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7 Ways to Raise Facebook Engagement [Infographic]

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In a November blog post, the company warned brands that “Beginning in January 2015, people will see less of this type of content [promotional page posts] in their News Feeds,” and stated that brands that post promotional content “will see a significant decrease in distribution.” Facebook organic reach for business pages is plummeting. Facebook is not your friend. Social Media

Don’t Make These 9 Social Media Marketing Mistakes

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Don’t Make These 9 Social Media Marketing Mistakes is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. Mistakes Businesses Make on Social Media 1.

9 Awesome Tools for Content Authors and Bloggers

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If you do any kind of writing — blog posts, articles, ebooks, etc. Use  this tool  to come up with an array of titles for your next blog post or presentation. Hubspot’s Blog Topic Generator. Enter 3 nouns that you’d like to write about and Hubspot’s tool  will come up with a week’s worth of relevant blog post titles: 4. Content Idea Tools. Soovle.

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12 Essential Elements of a Social Media Marketing Strategy

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Divide responsibilities among your team, such as who is in charge of posting to your blog and each social media network, who will respond to comments and @mentions, and who will own metrics tracking and reporting. Infographic via BIGEYE 12 Essential Elements of a Social Media Marketing Strategy is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

5 Mistakes That Prevent Your Content From Going Viral

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You write great blog posts, film interesting videos, and take amazing photos. Mistakes That Prevent Your Content From Going Viral is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Why isn’t your amazing content going viral? You do everything you’re supposed to do. You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels.

12 Secret Facebook Features Every Marketer Should Use

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12 Secret Facebook Features Every Marketer Should Use is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience.  As your fanbase grows, so does their insatiable appetite for content. Select Pin to Top.

10 Ways to Get More People to Read Your Content

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Accept guest posts Guest writers can breathe new life into your blog and offer a different perspective. Francisco Rosales, author of the outstanding blog Socialmouths , offers some great insights into email marketing, including this article:  10 Reasons Why Email Marketing Should Be Your Absolute Priority. You work hard to create great content — people should see it.

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Are you blogging, Facebooking, tweeting, or pinning? 20 social media marketing blogs you should be reading in 2015 This is an unordered list — all of these blogs are packed with helpful information. 1. Buffer Buffer Buffer’s blog is one of the best in the social media space. If not, you’re missing out. Follow her on Twitter at @pamdyer.

20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

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Share this Image On Your Site <p><a href=’[link] src=’[link] alt=’Social Media Marketing Trends 2014 – Infographic’ width=’564px’ border=’0′ /></a></p> <p> Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

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8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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It’s also helpful to use a voice that’s interesting and witty vs. monotone and off-putting. 8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them) is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Social media marketing is vital for business growth these days. You never get a second chance to make a good first impression.

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How to Promote Your Event With Social Media Marketing

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Schedule event communications:  Create a schedule for content production and distribution via your blog and other platforms. Updates: Identify key influencers and other people who will report on the day’s activities and provide them with content for their blogs. Use YouTube or Vimeo to house videos of keynotes and other activities; you can embed them in blog posts as well.

7 Steps to Successful Content Marketing [Infographic]

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B2B companies that blog regularly see a 67% increase in leads per month than those that don’t. Your blog. Steps to Successful Content Marketing [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Blogging Branding Content Marketing Infographics Social Media Social Media Marketing Content marketing Social media marketing WOM Word of Mouth

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

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Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. When to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs — and when not to. Blogs. When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

How to Create Perfect Headlines for Social Media Posts

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How to Create Perfect Headlines for Social Media Posts is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing Your headline is the first — and maybe last — impression you make on your audience. So what makes a good headline? 1. Here’s a list of 74 headlines that work.

3 Proven Ways to Dramatically Improve Website Traffic

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Generate engagement via comments and discussions Your website content — articles, blog posts, images, etc. Proven Ways to Dramatically Improve Website Traffic is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Every brand wants more website traffic. After all, more traffic can improve sales and generate company growth. — should enable visitors to comment.

15 Fantastic Books on Social Media Marketing

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? 15 Fantastic Books on Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Related Articles How to Promote Your Event With Social Media Marketing How to Create Perfect Headlines for Social Media Posts How to Learn Social Media Marketing: 15 Blogs for Beginners.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

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Buzz Equity ($) | Listen to social media conversations in real time from various social media channels like Twitter, Facebook, blogs, news, forums, reviews, and video websites. CyberAlert ($) | Monitor 100,000+ consumer-generated media sites for word of mouth, including Twitter, blogs, Usenet (there’s a blast from the past :), and video sites. based on your queries.

How to Increase YouTube Engagement [Infographic]

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How to Increase YouTube Engagement [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month. I t is the second most popular search engine and the third most popular site in the world.  Nielsen says that it reaches more U.S. Select attractive thumbnails. Add annotations.

Using Hashtags in Social Media Marketing

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Using Hashtags in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. What are hashtags? Hashtags are labels for content. Twitter. Facebook.

25 Excellent Content Marketing Tools for Your Brand

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Good for any brand or business with a blog, List.ly The available WordPress plugin makes it easy to share your lists on your blog. 2. This tool facilitates submission of sponsored or guest posts to blogs targeted according to reach and relevance, and manages it all from a simple dashboard. 4. Successful content marketing initiatives have many moving parts. List.ly (free/paid).

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10 Examples of Social Media ROI [Infographic]

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Channels used: Twitter, Facebook, and blog. 10 Examples of Social Media ROI [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Does social media drive ROI? Many brands are still plagued by this question. . What’s a marketer to do? In the past, most marketing involved one-to-one communication. Easy, right? Enter social media. Coffee Groundz. Steaz.

10 Great Alternatives to the Google Keyword Research Tool

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10 Great Alternatives to the Google Keyword Research Tool is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Keyword research is a fundamental part of content marketing. . It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. What to do? 10 best alternatives to the Google Keyword Tool. free account is required.

The Top Benefits of Social Media Marketing [Infographic]

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There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. If you follow my blog, you know that I’ve written a lot of them myself. 89% of marketers say that social media generates more business exposure.

20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

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B2B companies that blog generate 67% more leads than those that don’t. 20 Statistics That Will Drive 2014 Marketing Strategies [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Related Articles Essential Content Marketing Editorial Calendar Template Every Marketer Can Use 120 Marketing Tactics for New Blogs 10 Examples of Social Media ROI [Infographic].

A Comprehensive Guide to Your Social Media Image Sizes

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Comprehensive Guide to Your Social Media Image Sizes is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. 1500 x 500 pixels.

20 Social Media Blogs You Should Read in 2012

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Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense.   2. She blogs about social media strategies for business, and offers insights into what works and what doesn’t.   3. Are you reading any of these blogs? world.

Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More

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Optimize Your Posts on LinkedIn, Facebook, Twitter, Pinterest, and More is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Creating great content isn’t enough. If you want people to share it, you must consider the dynamics of each of your social networks and optimize your posts for each. Employing these tactics will help your social media marketing efforts pay off.

Content Marketing: How to Measure Its Effectiveness [Infographic]

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After conversion: People share their experiences with others on blogs, social media sites, and online communities. How to measure content marketing [infographic] Content Marketing: How to Measure Its Effectiveness [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. What makes this process so tricky? with a set of potential brands and methodically. Likes.

The Secrets to Tweets that Generate Engagement

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Learn more details about composing tweets that generate the highest engagement rates in this helpful infographic: The Secrets to Tweets that Generate Engagement is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. How to say things on Twitter that get noticed. Is Twitter part of your social media marketing mix? It should be. The Sharing Content Tweet. The Problem/Solution Tweet.

8 LinkedIn Tools for Business

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LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. LinkedIn Tools for Business is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. LinkedIn connects marketers to millions of affluent, ambitious, and influential professionals. . great LinkedIn tools for business. 1. SlideShare. OFunnel. SyncME.

A Beginners Guide to Content Marketing [Plus Infographic]

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Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. Blog posts. Beginners Guide to Content Marketing [Plus Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Active evaluation (researching potential purchases). Photos.

37 of the Best Facebook Page Apps for Brand Marketing

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Here are 37 of the top Facebook apps on the market, ranging from design and customization to creating engagement with polls to blogging and video integration. Check out the Ripe Social blog. 2. Check out the AgoraPlus blog. 3. Check out the Heyo blog. 4. Check out the North Social blog. 5. Check out the FanAppz blog. Check out the Tabsite blog. 9.

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How to Use Twitter Cards in Social Media Marketing

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They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Bypassing the character limit also helps increase conversion rates. https://t.co/x8HoullQMT

The 4 Most Effective Twitter Calls to Action

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The 4 Most Effective Twitter Calls to Action is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. What should I tweet? This is one of the most common questions that brands ask. Data from a recent report conducted by Optimal indicates that Twitter delivers a smaller — but more active — audience than Facebook. Social media marketing must include calls to action.

9 of the Best Free Social Media Analytics Tools

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Its discovery platform searches Google, Bing, Twitter, WordPress, YouTube, and Flickr to find the most recent blog posts, news, images, or videos based on your keywords. It breaks It breaks the search results into headers, making them easier to navigate. 9 of the Best Free Social Media Analytics Tools is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Measuring Your Content Marketing Success [Infographic]

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Keyword-optimized blog posts, white papers, press releases, articles, and social media content create brand awareness, inspire audience engagement, and move customers through the sales funnel from initial consideration to purchase. Measuring Your Content Marketing Success [Infographic] is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Why is awareness important?

9 Steps to Creating Good Content for Your Brand

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Collect the websites, blogs, books, and other resources that do the best job of producing content about your niche. When you read an article or blog post that sparks an idea or that you believe can be improved upon, it’s important to save the link and write some accompanying notes so you can revisit it as part of your content creation process. Think about what you know. Write.

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