| | | Gemma Went | |  Blog | 113 articles |
| Page 1 of 2 | Previous | Next | GEMMA WENT JUNE 23, 2010  Case Study Crunch: FMCG Social Media Case Studies « The Cube How P&G is mixing traditional and social media Business Blogging Blog // 03-05-10 Chiquita’s new website goes social Business Blogging Blog // 08-04-10 How Clorox uses gaming mechanics in social media — live from BlogWell Business Blogging Blog // 30/03/10 Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media Bnet // 19-03-10 Heineken Italy. | GEMMA WENT JULY 8, 2010  Case Study Crunch: Retail Social Media Case Studies « The Cube Starbucks | Smart Blog | 29-06-2010 Andy’s Answers: How Starbucks used social tools to launch VIA Channels and platforms: Facebook, Twitter, MSN, Photo sharing. Best Buy | Jeffbullas.com | 26-05-10 How Best Buy Energized 170,000 Employees With Social Media Platforms: Blogs, Forums, Wikis, Video, MySpace, Facebook, Twitter. and an unfathomable Facebook fan count of 7.5 | | | | | |
| GEMMA WENT AUGUST 19, 2010  The social media strategy series: Identifying goals and objectives. Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Next up: Identifying Goals and Objectives. If you missed the first two head here. Identifying your objectives for social media is essential. And nobody wants that. | GEMMA WENT SEPTEMBER 19, 2010  The social media strategy series: Metrics and Measurement « The Cube Would your blog subscribers/fans/followers increase? What’s happening to those people you’re connecting with on Twitter, Facebook, Linked In, the blog etc. These will help you to understand if those objectives are being met. Now this isn’t an exact science as much of this activity relies on word of mouth, which has always been hard to pin down. Track relationships. | GEMMA WENT JANUARY 6, 2012 Social media management systems: A comparison I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more. Social Media Tools and Apps social media management systems | GEMMA WENT SEPTEMBER 7, 2010  Which are the top business tools and apps? To get them sent straight to you either subscribe to the blog or pop your details here and I’ll send you the link. Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. know, I know 4 mins is a lot. | | | | | | | |
| -
GEMMA WENT | WEDNESDAY, JULY 21, 2010  The social media strategy series: Is social media right for your.
You can’t read a trade mag, newspaper, business blog or pretty much anything else connected with business without tripping over some evangelical social media bod ushering you onto the social media train (and I do realise I’m one of them). Google Blog Search does as the name suggests, let’s you search across the blogosphere. Do you have a quality, fully optimised website you can direct people to from your social media profiles or blog? « JustGiving blog Skype interviews, podcasts, Twitter newspapers … whatever next? hope this was useful. MORE >> -
GEMMA WENT | THURSDAY, SEPTEMBER 2, 2010  The social media strategy series: Finding your audiences « The Cube
Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It! MORE >> -
GEMMA WENT | THURSDAY, SEPTEMBER 9, 2010  The social media strategy series: Developing tactics « The Cube
Launch a blog showcasing relevant knowledge for the region, service area, sector etc Build a presence on niche networking sites relevant to your objectives (these would have already been identified when you researched where your audiences are online ). Research and identify relevant blogs for guest blogging opportunities. Research and identify relevant blogs and engage in discussions. Next up we’re looking at the tactics. This is important as these activities are tactics NOT strategies, something often misunderstood. Are there a few people you can use? MORE >> -
GEMMA WENT | WEDNESDAY, NOVEMBER 16, 2011 Developing a social media strategy
Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more. Social Media Social Media Strategy Series social media ebook social media strategy MORE >> -
GEMMA WENT | WEDNESDAY, JULY 28, 2010  The social media strategy series: Getting Buy In « The Cube
Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It! MORE >> -
- Top 30 social media, marketing, pr blogs « The Cube GEMMA WENT | SATURDAY, JANUARY 16, 2010
- Free social media strategy ebook GEMMA WENT | MONDAY, JANUARY 10, 2011
- So you've got a blog, now what? How to promote your bloggo GEMMA WENT | MONDAY, JULY 5, 2010
- Survey results: The top Twitter tools and apps « The Cube GEMMA WENT | WEDNESDAY, OCTOBER 6, 2010
- Developing a social media strategy GEMMA WENT | WEDNESDAY, NOVEMBER 16, 2011
- Top 10 Social Media, PR and Marketing Links of the Month GEMMA WENT | THURSDAY, JULY 1, 2010
- European social media trends « The Cube GEMMA WENT | TUESDAY, JANUARY 12, 2010
- The real life social network GEMMA WENT | FRIDAY, JULY 9, 2010
- Which are the top tools and apps: The results « The Cube GEMMA WENT | MONDAY, SEPTEMBER 27, 2010
- Social Media Marketing for Business: Presentation « The Cube GEMMA WENT | FRIDAY, AUGUST 20, 2010
- Do You Know Who's Watching You? GEMMA WENT | FRIDAY, AUGUST 13, 2010
- 100 pieces of business advice – by you GEMMA WENT | FRIDAY, JUNE 4, 2010
- A framework for measuring social media « The Cube GEMMA WENT | TUESDAY, AUGUST 24, 2010
- Bad grammar, bad spelling: Is language as we know it, changing. GEMMA WENT | MONDAY, JULY 19, 2010
- Top 10 Social Media, PR and Marketing Links of the Month: August. GEMMA WENT | MONDAY, SEPTEMBER 6, 2010
- Retuning your Twitter dials GEMMA WENT | WEDNESDAY, SEPTEMBER 22, 2010
- The Strategy Series GEMMA WENT | FRIDAY, JULY 16, 2010
- Top 10 Social Media, PR and Marketing Links of the Month GEMMA WENT | TUESDAY, AUGUST 10, 2010
- Social Media DIY: Get Started With Our Top 7 Tutorials GEMMA WENT | WEDNESDAY, JUNE 30, 2010
- Are You a Sizzling Taco or Going Down in Flames? GEMMA WENT | MONDAY, FEBRUARY 21, 2011
- Social media management systems: A comparison GEMMA WENT | FRIDAY, JANUARY 6, 2012
- Case Study Crunch: Social Media case studies in Entertainment (TV. GEMMA WENT | TUESDAY, JUNE 8, 2010
- Social Media is dead, long live Common Sense: Great presentation. GEMMA WENT | THURSDAY, APRIL 1, 2010
- Kill The Five Year Plan: Is It Time To Unplan Your Business? GEMMA WENT | WEDNESDAY, APRIL 7, 2010
- Another great deck to share: Six Digital Trends To Watch « The Cube GEMMA WENT | WEDNESDAY, JULY 14, 2010
- Why community matters GEMMA WENT | FRIDAY, DECEMBER 10, 2010
- Lovin': Hootsuite Gets An Upgrade – The Cube's Review « The Cube GEMMA WENT | MONDAY, JUNE 28, 2010
- Bookmark this: Free Royalty Stock Photo Websites GEMMA WENT | FRIDAY, NOVEMBER 25, 2011
- To procrastination and beyond … GEMMA WENT | TUESDAY, AUGUST 30, 2011
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, JUNE 7, 2010
- Case Study Crunch: Social Media Case Studies in Food & Drink, Part. GEMMA WENT | WEDNESDAY, MAY 19, 2010
- Bookmark this: Free Royalty Stock Photo Websites GEMMA WENT | FRIDAY, NOVEMBER 25, 2011
- Case Study Crunch: IT and Technical GEMMA WENT | WEDNESDAY, MAY 26, 2010
- The role of social media in brand storytelling GEMMA WENT | TUESDAY, OCTOBER 18, 2011
- Video: Vital statistics for B2B marketers GEMMA WENT | FRIDAY, JULY 23, 2010
- The #CommsChat Social Media Strategy Special GEMMA WENT | SUNDAY, AUGUST 22, 2010
- Free social media strategy ebook GEMMA WENT | MONDAY, JANUARY 10, 2011
- Lovin': Paper.Li GEMMA WENT | WEDNESDAY, JUNE 2, 2010
- The role of social media in brand storytelling GEMMA WENT | TUESDAY, OCTOBER 18, 2011
- Are You a Sizzling Taco or Going Down in Flames? GEMMA WENT | MONDAY, FEBRUARY 21, 2011
- Free social media strategy ebook GEMMA WENT | MONDAY, JANUARY 10, 2011
- Are You a Sizzling Taco or Going Down in Flames? GEMMA WENT | MONDAY, FEBRUARY 21, 2011
- What matters now GEMMA WENT | THURSDAY, DECEMBER 17, 2009
- Adding social media to the mix. Should you? Could you? Would you? GEMMA WENT | MONDAY, DECEMBER 21, 2009
- Which are the best Twitter apps … The Results « The Cube GEMMA WENT | MONDAY, DECEMBER 21, 2009
- Need help with your 2010 strategy? GEMMA WENT | WEDNESDAY, DECEMBER 30, 2009
- Happy first birthday to us … what a year! « The Cube GEMMA WENT | FRIDAY, JANUARY 1, 2010
- A look back at the top links of 2009 GEMMA WENT | MONDAY, JANUARY 4, 2010
- Calling all bloggers! « The Cube GEMMA WENT | TUESDAY, JANUARY 5, 2010
- Put down those shiny toys and get back to business people GEMMA WENT | WEDNESDAY, JANUARY 6, 2010
- Do Almost Anything Online in 2010 GEMMA WENT | THURSDAY, JANUARY 14, 2010
- The future of social networking GEMMA WENT | THURSDAY, JANUARY 14, 2010
- Merging offline and online : two events we're speaking at GEMMA WENT | WEDNESDAY, JANUARY 20, 2010
- 10 ideas for the new decade : David Armano GEMMA WENT | THURSDAY, JANUARY 21, 2010
- Key content marketing trends for 2010 GEMMA WENT | SUNDAY, JANUARY 24, 2010
- Cube Conversation: We talk social media/digital engagement with. GEMMA WENT | TUESDAY, JANUARY 26, 2010
- Unlocking the value of Foursquare « The Cube GEMMA WENT | THURSDAY, JANUARY 28, 2010
- Steve Rubel interviews Scott Monty on Ford's Social Media Strategy GEMMA WENT | MONDAY, FEBRUARY 1, 2010
- Top 10 social media, pr and marketing links: January 2010 GEMMA WENT | THURSDAY, FEBRUARY 4, 2010
- An introduction to blogging: Making your mark on the blogosphere GEMMA WENT | TUESDAY, FEBRUARY 9, 2010
- Two great series on running a social media program and social. GEMMA WENT | SUNDAY, FEBRUARY 14, 2010
- Video: The Science of Social Media Marketing from Dan Zarrella GEMMA WENT | WEDNESDAY, FEBRUARY 17, 2010
- A little less scare mongering, a little more common sense please GEMMA WENT | SATURDAY, FEBRUARY 20, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, FEBRUARY 22, 2010
- New series: Tip of the week. First up, TeuxDeux GEMMA WENT | WEDNESDAY, FEBRUARY 24, 2010
- Social media is more than a numbers game. Guest post from Ben LaMothe GEMMA WENT | FRIDAY, FEBRUARY 26, 2010
- Likeminds 2010 : A true people to people social media conference GEMMA WENT | SUNDAY, FEBRUARY 28, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, MARCH 1, 2010
- Tip of the Week: Hootsuite GEMMA WENT | FRIDAY, MARCH 5, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, MARCH 8, 2010
- Tip of the Week: Twitter Search GEMMA WENT | WEDNESDAY, MARCH 10, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 14, 2010
- How to get SEO analytics beyond the stone age: Presentation from. GEMMA WENT | TUESDAY, MARCH 16, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 21, 2010
- Ian Sanders gives us the lowdown on SXSW10 GEMMA WENT | MONDAY, MARCH 22, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, MARCH 28, 2010
- Likeminds Presentation Round-Up GEMMA WENT | TUESDAY, MARCH 30, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | TUESDAY, APRIL 6, 2010
- Tip of the week: Tweetdeck GEMMA WENT | THURSDAY, APRIL 8, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | SUNDAY, APRIL 11, 2010
- More Isn't Always Merrier GEMMA WENT | TUESDAY, APRIL 13, 2010
- Tip of the week: Nutshell Mail GEMMA WENT | THURSDAY, APRIL 15, 2010
- Here are the top 10 social media, marketing and pr links from last. GEMMA WENT | MONDAY, APRIL 19, 2010
- Survey: Blogging within the architecture, design and construction. GEMMA WENT | WEDNESDAY, APRIL 21, 2010
- Tips of the Week GEMMA WENT | THURSDAY, APRIL 22, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, APRIL 26, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | WEDNESDAY, MAY 5, 2010
- Social Marketing Analytics: a great report from Altimeter GEMMA WENT | THURSDAY, MAY 6, 2010
- Top 10 social media, marketing and pr links from last week GEMMA WENT | MONDAY, MAY 10, 2010
| |
