| | | Kyle Lacy | | Blog | 209 articles |
| Page 1 of 3 | Previous | Next | KYLE LACY OCTOBER 20, 2011 15 Stats On How The Top Nonprofits Use Social Media This is interesting to me because it tells me that only 22% of nonprofits actively blog. bloggingI was reading an infographic from Craig Newmark’s CraigConnects and realized that the statistics within the image were brilliant. wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social meida. The deal is, it’s not about money, it’s about getting people to talk with each other to make people’s lives better,” said Newmark. 92 % of Nonprofit Websites Contain At Least One Social Media Button. This is a shame. C.A.R.E | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media Start a blog. The so called “hub. Wordpress is a great tool to start blogging. Start an RSS Reader and Find 5 Blogs to Follow. It It is important that you use an RSS Reader to help with the organization of the blogs you read. By using a Technorati or Google BlogSearch you can find 5 blogs that are industry “blog leaders in your dedicated profession. By following and commenting on the blogs you will start to engage other readers. Place a Poll on Your Blog or Website. What is the second most read page on a blog? | | | | | | | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales The initial use of Twitter was to share when their blog was updated. Now multiple employees are involved with responding to comments on Twitter when users make about the company, taking advantage of the opportunity to interact directly with customers.American Apparel fans with blogs occasionally write posts with favorable mentions of the company or its products on Twitter. People began to anticipate the questions and were tweeting and blogging about it. Dell Outlet. Dell Outlet doesn’t have the time to hire an agency and develop an ad campaign. Last but not least. JetBlue. | KYLE LACY NOVEMBER 2, 2010 20 LinkedIn Case Studies and Examples for Professionals He also uses apps like ‘Box’ and blog integration, to share information and/or campaigns. LinkedIn allows him to show his blog and put his entire “online” resume on one platform. Frank Coletta, CEO at Mobile Advanced Care in Brazil, uses LinkedIn to research professionals before meeting with them. He finds that he uncovers important insights that he would have otherwise not known. James Filbird in China gets 75% of his business from LinkedIn. He is the owner of JMF International Trade Group in Shenzhen, Guangdong, China. Evan stumbled upon his dream job on LinkedIn. | KYLE LACY DECEMBER 9, 2011 18 Ways to Promote Your Blog Offline We know of multiple ways to promote your individual or company blog online but what about offline? The following is a list of 20 ways to promote your blog in a “traditional” sense. The best way to promote your blog is to get speaking engagements or just create one. Use Eventbrite to market your seminar and talk about things relating to the content on your blog. Go to your local library and grab books that cater to your blog and industry. Place your business card within the book (make sure your blog URL is on the card). Schedule a Seminar. | KYLE LACY NOVEMBER 30, 2010 50 Ways to Measure Success in Social Media Here are 50 for you to start thinking about: Website/Blog. Blog comments. Connect with him on his fan page (link to www.facebook.com/barefootSM ) or check out his blog at Barefoot Social Media (link to www.barefootsocialmedia.com ). Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. Is that really the case? Email. Videos? | | | | | | | | | -
KYLE LACY | WEDNESDAY, JANUARY 27, 2010 5 Ways to Use Foursquare for Business What I strive to accomplish while writing this blog is to give the reader practical uses of emerging digital technology and ideas to use them effectively. David Fleet mentioned in his blog post, Foursquare’s Potential for Hyper Local Marketing , the advantages of using Foursquare to check where your friends have stayed (the night) in a given location. Some would say that Foursquare has blasted into the scene of location based social networking applications with a vengeance. would tend to agree with that sentiment. So let’s get this party started! per point). MORE >> -
KYLE LACY | MONDAY, OCTOBER 10, 2011 Top 9 Twitter Apps For Higher Efficiency It also offers the ability to embed Tweets in blog posts for easy sharing. Twitter is big business. Everyone from movie stars to the average Joe is on Twitter sharing their thoughts and ideas with the world. For average users, just going to Twitter.com and typing their tweet might be enough to get the job done, but for some users this will simply not suffice. People who use Twitter all the time need a way to make Tweeting more efficient and effective, and that is why these Twitter apps are here. Twentyfeet. Twentyfeet is kind of like Google Analytics for Twitter. Buffer. Keepstream. MORE >> -
KYLE LACY | FRIDAY, FEBRUARY 18, 2011 10 Ways to Maximize LinkedIn for Personal Branding try to update my LinkedIN profile with relevant news, blog posts I am writing, or information about my Twitter Marketing for Dummies book and Branding Yourself. Take Full Advantage of Your Profile. It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals. on the site. your profile speaks for you. Be very sure you upload a good photo and bring your profile to 100% completion. When I say upload a good photo… I do not mean an 80’s glamor shot or your company logo. Uploading Your Initial Contacts. Using Groups. MORE >> -
KYLE LACY | WEDNESDAY, OCTOBER 12, 2011 15 Stats Behind the True Value of the Facebook Like 52% click a Facebook “like” button on another site (news site, blog, website). I just finished reading an ExactTarget report called “The Meaning of Like.” T his report is part of their Subscribers, Fans, and Followers research which is: an ongoing research series that sets aside theories, assumptions, and widely held beliefs to deliver new insights and actionable advice about consumers’ cross-channel preferences and behaviors. wanted to give you a breakdown of the important facts and findings of the ExactTarget report. have had plenty of conversations with Jay Baer about this phenomenon. MORE >> -
KYLE LACY | MONDAY, MARCH 26, 2012 10 Good Manners for Kids and Businesses on Social Media He is the Director of Communications at TKO Graphix, where he blogs for TKO Graphix Brandwire. content corporate bloggingWhile researching manners, I found this article from The Women’s and Children’s Health Network on kids’ health, “What Do Good Manners Look Like?” I recommend sharing the article with your children, and if you use social media in business – share it with your team. Here are a few of the points from the article, which I believe should be used in life and with business on social media. Respect other people”. Don’t call them out. Be helpful to others”. Be polite”. MORE >> -
- 5 Ways to Keep Your Employees Engaged Using Social Media KYLE LACY | MONDAY, JULY 25, 2011
- 25 LinkedIn Case Studies for Successful Professionals KYLE LACY | WEDNESDAY, OCTOBER 26, 2011
- Generate Word-of-Mouth Marketing with Empowered Employees KYLE LACY | WEDNESDAY, JANUARY 5, 2011
- 13 Ways for Business to Use Foursquare KYLE LACY | MONDAY, NOVEMBER 7, 2011
- Essential Twitter Tips For Reaching Local Customers KYLE LACY | TUESDAY, AUGUST 17, 2010
- Tips to Using LinkedIn for Personal Branding KYLE LACY | THURSDAY, NOVEMBER 3, 2011
- Is Twitter Just a Big Popularity Contest? KYLE LACY | THURSDAY, MAY 27, 2010
- Do All Social Media Conferences Offer Value? KYLE LACY | MONDAY, JANUARY 31, 2011
- 3-Step Guide to Content Marketing Conversions KYLE LACY | TUESDAY, FEBRUARY 7, 2012
- 50 Stats on Mobile Content Marketing KYLE LACY | THURSDAY, FEBRUARY 14, 2013
- Stop Talking About Products and Services KYLE LACY | MONDAY, OCTOBER 3, 2011
- Quick Guide to Using Pinterest for Personal Branding KYLE LACY | MONDAY, APRIL 2, 2012
- Building Customer Loyalty is About Telling the Story KYLE LACY | TUESDAY, JANUARY 25, 2011
- Social Media 101 in 60 Minutes: The Web’s Best Crash Course KYLE LACY | FRIDAY, SEPTEMBER 10, 2010
- An Epic Failure of Customer Service and Online Engagement at South Bend Chocolate Company KYLE LACY | TUESDAY, FEBRUARY 14, 2012
- An Interview with Klout. Do You Love It or Hate It? KYLE LACY | MONDAY, SEPTEMBER 12, 2011
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- 6 Tips to Using Social Media for Lead Generation KYLE LACY | FRIDAY, NOVEMBER 4, 2011
- Moms Are The Ultimate Marketers KYLE LACY | MONDAY, APRIL 23, 2012
- 7 Ways to Build a Personal Brand Out of College KYLE LACY | FRIDAY, FEBRUARY 12, 2010
- Checklist of 25 Reasons Not to Hire a Social Media Consultant KYLE LACY | FRIDAY, APRIL 2, 2010
- I Am Fragmented – A Look Into Online Identity KYLE LACY | FRIDAY, SEPTEMBER 2, 2011
- 15 Things I Have Learned After One Year on Twitter KYLE LACY | MONDAY, JULY 11, 2011
- 20 Ways to Build Trust and Leads in Social Media KYLE LACY | THURSDAY, APRIL 15, 2010
- 25 Things I Learned from Steve Jobs KYLE LACY | FRIDAY, NOVEMBER 11, 2011
- 7 Ways to Change Attention to ACTION in Social Media KYLE LACY | MONDAY, SEPTEMBER 13, 2010
- 6 Ways to Get Noticed By People on Twitter KYLE LACY | WEDNESDAY, SEPTEMBER 29, 2010
- 25 Twitter Tips for Small Business KYLE LACY | FRIDAY, JANUARY 29, 2010
- 5 Ways ExactTarget will Change Social Media with CoTweet Acquisition KYLE LACY | TUESDAY, MARCH 2, 2010
- 5 Reasons to Start Blogging Today KYLE LACY | WEDNESDAY, OCTOBER 10, 2012
- How Social Media Overtook Legacy Media KYLE LACY | FRIDAY, SEPTEMBER 9, 2011
- 8 Things You Need to Know Before Launching a Blog KYLE LACY | WEDNESDAY, NOVEMBER 2, 2011
- 5 Surprising Statistics from Social Media KYLE LACY | TUESDAY, APRIL 12, 2011
- 5 Tips to Stop Sucking at Networking KYLE LACY | FRIDAY, OCTOBER 7, 2011
- Diesel Installs Cameras in Dressing Rooms for Facebook Posting KYLE LACY | MONDAY, JUNE 14, 2010
- 8 Ways to Optimize Your LinkedIn Profile KYLE LACY | THURSDAY, MAY 20, 2010
- The New Digital Marketing Process to Build Advocacy KYLE LACY | FRIDAY, JULY 29, 2011
- Top 10 Reasons Why Social Media Marketing is Exploding KYLE LACY | THURSDAY, JULY 15, 2010
- 5 Social Media Tips for Small Business KYLE LACY | TUESDAY, APRIL 27, 2010
- 20 Ways to Generate Leads from Inbound Marketing KYLE LACY | WEDNESDAY, APRIL 4, 2012
- 10 Tips for a Fitter Twitter KYLE LACY | MONDAY, JANUARY 17, 2011
- Are You Experiencing Social Media Burnout? KYLE LACY | THURSDAY, JULY 14, 2011
- Top 10 Apps For Facebook That Are Actually Useful KYLE LACY | THURSDAY, JUNE 9, 2011
- The 5 Pitfalls of Social Media Engagement KYLE LACY | TUESDAY, JULY 5, 2011
- The Only Way to Create Real Content is Telling Stories KYLE LACY | THURSDAY, DECEMBER 9, 2010
- 100 Posts and Predictions for 2011 in Technology, Marketing, and Social Media KYLE LACY | TUESDAY, JANUARY 4, 2011
- Should You Delete Negative Comments? KYLE LACY | MONDAY, FEBRUARY 20, 2012
- 6 Seminars About Social Media and Digital Marketing at the IGC KYLE LACY | FRIDAY, AUGUST 19, 2011
- Why Social Media ISN’T a Waste of Time KYLE LACY | FRIDAY, MAY 28, 2010
- 5 Engaging Ways to Increase Your Likes on Facebook KYLE LACY | WEDNESDAY, NOVEMBER 10, 2010
- Is it Online Social Activism or Social Slacktivism? KYLE LACY | MONDAY, APRIL 1, 2013
- 16 Surefire Ways to Improve Your Web Writing and SEO KYLE LACY | MONDAY, JANUARY 24, 2011
- Do Not Hire Young Consultants. They Have No Experience. KYLE LACY | WEDNESDAY, SEPTEMBER 21, 2011
- 4 Ways to Become a Greener Company Using Digital Marketing KYLE LACY | MONDAY, APRIL 9, 2012
- In Higher Education, It Seems Everyone Is a Branding Expert KYLE LACY | WEDNESDAY, AUGUST 3, 2011
- 5 Reasons Why Whole Foods Knows Social Media KYLE LACY | WEDNESDAY, JUNE 23, 2010
- Facebook at 500 Million: Why it Matters for Your Business KYLE LACY | FRIDAY, JULY 30, 2010
- 10 Ways to Build and Focus on Passionate Content KYLE LACY | WEDNESDAY, JUNE 2, 2010
- Social Media Automation, Philosophy, Ethics and Stupidity KYLE LACY | WEDNESDAY, MARCH 2, 2011
- 5 Ways to Use Twitter to Develop Personally and Professionally KYLE LACY | MONDAY, MAY 10, 2010
- 10 Amazing LinkedIn Status Updates KYLE LACY | FRIDAY, AUGUST 13, 2010
- 10 Tips to Writing Your Personal Brand Story KYLE LACY | MONDAY, OCTOBER 29, 2012
- 15 Tips to Building A Better NonProfit Marketing Strategy KYLE LACY | FRIDAY, JULY 8, 2011
- Stop Ignoring Your Social Media Policy! KYLE LACY | MONDAY, MARCH 7, 2011
- The Death of Traditional Brand Messaging KYLE LACY | FRIDAY, NOVEMBER 19, 2010
- Social Media + SEO = Social Media Infrastructure KYLE LACY | THURSDAY, JANUARY 28, 2010
- An Introduction to RSS Feeds KYLE LACY | TUESDAY, MARCH 8, 2011
- 4 Tips to Help You Discover the Value of Twitter Chat KYLE LACY | THURSDAY, AUGUST 5, 2010
- How to Get Discovered on the Internet KYLE LACY | TUESDAY, JULY 10, 2012
- The True Value of Social Media Data KYLE LACY | WEDNESDAY, MARCH 28, 2012
- 5 Reasons Why It Is Important to Unplug for Young Entrepreneurs KYLE LACY | TUESDAY, AUGUST 9, 2011
- Wake-Up Call: Consumer Behavior Is Showing Brands How They Need to Change KYLE LACY | FRIDAY, MAY 25, 2012
- Stop With Your Stupid & Generic LinkedIn Invitations KYLE LACY | THURSDAY, MARCH 31, 2011
- Online Mini-MBA: Social Media Marketing Program Offered by Rutgers KYLE LACY | FRIDAY, FEBRUARY 25, 2011
- 21 Ways to Build Trust and Sales Leads in Social Media KYLE LACY | FRIDAY, OCTOBER 15, 2010
- Does Your Employee’s Personal Life Matter to Your Company? KYLE LACY | THURSDAY, FEBRUARY 11, 2010
- 3 Old School Ways to Benefit from Great Content in Search KYLE LACY | FRIDAY, APRIL 6, 2012
- Four Steps to Increasing Your Web Presence KYLE LACY | MONDAY, SEPTEMBER 17, 2012
- 5 Tips to Writing Great Marketing Stories Around Your Brand KYLE LACY | TUESDAY, MAY 31, 2011
- The Power of Personal Branding KYLE LACY | WEDNESDAY, NOVEMBER 17, 2010
- 5 Ways to Build a Happiness Culture within Your Organization KYLE LACY | MONDAY, JUNE 6, 2011
- Maximizing Twitter for Marketing and Engagement – Free Webinar KYLE LACY | TUESDAY, JULY 12, 2011
- 5 Steps to Convert More Leads Into Customers With Inbound Marketing KYLE LACY | THURSDAY, MARCH 10, 2011
- 5 Problems Generated By Customer’s Social Media Complaints and the Solutions KYLE LACY | FRIDAY, FEBRUARY 17, 2012
- The Power of Social Media: Educate Embrace and Empower KYLE LACY | TUESDAY, JULY 13, 2010
- The Intersection Between PR and Marketing is Empowerment KYLE LACY | MONDAY, NOVEMBER 14, 2011
- Hire Young Expert Assistants, Hire Old Experienced Advisers KYLE LACY | FRIDAY, SEPTEMBER 23, 2011
- Restaurants and Social Media KYLE LACY | MONDAY, AUGUST 23, 2010
- The Changing World of PR and Advertising Firms KYLE LACY | THURSDAY, SEPTEMBER 29, 2011
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