Sherrilynne Starkie

Trending Sources

Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now.  However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event?  Is there a specific hashtag or keyword that should be used?  Understand what’s expected.  Disclose associations.

Writing tricks for content marketers

Sherrilynne Starkie

The sweet spot for blog content is from about 300 to 400 words. Blogging With SEO in Mind. Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form.

Bloggers important in PR

Sherrilynne Starkie

The PR industry was also asked about how they measure the importance of a blog. Featured Headline public relations blogger Blogging Daryl Willcox Social MediaBloggers are increasingly important in public relations, according to a white paper published today by DWPub.  Daryl Willcox. Our survey results show an overwhelmingly positive response. 20% don’t have strong relationships.

Blog check list for getting noticed

Sherrilynne Starkie

12 Things To Do After You’ve Written a New Blog Post infographic. Blog comment policy. What I’ve Learned in One Month of Blogging. Blog Etiquette. Headline Social Media blog Blogging Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Enjoy! Related posts: The wine blogger kerfuffle.

List 46

PR generalists vs social media specialist?

Sherrilynne Starkie

“The reason the PR profession has dragged its heels in terms of adopting and making the most of social media is its structure as a generalist industry where account teams are responsible for the full range of communication tasks (albeit with varying degrees of emphasis depending on seniority),” Simon wrote on his blog a few days ago. Digital is part of everything we do.

Good manners cost nothing

Sherrilynne Starkie

Each and every Monday morning I receive an email from a colleague who politely informs me of any typos or errors in my weekly blog post. Featured Headline Social Media blog Comment Facebook manners Troll Twitter It is said that good manners cost you nothing but ignorance will cost you everything. Internet Troll? Photo credit: eirikso). What made me take the final step of unfriending? 

Cost 50

Using word clouds in communications analysis

Sherrilynne Starkie

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.  You can see my blog posts have a strong focus on ‘users’, updates  and comments.  It’s so very simple, yet so very useful. Do you use word clouds? 

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Some of social media’s top bloggers are featured on Social Media Former and it gives readers a great one-stop-shop to read their favourite blogs. Related posts: RSS is easy to use. right sexy solution. Related articles.

Content marketing is king

Sherrilynne Starkie

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. It’s become central to customer engagement and brand awareness. Coke is world’s No.

Debunking the myths of social media

Sherrilynne Starkie

Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  There is certainly no shortage of information about social media use readily available online. But, there is a surprising amount of false information that is accepted as social media conventional wisdom. Facebook does not offer the best referral traffic.

URL 43

Ottawa’s Twitter top 20 for 2012

Sherrilynne Starkie

Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies. The  list is published through Listly which means a significant difference from past lists.  Please also feel free to leave a comment to suggest other profiles you think should be included. Related articles.

Facebook’s little secret…

Sherrilynne Starkie

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy.  Here’s one I wrote in January 2011 that continues to attract readers.  It’s based on how I helped one company start its journey into social media by creating a Facebook secret group.  Originally published January 12, 2011).

Happy 5th blog birthday to me! | Sherrilynne Starkie

Sherrilynne Starkie

40
40

Analytics: what are you really learning?

Sherrilynne Starkie

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community.  We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Here’s some excellent analytics blogs from some smart people:     Occam’s Razor.     The Moz Blog.     Matt Cutts.

February 17: This week in social media

Sherrilynne Starkie

How Can Lists be a Utility for Your Blog? | via @listly. February 17: this week in social media. View more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. 17 essential social media guidelines to follow. How do you use lists? 100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation.

Blog comment policy | Sherrilynne Starkie

Sherrilynne Starkie

Facebook and hashtags: at long last

Sherrilynne Starkie

This article first appeared on the Thornley Fallis blog. A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns. Related articles.

Content demand: how to cope

Sherrilynne Starkie

That content takes many forms beyond the blog or newsletter is a new mindset for many organizations. Do you struggle  to keep up with the demand for quality content? You are not alone. Today’s ‘always on’ consumers are a thirsty bunch seeking a constant flow of new, fresh experiences. To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group.

Will the CoTweet gamble pay off?

Sherrilynne Starkie

ExactTarget , the company behind the tool, announced on its blog this week that CoTweet is being rolled into a new enterprise package called SocialEngage.   ” Commenters on the blog are not at all happy.  CoTweet , the easy-to-use and fantastically handy social media tool that lets many individuals to collaborate on publishing content on Twitter, is going the way of the Dodo in a few weeks. Image via CrunchBase. CoTweet will cease to be and SocialEngage will not offer a free service. It will be interesting to watch this play out. Related posts: New Twitter. Related articles.

Microsoft’s new logo

Sherrilynne Starkie

According to Mircosoft’s blog this represents a new era for Microsoft, so a logo should evolve to visually accentuate this new beginning. For the first time in 25 years, Microsoft, one of the world’s most pervasive brands has revealed a new logo.  The company says it’s the perfect time for a change as it prepares to release new versions of nearly all of its products.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  The value of blogger relations is clear.

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking  promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.

Is it an ad or an article? Going native!

Sherrilynne Starkie

According to Contently’s blog, “Miracle-Gro saw a 30 per cent boost from its native ad, and Raymond James got an 11 per cent bump. People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. Publishers will be interested in the data too.

Native advertising is here to stay

Sherrilynne Starkie

Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“? I don’t. I go to Dell to buy hardware, not words.”. Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. Because it works.

And the IABC Canada conference workshop winner is…

Sherrilynne Starkie

Last week this blog ran a competition to give a reader  a chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop. And the winner is… Mike Reynolds who left this comment: “Survival. Always something I’m looking for.”  The summit takes place November 1-3 at the Chateau Laurier in Ottawa. Related posts: Win a ticket. Related articles.

Infographic: USA vs Canada media consumption

Sherrilynne Starkie

Blog check list for getting noticed. There is no doubt that Canadians are very different from our neighbours to the south.  We say we won the War of 1812; they say it was a draw.  We are part of the glorious British Empire; they chose to go it alone as a republic.  We love to drink Ceasars; they think a Ceasar comes in a bowl. Enjoy! Related posts: . Instagram or Vine? Related articles.

Infographic: Selling in social media

Sherrilynne Starkie

Related posts: Blog check list for getting noticed. Some great stats here about how companies and brands are using social media to boost sales.   via Social Media Today. Psychology of social networking. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE. Featured infographic Social Media

Duffy balloon: how to pull a PR stunt

Sherrilynne Starkie

This article was originally published on the Thornley Fallis blog. Canadians found the good old fashion PR stunt to be alive and well last week when the Canadian Taxpayers Federation (CTF), pulled up on the shores of the Ottawa River, just opposite Parliament Hill, with a hot air balloon…a much larger than life talisman of Senator Mike Duffy. Photo credit: Wikipedia). Related articles.

Big data: seeing the forest and the trees

Sherrilynne Starkie

This story was originally posted on the Thornley Fallis blog. You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. People want to share.

Data 18

One week until Social Capital Ottawa

Sherrilynne Starkie

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community.  It takes place next Saturday, June 1st at Algonquin College. Social Capital Ottawa. The event boasts a whole range of interesting speakers and topics.  These take place on May 31st. Book here. Related posts: Picking up an IABC Canada Silver Leaf  Award.

PRs compared to Mao, Pol Pot and Stalin

Sherrilynne Starkie

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The article was originally posted on the Thornley Fallis blog. PRs as compared to Pol Pot? Most of us in the profession would probably agree with this view. Perhaps not. Related posts: Facebook and a harmless prank.

Study 18

Nine years of Twitter

Sherrilynne Starkie

When I decided to start a PR company on a small island in the Irish Sea, I knew that being in a remote location would make the Internet an essential part of the business. I had already invested a lot of effort into my blog and was building a credible reputation online. I was writing a weekly newspaper tech column, so I was trying out all kinds of apps as they were launched. Related articles.

Measuring the impact of Facebook video content

Sherrilynne Starkie

Marketers should experiment with shorter ad creative to drive value for their brand, keeping in mind that value increases the longer people watch,” according to a the Facebook For Business blog. Ever notice that  the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. Source: Facebook. PLEASE LIKE  MY FACEBOOK PAGE.

Will private conversations change Twitter?

Sherrilynne Starkie

Twitter’s official blog offers few answers. Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Recognize these models? unfinishedbusiness. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. But at what cost?

Twitter is a favourite tool for bullies, stalkers and trolls

Sherrilynne Starkie

According to the social network’s blog, there are further improvements to reporting in the offing and new enforcement procedures for abusive accounts on the way. There are more than 500 million tweets every single day and not all of them are nice, positive or supportive. Yes, Twitter is a favourite tool for bullying, stalking and trolling.

Online ads: the benefits of retargeting

Sherrilynne Starkie

via CrunchBase. I was really impressed with the website of that Canadian retail giant, The Bay.  It has gift ideas organized according to the person you are shopping for, ‘for him’ ‘for her’ ‘for children’, etc.  I spent a few minutes clicking through the options and decided to check out some blogs for tips on what’s trending for gift giving this year. Every blog and website I visited seemed to advertising The Bay via banner ads and Google ads. That’s when I noticed that someone was following me.  Did it work for the The Bay?

Getting everyone social media trained

Sherrilynne Starkie

For example, getting product experts tweeting about new innovations, researchers blogging about their work, market sector experts commenting on trends, will expand a company’s digital footprint.  “Tell me and I forget, teach me and I may remember, involve me and I learn,” said Ben Franklin about social media never. But his message holds true anyway. How could a tweet impact share value?

Canadian government spikes the press release

Sherrilynne Starkie

In November on its relaunched blog, Unbottled , the company announced that for consumers, ‘the corporate website is dead and “press release PR” is on its way out’. According to the blog post: “We’re a communications team that’s as comfortable with data sets as editorial calendars, and we’re using a year of Coke Journey data to make our communications plans smarter.”. Wikipedia).

Use an editorial calendar for content marketing

Sherrilynne Starkie

Track blogs and websites, email, newsletters and all social channels. Related posts: Professional blogging for dummies. If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Stay organized.

Free white paper: key trends of 2013

Sherrilynne Starkie

These are issues my colleagues at Thornley Fallis   and I have examined and discussed throughout the past year on the company blog. How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Presents (Photo credit: Wysz). Social media for health. Mobile! User focus. Marketing integration. Paid vs. earned content.