Jason Yormark

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5 Ways To NOT Get A Response When Applying To A Job

Jason Yormark

My blog posts could be carved up like a Christmas turkey any day of the week. I’m back on the hiring wagon yet again. It’s amazing how much time and effort goes into the process of finding the right person for a job. What’s even more amazing that even in this day and age with some much information at our fingertips, the consistent lack of quality candidates I get. Career

8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. For whatever reason, when you turn 40, you all of sudden become “wise” and “introspective” Perhaps it’s the growing feeling of mortality, but regardless, I wanted to write a blog post about the things I’ve learned as I’ve gotten older.

Living Life Against The Grain

Jason Yormark

I’m not sure if the term really applies to this blog post, but I’m going to go with it anyway. One of the things I’ve really strived for later in life is figuring out ways to better use my time. Time is really our biggest luxury. Money’s great and all, but time is what it’s all about. One of the biggest satisfactions I have right now is when I drive to work.

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. Apparently the new addition only covers WordPress.com hosted blogs and not self hosted blogs. Anyone that goes to the trouble of self hosting a blog typically is serious about their blogging.  But not so fast.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

idea for me to film.  I will take the best ideas, create a poll, and the winning submission I will post here on my blog in the next few weeks. It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. auditioned last week and had a great experience. You may be asking yourself why bother? 

7 Things You’re Doing In Your Relationship You Don’t Realize Are Destroying It

Jason Yormark

wanted to write a blog post about what I’ve learned about relationships, and quite honestly, that could fill a book. Relationships are not easy. More of them fail than succeed. We’ve all had our fair share of failed relationships, and I certainly fall into that category as well. Most people don’t figure it out until later in life. You can’t just mail it in. Every day.

Jive 73

My Blog Monetization Results

Jason Yormark

About a month ago I decided I wanted to test out ads on my blog to see what kind of return I would get by devoting some right sidebar space for a medium sized ad.  I was a bit leery about the idea, but figured it was worth a shot seeing as my blog traffic had reached a point where I thought the return could be worth it.  I decided to go with Social Spark (IZEA) since they offered a model that pays on impressions rather then click-throughs.  I knew the return probably wouldn’t be as high as a click-through model, but I figured it was a good starting point. Blogging

My Blog Monetization Experiment

Jason Yormark

Have I succumbed to the temptation of ads on my blog?!?! Let’s be honest, monetizing blogs is no new secret.  In fact most blogs do this very thing through display ads, affiliate links, or sponsored posts.  If handled well, there’s nothing wrong with it don’t you think? IZEA also has an interesting referral program as well, so for those of you interested in monetizing your blog or website, check it out using this link. BloggingThat’s an ad over there on the right. Well, at least for a bit the way I see it.

You Need To Own Your Online Identity

Jason Yormark

In their blog post announcing the acquisition, they are shutting down the service and will work with customers to find alternative solutions. But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away from turn-key solutions like this for one simple reason; you don’t own it. Great for them, not so much for their customers.

Pinterest For Dudes

Jason Yormark

Okay, okay, guilty as charged for jumping on the blogging about Pinterest bandwagon this week, but I wouldn’t be doing my job if I didn’t chime in right? However one important Pinterest lesson that contradicts all other social networks…do not follow everyone.  I made that mistake and my page pulls up a smorgasbord of wedding, women’s fashion, jewelry, etc. Pinterest Gender Breakdown. definitely can see the overwhelming amount of content learning towards the feminine side (see obligatory supporting chart above courtesy of Ignite Social Media ). Men’s Apparel.

How Do You Define Blogging Success?

Jason Yormark

My blog often stresses me out. It’s gotten me thinking about how I personally define blogging success as it pertains to me.  It’s obviously a question that can be answered quite differently for people depending on their particular situation.  For me I’ve measured success through my blog traffic, subscribers and engagement.  Social Media Friendly Blogging.

How 1 Blog Post Increased My Klout Score

Jason Yormark

So I went on a blog hiatus for a few weeks, and it certainly made a significant impact on my Klout score. I was hovering around 70 for awhile, and after about 4 weeks of not blogging, I dropped down to 67. I’m not entirely sure what I think about that. anticipate if I blog regularly over the next few days, I’ll be back up to 70 in no time. Blogging Social Media

Klout 87

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

Re-design their website to include a blog and better social integration. “I love it when a plan comes together!” Emory’s has an interesting history as the original building actually burned to the ground a few years ago and was completely rebuilt and re-launched.  It’s a fantastic restaurant right off a small lake, and their are very few options like it in the area.  Good food, great environment, and fantastic service.  They were doing good business, but wanted to ensure they didn’t suffer from the same early year drops in business. Social Media

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

From editorial calenders to blog articles to reviewing social media engagement, having a communication team to partner with has been invaluable. That being said, there are some definite key takeaways I’ve gleaned over these past few months that I thought might be useful to share. Social media (as it exists today) is still in its honeymoon phase.  Using Social Media To Avoid The Fires.

5 Great Tools For Finding A Domain Name

Jason Yormark

I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. Leave your suggestions in the comments section and I’ll update this blog post with the best user submissions. Needless to say that often has me frequently looking for good names to inspire me enough to go through with those ideas. Great search tools.

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. This post is no different. Not every company or organization needs to outsource their social media efforts. This post is intended to help give some insight on where I believe that line is drawn based on my years of experience being on the service side. An increase of sales? Social Media

9 Steps To A Same Day Passport

Jason Yormark

Every once in awhile I experience something that I feel compelled to share even if it strays from the subject matter of my blog.  Steps To A Professional Grade Blog On A Budget. Especially when the information doesn’t quite exist.  That’s what happened to me last week when I realized late in the game that I had misplaced my passport 2 days before my trip to SES Toronto. 

Travel 113

Are You These 5 Things? Then You’re Hired.

Jason Yormark

Whether it’s well crafted emails, blog posts, or any sort of copy, talented writers are always in high demand. Over the past 10 years or so, my career has shifted to focus more on managing teams and operations, and a good chunk of my time has been spent on interviewing and hiring. I’ve probably interviewed thousands of people in that time, and I definitely have a good feel for folks fairly quickly in the process. You can work with anybody. learned this the hard way at my time at Microsoft. You’re a self starter. On my teams, not being this is a deal breaker. Confidence.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors.  And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??). Write a great blog, share things that impact you, respond to others and engage.  You are the future now.  You are the last hope for humanity. 

Klout 97

10 Short Sentences That Sum Me Up

Jason Yormark

I’ve had a hell of a time writing regularly on my blog, and I finally decided to get a little help in the matter by subscribing to Chris Brogan’s Blog Topics. At first the idea of actually paying a nominal monthly fee for access to some blog topic ideas seemed silly, but word on the street seemed pretty positive on the quality so I decided to give it a spin.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. Connect in the real world. Get out there and meet some folks, especially those in charge of the events you are interested in speaking at.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. Connect in the real world. Get out there and meet some folks, especially those in charge of the events you are interested in speaking at.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Post 1 video blog post bi-weekly instead of a traditional post. This would help populate my YouTube channel, and provide some variety to my blog content. million unique viewers per month. Surprisingly most are not, present company included. Video

My Yearly Social Media Douchebag Audit

Jason Yormark

Well, I don’t in conversation, but oh…right there at the top of my bloggy blog, I do.  Along with the hyper growth of social media platforms over the past few. years,  comes the army of awful marketers that spam, mislead and embellish their experience.  Feel free to post your own questions in the comments and I’ll be more then happy to answer them as well! Let us begin. Bonus pts.

Social Media: The Great Equalizer

Jason Yormark

Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., interview (to be posted here shortly).

The 5 Top Things That Practically Guarantee Relationship Success

Jason Yormark

My blogging has always been inspired by helping others in any way I can. I interrupt the usually scheduled program of social media and technology posts with this little relationship post I felt compelled to write. Sometimes that strays from my professional world. This time around it’s about relationships. If you have these 5 things nailed down, lock that person down! ALL the time.

Anatomy Of A Blog Redesign: Meet The Standard WordPress Theme

Jason Yormark

I have to admit, I’m a WordPress theme junkie.  I’m fascinated with the art of blog design, and I often find myself spending too much time browsing some of the industry leading WordPress theme sites.  My personal favorite site these days is certainly Themeforest as they have a tremendous variety of themes available. I’m also guilty of growing bored with my theme design on about a yearly basis. After a year of blogging, and watching the blogging landscape evolve, I felt the itch to update my look and feel again. But rightfully so I believe. Wordpress

Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why.  I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike.  At the very least, it’s an interesting look into the steps I take when I typically post to my blog, and I thought it would be a useful post to share. About 1,800 page views for a blog that rarely got 20. That was the moment I decided to take my blog seriously. Yesterday was the day. Until yesterday. Currently 219. Very confusing indeed.

Thoughts On Making The Forbes Top 50 Social Media Power Influencers

Jason Yormark

Regardless of the circumstances, algorithms, or opinions, I’m flattered and it’s just another feel good moment knowing that the time I spend on my blog means something to others.  So many great names on that list that I respect and enjoy and to be included with them is awesome.  I can’t speak to the exact methodology that was used to determine this list, but I would imagine that my blog factored in way more then anything else.  It just goes to show that creating great content can be a game changer for you personally or professionally. More to come! Social Media

Fight Or Flight: Which Path Do You Typically Take?

Jason Yormark

One of the things I love about having a blog is how everyday life experiences often motivate me to write certain blog articles. This is yet another one of those examples. While I’m not privy to all of little league politics (and trust me there are a lot), I’m not naive enough to know they don’t exist. They do. But my philosophy in life with those sorts of things is to just do the best you can with what you get. Work hard, treat people respectfully, and despite all that BS, good things will eventually happen. Giving up or blaming everyone else gets you nowhere.

Team 86

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors. And Klout has a long way to go before their score can stand on its own to measure that (How’s about starting with self hosted blogs??). Write a great blog, share things that impact you, respond to others and engage. How 1 Blog Post Increased My Klout Score. You are the future now.

Klout 87

The Lost Art Of Hard Work

Jason Yormark

The whole premise of this blog post was actually inspired by an email my wife copied me on from her trainer. I admire those that work their asses off. Surprisingly it’s a rare trait.  I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. My point? There’s only one diet that has stood the test of time, a healthy diet and regular exercise.

The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer.  In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. This content should be placed across article sites deemed to be strong authorities by Google such as Squidoo, Hubspot and Ezine or they should be placed across your own blog. If you don’t have a blog, you can set one up for free with a site like Word Press. More information about Matt can be found below. I’m a very analytical person. alone.

Social Reach: Size Does Matter

Jason Yormark

And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing. And that my friends, is the whole point of this blog post. A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Most folks will usually side on how the numbers do not matter, and what’s more important is engagement, conversions, and whether those connections actually result in contributing to business results. All of this is is very true.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. Let’s recap some of the backlash that’s actually good reading: A handful of comments on the blog article announcement. Aforementioned blog posts’ comments.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. Let’s recap some of the backlash that’s actually good reading: A handful of comments on the blog article announcement. Aforementioned blog posts’ comments.

How I Fail At Social Media

Jason Yormark

Some might think I’d be foolish to do so, but part of the reason I think I’ve found the level of success with my blog over the years is by delivering an authentic, transparent voice.  I believe that the most amazing folks in the world are those that are very driven, successful, confidant, but balance it with a big dose of generosity and humbleness. So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Social Media

Social Media: The Great Equalizer

Jason Yormark

Whether you wanted to launch a business, start a blog, or claim yourself an expert in whichever matter you choose, the web gave just about every person with an internet connection new opportunities. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc., interview (to be posted here shortly).

Use Whatever Friggin Words You Want!

Jason Yormark

I’ve been meaning to write a blog post about this infuriating article from Mashable a few months ago basically condemning the use of certain “buzz words” The article is chock full of “experts” I’m sure Mashable selected from a survey about what words they felt were overused. Here’s the thing…who friggin cares? Then use it. Please. Not bad eh?

How To Drive More Traffic Using Keywords In Blog Titles

Jason Yormark

A little cross posting from the Studio 9 Blog. Here I cover how to use the Google Keyword Planner to better title your blog posts and drive more traffic to your blog. Blogging Video Have a look!

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Or maybe you just are helping a good friend out with getting them their website up finally. Then you go to obtain your social media usernames.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

Imagine you come up with a great idea for a blog, or business idea. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Or maybe you just are helping a good friend out with getting them their website up finally. Then you go to obtain your social media usernames.