PWB Marketing Blog

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Does Your Content Have Superpowers?

PWB Marketing Blog

B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeA few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow.

Content Calendar for Content Marketing

PWB Marketing Blog

The post Content Calendar for Content Marketing appeared first on PWB Blog. I have been working with one of our clients for a few years on their search and social media campaigns. As we have recently made some significant changes to their website and overall marketing platform, I started to consider some new metrics to include in their monthly analytic dashboard.

Social Media Tweetable Facts

PWB Marketing Blog

FACT] 34% of Fortune 500 companies have a public facing blog. The post Social Media Tweetable Facts appeared first on PWB Blog. Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? TWEET THIS. TWEET THIS.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

With that said, here is what we rounded up: B2B companies that blog generate 67% more leads per month tha n those who do not. Do you think social media isn’t for B2B organizations? Think again. It’s true B2B tends to be slower to adopt new trends. But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. Follow Your Customers.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Start a Blog – Search engines love lots of content and fresh stories. Blogs have both. Plus, B2B companies that blog generate 67% more leads per month than those that don’t according to Hubspot. This most often occurs when spammers leave comments on blogs. To

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Three Dangerous B2B Social Media Mistakes

PWB Marketing Blog

You absolutely need a business blog and you should be blogging at least several times a month. The more you blog, the more traffic (and leads) you’ll get. Businesses that blog four or more times per week see the biggest increase in traffic and leads. B2B Internet Marketing B2B Social Media Blogging Facebook Integrated Marketing Media QR CodeMistakes are costly.

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Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

The post Social Media Image Size Guide [INFOGRAPHIC] appeared first on PWB Blog. I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. In fact, June 2013 was the last time I published information on correct sizing of images! Having trouble managing your social media?

How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

Good content isn’t enough for a blog. You can have the best blog in the world, but if nobody goes to it, then you’re spinning your wheels. Great content and consistent traffic are the backbone for creating a viable blog. Explode Your B2B Blog Traffic. Our blog had been averaging about 150 visitors per week since June. B2B Blogging Communities.

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Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? For blogging, check out Toyota Lift of Minnesota , a forklift manufacturer and distributor. B2B Social Media Blogging Facebook Industrial Media TwitterAre your B2B social media efforts failing? Don’t give up. We know the biggest reasons B2B social media efforts fail and what to do about it.

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Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Bonus points if you’ve written a blog post about Mashable. You have a blog. Bonus points if the blog has “social” in the title. How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). You subscribe to Mashable. You’ve checked-in to a business via Foursquare, Facebook, and Google+.

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Find one of their tweets they sent out about their latest blog post, and retweet it. Read one of their blog posts and leave a comment. Never plug your blog with your first comment. Find their blog and tweet a blog post (read the post, of course!). Subscribe to their blog. Post one of their blog posts you enjoyed on your Facebook Wall. Use their name.

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10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

If your company gets mentioned by a third-party blog, include that in your press room. Almost 80% of Internet users read blogs (Source: Social Media Examiner). Getting blog coverage is as credible as getting traditional press coverage. B2B companies that blog get 67% more leads per month than companies that do not blog. Skin your YouTube page. Tweet with them.

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Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Indium Corporation, a global solder supplier, gets more leads from blogging than any other source. B2B Social Media Blogging Facebook MediaSocial media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Or if Facebook were a country, it’d be the 3 rd largest in the world? Consumers are interacting with each other and with companies on social media.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

When I was a blogging contributor for a local publication, I was asked to come into the office for a “photo shoot” The photo that was produced was then used for my by-line. B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

When I was a blogging contributor for a local publication, I was asked to come into the office for a “photo shoot” The photo that was produced was then used for my by-line. B2B Social Media Branding Blogging Facebook Media PWBLinkedIn profile photos: How do they reflect on your company? Social media is all about being social, right? There sure is! You should.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. 

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

They are my main news sources, followed quickly by the blogs that I read, and possibly YouTube videos and LinkedIn updates. With the rapid delivery of news through Twitter, Facebook and blog posts, it seems like that might be the case! The other day I was asked “Is social media the company newsletter?” ” I was going to give a quick answer, then stopped to consider. 

Is Blogging Overrated for B2B Organizations? | PWB Marketing Blog

PWB Marketing Blog

Five FREE B2B Social Media White Papers

PWB Marketing Blog

More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. We hope you enjoy them. 1. “ B2B Blogging Trends for 2011 ” by Aggregage. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. This has been a pivotal year in the world of B2B social media.

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Keyword Density: When Is It Enough?

PWB Marketing Blog

There are no other similar phrases used to improve relevancy. I am oversimplifying here, however it is not difficult to write good webpage content, an amazing blog post or online article. Certainly writing techniques and strategies vary if writing a stand-alone article or part of a larger website or blog. like to use my personal blog as an example of this. Know your audience.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Frustrated. That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. Top of the Funnel: Educate and Inform.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

white paper can become a series of blog posts. One of the biggest challenges B2B marketers have is coming up with new content. Boring white papers and boastful case studies are common pitfalls. So how do you find new content that engages audiences? Try these six surprising B2B content marketing ideas. widget is a good way to extend a brand into a customer’s everyday life.

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Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media. Are you thinking about building new B2B website or maybe making a small tune-up? Don’t make a mess out of it. Start with a clear scope of work, define strategic goals, and then compare what you have with the list below. Take a deep breath and relax.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Don’t spam with constant links to your Web site or blog. Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Include photos, videos, tips, community news, staff announcements (employee anniversaries, etc). Post on Facebook three to five times a week. Don’t feel overwhelmed!

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Facebook Scheduled Posts

PWB Marketing Blog

The post Facebook Scheduled Posts appeared first on PWB Blog. Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? For those of you that have scheduled posts in the past, there used to be a little clock icon at the bottom left of the post field. The little clock is gone. Schedule a post.

5 Simple SEO Tips To Optimize B2B Video

PWB Marketing Blog

Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Have you heard about Universal Search? It’s Google’s term to describe their search results. Nowadays Google ranks more than just websites. If your business puts video online, make sure it’s optimized for search engines.

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Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. After joining, consider adding a “Pin It” button to blog posts. B2B Marketing B2B Social Media SEO Blogging MediaIn reality I suppose I have been, working that is. What is Pinterest?

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

As a blogger, I can say that I have two images pinned from my blog, and those two pins have spread quickly to make Pinterest the fourth largest “search engine” traffic to my blog. After joining, consider adding a “Pin It” button to blog posts. B2B Marketing B2B Social Media SEO Blogging MediaIn reality I suppose I have been, working that is. What is Pinterest?

How To Optimize Your White Papers For Google | PWB Marketing Blog

PWB Marketing Blog

25 Catchy Blog Headlines That Almost Any Business Blogger Can Use.

PWB Marketing Blog

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PWBlog Now Featured on B2B Marketing Zone

PWB Marketing Blog

The web is inundated with hundreds (thousands?) of mediocre blogs. Blogging for business ? Our blog posts will now be included in their site. B2B Marketing Business Blogging Blogging Demand Generation Google AnalyticsPWBlog is now a member of B2B Marketing Zone , a site that brings together top bloggers and topics on B2B marketing in one place. Google Analytics ?

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Can Your Customers Find Your B2B Industrial Company Online?

PWB Marketing Blog

B2B companies that blog generate 67% more leads per month than those who do not. The other listings are for our blog, Twitter feed, Facebook page, and LinkedIn company profile. Or creating a blog to showcase your thought leadership? Quick, type in your company name in Google. What are the search results? Does your company show up for the first listing? But don’t stop there.

Social Media Activity Influences Google Rankings | PWB Marketing Blog

PWB Marketing Blog

Review of Dan Zarrella: The Science of Analytics | PWB Marketing Blog

PWB Marketing Blog

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Separate accounts can also help avoid overloading your audience – Aunt Joan may not be interested in my business blog, while my business associates may not care that my child got an A on his report card. Should professional and personal identities be kept separate on social media sites? OK, “So what” , you say, “that’s pretty common.” Any tips to add?

More B2B Social Media Fact vs. Fiction

PWB Marketing Blog

FACT] B2B companies that blog generate 70% more leads/month than those who do not.   FACT] Increasing blogging to 6-8x/month nearly doubles leads according to @Hubspot. FACT] B2B companies that blog 15x/month get 5X more traffic than companies that don’t blog according to @HubSpot. Updated 2013 stats – Know B2B social media facts from fiction. Fiction: Social media offers limited value to B2B marketers. Here are 8 Tweetable Facts bout how B2B companies are  using social media to generate leads, connect with customers, and reach business goals. TWEET THIS.

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Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

Drive More Blog Traffic. Use your most popular search phrases throughout your blog – in posts, titles, and tags – to generate more blog traffic. Use these search phrases, too, in your blog. If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. Optimize Social Traffic.

2015 Predictions: Increated “Because we can!” Website Hacking

PWB Marketing Blog

Here are a few tips to slow hackers down and possibly stop them: If you have a blog, use a validation form for comments. ” Website Hacking appeared first on PWB Blog. As promised in last week’s post, at PWB we have a couple of our own predictions. Keith Kopinski our  Senior Art Director , predicts that, “As we roll into 2015 we will see an increase in website hacks.