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Lauren Johnson Joins Firebelly As A Social Media Manager

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Must-read blog/website: You mean besides Firebelly?!? I do enjoy America’s finest news source: [link]. We’re excited to announce that Lauren Johnson has joined the Firebelly team as a social media manager. Get to know a little bit about her below! Describe yourself in 140 characters or less: “I always knew in another life I could fly which is why in this life I dance.”.

Social Media Management Must-Have: Sprout Social

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Starting with this post, I’ll be sharing them in a must-have series on our blog. I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. love the desktop and mobile app interfaces. Must-Haves Social Media Management

Apartment Marketing Predictions 2014: The New Breed Speaks

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2014 is upon us. Here’s some of the top players in apartment marketing sounding off on what’s important. Mark Juleen, VP Marketing, J.C. Hart  . The website Apartment Ratings  will continue to gain ground on the traditional ILS.  If they can come up with a solid mobile plan they could overtake all of them, in my opinion. Sarah Greenough, VP, Princeton Properties  . Okay, it won’t.

4 Free Social Media Spring Cleaning Tools

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For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. Detailed recommendations on how to improve your blog’s performance, mobile display, SEO and security are provided—as well as a checklist of next steps. Get your blog audit here.

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Facebook and Ferraris: An Interview With Emeric Ernoult, Agora Pulse

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Blog Facebook; Emeric Ernoult; Organic Social; Agora Pulse Emeric Ernoult was recently named one of the Top 40 digital strategists in the world by Online Marketing Institute. He’s the founder of Agora Pulse, a platform that manages Facebook pages by measuring apps, statistics, moderation, and qualifications.

Are You Doing Influencer Marketing Right?

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In a marketing and public relations world that is constantly evolving, it is imperative to keep up with the latest terms, lingo and vocabulary associated with the current trends. Here are a few of the key points I took away from it. What is influencer marketing? Basically, amplifying content in a meaningful and authentic way. How do you know if you are doing influencer marketing right? Go mobile!

9 LinkedIn Best Practices For 2015

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See if they are active in any LinkedIn Groups, check out their blog, or follow them on Twitter. LinkedIn is still the go-to social network for business professionals and job seekers. It’s a great tool to showcase your business and your employees. To To make sure you’re using it effectively, follow these nine best practices. #1 Optimize Your Profile. Claim your custom URL.

Doing Social Vs. Being Social – A quick chat with Jeremy Epstein, VP Marketing, Sprinklr

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Blog dachis social behavior; social customer experience; sprinklr Social business is possibly the most disruptive force in business today and definitely here to stay. I caught up with my  friend Jeremy Epstein, VP of Marketing for Sprinklr, a revolutionary company that manages the social customer experience across various functional areas of the enterprise, to help bring some clarity to some lingering questions. Duncan: Ragy.

Short Form Content Development: 3 Must Have Tips

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It’s one thing to develop a 300 word blog post or a 1,500 word piece, but short form content has to be very carefully developed – observing a story arc, weaving in boosts, call to actions and a lot more. Blogging Content Marketing ConversionShort form content development is super difficult. Be in the know. You’ve got to know your (or your client’s) brand inside out. Go do it!

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8 Favorite Memories From My 8 Years At Firebelly

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To celebrate, I thought I’d do something a little different with my blog post this week—a retrospective on eight of my favorite memories from the past eight years. LinkedIn recently reminded me that it’s my eight year work anniversary with Firebelly. How could I not love that? This was my first time traveling to speak at a conference. It was in San Francisco and I was nervous.

Top 3 Posts On The Firebelly Blog In July

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Facebook was a popular subject on our blog in July! Blog Facebook All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.

5 Reasons Your Facebook Contest Failed

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Blog Facebook facebook contests Not every Facebook contest is a success. Here are five common reasons why they fail. #1: You didn’t promote it If you build it, they will not come. You’ve got to promote your contest. Send emails, put a prominent link on your website, run targeted social ads to raise awareness and drive traffic to your.

Consumptions: The Hidden Facebook Engagement Metric

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Blog Facebook Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. You have to check Insights. What am I talking about? Consumptions.

“Don’t Think Like A Marketer. Think Like A Person”: The Susan Etlinger Interview

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discuss this in more depth on my blog. Editor’s Note: You can find Susan in the following places: Though Experiments  blog. What getting data to work for us,  customer engagement and Gladys Knight have in common. I’ve been following Susan Etlinger’s work for some time. She’s intelligent, a brilliant analyst, and she’s lived and breathed social media.

What is a Digital PR Strategist? (WTFS No. 1)

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What is a Digital PR Strategist? It’s a question I get asked all the time: by confused in-laws, strangers on the bus, the police–whosoever asks me what I do for a living, I usually end up getting asked that question next. And I’ve found it’s a difficult question to answer. In this video, I make.

2014: Everything Marketers Don’t Want You To Know

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Blog community social content performance influencer marketing marketing predictions 2014 real time analytics real time monitoring social insights social media ads Although predictions or extended reality projections usually come at the end of one year or the beginning of of another – I think it’s critical to look at what’s happening so far in 2014 and imagine the rest of the year. As marketers, we’re very optimistic people and not usually known for taking a hard.

Firebelly begins work with Team USA

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Blog Social Media Marketing We’re excited to announce that we have recently started working with Team USA—specifically U.S. Synchronized Swimming. Synchronized Swimming, also known as USA Synchro, was established as a nonprofit organization in 1979 and is the United States national governing body for the sport.

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Social Media Horror Story With A Happy Ending

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Blog Blogging Content Marketing Facebook Social Media Social Media MarketingToday’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. Dennis is also Chief Executive Officer of BlitzMetrics – creating awesome Facebook dashboards that show how you stack up against your competitors. Ask for Jim.” .

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“You Have To Love People”: The Shashi Bellamkonda Interview

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Web.com helps customers build their Facebook Pages [link] We have excellent resources on our three blogs: a) Solutions Are Power. b) Grow Smart Business. c) Women Grow Business. My Blog. To thousands of people across this country and in many parts of the world – Shashi and Network Solutions are one and the same thing. See what I mean by the humility. Got any for me today?

The ROI Of Social Media [Infographic]

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But, that’s another blog post. Blog Kelly Rynard“What’s my return on investment?” ” This is a question we know all too well at Firebelly. We like to compare it to the ROI of a your mother because it’s almost impossible to put a value on everything she has done for you throughout your life.

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Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

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Blog Social Media Social Media Marketing2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. There are, however, companies that make mega mistakes for millions to see. Here are eight disasters from 2012…. Seriously obsessed.

Snapchat: The Stash Pocket Of The Millennial Generation

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Blog Social Media Social Media Marketing Twitter 360b / Shutterstock.com The brilliance of Snapchat is its capability to be in a digital social space where one has no fears of being found out. Most popular amongst ages 13-25, Snapchat is an app only made for mobile phones, with bills paid by parents. But why is this app more valuable to the most.

The Late-Adoption/Profitability Paradox

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Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their.

3 Ways To Tell If Facebook Fans Like The Content You’re Curating

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Blog Content Marketing Curation Facebook Social Media Social Media Marketing content curation content marketingYou’re curating content on your Facebook page. You hope and think your fans appreciate it, but how do you know ? Here are 3 indicators that will help give you a clue. Interactions. Okay, so this one’s a little obvious. Consumptions. Negative Feedback.

[Infographic] Beer Brand Images in The Social Wild (Captured With Image Listening)

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And of all the apps I’ve demoed in the past six months, one relatively new application’s potential utility stands out  in my mind: Blog image listening Social Media Marketing The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.

Design Thinking: Why Does It Even Matter?

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Blog design thinking; outcomes Firebelly results You’re probably wondering what design thinking is all about and what its role at Firebelly is… Put simply, it’s a way of thinking that gets the root of any problem, no matter how big or small, or how ambiguous it might be. Yes, aesthetics are a part design, but design thinking goes deeper. When design.

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It’s Not Your Facebook Page, It’s You (That’s The Problem)

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I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything. YOU have to do something… First, YOU have to determine if your audience is on Facebook.

2013: The Year For Women Business Owners

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If you are a woman business owner, you’re going to love to hear this news! The  Web.com  and  National Association of Women Business Owners (NAWBO) of national survey of women business owners (WBOs) found a pervasive sense of economic optimism  including a prediction by most WBO’s (85 percent) that more women will become entrepreneurs in 2013 than in past years.

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The ROI of Pinterest: 5 Must-Reads

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Unfortunately Pinterest is increasingly looking like a medium marketers shouldn’t ignore; fortunately, it also looks like a medium that delivers significant ROI, and might not require the level of investment required by Facebook or a blog. Blog Chad Richards Pinterest Social MediaHere are 5 must-reads on the ROI of Pinterest that we don’t want you to miss.

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Top 12 Blog Posts Of 2012

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Here are the 12 most-read posts on our blog in 2012. Blog Blogging Content Marketing Social MediaPinterest, Instagram and memes were popular topics. Thank you for reading, sharing and commenting last year! We’re looking forward to more in 2013. Sh*t Social Media People Say. How To Run An Instagram Photo Contest. Pinterest Early Best Practices From Firebelly. 9.

Content Marketing is More Than Just Blogging

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Content marketing is about more than just blogging. According to Jeremy Williams, you all should be going crazy over this blog post now. According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. And video?

INTRODUCING: The WTF’s

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Blog Video Firebelly is starting a new video series that we’ll be airing in April: The WTF’s. That stands for: Whiteboard Tutorial Focused Learning Sessions. They’ll be released every Wednesday, Thursday, Friday or whenever we get around to it. If you have any questions you’d like answered in the upcoming WTF series, hit me up in the.

2 Cool (And Free!) Instagram Analytics Tools

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I love Instagram. My favorite filter, and therefore the one I use the most, is X-Pro II. My followers, however, seem to prefer when I use the Earlybird filter. Those photos received the most engagement by way of likes and comments. How do I know this? Well, I could have scrolled through all of my photos and tallied it up, but who has time for that? Best days and time for engagement.

Subtweets: Trash Talk or Invaluable Customer Intelligence

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Blog Social Media real time data intelligence social data intelligence subtweets Subtweets: is it something that people in their early twenties do (and useless to marketing people) or does it contain hidden customer experience gems. There’s been a quiet phenomenon evolving in the social media landscape over the past several years. 

Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)

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What really matters is what’s going on with customers, advocates, influencers, Blog Social Media Marketing What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

Using Pinterest for Business: 5 Must-Reads

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Below are 5 must-reads on using Pinterest for business that we wouldn’t want you to miss. How and Why to Use Pinterest for Business. By John Jantsch These days we get a new “it” thing every few months. Right now a newish service called Pinterest qualifies as next year’s Google+ or Twitter. Tips: Boost Your Business With Pinterest. Using Pinterest for Business Marketing.

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Social Media Influencers vs Brand Advocates: 5 Must-Reads

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By Jay Baer Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Blog Social Media Social Media Marketing brand advocates social media influencersHow should you approach influencers and advocates on social media? Find out in today’s must-reads.