Last week I asked via Twitter what the shelf life of a blog post was. blogging content marketing content strategygot some interesting answers. The essence was that there is no shelf life-they last forever. In marketing, digital marketing, email marketing, and social media marketing our success needs to be measured by both hard and soft metrics. Often times we are urged or encouraged to fail fast and fail often because that’s the best way to learn and the secret to digital marketing success. Let’s make sure we can measure what can be measured. MORE >>

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? Sometimes blog posts resonate in different ways. 2010 was a heck of a year in so many ways wasn’t it? know it was for me. Well, rather than have you sort through the 14 thousand bookmarks in Delicious, I saved you the trouble and am sharing my favorites of 2010. Let’s get to it. 1) It’s all about networking and sharing isn’t it? Groubal. 10) What The F*!# MORE >>

4) #Blogchat is a chat on Sunday nights from 8-9pm CT that was started by @ MackCollier to discuss blogs and best practices. 15) #Solopr Open discussions that serve as a companion to the SoloPRpro.com blog, designed for independent PR and MarCom pros – and those who’d like to be. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. If I have left any out, please drop me a line and include it in the comments section. Great discussions. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation. 10) #pr20chat PR 2.0 MORE >>

Sadly though, the reality is that even in the five plus years I have been consulting and the three plus years that I have been writing this blog, disaster still lurks in parallel with success for all that utter the words, “I do social media&# … And that’s OK… There are a lot of intangibles that can equally push the needle in either direction, but the fact is, that the number (of intangibles) that can affect success and failure, has exponentially grown in the past 2 years. It’s not fair but for some of us, we believe and we know. It’s worth it. MORE >>

Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? As a reader, should we all be obligated to comment on a blog post? As a reader or “blog commenter”, have you ever thought about what you wanted the outcome of your comment to be? blogging blog comments blogs MORE >>