The about page is probably one of the singular most important pages of your blog because it’s about you. It’s where some visitors go first to find out more information about the content of a blog, the author of a blog and what others have said about your blog. Over on the DYI Themes blog, Derek Halpren gives use some insight. Building relationships with people is the way you’ll build a better blog following. Drive new readers into your blog immediately. To start, you must define the goal of your page. Write well and relaxed. MORE >>

In that post, I get thorough in my explanation about the long tail primarily because the clients I work with don’t have a much social media savvy as those reading this blog. In addition to these fine posts, I would like to add that as you write blog content. Using long tail keyword, I find, keeps blogging more organized. And, you might like my blog post from The Author’s Lounge: What Are Long Tail Keywords and How to Use Them to Rank in Google. Late last week I wrote a post about long tail keywords on The Author’s Lounge. the Mousetrap Analogy. MORE >>

We have never developed a relationship beyond sharing information and occasional guys blogging opportunities. One of my colleagues and I had a discussion not long ago. We turned to the other  and teased each other about our Klout score. Mine was lower than her’s, and that was surprising. But the conversation quickly moved from office teasing to a more serious conversation about clout with a “C” and Klout with a “K”, which is a numeric measure of online influence. Clout Basics Explained. ” You can read more of her thoughts here. Klout Basics Explained. MORE >>

Joe Paterno’s is alive and well, but a viral message — a lie, in fact — spread like wildfire from a seemingly innocuous report from a student-run blog. Poynter Institute’s Jeff Sonderman reports on the blunder here, “How false reports of Joe Paterno’s death were spread and debunked.” ” This is a perfect demonstration of the [.]. Media Relations MORE >>

Seth Godlin made an excellent point on his blog today. If you’re resist blogging, that lack of content is valuable to [.]. In Fear, Scarcity and Value, he basically says this. Fear paralyzes us from doing something. That creates a void of whatever that thing may be, which, in turn, increases its value because it’s scarce. social media public relations tips MORE >>