Image Credit : ReachCast Blog. Search Amazon for books about social media and the site offers up more than 140,000 choices. haven't read them all, but I'd wager that most focus on social from a marketer's perspective: how to use Facebook, Twitter, YouTube, influencer engagement and all sorts of social goodness to reach consumers and sell them stuff. The basic premise? Consumers are more connected than ever, are always on, and demand more from the companies they bless with their business and bucks. Now those companies had better get in gear and change the way they operate. Why now? MORE >>

Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « Will we finally stop screwing around with social in 2010? I've used one in a post or two on this blog. I've used one in a post or two on this blog. This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. You know what I'm talking about. MORE >>

NOTE: This article first ran on my old blog in a slightly different form in April 2009. If there’s a corollary to the maxim, “there’s no sound sweeter than the sound of your own name,” it’s probably, “there’s no sight sweeter to a brand marketer than the sight of her own logo.” ” Recently, I was traveling for business and it was the typical airline experience.  But I travel enough so I’m used to it — what can you do? You with me?  OK… So we land and I grab a cab downtown for the first meeting of the trip.  MORE >>

Greg Verdino Marketing, Media, Technology & Trends Home About Me Book Me to Speak microMARKETING Journal On Twitter On Flickr Personal Blog Verdino Bytes My Company « May I market for you?   Watch: [Feed and email readers, click through to the blog to watch.]   Watch: [Feed and email readers, click through to the blog to watch.] This blog looks at trends in media and marketing, as these industries grapple with the changes being brought on by disruptive technologies, new business imperatives and the rise of the empowered consumer. microMARKETING MORE >>

I've blogged before about my belief that building and maintaining meaningful relationships with the right few is more powerful than amassing the many. We count our Facebook friends, Twitter followers and blog subscribers. Now look at the people that comprise your network of Facebook friends (or likers for the business people among us) , the faces that adorn your Twitter stream, the names of your blog commenters, you get the pticture -- can you honestly say you are looking at a solid core of people united by a common set of interests? Today is National UnFriend Day. Right? MORE >>