Success Tip - Learn to Say No

At any given time, you can choose from an infinite amount of ways to spend your time and marketing dollars. Marketers, and people in general, get caught up in always trying to accomplish more and more. What they end up doing in most cases is spreading themselves too thin.

Multitasking isn’t productive when you split your focus between goals or objectives. Don’t put all your eggs in one basket, but take the time to optimize. Whether it’s traditional marketing, digital marketing, viral marketing, guerrilla marketing, or social marketing, concentrate on only the top performing channels and remove the rest.

It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important. - Steve Jobs

I’ve seen many cases where companies will keep themselves busy launching campaign after campaign. It amazes me sometimes that they don’t take the time to stop, say “no” to new ones, and rework what’s already there.

Sometimes your best results can be right under your nose.

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Written by Cody Ward

Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.