Sherrilynne Starkie

article thumbnail

Is blogging still relevant in 2019?

Sherrilynne Starkie

In 2019 we are experiencing a resurgence in corporate blogging. For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. The blog post below was first published on July 12, 2006, about six months into my blogging journey. Yes, in 2006 blogging did work.

article thumbnail

What is Earned Media?

Sherrilynne Starkie

Let’s imagine you have a company blog. After a while you give up on the blog thinking it’s a waste of time. So, getting reporters to link to your website can dramatically impact the visibility of your blog content in the long term. This article continues to be one of my most-read blog posts. Here’s the problem.

Fashion 409
article thumbnail

Blog comment policy | Sherrilynne Starkie

Sherrilynne Starkie

(..)

Policies 279
article thumbnail

Professional blogging for dummies | Sherrilynne Starkie

Sherrilynne Starkie

(..)

309
309
article thumbnail

Happy 5th blog birthday to me! | Sherrilynne Starkie

Sherrilynne Starkie

(..)

323
323
article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. The study shows that blogs are the third among online sites most likely to influence a consumer purchasing decision, coming after retail and brand websites.

Blogger 389
article thumbnail

Top tips for bloggers and brands

Sherrilynne Starkie

This could be said of the blogging trend, because pronouncements of the death of blogging have been floating around for a few years now. However, blogging is growing more popular than ever before. Should he or she write a blog post before or after the event? Should the blogger tweet throughout the event? See point No.

Blogger 367