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Developing a social media strategy

Gemma Went

Last year I wrote a series of blog posts taking readers through each stage of developing a social media strategy. They were the most popular posts I’ve written and are still shared regularly. So, as they’re still relevant, I thought I’d publish them again for those that missed the series the first time round. They’re … Read more. Social Media Social Media Strategy Series social media ebook social media strategy

The social media strategy series: Is social media right for your.

Gemma Went

You can’t read a trade mag, newspaper, business blog or pretty much anything else connected with business without tripping over some evangelical social media bod ushering you onto the social media train (and I do realise I’m one of them). Google Blog Search does as the name suggests, let’s you search across the blogosphere. And yes, it can deliver great results.

The social media strategy series: Getting Buy In « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. If you missed the first one, Is social media right for your business? , pop back and have a read before reading this one. This, my friends, is the tricky part.

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. If you’ve missed the previous posts in this series, you can find them here: Is social media right for your business? Not necessarily. Handy. what a year!

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The social media strategy series: Metrics and Measurement « The Cube

Gemma Went

Would your blog subscribers/fans/followers increase? What’s happening to those people you’re connecting with on Twitter, Facebook, Linked In, the blog etc. These will help you to understand if those objectives are being met. Now this isn’t an exact science as much of this activity relies on word of mouth, which has always been hard to pin down. Track relationships.

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

How P&G is mixing traditional and social media Business Blogging Blog // 03-05-10 Chiquita’s new website goes social Business Blogging Blog // 08-04-10 How Clorox uses gaming mechanics in social media — live from BlogWell Business Blogging Blog // 30/03/10 Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media Bnet // 19-03-10 Heineken Italy.

To procrastination and beyond …

Gemma Went

It’s not like I’ve been off blogging elsewhere, I’ve just been putting it off. To be honest I should’ve been blogging elsewhere too, but I’ve [.]. Photo by Aussigall Hello my friends. It’s been a while, I know. Yes I’ve muttered the usual ‘oh I’m so busy right now …’, but that’s not the whole truth. Personal development Personal improvement Witterings organisation tools procrastination putting things off

Tools 30
Tools 30

Are You a Sizzling Taco or Going Down in Flames?

Gemma Went

Luke is hosting Social PR 2011 (London) on 28th Feb and has kindly agreed to let readers of our blog get a 10% discount to the conference using the code “red10”. This is a guestpost by Luke Brynley-Jones, social media consultant and blogger. Last month Taco Bell had a social PR disaster. Rumours spread online that their [.]. PR Social Media KD Paine social pr social pr 2011

Social media management systems: A comparison

Gemma Went

I just read a very handy post on We Are Social’s blog detailing a recent report by  Altimeter’s Jeremiah Owyang comparing Social Media Management Systems. “A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. … Read more. Social Media Tools and Apps social media management systems

Case Study Crunch: Social Media Case Studies in Food & Drink, Part.

Gemma Went

In response to both, we’ve decided to put together a new series of weekly blog posts dedicated to providing you with just that: proof that all this stuff works. How Whole Foods engages millions through Twitter Business Blogging // 17-03-10. The lists won’t be exhaustive so please feel free to share any other case studies you may have found by commenting below. Did you enjoy this post?

More Isn't Always Merrier

Gemma Went

Can we truly say that the more blogs, the more social networking sites, the more podcasts or widgets we use the more we (and our businesses) benefit? Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog.

Top 10 social media, marketing and pr links from last week

Gemma Went

The Case for Converging Your Personal/Professional Networks 19 Tips for Driving Traffic to Your Blog Why Social Sharing Is Bigger Than Facebook & Twitter Worth a read, if you have the time » Some thoughts on time management Don’t blame the blog if you are the idiot Amazing Architecture: 15 (More!) Enjoy. Did you enjoy this post? Leave a Reply Who writes this stuff? what a year!

The real life social network

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. It totals 216 pages in all, but don’t be put off by that, it’s definitely worth the time investment. There are also some interesting stats. Enjoy.

Case Study Crunch: IT and Technical

Gemma Went

Google’s team approach to social media Business Blogging Blog // 01-04-10. ocial media case study from Valeria Maltoni of SunGard Business Blogging Blog // 08-02-10. Microsoft’s Ribbon Hero supports friendly Facebook competition Business Blogging Blog // 26-01-10. CASE STUDY: CW Jobs engages with a blog B2B Marketing Online // Date unknown. Dyn Inc.

Bookmark this: Free Royalty Stock Photo Websites

Gemma Went

Blogging Tips bookmarking free imagery free stock imagery royalty free imageryRegular bloggers, or creators of PowerPoint/Keynote presentations will know that finding free imagery to contextualise your content can be a long process. I was going through this myself this morning for a deck I’m in the middle of. So to make the process quicker, I went to all sites I know of that provide free … Read more.

Top 10 social media, marketing and pr links from last week

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Happy reading. Then you might like to  subscribe by email or RSS to future posts, delivered straight to you. Leave a Reply Who writes this stuff? what a year!

The role of social media in brand storytelling

Gemma Went

You can’t read a magazine, blog or agency website without it cropping up in some form … Read more. I thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. hope you enjoy it … Brand storytelling is a bit of a buzzword right now. Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old Spice

Another great deck to share: Six Digital Trends To Watch « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Unfortunately most of the business population aren’t aware of this yet though. This gives you a nice heads up on what you should be thinking about.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

We can also chat there if you like Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Top 10 social media, marketing and pr links from last week 50 Social Media events from 2009 from → Top 10 Links of the Month ← Social Media DIY: Get Started With Our Top 7 Tutorials So you’ve got a blog, now what? hope they’re useful. what a year!

Top 10 social media, marketing and pr links from last week

Gemma Went

Clever Retailer Use Of Blogging. Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Here are last week’s top 10 social media, marketing and pr links. Steps That Get Big Shots to Answer Your Email.

Social Marketing Analytics: a great report from Altimeter

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. hope you find it useful.

Why community matters

Gemma Went

This blog post may upset one or two of you. I’m sorry about that. Community Social Media blogging communityThis is a guest post from James Ainsworth, marketing specialist at Alterian. want to talk about coffee and realise I may well have lost a sizeable audience of tea drinkers before I’ve even got to the good part. You see, [.].

Unlocking the value of Foursquare « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It!

Top 10 social media, marketing and pr links from last week

Gemma Went

12 Blogging Mistakes To Avoid Google, social media and SEO How to Measure Social Media Marketing Performance Report: Top 20 Brands on Twitter – April 2010 Roadmap: Integrating Social Technologies with your Corporate Website What is the Real Value of Social CRM (SCRM)? As promised, here are our top 10 social media, marketing and pr links from last week. Hope you find them useful. what a year!

Retuning your Twitter dials

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. My Twitter streams had become populated by a few over sharers and I was missing out on important updates from people I’m keen to connect with. Winner.

Here are the top 10 social media, marketing and pr links from last.

Gemma Went

19 Tips for Driving Traffic to Your Blog Why Foursquare Drives Business: What You Need to Know Media Relations is not Public Relations Love this >> How to get a diamond-tipped focus 6 iPhone Apps to help you track the UK General Election That question again >> Frequently Futile – How Often Should You Blog? Hope they’re useful. Did you enjoy this post? what a year!

The Strategy Series

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. So, my friends, the series will start next week and will cover: Checklist: Is social media right for you? → No comments yet Click here to cancel reply.

Bad grammar, bad spelling: Is language as we know it, changing.

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Bad grammar, bad spelling: Is language as we know it, changing? No chance.

Feedback please people

Gemma Went

delete the Top 10 e-mails without reading (I have enough content to absorb via Twitter, other feeds, e-mails, blog updates, etc.). Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. What do you think?

Stop charging towards the future and drink in today « The Cube

Gemma Went

Reply Karen Woodhead permalink 28/06/2010 3:57 pm Hi Gemma What a lovely blog post. I’ve been running my agency Whitespace for 15 years. I don’t think I’ve taken more than 2 weeks off each year in all that time. This was a spontaneous trip brought on by the realisation that my mind and body needed to get away from it all. needed some space to think. Did you enjoy this post?

Tip of the week: some great advice for small businesses from Emma.

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Emma impressed me to no end. This, when you consider it was held at the Albert Hall, is a talent in itself. Listen to her (and others) talk at the IOD event here.

Key content marketing trends for 2010

Gemma Went

Share this: StumbleUpon Digg Reddit from → Blogging , Content Marketing , Marketing , Social Media ← 10 ideas for the new decade : David Armano Cube Conversation: We talk social media/digital engagement with Rich Baker → No comments yet Click here to cancel reply. Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Leave a Reply Who writes this stuff? Well were nice like that.If what a year!

Survey: Blogging within the architecture, design and construction.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey: Blogging within the architecture, design and construction industries 21/04/2010 tags: blogging by Annalisa Morgan In January of this year, we conducted a survey on the use of blogging amongst professionals in the architecture, construction and design industries. Professional growth.

So you've got a blog, now what? How to promote your bloggo

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe So you’ve got a blog, now what? How to promote your blog 05/07/2010 tags: blog marketing , How to promote a blog by Gemma Went By: flydime / www.flickr.com License: Creative Commons License (By 2.0) So you’ve got a blog. Link to other, great blogs within your niche.

Social Media Marketing for Business: Presentation « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. Did you enjoy this post? Then you might like to  subscribe by email or RSS to future posts, delivered straight to you. We can also chat there if you like.

Red Chair London 2010: A recommendation « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Red Chair London 2010: A recommendation 09/06/2010 tags: Olivier Blanchard , Red Chair London , Social Media Training by Gemma Went Regular readers of this blog will know that I’m a huge fan of Olivier Blanchard. To give you an idea of how great this guy is, pop along to the blog and have a browse.

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Subscribe to new posts by email Subscribe to The Cube by Email Sign up to receive our latest ebook: How to develop a Social Media Strategy Were currently publishing a ten stage How to develop a Social Media Strategy on this blog. The first post covered general social media tools. Both Seesmic and Twitter.com had 6.3% of users. 11% said they didn’t use Twitter on the mobile.

Which are the top tools and apps: The results « The Cube

Gemma Went

Which blog search tools do you use? How to find relevant blogs is a common question I’m asked, particularly those looking to run a blogger outreach campaign. The most popular tool was Google Blog Search , with 67% of respondents using it. Technorati came next with 39%, Delicious came next with 34%, Blog Pulse with 12% and Board Reader with 9%. clout. Great article!