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Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more. Social Media Social Media Strategy Series social media ebook social media strategy

The social media strategy series: Is social media right for your.

Gemma Went

You can’t read a trade mag, newspaper, business blog or pretty much anything else connected with business without tripping over some evangelical social media bod ushering you onto the social media train (and I do realise I’m one of them). Google Blog Search does as the name suggests, let’s you search across the blogosphere. And yes, it can deliver great results.

The social media strategy series: Getting Buy In « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. If you missed the first one, Is social media right for your business? , pop back and have a read before reading this one. This, my friends, is the tricky part.

Buy 52

Free social media strategy ebook

Gemma Went

As regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyThis has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. If you’ve missed the previous posts in this series, you can find them here: Is social media right for your business? Not necessarily. Handy. what a year!

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

How P&G is mixing traditional and social media Business Blogging Blog // 03-05-10 Chiquita’s new website goes social Business Blogging Blog // 08-04-10 How Clorox uses gaming mechanics in social media — live from BlogWell Business Blogging Blog // 30/03/10 Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media Bnet // 19-03-10 Heineken Italy.

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more. Social Media Tools and Apps social media management systems

Case Study Crunch: IT and Technical

Gemma Went

Google’s team approach to social media Business Blogging Blog // 01-04-10. ocial media case study from Valeria Maltoni of SunGard Business Blogging Blog // 08-02-10. Microsoft’s Ribbon Hero supports friendly Facebook competition Business Blogging Blog // 26-01-10. CASE STUDY: CW Jobs engages with a blog B2B Marketing Online // Date unknown. Dyn Inc.

Bookmark this: Free Royalty Stock Photo Websites

Gemma Went

Blogging Tips bookmarking free imagery free stock imagery royalty free imageryRegular bloggers, or creators of PowerPoint/Keynote presentations will know that finding free imagery to contextualise your content can be a long process. I was going through this myself this morning for a deck I’m in the middle of. So to make the process quicker, I went to all sites I know of that provide free … Read more.

The role of social media in brand storytelling

Gemma Went

You can’t read a magazine, blog or agency website without it cropping up in some form … Read more. I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. hope you enjoy it … Brand storytelling is a bit of a buzzword right now. Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old Spice

Why community matters

Gemma Went

This blog post may upset one or two of you. I’m sorry about that. Community Social Media blogging communityThis is a guest post from James Ainsworth, marketing specialist at Alterian. want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.].

Unlocking the value of Foursquare « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It!

Survey: Blogging within the architecture, design and construction.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey: Blogging within the architecture, design and construction industries 21/04/2010 tags: blogging by Annalisa Morgan In January of this year, we conducted a survey on the use of blogging amongst professionals in the architecture, construction and design industries. Professional growth.

So you've got a blog, now what? How to promote your bloggo

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe So you’ve got a blog, now what? How to promote your blog 05/07/2010 tags: blog marketing , How to promote a blog by Gemma Went By: flydime / www.flickr.com License: Creative Commons License (By 2.0) So you’ve got a blog. Link to other, great blogs within your niche.

Social Media Marketing for Business: Presentation « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Did you enjoy this post? Then you might like to  subscribe by email or RSS to future posts, delivered straight to you. We can also chat there if you like.

Top 10 social media, marketing and pr links from last week

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Happy reading. Then you might like to  subscribe by email or RSS to future posts, delivered straight to you. Leave a Reply Who writes this stuff? what a year!

Red Chair London 2010: A recommendation « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Red Chair London 2010: A recommendation 09/06/2010 tags: Olivier Blanchard , Red Chair London , Social Media Training by Gemma Went Regular readers of this blog will know that I’m a huge fan of Olivier Blanchard. To give you an idea of how great this guy is, pop along to the blog and have a browse.

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. The first post covered general social media tools. Both Seesmic and Twitter.com had 6.3% of users. 11% said they didn’t use Twitter on the mobile.

Which are the top tools and apps: The results « The Cube

Gemma Went

Which blog search tools do you use? How to find relevant blogs is a common question I’m asked, particularly those looking to run a blogger outreach campaign. The most popular tool was Google Blog Search , with 67% of respondents using it. Technorati came next with 39%, Delicious came next with 34%, Blog Pulse with 12% and Board Reader with 9%. clout. Great article!

Top 10 social media, marketing and pr links from last week

Gemma Went

12 Blogging Mistakes To Avoid Google, social media and SEO How to Measure Social Media Marketing Performance Report: Top 20 Brands on Twitter – April 2010 Roadmap: Integrating Social Technologies with your Corporate Website What is the Real Value of Social CRM (SCRM)? As promised, here are our top 10 social media, marketing and pr links from last week. Hope you find them useful. what a year!

Retuning your Twitter dials

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. My Twitter streams had become populated by a few over sharers and I was missing out on important updates from people I’m keen to connect with. Winner.

Top 10 Social Media, PR and Marketing Links of the Month: August.

Gemma Went

Guess again How Your Smartphone Will Transform Your Elevator Pitch Do You Listen to Your “Silent” Blog Followers? This looks like a good tool 50 Viral Images The Web Shared In 2010 The 8 Wrong Questions PR Firms Are Asking About Social Media Tactics for launching a new blog Six Social Business Trends To Watch Did you enjoy this post? Need to monitor your web ranking accurately?

Which are the top business tools and apps?

Gemma Went

To get them sent straight to you either subscribe to the blog or pop your details here and I’ll send you the link. Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. know, I know 4 mins is a lot.

The social media strategy series: Developing tactics « The Cube

Gemma Went

Launch a blog showcasing relevant knowledge for the region, service area, sector etc Build a presence on niche networking sites relevant to your objectives (these would have already been identified when you researched where your audiences are online ). Research and identify relevant blogs for guest blogging opportunities. Next up we’re looking at the tactics. what a year!

Top 10 social media, marketing and pr links from last week

Gemma Went

The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger Than Facebook & Twitter Worth a read, if you have the time » Some thoughts on time management Don’t blame the blog if you are the idiot Amazing Architecture: 15 (More!) Enjoy. Did you enjoy this post? Leave a Reply Who writes this stuff? what a year!

The #CommsChat Social Media Strategy Special

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. My topic of choice is, of course, social media strategy. Well it made sense while I’m in the middle of my social media strategy series. what a year!

A framework for measuring social media « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Hotter than hot in fact. How are you measuring your activities? Did you enjoy this post? We can also chat there if you like. Reply Click here to cancel reply.

ROI 2

Tips of the Week

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Tips of the Week 22/04/2010 tags: OneForty , Twitter toolkit by Gemma Went In place of my usual ‘Tip of the Week’ I wanted to share a fantastic resource I stumbled upon this week thanks to @davidarmano’s blog.  So here it is … my Twitter toolkit. Did you enjoy this post?

Here are the top 10 social media, marketing and pr links from last.

Gemma Went

19 Tips for Driving Traffic to Your Blog Why Foursquare Drives Business: What You Need to Know Media Relations is not Public Relations Love this >> How to get a diamond-tipped focus 6 iPhone Apps to help you track the UK General Election That question again >> Frequently Futile – How Often Should You Blog? Hope they’re useful. Did you enjoy this post? what a year!

Do You Know Who's Watching You?

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Do You Know Who’s Watching You? Leave a Reply Who writes this stuff?

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

11 Reasons Customers Don’t Trust Your Web Site Why Stunning Images are Important for Your Blog and How to Find them for Free Ten ways to get ahead on LinkedIn Social media explained by a 9 year old in one sentence Good tips for recommending people on Linked In Bad grammar, bad spelling: Is language as we know it, changing? Im off. Do You Know Who’s Watching You? what a year!

Video: Vital statistics for B2B marketers

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. It’s a very well put together video that packs a stats punch, perfect for those B2B companies pondering whether social media is right for them. what a year!

The importance of taking a break. Im off.

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The importance of taking a break. Im off. know, ouch). what a year!

The Strategy Series

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. So, my friends, the series will start next week and will cover: Checklist: Is social media right for you? → No comments yet Click here to cancel reply.

Top 10 social media, marketing and pr links from last week

Gemma Went

How to do PR in New Media The secret of successful company blogging 5 Tips for More ReTweets Twitter’s New @ Anywhere Platform Three Steps to Make Your Next Speech Your Best 5 Emerging Social Media Sites to Watch in 2010 How can I track my social media marketing efforts? Hope you do too. Did you enjoy this post? Leave a Reply Who writes this stuff? Well were nice like that.If

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

Starbucks | Smart Blog | 29-06-2010 Andy’s Answers: How Starbucks used social tools to launch VIA Channels and platforms: Facebook, Twitter, MSN, Photo sharing. Best Buy | Jeffbullas.com | 26-05-10 How Best Buy Energized 170,000 Employees With Social Media Platforms: Blogs, Forums, Wikis, Video, MySpace, Facebook, Twitter. million – and counting. Larry Danna). Einstein Bros.

Another great deck to share: Six Digital Trends To Watch « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Unfortunately most of the business population aren’t aware of this yet though. This gives you a nice heads up on what you should be thinking about.

The real life social network

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment. There are also some interesting stats. Enjoy.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

We can also chat there if you like Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Top 10 social media, marketing and pr links from last week 50 Social Media events from 2009 from → Top 10 Links of the Month ← Social Media DIY: Get Started With Our Top 7 Tutorials So you’ve got a blog, now what? hope they’re useful. what a year!