Clickbait: Information overload! How can brands cut-through all the noise?
APRIL 12, 2016
You won’t believe the hidden message in this blog post! Or rather – there isn’t one, I just wanted you to click through and read this. But bear with me – I’m about to suggest something incredibly controversial – a never-heard-before admission by a social agency!*. For brands, adopting the same practice can negatively affect perception and ultimately – sales. Platform crackdown.
The Importance of Content Marketing When Building SEO Strategies [Infographic]
NOVEMBER 27, 2012
With the following blog post, I would like to present SEKARI Research and Social Optimization Agency’s infographic which introduces an additional aspect of the importance of content marketing – its contribution to brands’ SEO strategies. More than 50 % of consumers say that blogs have influenced their purchase decisions. Content Marketing: Dos and Dont’s [Report].
Four Metrics for Measuring Social ROI
JANUARY 25, 2013
As Mai described in her last blog post , the tremendous amounts of data can sometimes be overwhelming, causing brands to fail in their attempts to transform it into meaningful business insights. Social media is all about interactions. Those interactions leave traces in the form of consumers’ data, often defined by marketers as “priceless” in terms of value. Brand Awareness.
Recipe for Successful Blogging
AUGUST 8, 2011
Tweet Blogging can be complicated and it is quite different from traditional writing styles. Blogging is a quick and an interactive way of expressing your ideas – more like online diaries, but written with an aim of making people read it. We have also written about it in our previous posts, explaining how important blogs have become in the social media strategy of a company.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Read more about visual communication in Sara’s blog post and check out this interesting article about Threadless and its business model. Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide.
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tweet Have you established a brand presence on the blogging platform Tumblr ? Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Thanks to these functions, Tumblr has a social structure that allows you to connect with your target group on a level that can be hard to achieve on other blogging platforms. Set a strategy.
Why Your CEO Should Be Active On Social Media [Study]
MARCH 28, 2012
Benefits of CEO blogging and being active on social media: Being present on social media keeps the CEOs better connected and aware of customer opinion. Tweet. One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. Brands like Intel already have their executives from different verticals on board on Twitter.
How to use Social Media for Employer Branding and Recruitment
JULY 18, 2012
You can read more about how to implement a social media policy in our previous blog post. The initiative included a Facebook page , a Twitter account and a company owned blog , which were the primary platforms used to create awareness and engagement. The blog includes current and former graduates (ambassadors), who share their experiences. Tweet. successful case: Novo Nordisk.
What Does 2013 Hold for Social Media?
NOVEMBER 23, 2012
Well, take the Carlsberg Crowdit app I blogged about a couple of weeks ago. So, as we head into 2013, content marketing is without a doubt what brands will increasingly put at the heart of their strategy to seamlessly connect directly with consumers, as I blogged last week. As of 2012, social is already too big to ignore. What does this mean? Read the entire report here.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
AdWords – Link your Page to these, so you can keep on adding +1 count to your ads. +1 Buttons – Make sure you add your official website, webpages, e-mail newsletters, and blog with these to get the count mentioned previously. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesNow, you do not have to work on it within a day.
Monitor Your Brand’s Instagram Activity with New Reporting Tool
AUGUST 27, 2012
In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences. Simply Measured just made that task easier with the launch of a new Instagram reporting tool. Similar Posts: Use Instagram to Create Visual Engagement.
Social Design for Social Success
JANUARY 31, 2012
This blog post explains what social design means for your brand’s social media presence and why it is essential when you develop applications on Facebook to increase attention and engagement among people. Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? The value of trust and personal relevance. Form your C ommunity. Summary.
How to Choose the Right Social Media Platform to Connect With Customers
JULY 14, 2011
The schedule shows the pros and cons of both blogging, having a YouTube channel, Facebook, Twitter and a LinkedIn presence. Nobody wants to follow a blog or a Facebook page where nothing is being said. Social Media Social Network Blogging Facebook Heidi Cohen Linkedin list of rules platform pros and cons schedule social media format options Tips Twitter Youtube
Social, Local, Mobile: The SoLoMo Revolution
SEPTEMBER 10, 2012
So, with the SoLoMo technologies, brands can hypertarget their fans and potential customers and understand and engage these at a local level – such as by using the monitoring tool, VenueSeen , which I blogged about last week. The rise of smartphones has paved the way for the SoLoMo revolution. This geo-targeting trend adds the local dimension to the social and mobile movement.
How Brands Used Twitter in 2012
JANUARY 7, 2013
The latest data points out that the micro blogging service now has 200 million active users. Twitter is definitely a platform that will survive on the long run, constantly growing in terms of increased user base as well as brands joining in order to engage with their audiences. If that can’t be described as an accelerating growth, what can be then? You can download the full report from here.
How to Optimize Your Brand’s Twitter Presence [infographic]
DECEMBER 5, 2012
In the following blog post, I will share some pointers on the basics that brands will have to understand in order to engage successfully on Twitter. Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! The price of Twitter followers.
How to Boost Your Number of Followers on Instagram
JULY 2, 2012
The diligent reader of the Mindjumpers blog will have noticed that visual communication is a much-discussed topic here on the blog: Instagram , video sharing apps , visual storytelling and much more. You might also want to consider building a brand ambassador program, the same way as you would make a blog ambassador program, or create a photo contest to increase your visibility.
How Customer Service on Social Media Helps Your Brand [Infographic]
AUGUST 13, 2012
Tweet Last week Henriette wrote a blog post about the importance of connecting with your fans on a personal level when brands communicate on social media platforms. Today, I’m going to elaborate a bit further on this subject by having a look at some recent statistics about customer service on social channels. Include social media as part of your customer service strategy. Infographic].
Carlsberg Launches Crowdit: A Non-Branded Mobile App
OCTOBER 17, 2012
As I wrote in a previous blog post , today’s consumers are looking to take part in experiences that they want to be involved in and share with their friends. We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Crowdit – the remote control to your nightlife. Non-branded promotion.
Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?
JUNE 20, 2012
Tweet Visual communication is a much-discussed topic here on the blog. couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. However, there is one major difference the two apps between: the length of the video.
How Companies Are Dedicating Their Budgets to Social Media [Infographic]
JULY 20, 2011
The infographic does not talk about the PR opportunities and of course the revenue stream generated by it on social media, though we have written about it earlier on our blog. Tweet At the beginning of a new financial year, all marketers sit down to draft their strategies in form of new media planning and budget allocations. Evolving budget allocation. Survey by ECG group.
The Content Marketing Explosion [infographic]
FEBRUARY 9, 2012
This can by done though content on blogs, in social media, newsletters etc. . Tweet Content marketing is on the rise and many people say that “content is king” It seems that more and more people are becoming aware of the importance of great content since ‘content marketing’ has expanded at an exponential rate in 2011 alone on Google. Social Media Stats [Infographic].
Social Media Analytics – How to Engage With The Data Of Social Media
APRIL 20, 2012
Slide 14: My dream strategic dashboard for Social Analytics (thorough explanation to come in another blog post – stay tuned!). Tweet A couple of days ago, I gave a guest lecture at the Danish IT-University on the subject of Social Media Analytics. Social Media Analytics has an increasing audience with a lot of people discussing the subject around the world. That’s about it!
How to Integrate Overall Business Goals into Your Facebook Strategy
MAY 16, 2012
Blog post written by Anders Mikkelsen, Analyst at Mindjumpers. In this blog post I will share some practical thoughts from the skilled brand strategist Oliver Blanchard on how to align higher business objectives with social media goals and relevant KPIs. Tweet. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult? Example 2 – A small sized Danish NGO.
When Social Media Meets Big Data
NOVEMBER 4, 2013
If you want a more detailed explanation, take look at this blog post. Big data meets social media. So unless you’ve been buried under a rock, you’ve probably heard of ‘big data’ as it’s one of the really hyped buzzwords in this industry. And And if you haven’t, I’ll give you an example of my first encounter with big data. coincidence? Rather it was an example of how big data works.
Understanding Viral Content Marketing [Infographic]
DECEMBER 7, 2011
Tweet On our blog, we have several times written about how to create a viral success. Through a guest blog post called “ Tips for Viral Marketing Success: Channels, Stories and People ”, our posts “ Viral Campaigns: Do’s & Dont’s ” and How to Create Viral Success: Top 10 Viral Campaigns. Also, we will look at why and what kind of content goes viral. Why do people share content?
What To Tweet And Not To Tweet About [Study]
MARCH 20, 2012
Including lines from a blog post or your opinion on what you read, along with a link to that content is a great way to derive value from Twitter. Tweet Recently researchers from Carnegie Mellon University, MIT and Georgia Tech conducted a study to understand the Twitter behavior of 1,443 Twitter users who rated 43,738 tweets during a 19-day period. For example: Such a long day at work, ugh.
Search & Social – Understanding the Interdependence
NOVEMBER 7, 2014
This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. You can connect with Christine on Twitter @christine_kbh. Social.
5 Useful Facebook Updates To Notice
JUNE 1, 2012
You can read our previous blog post about ‘switch region’ 3. Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities. In the following I will go through some of them. 1. Assign Admin Roles. Switch Region. Reach Data on Timeline Posts.
How to structure glocal communication on Social Media
NOVEMBER 4, 2014
The following is a guest blog by Sandie Vieten, a freelance webdesigner and brand creator, who recently graduated from the IT University in Copenhagen. Today we are happy to share her thoughts on Digital Glocalization, based on her master thesis in the field. . In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. Furthermore my thesis investigates how the glocal challenges could be converted into best practices for global brands. Findings. How to. How do you structure the local and global content? 7.
Key Factors For a Successful Client-Agency Relationship
JULY 24, 2015
Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. With that in mind, it seems relevant to re-share Jonas’ thoughts on the subject, and reflect a bit on what we, whether agency or client side, can do to strengthen relationships and focus on creating brilliant work that delivers great results. Transparency. Trust. Increase Collaboration.
How Social Media Reflects Human Behaviour
NOVEMBER 2, 2012
How to successfully connect and engage with your customers and consumers via social media is the natural focus point of our blog, as this is Mindjumpers’ field of expertise. We guide and advice brands on how to take on the challenges of brand communication on the various social media networks and platforms. But to be truly successful, you initially have to think beyond the business aspect.
Understanding Which Social Platforms to Choose When [infographic]
AUGUST 1, 2011
We have also written about how to select the right social media platform earlier on our blog, meaning if the communication needs to be one to many audiences or you need to facilitate a conversation. look at the findings: From this, it’s clear to notice that most people share a URL to published content, in such cases a blog and Facebook combination works well. Infographic.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. Depending on the business needs they may focus on Flickr , e-newsletters, blogs, SlideShare and other social media platforms. He is also the co-author of How to Make Money with Social Media. Stage 1: Launch. The prime target at this stage is to create a social media presence.
The Characteristics of A Community Manager
NOVEMBER 22, 2012
Every week, we blog about how to optimize your brand’s social media presence, which tools to use and what the newest updates on the major social networks mean to your brand’s way of engaging with your target group. The Community Managers (CM). The corner stones of community management. Getting a community involved and engaged needs a lot of planning. Stay positive.
New Facebook Guidelines For Brand’s Timeline
MARCH 9, 2012
On our blog we have already written about the new timeline features. Tweet Once Facebook timeline for Pages was launched on Feb 29, 2012, there have also been some changes in guidelines for brand pages. All the brands planning to introduce Timeline need to adhere to these guidelines. So, here is an excerpt about the new Facebook Timeline for brands. How Will Timeline Work on Facebook Pages?
Social Media Trends, Prospects, and Challenges in India
DECEMBER 9, 2015
Twitter has specialized its service for the Indian audience with hashtags in regional languages and the ability to support regional language scripts, which has helped the social networking giant to reach out to the large number of non-English users in India who were previously untouched by the phenomenon of micro blogging. Personalized Content is the Key. Catching the Eye Balls.
How Social Media is Changing the Education Industry [infographic]
APRIL 11, 2011
This is stated on the blog of Penn Olson , where I also found the infographic showing how social media is changing the education industry. Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world.