other websites that mention the hashtags. There has been a pretty strong contingent on Facebook trying to avoid hashtags. Unfortunately, for them, Facebook started supporting them yesterday. That’s not necessarily a bad thing. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar. Google+ started supporting hashtags just last month.

Your 5-Point Plan For Online Marketing

Small Business Mavericks

Start a blog – Let’s face it, you can’t really run a Web business today without a blog. So build a website and add a blog. Small Business Internet Marketing articles blogging online marketing Social MediaWhen it comes to building an online Web business, or putting together a Web marketing plan for your off line business, it isn’t difficult. It takes time and money, both of which you have in limited quantities. But you can take what you have and build a solid Web marketing plan. You do want your customers coming back, don’t you?

What Is Transmedia Storytelling?

Small Business Mavericks

Use your blog to post in the voice of your business mascot. You can also link to your blog posts on those social media sites. If you haven’t heard the term transmedia storytelling , don’t be alarmed. It’s a fairly new term and one that hasn’t really been co-opted for small business marketing purposes. But it should be. You can read about it in this Wikipedia entry. New entertainment channels are starting to use transmedia storytelling more and more. It’s getting to be more and more popular to do so. There’s no one way to do it.

Is Twitter Or Facebook More Influential In The SERPs?

Small Business Mavericks

Rand Fishkin of SEOmoz picked them up and answered them on his blog. Todd Mallicoat aka Stuntdubl recently fielded a series of SEO questions on Twitter. One of the questions, and the one I thought was the most interesting, is. Next year, what will effect (sic) SERP’s (sic) more, Twitter or Facebook? Good question, and the intricacies are really important. As Rand points out, Google and Facebook aren’t exactly friends. However, Bing and Facebook have a much more friendly relationship. And Bing does use Facebook indicators for ranking purposes. mean waaaaay behind.

Are Web-Based Free Hosts Good For Business?

Small Business Mavericks

Some of these web-based hosts provide services like analytics, a blog platform, forum add-ons, and their sites even show up in the search engine rankings so the SEO is good. I won’t name names. There are plenty of them out there. You might have used one in the past. I’m talking about the free web-based website hosts. If you remember a website by the name of Geocities where you could sign in and build a website, then you might remember that it was just a couple of years ago that Yahoo! decided to shut the site down – for good. So sad. That’s a big risk.