Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.  The value of blogger relations is clear. MORE >>

Here’s a word cloud (by Wordle) of my last three blog posts about Facebook: It would be handy to be able to suppress the word Facebook, because before the analysis even begins, we know the content is about Facebook.  You can see my blog posts have a strong focus on ‘users’, updates  and comments.  According to Wikipedia a word cloud is a visual representation for text data, typically used  to visualize free form text.  This format is useful for quickly perceiving the most prominent terms and for locating a term alphabetically to determine its relative prominence. MORE >>

Originally blogged at Thornley Fallis. The Pope has seen the light. Last week he sent his first ever tweet: “Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. bless all of you from my heart.”. The Holy Father is 85 years old, and yet he understands the benefits of using Twitter as a channel to engage with the more than a billion Catholics around the world, especially the young. What if the feedback is negative?” How will we control the message?”  “This might be a huge time suck.” What if it doesn’t work?” Pinterest for business. MORE >>

Featured Ottawa agency Blogging consultant list.ly Most popular posts. View more lists from Sherrilynne Starkie. PR public relations Social Media MORE >>

Respond to negative comments online, don’t ‘let it go’ when you hear negative remarks, write a blog post or two about your own experiences of best ethical practices. The article was originally posted on the Thornley Fallis blog. PRs as compared to Pol Pot? There is a new study out that shows that PR professionals feel that serving the public interest is as important as their duty to their employers and clients. Most of us in the profession would probably agree with this view. But outside the profession, are we seen as champions for the greater good?  Perhaps not. Related articles. MORE >>