Jeff Esposito

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Blogging in your underwear

Jeff Esposito

In Freedom is Blogging in Your Underwear ( Amazon affiliate link) , MacLeod penned up a thought-provoking book that you can read in a sitting or before your flight touches down at your final destination. Blogging Book Review blogging blogging in your underwear Hugh MacLeodSo when I heard that book #3 was coming out, I preordered it quickly. I am glad I did.

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See you later Vistaprint, best of luck

Jeff Esposito

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). Eight years, one month and 13 days ago, I walked into Vistaprint to take on a role as an associate manager on the company’s PR team. Taking the job, I thought that it would be something that would help me transition out of the sports world and get into more of a stable PR role. To be honest, I could really care less.

It’s time to put an end to siloed views of social media.

Jeff Esposito

In a vacuum, these success metrics fail to show things like how much time social media content reduced a sales lead’s conversion time or how a candidate learned about a company’s great corporate culture or support from a recent blog or media mention. Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. This post from PR Daily helped spark some outcry and others, like Shelly Kramer , threw out some more balanced and level-headed thoughts. With that said, can we agree to end this foolish p **g-contest about social media ownership?

5 reasons to practice old school PR

Jeff Esposito

As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from Elissa Freeman. Nobody reads them anymore!” Image -  crunchcandy.

Five Takeaways from the 2012 State of Community Management Report

Jeff Esposito

Facebook, blogs, forums and company-hosted communities are great and vary in price and user experience, but none of them really matter unless you have users willing to cohabitate in a community around a company’s brand. One of the more interesting, but challenging, aspects of my job is community management. Evolution – communities are not built overnight. 2012 State of Community Management.

PR’s Four-Letter Word

Jeff Esposito

Was it successful? .   As a died-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. Reporters hate them. PR pros love them. Uh, yes you will if the story is good.

Can PR prevent white collar crime?

Jeff Esposito

Ever since I read about the recent Walmart debacle in Gini Dietrich’s Spin Sucks blog , I couldn’t help but think how the role of crisis communications may need to evolve. This is a guest post from Elissa Freeman. Should PR pros take white collar crime more seriously when developing crisis communications plans?  The usual formula goes something like this: Company X does wrong. Now what?”.

Are you leveraging LinkedIn effectively?

Jeff Esposito

As I have discussed on this blog on a number of occasions, LinkedIn is really one of those networks in the social media space that I would like to know more about. If you are like me and always head over there weekly staring at ways that you can better leverage the network, you should pick up a copy of Brian Carter ‘s LinkedIn for Business.  Below is my full review. .

Gilda’s Club: What went wrong?

Jeff Esposito

As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last  name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from  Elissa Freeman. People were mad, shocked and sad. Terse in tone. Wrong.

Without a change in expectations, social CRM is destined to fail

Jeff Esposito

You see while social media may be vital to what many of the readers of this blog do for a living; social media is actually a small sliver of what businesses are focusing their efforts on. The expectations I am thinking about center around how many think companies should bend over backwards for a customer just because they Tweet. Therein lays the problem. We can’t. Image:  loop_oh.

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Has social media burned PR bridges?

Jeff Esposito

Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand. While having 10,000 Twitter followers or 25,000 subscribers to your blog’s RSS is nice, they are meaningless unless you can produce meaningful results for your company. Image -    slworking2.

What do you suck at?

Jeff Esposito

It is easy to write a blog or article on things you are good at. Heck, it is the reason 90% of people are on a social network – to tell the world how awesome they (or their company) are. It also goes to show you how immodest some folks are. Remembering Names – no matter how hard I try, I am forgetful when it comes to names. Faces I never forget, but the names…. Me too. What do you suck at?

15 social media tips for small business

Jeff Esposito

There were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  Some of the contributors include Shelly Kramer , Eric Berto and Jeff Cutler. Take a look at the book below and feel free to utilize in your business or pass it along to any small business owner you know looking to get into the space. 15 Social Media Tips for Micro Businesses.

Why your small business SHOULD care about social media

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. This is a very valid question, so we wanted to answer it with this post. million Twitter users ( Media Bistro ). They are the drivers that keep you in business.

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

once blogged for a CEO because he said he didn’t have time for social media. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. While I successfully built the company’s blog and social media channels from scratch, those marketing channels went mute after I left the company. This is a guest post from Megan Jasin. . A few weeks ago I read an article that stated “ less than two percent of Fortune 500 CEOs tweet themselves.” So why isn’t the C-suite jumping into social media?

Twitter gets ugly in NHL playoffs

Jeff Esposito

After the flood on Twitter, Capitals Owner Ted Leonsis offered his take on his blog : What these people have said and done is unforgivable. Education is key – Before sharing something on Facebook, Twitter, Instagram, Path or a blog, take a step back and think about how that can be seen by others. hope they are now publicly identified and pay a huge price for their beliefs.

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

contribute to blogs. 0 are on Pinterest. You know what this is right? Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. Unsurprisingly the usage in this group was quite low: 3.8% of Fortune 500 CEOs use Twitter. 7.6% of these CEOs are on Facebook. You betcha!

Want to work in social media? Read these 5 books

Jeff Esposito

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! There is no question that jobs in social media are on the upswing. According to the LA Times , the field is in high demand with hundreds of new postings going up each month, which is a great thing. Why do I want to work in social media? Image -  Matt Hamm.

Social Media’s Redheaded Stepchild

Jeff Esposito

Additionally, the “company page” pulls in a feed from an organization’s blog, and also it aggregates, from across the web, various news items mentioning an organization and/or brand. Complete your profile to 100 percent completeness (adding some interesting things about yourself and your interests), join some groups, add your blog or Twitter account (however, be mindful of the tweets you share), update your status, and most importantly of all, visit the damn site with some level of frequency. This is a guest post from  Larry Jones. Image: Wikipedia. What makes it ‘social?’”.

Would you pay for an adless Facebook?

Jeff Esposito

There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. A few weeks back there was an article on a patent application that Mark Zuckerberg had placed. The main reason is that we all like the saying, “ If it’s free, it’s for me.” What do you think?

5 Social Networks For Your Small Business To Experiment With

Jeff Esposito

This post originally ran on Vistaprint’s Small Business Blog. . We all know that  Facebook  and  Twitter  are the cat’s meow when it comes to social networks. Both networks boast a plethora of users, and most of our customers have an account on one of the two networks. Chances are that you’ve already built out a presence one both of these networks. While there is no question that these networks hold tremendous power, they should not be the end all, be all for your business. Below are five that you should give a quick look to. Google+. YouTube. Instagram. Myspace. Image: GapingVoid.

Why Your PR Firm Is Stuck in the 19th Century

Jeff Esposito

Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Then again, if you try to buy off a journalists these days, you might just as easily end up on the wrong end of a vicious tweet or blog post calling shenanigans on your shady dealings.  This is a guest post from Michael Dolan. Public became John Q. Citizen Journalist. It’s a rarity.

Goodbye Republican Party, It’s YOU Not Me

Jeff Esposito

Again apologies from straying away from the normal fare on this blog, but this had to be said. This is going to be a political post. If that offends you, please click here. For the past 6+ years I have been a member of the Republican Party, but the past few years have really driven me to question if it even made sense anymore. Now that is what was the final straw, Nate Bell was.

Reebok adds WOW factor

Jeff Esposito

These experiences often lead to a slew of negative blog posts and outnumber posts about positive posts tenfold. In the social media space, we’re too quick to jump on companies because they are too pushy for sales or just don’t care about their customers. hate posts like this and wish that we’d see more positive experiences. So today, I am going to share mine with you.

What’s your story?

Jeff Esposito

But knowing your story and why others should care is something that everyone participating in social media, blogging or managing a brand’s social presence or community should do. moved over to social media at Vistaprint after getting Stephen Baker’s Beyond Blogs BusinessWeek thrown at me in a team meeting. What’s your story? Question is, do you really think about what your story is?

Making heads and tails of the new Facebook Insights

Jeff Esposito

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. To get to your Insights click on the "Insights" link on the left hand side of your fan page. Instead of the bare bones metrics from the old Insights tool, the new tool offers more data than most folks truthfully need.

Can you pick NFL games better than Social Buzz can?

Jeff Esposito

Each Thursday, I will post my picks to this blog and to my ESPN group. In exactly one week from today, the most exciting season on TV starts up. No I am not talking Real Housewives or Big Bootied Weddings, but the hard hits of the National Football League. This season, I have decided to make my picks based on the social buzz surrounding the teams squaring off each week.

Are you in a blogging rut?

Jeff Esposito

As I’ve been going through the list of people I follow on Twitter looking to see who has blogs that I should be following I couldn’t help but notice a trend:  people were neglecting their blogs. I am guilty as charged. I am a reluctant blogger. My  blog does not have a clear focus, and it is somewhere between a little bit personal and somewhat big professional. would never advise anyone else to take my approach, but it is my blog, so I make and break my own rules. Guest posting is exactly what I needed to get back to blogging, even if it is not for my own blog.

Samsung creates Olympic Genome

Jeff Esposito

Anyone who reads this blog with any kind of regularity knows that there are two things that I am very passionate about – sports and social media. This post contains video; click here if you are having trouble viewing. So needless to say, when I see an initiative that mixes the two, I get geeked out.

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. No blog posts were required or asked for. What you may not know is that I am also a huge Red Sox fan. Responding to everyone is just not possible. We discussed the event that we had just attended.

Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Growing up, I spent many a high school afternoon riding my bike or walking to the Garden State Plaza in Paramus, New Jersey. The goal wasn’t to shop for a fly outfit or fresh pair of kicks; I was there for one reason – to fill my belly with an awesome cinnamon bun from Cinnabon.

Why I read 31 books in 2011

Jeff Esposito

Exactly one year ago today, I read Arik Hanson ’s blog post on the 26 books that he planned to read over the course of the year. Reading 31 books helped me think more clearly and get to sleep that much easier as I wasn’t distracted looking at every blog post, Facebook status or Tweet while killing brain cells staring at the TV. Blogging Book Review 2011 reading list reading

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Speech! Speech! 6 Ways You Can Sell It Like A Politician

Jeff Esposito

As a dyed-in-wool Toronto Maple Leafs hockey fan, PR veteran Elissa Freeman jumped at the chance to guest blog for a guy with the last name ‘ Esposito ’ from Boston.  A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers. This is a guest post from  Elissa Freeman. The speech is making a comeback. Just ask Michelle Obama.

Doing better, Oreos and the Boston Marathon

Jeff Esposito

Instead of cowering, the company’s COO took to their corporate blog with a commitment to change and spelling out what he really thought about the poll. Who’s ready for spring? I can safely say that I am gladly holding my hand up and hpping that this warmer weather will help kick this nagging cold that I’ve got.  mile run that will benefit the Boys and Girls Club of Dorchester : DONATE HERE.

Thinking passed the NOW in social media

Jeff Esposito

While social media managers are learning and analyzing the new trends in the social media universe, they are probably being inundated with questions from coworkers who read a blog post saying X platform is the future of social media and how it will change what you are doing today. This is post is part of the  Institutionalizing Social Media  series. Social media is one big contradiction.

Four social applications worth keeping an eye on

Jeff Esposito

If you think you haven’t, log onto your public stream and look for quick bursts of Tweets sharing news stories or blog posts. Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Don’t try to quantify the amount of time that you spend in this research phase because it will make your head spin and probably make you sick.

Facebook’s Facedeals McCreepy or Super Cool?

Jeff Esposito

Last week, I read this blog post from Digital Trends about Facebook’s testing of Facedeals, a service that checks you into a location using facial recognition and gives you coupons based on interest. Here are some of my thoughts on the concept/test: The video below shows the technology in action. What say you, McCreepy or pretty damn cool?

Perception Versus Reality

Jeff Esposito

In the digital and social space, this is often our own Achilles heel as press clippings and blogs within the space help puff out our chests and inflate our own feelings of self-importance. No matter what type of job you have, chances are that there are times when you take yourself or your job way too seriously. It can’t wait. Putting the phone or computer down can be a good thing.

Are you shipping too early?

Jeff Esposito

If you answered yes to any of these questions for your blog posts, emails, work letters, postcard, etc., Are you proud of everything you’ve written? Do you ever feel like you rushed just to finish the task at hand? Have you cut a corner here or there while writing? you have shipped too early. We live in a world where speed is of the essence. Are you proud of what you wrote?