Janet Fouts

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Linkedin Launches Blogs for Members

Janet Fouts

In 2012 Linkedin launched the beginning of what has become a powerful stream of thought leadership blogs through their “ LinkedIn Influencer ” program. The best part about the Influencer blogs is the ability to share their insight with your social networks and the conversations generated on LinkedIn and other platforms. How does this work?

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Follow them on Twitter, read their blogs. Chieftain of the blog {grow} and social media bouncer. Consultant, educator, podcaster, author of Return On Influence, Born to Blog, and The Tao of Twitter. holtz.com/blog. Specialties include #SocialMedia, #Blogging, #SEO and #minestrone soup. Author @spinsucks, blog and book. tedrubin.com/blog. This is a retweet of my blog. ducttapemarketing.com/blog. It’s about the love of learning–among other things–that keeps us young. Beth Kanter. kanter. bethkanter.org. queenofmetrics. Human.

Marketers- Stop multi-tasking social media

Janet Fouts

If you’re interrupting your creation of a blog post to respond to tweets or the pinging of your email it will take you much longer to write that post won’t it? Keep a file where you save every possible blog topic. Efficient right? The thing is, study after study shows us that multi-tasking is a myth. You’re not multi-tasking at all. Doesn’t your job?

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Maybe a blog post or shared item triggered a flurry of views? Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up. The timeline feature above displays how many views I’m getting over time and I cross reference that with my own events. Was I speaking at a conference or at a corporate training event? One weirdness here.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Easy guide to the Periscope video streaming app

Janet Fouts

In fact, they just announced some big changes at the six week mark on their Medium blog. I did a search today on Google Trends comparing Periscope and Meerkat. For the moment at least, it looks like Periscope is getting more traction. What’s new. A lot has changed with Periscope since my last post on streaming video apps. You don’t have to use Twitter to join Periscope. Click it.

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Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

have two blogs that I post on regularly, I’m active on Facebook as an individual, also on Twitter , Linkedin , Scoop.it , Slideshare   and Google+. have information pages for my books on my blog and on Amazon  among other places. social media coach quitting Facebook? Calm down, I’m not giving up Facebook entirely, just my Facebook business page. Here’s why. Frankly I can’t. Facebook

Want More Earned Media? Start with Generosity

Janet Fouts

Typical examples might be a blog post about your brand or product or a Tweet about how awesome your customer service is. Let’s start wth the basics here. What is earned media? Earned media is media (or content) you don’t own and did not pay for. Earned media is free, out of the goodness of […]. mindful social Social Media Tips and Tricks

How can using social media as an employee help my company?

Janet Fouts

Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Let’s say you’re not looking for a job. You’re happy in your company, so why build a personal brand through social media? Why expand your Linkedin profile beyond an out-dated online resume? Professional development and networking with peers. Make your company look good.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

Find him on Twitter , Google+ or read more from him on his blog:  Sword and the Script. By Frank Strong. His sleeves were rolled up. His tie was loose. He swore.  It was all public. It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. Armed with $9.8 Objections from a publicly traded company.

Social Media for the Busy Sales Person

Janet Fouts

Also if you have questions for me, you can post them in advance on the registration page or here on my blog in the comments. I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. Of course that’s a lot of the feedback I got. It’s not deep enough. Here’s a link to  register now. Social Media in Action social sales

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14 step bare-bones guide to influencer outreach

Janet Fouts

You may want to start by searching only blogs, or only Twitter or videos for example. Take the list and search their names, their blog title, URLs to find out how many mentions there are online. If the inbound links to their blog or profile aren’t relevant, their influence on that topic may not be so hot. Will you share their blog posts? Retweet a few things?

How to get your content shared on Google+

Janet Fouts

Make it easy for the fans you’ve already got on your web site or blog to share your posts directly to Google+. You can put a Google+ badge on your blog for your Google+ page here. What you need to do is dig for people who are sharing a lot, get re-shared often and maintain a level of interest in what you want to talk about. Ripples. What can we learn from how Ripples work?

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Do you syndicate your blog?

Janet Fouts

You see, lots of bloggers have their blog posts syndicated on other sites that aggregate content, and sometimes we write posts specific to a site just to get our names in front of more readers who frequent that particular web site. It’s like guest blogging, but more focused. Social Media Tips and Tricks Blog blogging Social Media syndicationShare the love.

Are you using old skool strategies with new media tools?

Janet Fouts

blog about it. Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

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Is Your Website Pinterest Friendly?

Janet Fouts

If you have a WordPress blog there are plugins you can add to easily add a “pin it” button when they mouse over an image on your blog. Pinterest is huge , there’s no denying it , and it’s a great traffic driver to your website whether for products or information. recently went on a surfing binge building a series of Pinterest boards for a client. Noooo.

5 Traits of the Social Sales Person

Janet Fouts

Following a few trade blogs can show where the industry is going and perhaps alternative uses for the product that may have slipped under the radar. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. will choose a store, a vendor because of the caliber of sales. Asks good questions.

What Twitter’s Rate Limit Changes Mean to You

Janet Fouts

In this diagram taken from the  Twitter developer blog  they break Twitter’s ecosystem up into 4 quadrants. Twitter recently announced new rate limits on how many “hits” to the API it will allow. Now before your eyes glaze over wondering what that means, let me put it into English. Twitter is changing the number of times the application can do that from 350 per hour to 60.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

Send traffic to your blog, where deeper conversations can take place. Have a clear call to action on the blog so people can do something when they get there. There’s a deep, dark secret that the social media marketers don’t want you to know. Whaaat? know, social media is what I do, and I love it, but in the end it’s a tool. It’s how you use it that counts.

Evernote – Change the Way You Take Notes

Janet Fouts

Here’s an example of how I use it for blogging. just tell SIRI to email Evernote with my special upload address, I make the subject line “blog post” and then dictate the idea, or sometimes even most of the post. and SIRI emails it to Evernote. I can finish what I’m doing and come back to my Evernote file full of blog posts, ready to finish. Tried it.

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Making Google+ Worth Your Time

Janet Fouts

He’s super smart, his blog is a gold mine of knowledge and yesterday, it turns out, he shared his “top 99″ people circle. This morning I had a conversation with a friend about Google+ and it’s a conversation I used to have about Twitter. Clearly he’s not circling the right people on Google+. That’s not how a social network works though. Get set. Share.

5 Top Social Media Professionals on Google+

Janet Fouts

Steveology Blog. There’s been a lot of noise about Google+. First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. Personally I’ve got a love/hate relationship with Google+. It’s Twitter on steroids. How cool is that? Here’s what they said: Google+. Twitter. OptimizeBook.com. Lee Odden.

Social Networking to Advance Your Career

Janet Fouts

Not many on the panel are super-users, but the power of having a presence on Google+ for local businesses, adding the authorship tags to your blog to establish your authority on a topic can’t be ignored. Silicon Valley Tech Women held a panel at the shiny new SalesForce offices in downtown San Francisco entitled Leveraging Social Networking to Advance Your Career. LaSandra Brill  Sr. Quora.

There Is No Free Social Media For Business

Janet Fouts

Blogs were in their infancy and we used bulletin boards and comment streams on posts to communicate with our user-base and we loved every second of it. Unfortunately Waay back in the 1990s I co-founded a startup on-line community for the restaurant industry. Ontherail was smart, funny, beautifully illustrated and edgy, and we had a rabid subscriber base of restaurant folk.

Content Marketing and Social Business

Janet Fouts

Comment on blogs or social posts adding value to the discussion.  A truly social business puts the community content ahead of their own and raises up the new thought leaders rather than trying to dominate the space with “Me, Me. Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? Where do we get content?

Community management and content creation

Janet Fouts

Others do everything from moderating forums and Facebook pages,   T witter engagement and influencer outreach to creating e-books and blogging for the company. Often the community manager is also creating blog posts, e-books and re-writing the content on the corporate website to better reach the market. Social Media in Action bloggingBut it’s such a gross generalization.

Social media is not a weapon

Janet Fouts

We’ve all heard the story about the blogger at a Blogher event who threatened the Crocs shoes rep with retribution on her blog, waving around her legions of followers as a reason to give her free shoes, and there are a lot of these stories, more every day. “&# Ya know, if you don’t give me shoes – I could totally write something bad about you on my blog.&#.

Are Google+ Business Pages Replacing Facebook Pages?

Janet Fouts

So you might think my position would be that Google+ is the be-all end-all social media network for business and people should be pitching their blogs and Facebook pages out the window in favor of Google+. Micro-blog. Really Google+ might be a good replacement for your micro-blog. Got a quick thought but not the time to write an entire blog post? Here’s the thing.

A little help over here?

Janet Fouts

I don’t post here very often on topics not related to social business but hey, it’s my birthday on Saturday and it’s MY blog, and today is #EndHIVThursday , so bear with me for a minute or two OK? think it’s the responsibility of all of us to give back to the universe, and yes, I’m asking for your help now. This year we are going together. Can you help a little?

Are you an intentional marketer?

Janet Fouts

Do you communicate best through video, short messages with links, long blog posts, images, or in-depth conversations with your community? Are you intentional with your social marketing? Most marketers will say yes–or at least most of the time, and hey, nobody’s perfekt right? Today I want you to think about your intentions for using a specific network and ask yourself a few questions.

9 Ways to be more visible in social media

Janet Fouts

So you built a new blog , set up a Facebook page and started tweeting and STILL you’ve got virtually no friends? Sure, there may be a half life if somebody sees it and re-tweets it or links to it in a blog post or another network. You’re not alone. It used to be that a tweet would be noticed by your friends and shared fairly quickly. Create content regularly. Be useful.

Tech and sanity – You can have both!

Janet Fouts

also dictate blog post ideas, client meeting notes and other info I need on hand wherever I am. Scoop.it  -Quickly browse the most recent blog posts on the information that’s important to me and share it to social networks over time through Buffer. totally get that. take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse.

On Twitter, Social Listening and Southern Hospitality

Janet Fouts

So, for a small amount of tweeting I got an incredible experience, and from that incredible experience the restaurant got not only this blog post and some tweets, but me using its a case study in two training sessions with the attendees of the conference. The entertainment on the first night was a dinner at Art Smith’s Atlanta destination restaurant Southern Art and Bourbon Bar. Oh my.

What’s the right balance of personal and professional in social media?

Janet Fouts

“How’s the BBQ in Columbus?&# , “How do you deal with spam on your blog&# ? “I love the new look on the blog, and the post about peanut butter made me laugh!&# Watch their blogs and social profiles for topics. When you find a great article or blog post find out where that person is on social metworks. See, you can’t fake authentic interest.

Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Hubspot’s marketing tools help you create inbound marketing through blog posts and landing pages optimized for maximum effect and amazing analytics to give you real insight on who comes to your website. The new workflow tool really streamlines the process for you.

When Social Customer Service Fails

Janet Fouts

If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs. I should start this post with a warning. It’s a bit of a rant. took a trip with friends to the the lovely Yucatan penninsula this month and stayed at the Dreams Resort in Tulum, Mx. Yikes.

Facebook Timeline for Pages- WAY more than a pretty cover

Janet Fouts

All that is changing. I don’t begin to have enough room to do this in a blog post, so I’ve got a handy-dandy free  e-book on Facebook Timelines for you to download that will give you lots of details, specific rules to know and ideas about how to make your Facebook timeline really pop. Here Here are a few highlights for you to think about. Cover photos. Discount offers.

NEVER Feed the Trolls

Janet Fouts

Shel responded publicly, mostly on Twitter, and on his blog , but pretty much anything he did only added fuel to the fire. If it’s on your blog or a forum, block their IP address and put them on the blacklist. There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#.

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What does a latte have to do with a blue key?

Janet Fouts

blog about it, follow them UN Refugee Agency on Twitter become a Blue Key Champion and help spread the word! For the price of a grande extra-foam half-caf non-fat hazelnut latte you could change lives. Really. Five bucks can help the UNHCR support refugees around the world. You think they get lattes in a refugee camp? Quick Facts:43.3 million forcibly displaced people worldwide.