Justin Levy

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Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

While I don’t consume  every post from the majority of the blogs or podcasts that I subscribe to, there are a handful that I  never miss an article or episode from. Mike Vardy’s website, Productivityist.com , and his podcast, Mikes on Mics , with Michael Schechter are two of those. If there is a new productivity tool or technique, Mike has likely already tried it. But I do.

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. We’re all incredibly busy these days trying to balance an endless list of demands on our time. If it doesn’t fit on the Post-It note then it doesn’t get done today.

Getting in Shape and Achieving Success in Social Media

Justin Levy

Whether it’s writing new blog posts, doing research, engaging in social channels or any number of other tasks, they are consistent. You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You grab a few tops, a few shorts, new super comfortable socks and a pair of running sneakers.

Overcoming Self-Doubt to Achieve Your Greatest Potential

Justin Levy

Told myself that I didn’t like writing even though I’ve published hundreds of blog posts and wrote a book. I We all face self-doubt. Even the most confident people have moments where they doubt their capabilities. The key is to recognize when self-doubt is kicking in so that you can deal with it before it prevents you from accomplishing your immediate or future goals. It’s ok. Talk about it.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

You publish a new blog post every weekday on your personal website. Awakening your superhero isn’t about a shiny badge for your blog or calling yourself a marketing superhero in your slide deck. That’s what this blog is about, ultimately. Throughout life we have the opportunity to meet people who make you smarter by being around them. They push you to be sharper. iPhone.

Being Your Own Competition

Justin Levy

You don’t start blogging daily because Christopher Penn does. Who is your competition? Not who is your company’s competition but who is your personal competition. You may have colleagues, close friends or a significant other that you have a friendly competition with – a way of pushing each other. By competing with yourself you push yourself to grow.

GPS 59

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

You won’t be one of their “must check&# Pages just like if you’re not active on your blog or other platforms, they will quickly move on there, as well. When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.&# It’s only natural. There is no strategy. No goals. No content calendar.

It’s Not About the Platform

Justin Levy

One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3. Debate is good.

Being Prepared with Back-Pocket Metrics

Justin Levy

We’ve launched a new blog and it’s being shared a lot.” In the above example, instead of providing the generic “we’ve launched a new blog” answer, a more impactful response would be: “Everything is going great. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions&# as a measure of success in PR campaigns. Does that mean anything?

Poke the Box – Book Review

Justin Levy

As an avid reader of Seth’s, both his books and his blog, I was excited to read it. As someone who consumes a lot of information and is consistently juggling multiple projects that demand my time, unfortunately even when I have the best intentions, I don’t ever get back to the book I highlighted, the magazine article I ripped out or the blog post that I starred in Google Reader.

Please Take My 2014 Reader Survey

Justin Levy

After I have compiled the data, I’ll share the results with you in a blog post. Announcements Blog Social Media One area that I have struggled with over the past couple of years has been consistency in writing. Over the last few months I have had several friends encourage me to create more because they have either learned or been inspired by something I have shared.

Finding Fresh Voices

Justin Levy

have been seeking out fresh voices in two main ways: Google Reader – A few days ago I went through all of my feeds, analyzed the stats and unsubscribed from blogs that weren’t providing value to me any more. then reviewed what blogs my community were often sharing content from and did some searches around specific topics that I want to dive deeper into over the next few months.

Still Think Social Media Is A Fad?

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Amazing stats huh?

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as a measure of success in PR campaigns.

My 3 Words for 2011

Justin Levy

These goals include a mix of personal and professional challenges , including financial, fitness, blogging, and project goals. For example, I’ll blog daily for 3 weeks and then not publish another post for 4 weeks after that. This doesn’t just apply to my blog, though it is the primary reason for me choosing this word, it also applies to projects at Caminito, fitness and several other areas. have growth goals financially, for my blog, for my soon-to-be launched (finally!) Over the past week I have been working on my goals for 2011. So there we have it.

Being Prepared with Back-Pocket Metrics

Justin Levy

We’ve launched a new blog and it’s being shared a lot.” In the above example, instead of providing the generic “we’ve launched a new blog” answer, a more impactful response would be: “Everything is going great. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

Being Prepared with Back-Pocket Metrics

Justin Levy

We’ve launched a new blog and it’s being shared a lot.” In the above example, instead of providing the generic “we’ve launched a new blog” answer, a more impactful response would be: “Everything is going great. Did you leave an impression that will stand out amongst the other team members that executive will speak with today? Probably not.

The Two Faces of Privacy on Facebook | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Two Faces of Privacy on Facebook Written on July 22, 2010 by Justin Levy in books , facebook , social media 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

link] [link] This comment was originally posted on Twitter [link] BLG Interesting blog post from @JustinLevy about his FB marketing book, who it’s for, how it’s organized [link] This comment was originally posted on Twitter [link] webby2001 Want the real deal on Facebook Marketing? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. It means a lot.

Developing Routines and Finding Time

Justin Levy

When I look at my blogs and see that I haven’t written in several months I let out a deep sigh. For example, I’m going to focus on writing for 15-30 minutes a few times per week.  I’m not making a lofty goal of writing a new post every day for multiple blogs. Making anything a routine is hard. This becomes harder as the demands on our time increase.

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. We’re all incredibly busy these days trying to balance an endless list of demands on our time. If it doesn’t fit on the Post-It note then it doesn’t get done today.

Get 25% Off the Genesis Theme

Justin Levy

If you’ve stopped by the blog recently instead of  only catching up via a feed reader such as Google Reader then you noticed about a month ago I switched over to the Genesis theme framework (affiliate link) and chose to use the Prose child theme. It also allows you to choose how much control over your website you care for. Just want to set it up with the basic settings? Even better.

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday. To maintain laser focus takes effort and is something that we have to continually work on individually.

Getting in Shape and Achieving Success in Social Media

Justin Levy

Whether it’s writing new blog posts, doing research, engaging in social channels or any number of other tasks, they are consistent. You’ve decided that this year will be your year to get into shape. You’re going to hit the gym a few days per week and start eating healthier. You grab a few tops, a few shorts, new super comfortable socks and a pair of running sneakers.

Developing Routines and Finding Time

Justin Levy

When I look at my blogs and see that I haven’t written in several months I let out a deep sigh. For example, I’m going to focus on writing for 15-30 minutes a few times per week.  I’m not making a lofty goal of writing a new post every day for multiple blogs. Making anything a routine is hard. This becomes harder as the demands on our time increase.

It’s Not About the Platform

Justin Levy

One area that has never ceased to die down and has continued to be hotly debated is blogging platforms. A day doesn’t go by that I don’t read a conversation online debating WordPress, Tumblr and Posterous. Other blogging platforms such as SquareSpace, TypePad and MovableType enter the discussion too but the main focus has been between the big 3. Debate is good.

Happy Birthday, Laura!

Justin Levy

Each year I dedicate my blog to Laura for her birthday. But, since we no longer call the radio stations to dedicate songs to our loved ones, I always figured the next best thing in the digital age is to dedicate your blog, right? Imagine if your birthday fell the day after one of the biggest party days of the year. Doesn’t sound too much fun, huh? Cheers! Miscellaneous Persona

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! It’s hilarious!

The Power of a Note

Justin Levy

While technologies such as blogs, video and photo sharing sites, and phones that can capture and post all of that content, have helped to create a 24/7, always-on communications and news cycle, it has only enhanced how powerful a simple pen and piece of paper can be. enjoyed reading your blog post very much and was inspired to respond immediately. Notice, I did say hand-written.

The Growth of Demand Discovery

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. You can catch up with David on Twitter.

It's Not the Tools, It's What You Do With Them

Justin Levy

All posts on this blog will be tagged ims09 for aggregation purposes. Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking It’s Not the Tools, It’s What You Do With Them Written on October 14, 2009 by Justin Levy in business , business strategy , chrisbrogan , communications , ims09 , inbound marketing , motivation , social media , social media strategy , video 21 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Yes, I work with him at New Marketing Labs. channel.

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

You won’t be one of their “must check” Pages just like if you’re not active on your blog or other platforms, they will quickly move on there, as well. When I speak to groups or am interviewed about Facebook, I am often asked to provide examples of companies that are “doing it right.” It’s only natural. There is no strategy. No goals. Inconsistency.

Holiday Recipe Resources

Justin Levy

Besides these resources, there are thousands of food blogs out there, many of which you can find through FoodGawker and FoodBuzz. Additionally, I’ve spent the past year or so gathering a list of 275+ recipes over on Delicious that you can also search through and also have a food blog (which has been woefully neglected lately), Prime Cuts. FoodGawker. Food Network. Epicurious.

Capturing One Day of Your Life

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Capturing One Day of Your Life Written on July 7, 2010 by Justin Levy in community , video 0 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here! Will you participate?

Using Social Media to Manage Adversity

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Using Social Media to Manage Adversity Written on December 3, 2009 by Justin Levy in adversity , guest post , social media , social media strategy 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. United States License.

The Importance of Quiet Time | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Importance of Quiet Time Written on November 11, 2009 by Justin Levy in personal , reflection , thinking 9 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. Thanks for taking time out of your day to come hang out here!

Are Blog Comments Dead? | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Are Blog Comments Dead? Written on July 30, 2010 by Justin Levy in blog , community , facebook , interactions , social media , twitter 23 Comments - Leave a comment! But, I probably comment on about 75% less blogs than a year or so ago.  I know, I need to improve on that. link] M.