To do multichannel marketing with the right touchpoints means that marketers will need to invest in technologies to support this in an automated fashion (for more information, see my blog post “ Is Multichannel Marketing Really “Dual-Channel? Kenyon Blunt. recently completed a new point-of-view for my firm which outlines how I think marketing will be changing in the next few years.  It’s surprising how many times I’ve revised it in just a month, so my top 10 predictions for next year will probably change just as quickly. And this new step in the sales process is here to stay. MORE >>

Instead of creating a whole new world where the salesperson says, “Hand me the leads and let me do the rest” (David Raab at the Customer Experience Matrix Blog), we need to implement a phased-approach to make marketing leads more effective.  Resources: Image:   Translation Guy Blog. David Raab:   Customer Experience Matrix Blog. Kenyon Blunt. recently called on a client and he described his vision of lead generation as “frosting and cherries.” Let me explain.  His view is that the current state of lead generation is dead.  The Demise of Lead Generation. Tweet This! MORE >>

So I realized that this was “blog-worthy” material. Barb Coté. was recently asked by a client if we had a list of email design best practices. The very next day, I was asked the same question by another client. When we design an email at SIGMA, there are 3 very important areas of the email design to consider. There is the messaging side — what are we saying, who are we saying it to, and why will they want to read it? Then there is the rendering side — will it look the way we’ve intended it to look across every possible browser? That’s balancing the message with the visuals. MORE >>

At the end of last year, I wrote a blog post predicting the top marketing trends for 2011. ve been amazed that it continues to be one of our most read postings, year-to-date. really don’t know other than many of you might want to check on how I’m doing with my predictions. Just like sportscasters who make predictions for the coming weeks games and give reasons on Monday why they shouldn’t be held accountable, I’ll revisit my top 10 now (perhaps so I don’t look so foolish at the end of the year when some don’t seem to be panning out MORE >>

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