TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. Listen; engage; develop. That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. While you’ll hear nuances in terminology and small differences in approach, you’ll see thought leaders in our industry take a similar approach. MORE >>

Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The  usual suspects  have already released their pieces on how to prepare for Facebook Timelines. My My friend  Jay Baer says it betrays small businesses. We, meanwhile, see it as giving brands a new way to tell their story as communications becomes more and more focused on exactly that. Identify appropriate engagements to feature. MORE >>

Popular blogs and news sites are notorious for the prevalence of spammers and trolls – people with absolutely nothing constructive to add, who just looking to cause trouble. Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. In this post we’ll take a look at some of the apparent benefits and risks of this new feature for businesses. Facebook’s Comment Box plugin. Comments then stay sync’d between the two sites. What does this mean for my business? Reduced spam. MORE >>

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). CES is, first and foremost, an electronics show. MORE >>

Blog: “Text with sharing&# becomes a genuine conversation, where you solicit and respond to feedback from your stakeholders. Is the term “social media&# hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. However, perhaps identifying challenges can help us on the agency side to address them. MORE >>