Direct Marketing Observations

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Why Entertainment and Social Media are Perfect for Each Other

Direct Marketing Observations

We can spend a whole blog post on that, but for now let’s focus on a few ways musical acts, venues and festivals can leverage social to  be successful. Twenty six years ago at the New Orleans Jazz and Heritage Festival I watched Stevie Ray Vaughn rip it up in front of thousands of people. The only way people knew that I did was because I told them about it. Yep, WOM. Why is it?

Ever Really Look at your Linkedin Contacts?

Direct Marketing Observations

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. In 2016, it should be readily apparent that each relevant social platform has a specific value to us. If you, as a digital marketer still don’t know what that value is, well then, shame on you. Let’s take stock really quick. Right?

On Influence and Bad Blog Posts

Direct Marketing Observations

You see a compelling blog title tweeted, you click on it and it’s end up being something that you might wrap your dead fish in. spam blog , sometimes referred to by the neologism splog , [1] is a blog which the author uses to promote affiliated websites, to increase the search engine rankings of associated sites or to simply sell links/ads. No one likes a yes man right?

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Social Media’s Impact and Effect

Direct Marketing Observations

Thanks to the folks from Socially Aware Blog. There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. social media Social Networking

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Some Social Tools You Should Know About

Direct Marketing Observations

Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. PollDaddy enables users to add quick and easy polls to blog posts. Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. SEO/SEM

Chances Are You’ve Met Less Than 5% of the People in Your Social Network

Direct Marketing Observations

It’s engaging in some Twitter banter, dropping a blog comment, and maybe having some extended conversations either via Twitter, IM or email. The whole process occurred via Twitter and phone conversations. I got a huge consulting contract from someone who read my blog posts. Jay Baer calls it false intimacy. Does it matter that I have not met them? Absolutely not. adj. 1. 

Social Media Specialists Are No Longer Needed

Direct Marketing Observations

Case in point.  I can bet all of you who have had a blog longer than a year can now spot a noob to the blog scene. blogging PR Public Relations SEO/SEM social media Marketing seo social business Web designWe’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer. We all did something before social media.

Three Plateaus in Social Media

Direct Marketing Observations

You’ve created a blog and have added a few posts. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will.  So you can keep reading to see what will might happen to you. Plateau #1. You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. You had no strategy. Plateau #2. Plateau #3.

Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?  Or is it a blog that has 3-4 posts over the span of 6 months?   .  .  .  .  .  .  .  .  .  . What does that mean exactly, to play it safe? Maybe, possibly, and perhaps? So what’s happening here?  Not really.

The Conundrum of Content

Direct Marketing Observations

I’ve been somewhat neglecting the blog over the last few months but I have a good excuse er… reason. Others are getting my good content.  Or maybe I should just say they are getting my content, whether it’s good or not, well that’s in the eyes of the reader now isn’t it? Being a content producer is brutal, it’s hard and it never ends. Sometimes it sucks.

The Problem with the Social Web

Direct Marketing Observations

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. Those are your so called starting points in social and then everything else sorta falls into lockstep behind them. I’m generalizing blogs, but if you insist, I could go with WordPress, Typepad and Blogger. Competition is a good thing. Her idea became our idea. Maybe.

What Was Your Enchanted Moment?

Direct Marketing Observations

At that time I had recently read his book The Art of the Start and also had stumbled onto Guy’s website/blog, How to Change the World.  After reading the book and the blog I was beyond energized and knew what I needed to do and was merely hoping that Guy was as genuine as I thought-and  by responding to my email, he would only validate the notion even more. That was pretty cool.

The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

Check out some of the  great content on The Fit Blog which has just as much of a shot to create a loyal and robust audience as do larger more interactive sites. But nevertheless, Exercise TV has a clean UI with video, blog, community, Facebook, Twitter and iphone app  integration all working towards engaging the user at every touch point. This site rocks. Pretty much says it all.

Why Should You Comment On A Blog Post?

Direct Marketing Observations

Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post? As a reader or “blog commenter”, have you ever thought about what you wanted the outcome of your comment to be? blogging blog comments blogs

The Relevance of my Online Relationships has Risen.

Direct Marketing Observations

Read this snippet below from Google’s blog post about social search. Game changer alert! It’s not what Google knows anymore. It’s now going to be about who you know, who you are connected to, and how connected you are that will affect the results of your searches. Let that sink in for a second. No, they are now joined at the hip sharing the same clothes!

The Top 5 Challenges for Digital Brands in 2012

Direct Marketing Observations

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order. SEM to artificially drive traffic. Content creation.

Is social media territorial? Should it be?

Direct Marketing Observations

According to Chris Koch’s B2B Marketing Blog He just comes right out and states, It’s official: Marketing owns social media management , in which I agree with his next question, Now what? I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the  natural Tug-o-War that occurs with social. Why do you think that is?

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The Best SEO Advice I’ve Seen in a Long Time…Relevance is the new PR

Direct Marketing Observations

That’s why any article or blog post that talks about Google and search engine optimization has to be paid attention to. This morning’s thought: “I now need to go back and look at all my recent SEO work.” ” I like the competition of search. Some days you may gain on the competition, other days you lose ground, and still others, nothing changes.

Leverage Multi-Social Media Platforms to Tell Stories

Direct Marketing Observations

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms. It’s all about story telling. He’s right. We should tell more stories.

There are no take backs in social media…

Direct Marketing Observations

It’s one thing to critique a blog post-Hey we all write crappy ones from time to time, but taking it down a notch was not fair. Sure it was in a private Facebook group but I can’t take back what I did and naming names does me or this blog post no good, but there’s a valuable lesson here. Little did they know that he was actually hurt. FOREVER! It must be true.

It’s the people not the platform

Direct Marketing Observations

The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page. Was it the right answer?

The Distraction Economy

Direct Marketing Observations

But nevertheless, at the end of the day-Your presence, your bio, your participation, your video, your pic, your blog post, your quote, your tweet, your status update, your opinion, your recommendation, and or your location is what’s needed. I admit I have some sort of Social Media ADD but it’s not my fault. This has nothing to do with Dunbar’s number.  Today. Right Now.

The Evolution of Our Data Fixation in Social Media

Direct Marketing Observations

Six years ago, we were talking about the growth of blogging and MySpace. Case in point  Wal-Marting Across America  uses a real journalist and real photographer, and sets them up as your average Wal-Mart fans, who travel across America, park their RV at Wal-Mart parking lots and hang and blog. However, we could have cared less about measuring our engagements…yet.

Anti-Social Media-The Anonymous Comment

Direct Marketing Observations

bloggingThe new iteration of the 4th estate is represented online with gusto. Outlets such as MSNBC and Scripps insist on traveling at hyper speed with us on the information super highway. They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. We can now weigh in on virtually anything on their websites with our thoughts and words.

How are you going to monetize that?

Direct Marketing Observations

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. The kicker though is, that at that point NO ONE is reading your tweets, commenting on your wall, viewing your video or reading your latest blog post. If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? You don’t send emails to say Hi. You don’t send out press releases to people just to stay in touch Brochure-ware websites are a thing of the past. Or are they?

The Dawn of Social Mediocrity

Direct Marketing Observations

know that if I use the term “western saddles” as a key word, page title, hyper link, hashtag, splog site or blog post in some social networks or platforms, the  likelihood of you finding or landing on my pages might be pretty high. Let’s do a hypothetical. You like western saddles. You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. You continue to search for info about saddles. I am a marketer that sells cowboy hats or western hats. Will you buy from my site?

When Should Brands Establish Credibility in Social?

Direct Marketing Observations

The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Is it a Facebook and Twitter presence? An internal social media strategy ? A go to market strategy? Hiring a social media director? What should credibility look like for a brand in the not so new social space? At what point is a brand legit in social media?

Content Fatigue and Whatever Happened to the Snake Oil folks in Social Media?

Direct Marketing Observations

Do you create content for your blog or  for your company blog? ” Invariably the answer is yes but I do read a lot of crappy, link-baity blog posts that make me feel dirty for actually wasting my time with it. Full Disclosure-Sometimes I have no clue about what I’m going to write about even after I have clicked on, “new post” How about you? have content creation fatigue and frankly I’m tired. Are you tired? Tired of creating content? Tired of reading the same content? Tired or stumped on what you might write today or tomorrow? The good news? 

Competing with Free

Direct Marketing Observations

So how do you compete? I had a friend of mine who recently asked me how is he supposed to make money blogging or creating good content- and this was after one of his friends mentioned that a monkey could write content… I asked him, why would someone pay for your content? Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Consumers snap up free stuff because it’s free. But does free work ? Does giving stuff away for free make you eventually buy stuff? Something free. Why would you follow Nike on Facebook? Be honest.

Content is under scrutiny? It’s about time.

Direct Marketing Observations

We do one of those. I do. I don’t dispute blog posts like this Why Content Curation Is Here to Stay.  I get that. Google has been making changes to its algorithm to keep low-quality sites from appearing high in searches, according to Matt Cutts in a blog post last month.  .  .  .  .  .  .  .  . Creation, curation and aggregation. It’s falling into two camps. Maybe not.  For

Internal Social Networks Versus Social Networks-Where Should You Spend Your Time?

Direct Marketing Observations

But what about your Facebook page, Twitter account and your blog? The tug-o-war for your time when you participate on multiple social networks can be difficult. Who get’s it and who doesn’t? Who get’s the honor of your participation can also affect your impact because THAT will be where you spend the bulk of your time. Where should you spend your time? On the networks that matter to you or on the networks where you HAVE to participate? Does it matter if you create content or if you lurk?  It might, though either exercise require an investment of your time. It Depends.

The secret sauce of social is selfishness-and that’s not a bad thing

Direct Marketing Observations

But really it may have evolved with Linkedin, but it started with blogging. In fact, today’s social elements were born out of the early days of blogging which were veiled in a sensibility of  “us versus them&#   camaraderie. It’s how blogging works.  To put it more succinctly, social media has made a lot of you. Social is the accelerant. Or not. Perhaps.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

Additionally, creating an editorial calendar for when you are going to blog and what your topics will be and what the content might be is a lot different than paying someone to load you up with bland, link baited  light on content,articles to fill your blog with. Without the short cuts and the corners we cut, we would have never made it…”. That’s not really a short cut. THAT

The Implied Participation of Social Media

Direct Marketing Observations

All Facebook [link]     - The unofficial Facebook Blog. YourVersion [link]  - YourVersion is a tool for delivering the latest news, blogs, tweets, and videos on content that matters to you, all in one place. SmartBlog on Social Media [link] A blog that daily delivers best practices, case studies & insights on social media marketing. What is the reality? Too fast it seems.

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The propensity to Repeat in Social Media

Direct Marketing Observations

Networks, apps, aggregators, blogs, microblogs-copy what works, tweak it a little, or not, and see what market share you can pull. It’s not just social media. Create a killer product, expect knock-offs. used to say that you truly haven’t made it until you have been knocked off. It happens with consumer products, food products, you name it. Monopolies in social media?

A Need to Redefine Brand Lift

Direct Marketing Observations

Same with Twitter, Facebook, Youtube and traditional blogs. According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. But is brand lift the right metric at all? But does that definition correlate to digital correctly? Should it?

17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

15) #Solopr Open discussions that serve as a companion to the SoloPRpro.com blog, designed for independent PR and MarCom pros – and those who’d like to be. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. Great discussions. 10) #pr20chat PR 2.0 chat for conversations about PR related issues and SM implications, started by Beth Harte.

When Does Social Media Really Work?

Direct Marketing Observations

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. That may seem somewhat preachy or full of green meadows, unicorns and rainbows but it’s true. Recently in the Wall Street Journal, there was an article titled ,  Why Successful Branding Still Happens Offline. But the back half of the sentence struck a nerve.  It’s mostly happening face to face. That’s the money shot. Taking social offline should be the goal of every online social media encounter worth its weight.