This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. million Twitter users ( Media Bistro ). They are the drivers that keep you in business. MORE >>

As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  This is a guest post from  Elissa Freeman. The speech is making a comeback. Actually, it never went away. We forget how powerful a collection of words can ignite an electorate, re-ignite dormant political passion and turn the most jaded onlooker into a passionate supporter. Just ask Michelle Obama. Her speech electrified social media platforms in ways I’ve rarely seen. Great speeches aren’t just for politicians. No, really.  MORE >>

Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. Complete your profile to 100 percent completeness (adding some interesting things about yourself and your interests), join some groups, add your blog or Twitter account (however, be mindful of the tweets you share), update your status, and most importantly of all, visit the damn site with some level of frequency. This is a guest post from  Larry Jones. m not looking for a job.”. Image: Wikipedia. MORE >>

You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. We can’t. MORE >>

Last week, I read this blog post from Digital Trends about Facebook’s testing of Facedeals, a service that checks you into a location using facial recognition and gives you coupons based on interest. Here are some of my thoughts on the concept/test: The video below shows the technology in action. What say you, McCreepy or pretty damn cool? Facebook Geolocation social media Facedeals facial recognition geolocation MORE >>