All we ask is that you tweet, post, blog and email about the book to your community to help raise the volume of the conversation about how the private sector can scale social change. Three years ago, Kevin Kelly (author of What Technology Wants ) wrote a very insightful post entitled 1000 True Fans. He explained how, for true influence, an artist doesn’t need one million followers. All he or she needs is 1000 loyal fans. The same of true of any movement for change. Today marks one week until the launch of the book,  We First. That’s why I’m reaching out to you for help. MORE >>

Obviously brands can distribute their own content, reply to blog posts or tweets, establish crisis management protocols, and initiate cause marketing campaigns. Image: larrydressler.com. Brands and consumers are now in dynamic conversation. Of that there is no doubt. The polarity of the conversation has shifted too as social tools have allowed consumers to become producers, publishers, distributors and curators of content that impacts brand narratives. The onus then falls on brands to adjust and respond in meaningful and effective ways. The question is, are they capable? MORE >>

As an avid reader of his blog, I have come to deeply respect his insights into social business and customer behavior and this new book is no exception. I am always excited when Brian Solis comes out with a new book. Brian tackles masterfully that most thankless of tasks – predicting the future at a time when the scale and pace of technological change accelerates exponentially. That’s why this book is so important for anyone seeking to keep pace with the market and hoping to capitalize on it. here’s a sneak peek at those four moments: 1. MORE >>

Aaron blogs at www.globalextrovert.com and is on Twitter at @ASherinian (Special thanks and photo credit to Platon for selected images of UN Foundation supporters used in this presentation.). 'I’m a huge fan of the important work that the U.N. Foundation does and in the TEDx talk, Aaron Sherinian, VP for Public Relations, discusses 5 of the revolutions that he believes provide the context — and build the case — for a new approach to public engagement around social good and global progress. For more information on these initiatives, visit www.unfoundation.org. MORE >>

They need to give consumers a chance to elect the brand every day, by endorsing it on their social networks, in their blogs, and at cash registers. Image: Ross William Hamilton. Corporations, consumers, and citizens must begin acting in concert to create a powerful third pillar of social transformation if we hope to meet the social challenges we currently face with equal force. This begins with corporations that choose to alter how they practice capitalism in two ways to serve the greater good. Do you believe brands are becoming will partners with consumers? MORE >>