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| Page 1 of 2 | Previous | Next | SCOTT GOULD MARCH 22, 2010 The 7 Things Nestlé Should’ve Done This thought comes from Scott Gould 's thinking blog for thinking people. UPDATE : I have also published a follow up post on What Nestlé Should Do Now. The latest Social Media disaster happened last week as Nestlé got literally slammed on Facebook. Here’s Here’s how it happened, what lessons we can glean, and what Nestlé should’ve done: 1. Social Media presence doesn’t inherently fix your offline problems and perceived questionable ethics. ’ Nestlé asked YouTube to pull the video under copyright infringement, but the video had already gone viral. Conclusion. | SCOTT GOULD MAY 11, 2010 Let Attendees Be Participants Thanks also go to Jeff Hurt and Dave Lutz, whose blog Midcourse Corrections I again recommend as a great source for anybody designing events of any kind. This thought comes from Scott Gould 's thinking blog for thinking people. I wrote a while ago about the issue with Social Media events being that they aren’t Social. As Anne Marie says, Learning Is Social. | | | | | | | SCOTT GOULD MARCH 1, 2010 First, Make Everyone Feel Special: Social Media Ethics 101 Chris Brogan said both on Friday and his blog post on Saturday that Social Media is about making people feel special. This thought comes from Scott Gould 's thinking blog for thinking people. I’m struggling to pick what to write about after the incredible weekend I’ve had with those of you at Like Minds. Make People Feel Special. I’m so glad he did that. | SCOTT GOULD MAY 17, 2010 Model: The 7 Levels of Participation Whether you’re building a social network, running a blog, doing an online campaign, cultivating a community, and so on, you must consider your levels of participation. This is important to clarify, as most blogs are designed and written for those who consume their content on a regular basis. Guest blogging, custom reviews, crowd-sourcing all tend to fall into this category. | SCOTT GOULD JANUARY 13, 2011 4 Ways To Focus When You Meet People can’t tell you how exhausting is it blogging and tweeting endlessly so that people will perceive you as some kind of Robert Scoble. You might not believe it but there was a time when I was really bad with people. Luckily, I believed that you could learn leadership, that you could learn people skills, and that what one man can do, another can do. How You Feel About Yourself. | SCOTT GOULD AUGUST 5, 2010 Are You Living A Life Of Purpose? This thought comes from Scott Gould 's thinking blog for thinking people. Ok, so perhaps this is deep and delving a bit too much into people’s salads, but the other night I was at a dinner party and when asking about their interests and passions, the person said to me that they weren’t really doing the things they felt were a fulfilment of their life and found they were in a rut. When I asked them what they did for others, it was the end of the conversation. The reason why this gets me down? Because I believe no one should live a life that isn’t giving to others. | | | | | | | | | -
SCOTT GOULD | WEDNESDAY, JANUARY 5, 2011 5 Things You Need To Blog Every Month I’ve been thinking about how people can better their blogs in 2011, beyond the general “write better content or “do 5 steps to… type of advice. Of all the different types of people who read this blog and the different types of content I post here, one large demographic is people who are in the media / social media space and write blogs to that effect. What follows are 5 things you need to do at least once a month in 2011 to grow your blog, grow your community, and grow your communication skills: 1. Things You Need To Blog Every Month. MORE >> -
SCOTT GOULD | MONDAY, JANUARY 3, 2011 Why I Don’t Complain On Twitter, And Why You Could When he tweets or writes a blog post that complains about a situation, he does so in a polarising nature that means you love him or hate him, and this means those who follow him do so more vehemently. It’s hard to resist having a good moan on Twitter, especially when something or someone isn’t doing their job and we hope that our moaning, combined with our perceived influence, will get us special attention. The trouble is that your complaining, whilst seemingly resolving your current short term frustration, might be causing you long term brand damage. Horns and Halos. MORE >> -
SCOTT GOULD | MONDAY, OCTOBER 11, 2010 London Blog Club October On Tuesday 19th October, I’m speaking at London Blog Club on the subject of “How to consistently receive over a dozen comments with each post.. Given that this is our blog that I’ll be talking about, I want to go with your feedback and suggestions on how to consistently receive over a dozen comments with each post. Let people own the blog – mention contributors, invite feedback, post great comments as posts, call it “Scott Gould and Friends , love on people. After all, it is their blog! London Blog Club October. Be specific. MORE >> -
SCOTT GOULD | FRIDAY, JANUARY 7, 2011 The Secret To Writing A Practical, How-To Blog Post We get told to write “how to posts and “practical posts, but ever sit and wonder what to do a practical, how to blog post on? All of these things, and many, many more, are great how-to posts in the waiting and add that practical takeaway value that every blog needs because everyone needs it! Let’s make this your blog clinic right now: what things could you start writing about right now? The Secret To Writing A Practical, How-To Blog Post. Blogging Social Media Tips blogging practical tipsAnd guess what? Your Leading Thoughts. MORE >> -
SCOTT GOULD | TUESDAY, MARCH 1, 2011 Rethink public speaking: 5 ways to get off the stage am always looking out for great speakers to come and impart their expertise at Like Minds , and one of the ways that I do this is by reading a lot of blog posts by a range of different people. Are you as good at public speaking as you think you are? Or do you on the other hand think you could never talk to crowds of people? Then this quick post is for you. It’s easier to find an expert on an issue by searching for text than video. The peculiar thing about this is that it isn’t just the writers. But luckily, you can get out of it. Make it a participation not a presentation. MORE >> -
- If it doesn’t Spread, it’s Dead SCOTT GOULD | MONDAY, FEBRUARY 28, 2011
- The Social / Broadcast Matrix SCOTT GOULD | WEDNESDAY, MARCH 24, 2010
- If you’re not talking, you’re not learning SCOTT GOULD | FRIDAY, JANUARY 21, 2011
- The 5 Innovations of the iPad SCOTT GOULD | WEDNESDAY, JUNE 2, 2010
- What The New Facebook Groups Mean For Community SCOTT GOULD | FRIDAY, OCTOBER 8, 2010
- What Is Social? Well… SCOTT GOULD | FRIDAY, AUGUST 27, 2010
- Are You A King, Or A King-Maker? SCOTT GOULD | THURSDAY, MAY 27, 2010
- Like Minds: Ego Is Dead. Long Live Learning. SCOTT GOULD | MONDAY, NOVEMBER 1, 2010
- People Don’t Remember What Was Said, They Remember How They Felt SCOTT GOULD | FRIDAY, MARCH 26, 2010
- Do Retweets Matter? SCOTT GOULD | TUESDAY, DECEMBER 14, 2010
- I Love Trey Pennington SCOTT GOULD | WEDNESDAY, MAY 26, 2010
- What I Learned From Chris Brogan SCOTT GOULD | THURSDAY, JULY 8, 2010
- How do you make time to think? SCOTT GOULD | FRIDAY, OCTOBER 15, 2010
- Be Useful: The 6 Social Media Presences SCOTT GOULD | TUESDAY, MARCH 16, 2010
- What Have You Bought, Because Of Social Media? SCOTT GOULD | THURSDAY, MAY 20, 2010
- What’s In A Name? SCOTT GOULD | MONDAY, JULY 12, 2010
- Case Study: Value-Based Blogging SCOTT GOULD | THURSDAY, JULY 22, 2010
- Video: The 5 Most Important Blogging Lessons SCOTT GOULD | SUNDAY, OCTOBER 24, 2010
- 3 Social Strategies For Small and Big Business SCOTT GOULD | THURSDAY, JULY 15, 2010
- The Fight Our Youth Face SCOTT GOULD | SATURDAY, JULY 10, 2010
- People, Not Parts SCOTT GOULD | TUESDAY, MAY 18, 2010
- Why you must see yourself as the leader that you are SCOTT GOULD | THURSDAY, FEBRUARY 24, 2011
- Understanding Value In A Share-Economy SCOTT GOULD | TUESDAY, AUGUST 17, 2010
- How I Profile A Community’s Participation To Inform Next Actions SCOTT GOULD | WEDNESDAY, JULY 7, 2010
- Video: Media Isn’t Social? SCOTT GOULD | SUNDAY, AUGUST 15, 2010
- Video: What Social Means for Broadcast Business SCOTT GOULD | MONDAY, JUNE 7, 2010
- Are You *That* Person? And What To Do About It SCOTT GOULD | TUESDAY, JANUARY 4, 2011
- Scaling The Levels Of Social Communication SCOTT GOULD | TUESDAY, MARCH 9, 2010
- The End Of The Age Of Content, Part 2 SCOTT GOULD | MONDAY, AUGUST 2, 2010
- The Myth of the Personal Digital Brand SCOTT GOULD | WEDNESDAY, JULY 14, 2010
- Using Social Media to Extend and Enhance Offline Events and Experiences SCOTT GOULD | MONDAY, AUGUST 23, 2010
- Slides: The Friend’s Thoughts On Consistently Getting A Dozen Comments SCOTT GOULD | THURSDAY, OCTOBER 21, 2010
- People-to-People: The Future Of Everything SCOTT GOULD | FRIDAY, JUNE 4, 2010
- Building The Kingdom: Knowing Me, Knowing You SCOTT GOULD | WEDNESDAY, JUNE 9, 2010
- If You Had To Start Again SCOTT GOULD | FRIDAY, JULY 16, 2010
- Like Minds Conversation Helsinki SCOTT GOULD | MONDAY, JUNE 14, 2010
- Do Talk Do – What Collaboration Looks Like SCOTT GOULD | THURSDAY, MARCH 18, 2010
- The Internet and Mental Health SCOTT GOULD | THURSDAY, AUGUST 12, 2010
- Are You Afraid To Give It Away? SCOTT GOULD | FRIDAY, AUGUST 6, 2010
- Are you build Community or Connections? SCOTT GOULD | SUNDAY, FEBRUARY 28, 2010
- A Better Way For Event Sponsorship: Partnership SCOTT GOULD | WEDNESDAY, MARCH 10, 2010
- Do You Believe In A Flat Social Media Earth? SCOTT GOULD | FRIDAY, FEBRUARY 5, 2010
- Scott Gould and Friends: A Whole New World SCOTT GOULD | TUESDAY, OCTOBER 5, 2010
- Presentations vs Participations SCOTT GOULD | THURSDAY, FEBRUARY 17, 2011
- Innovation Over Tradition SCOTT GOULD | MONDAY, JULY 26, 2010
- Build Not Buy SCOTT GOULD | FRIDAY, JULY 30, 2010
- Preaching to the Converted? SCOTT GOULD | FRIDAY, MARCH 12, 2010
- The Key To Creating A Compelling Experience SCOTT GOULD | WEDNESDAY, AUGUST 18, 2010
- Creating A People-To-People Conference SCOTT GOULD | MONDAY, FEBRUARY 15, 2010
- How To Sell, Today (With Video Example) SCOTT GOULD | WEDNESDAY, MAY 19, 2010
- Video: Not Viral, Spreadable SCOTT GOULD | SUNDAY, JULY 18, 2010
- Are You A Builder Or A Bulldozer? SCOTT GOULD | THURSDAY, FEBRUARY 11, 2010
- The Warmth And The Light SCOTT GOULD | THURSDAY, OCTOBER 7, 2010
- Spreadability and Guidance vs Governance SCOTT GOULD | FRIDAY, MAY 28, 2010
- It’s Easier To Obtain Than Maintain SCOTT GOULD | MONDAY, JULY 19, 2010
- Building the Kingdom: Number 1s and Number 2s SCOTT GOULD | TUESDAY, JUNE 1, 2010
- Developing A Strong ‘NO’ SCOTT GOULD | FRIDAY, JUNE 11, 2010
- Video: What Do Consumers Really Want? SCOTT GOULD | SUNDAY, AUGUST 1, 2010
- Change is the Essence of Growth SCOTT GOULD | WEDNESDAY, JULY 21, 2010
- Top 10 Productivity Tips SCOTT GOULD | TUESDAY, AUGUST 31, 2010
- Conversation About vs Conversation With SCOTT GOULD | THURSDAY, FEBRUARY 11, 2010
- The Value of a Value Approach SCOTT GOULD | FRIDAY, JULY 9, 2010
- My Like Minds Slides on Spreadability at WOM UK SCOTT GOULD | FRIDAY, MAY 14, 2010
- Local Charities Doing Good – With Social Media SCOTT GOULD | THURSDAY, MARCH 4, 2010
- Break It! SCOTT GOULD | TUESDAY, AUGUST 3, 2010
- People Don’t Care SCOTT GOULD | SUNDAY, FEBRUARY 21, 2010
- Using A Community SCOTT GOULD | WEDNESDAY, AUGUST 11, 2010
- Transparency in 2012 SCOTT GOULD | THURSDAY, JUNE 10, 2010
- Another look at Scattering Seeds SCOTT GOULD | TUESDAY, JUNE 29, 2010
- Lessons in Experience from 1000heads SCOTT GOULD | FRIDAY, JULY 2, 2010
- If Your Blog Is REALLY Your Home, Then: SCOTT GOULD | THURSDAY, MAY 6, 2010
- In A Year… SCOTT GOULD | THURSDAY, JUNE 17, 2010
- I Don’t Talk Down To You SCOTT GOULD | WEDNESDAY, JULY 28, 2010
- Fail Forward SCOTT GOULD | SATURDAY, AUGUST 7, 2010
- The Key To Delighting Customers: #WhatIsWom SCOTT GOULD | WEDNESDAY, OCTOBER 6, 2010
- What can we do with our collective Like Minds? SCOTT GOULD | FRIDAY, MARCH 5, 2010
- You Lost Me At Hello? SCOTT GOULD | TUESDAY, JULY 6, 2010
- W’re a Top 50 Leadership Blog. SCOTT GOULD | MONDAY, DECEMBER 6, 2010
- Video: There’s Growth in the Boredom SCOTT GOULD | SUNDAY, OCTOBER 10, 2010
- Solving the Social Media Catch 22 SCOTT GOULD | WEDNESDAY, FEBRUARY 24, 2010
- Preparation WITH Action SCOTT GOULD | WEDNESDAY, JUNE 30, 2010
- Your Business, Ubiquitous SCOTT GOULD | THURSDAY, JULY 29, 2010
- Three Ways To Write Blog Posts SCOTT GOULD | SATURDAY, FEBRUARY 6, 2010
- Ford with Showcase Strategy SCOTT GOULD | WEDNESDAY, DECEMBER 15, 2010
- Video: What One Man Can Do For God SCOTT GOULD | SUNDAY, AUGUST 29, 2010
- You’ve Got A Heart, A Wallet, And Contacts – So Use Them SCOTT GOULD | SATURDAY, MARCH 6, 2010
- Gather what you Scatter SCOTT GOULD | TUESDAY, JULY 13, 2010
- Times are Changing, Teams are Changing SCOTT GOULD | FRIDAY, FEBRUARY 19, 2010
- Video: Unmarketing SCOTT GOULD | SATURDAY, JULY 3, 2010
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