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Four Metrics for Measuring Social ROI

Mindjumpers

As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Brand Awareness.

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Clickbait: Information overload! How can brands cut-through all the noise?

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You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. For brands, adopting the same practice can negatively affect perception and ultimately – sales. Platform crackdown.

The Importance of Content Marketing When Building SEO Strategies [Infographic]

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With the following blog post, I would like to present SEKARI Research and Social Optimization Agency’s infographic which introduces an additional aspect of the importance of content marketing – its contribution to brands’ SEO strategies. More than 50 % of consumers say that blogs have influenced their purchase decisions. Content Marketing: Dos and Dont’s [Report].

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Identifying, Understanding and Influencing Social Media Users [Infographic]

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Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer?

How to use Social Media for Employer Branding and Recruitment

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You can read more about how to implement a social media policy in our previous blog post. The initiative included a Facebook page , a Twitter account and a company owned blog , which were the primary platforms used to create awareness and engagement. The blog includes current and former graduates (ambassadors), who share their experiences. Tweet. successful case: Novo Nordisk.

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Social Design for Social Success

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This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? The value of trust and personal relevance. Form your C ommunity. Summary.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

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AdWords – Link your Page to these, so you can keep on adding +1 count to your ads. +1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesNow, you do not have to work on it within a day.

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Monitor Your Brand’s Instagram Activity with New Reporting Tool

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In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as  you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.

Why Your CEO Should Be Active On Social Media [Study]

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Benefits of CEO blogging and being active on social media: Being present on social media keeps the CEOs better connected and aware of customer opinion. Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Brands like Intel already have their executives from different verticals on board on Twitter.

A Guide to Marketing on Tumblr

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Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Set a strategy.

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Social, Local, Mobile: The SoLoMo Revolution

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So, with the SoLoMo technologies, brands can hypertarget their fans and potential customers and understand and engage these at a local level – such as by using the monitoring tool, VenueSeen , which I blogged about last week. The rise of smartphones has paved the way for the SoLoMo revolution. This geo-targeting trend adds the local dimension to the social and mobile movement.

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What Does 2013 Hold for Social Media?

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Well, take the Carlsberg Crowdit app  I blogged about a couple of weeks ago. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. As of 2012, social is already too big to ignore. What does this mean? Read the entire report here.

How to Choose the Right Social Media Platform to Connect With Customers

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The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Nobody wants to follow a blog or a Facebook page where nothing is being said. Social Media Social Network Blogging Facebook Heidi Cohen Linkedin list of rules platform pros and cons schedule social media format options Tips Twitter Youtube

The Content Marketing Explosion [infographic]

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This can by done though content on blogs, in social media, newsletters etc. . Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. Social Media Stats [Infographic].

How Customer Service on Social Media Helps Your Brand [Infographic]

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Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. Infographic].

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How Brands Used Twitter in 2012

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The latest data points out that the micro blogging service now has 200 million active users. Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. If that can’t be described as an accelerating growth, what can be then? You can download the full report from here.

How to Optimize Your Brand’s Twitter Presence [infographic]

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In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! The price of Twitter followers.

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How Companies Are Dedicating Their Budgets to Social Media [Infographic]

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The infographic does not talk about the PR opportunities and of course the revenue stream generated by it on social media, though we have written about it earlier on our blog. Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. Evolving budget allocation. Survey by ECG group.

Understanding Social Media ROI Cycle

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Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. He is also the co-author of How to Make Money with Social Media. Stage 1: Launch. The prime target at this stage is to create a social media presence.

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Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?

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Tweet Visual communication is a much-discussed topic here on the blog. couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. However, there is one major difference the two apps between: the length of the video.

How to Boost Your Number of Followers on Instagram

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The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. You might also want to consider building a brand ambassador program, the same way as you would make a blog ambassador program, or create a photo contest to increase your visibility.

Instagram’s New Web Profiles: The Value for Brands

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This is what Instagram claims in the blog post announcing the new web profiles. As I wrote in a previous blog post , the average users can only operate a total of 1-2 social profiles, so there is a potential risk of saturation. The 100 million strong photo-sharing community Instagram just launched web based profiles. Seen from the user perspective. Business opportunities.

Key Factors For a Successful Client-Agency Relationship

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Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. With that in mind, it seems relevant to re-share Jonas’ thoughts on the subject, and reflect a bit on what we, whether agency or client side, can do to strengthen relationships and focus on creating brilliant work that delivers great results. Transparency. Trust. Increase Collaboration.

The State of the Internet Marketing World [Statistics]

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Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. This is probably also why Facebook has just added mobile reach data to their insights, and you can read more about this in tomorrow’s post on our blog.

Carlsberg Launches Crowdit: A Non-Branded Mobile App

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As I wrote in a previous blog post , today’s consumers are looking to take part in experiences   that they want to be involved in and share with their friends. We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Crowdit – the remote control to your nightlife. Non-branded promotion.

How to Integrate Overall Business Goals into Your Facebook Strategy

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Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. Tweet. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult? Example 2 – A small sized Danish NGO.

NGO 101

What To Tweet And Not To Tweet About [Study]

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Including lines from a blog post or your opinion on what you read, along with a link to that content is a great way to derive value from Twitter. Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. For example: Such a long day at work, ugh.

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Mobile: Give Your Customers That Something Extra

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The SoLoMo revolution within social media interaction has previously been covered here on the blog. What is so important about it, is the opportunity of direct interaction with potential or already dedicated customers in a sphere that mixes virtual and real life, posing great opportunity for sales increasing engagement. Guiding the customers to the product.

Social Media Analytics – How to Engage With The Data Of Social Media

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Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!). Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. That’s about it!

Data 101

When Social Media Meets Big Data

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If you want a more detailed explanation, take look at this blog post. Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And And if you haven’t, I’ll give you an example of my first encounter with big data. coincidence? Rather it was an example of how big data works.

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Understanding Which Social Platforms to Choose When [infographic]

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We have also written about how to select the right social media platform earlier on our blog, meaning if the communication needs to be one to many audiences or you need to facilitate a conversation. look at the findings: From this, it’s clear to notice that most people share a URL to published content, in such cases a blog and Facebook combination works well. Infographic.

Understanding Viral Content Marketing [Infographic]

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Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral. Why do people share content?

The State of Social Media Marketing– Annual Survey Report

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The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. The novices and dabblers are playing catch-up on the Big Three, blogs and YouTube. Tweet Recently, Awarness Inc released a report called The State of Social Media Marketing : Top Areas For Social Marketing Investment and Biggest Social Marketing Challenges in 2012.

Social Media is Going Corporate [Infographic]

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Blogging: an exception. Blogging is still businesses’ fourth favourite social media tool, but it is in decline. The share of companies with their own blogs has dropped from 50% in 2010 to 37% in 2011. Infographic Marketing & Communication Blogging Facebook Linkedin Social Media social platforms Twitter visual contentCorporate social media usage is skyrocketing.

Search & Social – Understanding the Interdependence

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This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh. Social.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

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In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. In this blog post, I will highlight the most interesting ones. Platforms. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring. Resources. Investment.

Social Media Trends, Prospects, and Challenges in India

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Twitter has specialized its service for the Indian audience with hashtags in regional languages and the ability to support regional language scripts, which has helped the social networking giant to reach out to the large number of non-English users in India who were previously untouched by the phenomenon of micro blogging. Personalized Content is the Key. Catching the Eye Balls.

How Your Brand Can Get the Most Value Out of Facebook’s Edgerank Algorithm

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The same tendency was also recently mentioned in an Edgerank blog article  explaining that one of the possible reasons for status updates to outreach photos might be due to negative feedback reports caused by “spammy” photo strategies: This is explained further here : “Facebook also confirms they are looking at negative feedback to determine the quality of the post. Mathematically,

How Social Media Has Changed Public Relations For Brands

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An average user is connected to 80 communities and pages while 30 billion pieces of content get shared each month (blog posts, notes, photo albums etc). This includes different social networking sites as well as communities, blogs and forums. One upset customer on a Facebook page or a challenging blog post can send brands into a crisis. Conversation Versus a Speech.

5 Useful Facebook Updates To Notice

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You can read our previous blog post about ‘switch region’ 3. Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities. In the following I will go through some of them. 1. Assign Admin Roles. Switch Region. Reach Data on Timeline Posts.