Forrester: Email and search drive online sales, not social
SEPTEMBER 28, 2012
Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search. Email matters most for repeat customers. Oh yes.
Facebook Timeline for Brands: Curation and Palpitation
MARCH 8, 2012
Monitoring , because conversations could easily shift from your Facebook page to other online channels (blogs, forums, Twitter, etc). Lots of attention has been put on the new Facebook Pages layout since fMC, with people displaying differing perspectives. The usual suspects have already released their pieces on how to prepare for Facebook Timelines. My Determine appropriate cover image.
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
I don’t usually write posts outing other PR folks, but a pitch I received this morning from another PR agency roused my blogging tendencies from their slumber. Here’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM. PR Firm [.] Sends Small Businesses to the Top of Social Media for $790 Per Month. Address]. Do they want me to write about their announcement?
Facebook Commenting Platform: Pros and Cons For Businesses
MARCH 2, 2011
Popular blogs and news sites are notorious for the prevalence of spammers and trolls – people with absolutely nothing constructive to add, who just looking to cause trouble. Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Ability to comment as a Page.
Eight Tips for Scaling Social Customer Support
JULY 18, 2011
These resources could be blog posts, knowledge base articles, videos, graphics, whatever (more on that later in this post) — just make sure they’re in the language of your customers, not in business jargon, and that people can link directly to them. 2. Tweet. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Triage.
57 Social Media Policy Examples and Resources
JULY 26, 2010
Blog Policy. Corporate Blogging Policy. Blogging Policy. Guidelines for Student Blogging. Corporate Blogging Policies and Guidelines. Blogging Code of Conduct. IOC Blogging Guidelines. Employee Blogging Policies. Communication (Blogging) Policy. Blogging & Social Media Policy. Blog Assessment. Employee Blog Guidelines. Blogging and Social Media Policy Sample. Blogging/Social Internet Policy (for law firms). How to Blog Safely (About Work or Anything Else). Blogging Policies List.
Video: Thoughts on Social CRM for Small Businesses
SEPTEMBER 14, 2011
Tweet. Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. In fact, I’m in the middle of reading a book on social CRM right now ( The Social Customer , by Adam Metz ). Strategy is important. Tweet.
Four Reasons Your Social Media Marketing Campaign Sucks
MAY 25, 2010
TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. Listen; engage; develop. You know what you don’t see anyone recommending? Build, promote, abandon. Do you agree?
Trust Barometer Reveals Need For Mature Social Media
FEBRUARY 15, 2011
Is the Huffington Post a blog or a news site? Yesterday I was privileged to attend the Toronto launch of the Canadian results of Edelman’s 2011 Trust Barometer survey with my employer, Richard Edelman. This year, even more than in recent years, I find the results of the survey fascinating from both traditional and digital communications standpoints. Trust in 2011. What do you think?
A Simple, Effective Way To Boost Your Creativity
SEPTEMBER 8, 2011
Yesterday, on the way to work I jotted down three ideas for blog posts that I had on my 30-minute commute. Tweet. Want a quick way to improve your creative output, at work and at home? Carry a notebook with you at all times. Carrying a notebook is a habit I’ve fallen into and out of over the years, but I’ve noticed that when I do, my creative output soars. Tweet. miscellaneous
5 Steps to Thinking More Socially About Communications
NOVEMBER 22, 2010
When you comment on a blog post, subscribe to the comment stream so you can see if anyone posts follow-up questions. Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. Here are five ways to begin to shift your thinking from traditional communications to social communications. Think “inbound” alongside “outbound”. Nowadays, the rifle can work. It’s a waste.
Criticism is Good
JUNE 28, 2011
blogging miscellaneous pr public relationsYesterday I published a post (ok, fine, a rant) about people who sling unconstructive criticism at others and the effect it has. Several people seemed to take that to mean that I think all criticism is bad, or that we should avoid commenting on other posts. For that to be the case, it needs to be informed and it needs to be constructive.. Fail..
Three Ways To Wag The Long Tail Of Content
OCTOBER 4, 2011
Tweet. I was glancing at my blog traffic stats the other day, and noticed something that made me sit up and take notice – after three years, the most-viewed post on this site continues to be the opening post in my good communications planning series , with over 125,000 views. What’s more, the traffic to this post is continuing to rise over time. Here are my ideas: 1. Tweet.
5 Ways to Digitize Santa
DECEMBER 24, 2010
As part of that hub, Santa (and his elves, if he’s pressed for time) could blog about the whole process of getting ready for the holidays. Tweet It’s nearly time for Santa to round up those reindeer and hit the skies for another round of gift-giving. couple of years ago, in the spirit of the season, I put out some suggestions on how Santa could fix-up his PR. Santa. SantaBook.
Why Paying Bloggers For Posts Changes The Game
DECEMBER 2, 2010
The latest post to catch my eye was a controversial piece over at Mom Blog Magazine entitled Why PR People Get Paid And You Don’t. I’ve shied away from this topic in the past, but after some interesting conversations I’ve had over the last few weeks I’m ready to weigh in. quick note up-front: I’ve been writing here for six years now. This means a shift in roles.
Armchair Quarterbacks: Don’t Be That Troll
JUNE 27, 2011
You know what you read in blogs, in the papers, etc. miscellaneous blogging pr public relationsA quick thought (or ten) for anyone who is thinking about armchair-quarterbacking someone else’s PR or social media execution without anything constructive to add… When you criticize things from the outside, you: Don't be this guy. 1. Don’t know what actually happened.
Compete Responds To Criticism
MAY 25, 2011
While I (and several people on Twitter) wasn’t thrilled with the tone of “you are well down the long tail of the internet (which sends a message of “just wanted to remind you you’re nothing to us ), I took Matt up on his offer and emailed their support address: Hi, I’m reaching out following a tweet from your twitter account regarding a recent blog post of mine ( [link] ). I’d love to understand more about why the numbers seem to diverge so much from what I’m seeing on my website logs. Would you mind if I published your response as an update to my blog post?
It’s A Small World
JUNE 18, 2010
Why am I writing about this on this blog? Last September I had a chance encounter in Montreal. I was in town for PodCamp Montreal, walking along the street to meet up with Julien Smith and a bunch of other folks, when I bumped into my ex-housemate. Turned out she’d decided to take a random trip to Montreal and by a bizarre coincidence we bumped into each other. Small world. Because the PR world is a small one, especially in Canada. The impressions you leave people with, and the way you treat others, will stay with you for a long time. Out of sight does not mean out of mind.
Seven Social Media Insights on CES
JANUARY 18, 2012
your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. By now you’ve probably had more than your fill of analysis from the many, many products and announcements revealed at the Consumer Electronics Show (CES). Now that I’ve had a few days to decompress, I thought I’d do something slightly different and provide a few insights from a social perspective. CES is not a social media conference (duh). CES is, first and foremost, an electronics show.
Book Review – UnMarketing: Stop Marketing. Start Engaging.
SEPTEMBER 24, 2010
On the flip side, there are times where it sometimes feels like a series of blog posts strung together. Tweet If you’re a regular Twitter user, Scott Stratten can be hard to miss at times (ok, always). Start Engaging – when he offered to send me an advance version. On one hand the varied content makes for an interesting read that never gets dull.
[Personal] Proud of my Brother
NOVEMBER 26, 2010
Tweet I usually keep this blog to work-based content, but I’m making an exception today. My brother Simon lives with learning disabilities. Cornwall Council, which offers programs to help people in his situation find work, just produced this video about him. have a tear in my eye right now. couldn’t be more proud of my little bro’ Tags: personal
The Little Give
MAY 30, 2011
You can find out more about our partners over on our Little Give blog ). Everyone’s engaged: From the selection of non-profits, to the fun run-up to the event (from the Little Give blog to the Facebook page to real-world in-office games), everyone in the office is involved, making this a high point of our employee engagement initiatives as well as a great CSR program.
Search Engines Are A Conduit, Not A Source
DECEMBER 21, 2011
Do they go to blogs to check out discussions there? Let’s get this out of the way: Search engines are a key part of communications nowadays. Take a look at your website analytics and it’ll be clear – there’s no avoiding it. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Why does this matter, and am I just being pedantic? Search is important.
Is “Social Media” Hurting Social Media?
SEPTEMBER 2, 2010
Blog: “Text with sharing becomes a genuine conversation, where you solicit and respond to feedback from your stakeholders. Is the term “social media hurting strategic communicators in the digital space? Before you tell me I’m crazy, stop and think for a second. Plenty of people have wondered about the term before ( Google “social media term and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle. However, perhaps identifying challenges can help us on the agency side to address them.
Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google
SEPTEMBER 9, 2010
As part of a blog tour celebrating the book launch, I took the opportunity to put a few questions to Aaron about his views on Google’s approach to marketing, and how its own social media activities have contributed to its success. By having a blog and Twitter account for just about every business unit and product, Google is able to engage people in a “non-corporate” way.
Five Reasons You Should Go To The Next Third Tuesday Toronto
JUNE 15, 2011
Joe suggested I blog about the event; I thought I’d go one better and give you five reasons why, if you’re in Toronto on June 21, you should go to this event. 1. I just had a conversation with my old boss Joe Thornley about how excited I and a few others on the Edelman Toronto team are about the upcoming Third Tuesday Toronto event with Ontario’s Ombudsman Andre Marin.
Monday Morning Reads: Digital Reputation, Facebook Tutorials, Speed up Blogging
APRIL 4, 2011
In this week’s Monday Morning Reads: digital reputation management; a plethora of Facebook tutorials; how to speed-up your blogging; turning Google’s April Fool’s joke into a reality and an interesting Quora discussion on Craigslist’s longevity. Social Signal: How to write a blog post in 10 minutes. Speed-up your blogging. Enjoy. Debating Craigslist.
Where has Dave been?
FEBRUARY 2, 2013
Now I just have to find time to write it all… personal blogging Edelman social mediaTweet. Wow, it’s been a long time since I posted here. In fact, I’ve only posted four times in the last seven months. I got to thinking it might be helpful to explain why. Six months ago, I started to transition into a new role at Edelman. For Edelman’s largest global clients, we have what we call the “ Global Client Relationship Program ” through which we appoint a senior leader – a “GCRM” – to head-up our global teams for those clients.
Sysomos Acquired By Marketwire
JULY 5, 2010
First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. So, while this is still – for now – a rumour, given that these confirmations were initially posted by the company (I saw the blog comment before its removal), I’m inclined to believe the reports and that a formal announcement is imminent. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009.
Sysomos Audience Moves Towards Measuring Social Media ROI
JUNE 15, 2010
It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Social media ROI is a hot topic right now, as social media begins to (slowly) mature. After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. came away impressed. Community management.
Why I’m Writing This On An iPad
JUNE 2, 2010
want to be able to deal with email while having alerts for new Twitter replies, or to flip back and forth between a game and a blog post. When the iPad came out I was vehemently against the idea of getting one, for several reasons: No multitasking. No flash video. No USB. How things change. I’m writing this post on my shiny new iPad, while sitting on a plane to Montreal. Testimonials.
Live-Blogging Mesh Marketing #mm10
NOVEMBER 17, 2010
As part of our activities for Mesh Marketing , our team is using ScribbleLive to live-blog the event for people who couldn’t be there. Tweet Edelman (my employer) is a long-time sponsor of Mesh and Mesh Marketing. Here’s the feed: Tags: MeshMarketing events meshmarketing
When Agencies Can’t Be Transparent
AUGUST 12, 2010
She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. When approaching clients on objectives to begin social media, agencies focus on three overarching areas: consumer trust, brand engagement and transparency. Is this the approach of all agencies? No, but it can be a starting point to figure out specific end goals. Think of your own Twitter stream.
A New Approach
DECEMBER 21, 2010
However, in this case the cobbler’s son ( my blog ) has gotten to the point where he has no shoes. So, I’m beginning a new approach to content, continuing the process I began with my Tumblr blog. I’ll be producing a mixture of long-form and short-form content; of the same kind of posts I’ve always posted and shorter thoughts, snippets and pointers to other interesting content. bloggingTweet A large part of what we do for many digital clients involves managing content and community for their online properties. Times, however, are a-changing.
Book Review: Accidental Genius, by Mark Levy
OCTOBER 26, 2010
It’s made writing much less stressful for me, and has resulted in blog posts and presentations taking far less time to prepare. When I first received an email from Beth Harte , asking if I’d be interested in checking out a book on writing, I have to say I hesitated. However, having now finished Mark Levy ‘s Accidental Genius , I have to say it’s proven to be one of the most compelling reads so far this year. Levy’s book walks the reader through a series of incremental steps as it introduces you to the concept of freewriting.
Win a Ticket to The Art of Management in Toronto
OCTOBER 28, 2010
To enter, leave a comment on this post with a link to a blog post by someone else that you think we should all read, and tell us why it’s so interesting by 11:59pm next Thursday (November 4). I’ll randomly pick the two winners. We’re well into the Fall conference season now, and there are some great events coming up in Canada – UnGeeked Toronto (this week) and Mesh Marketing (which Edelman sponsors) are two great examples. The event has an amazing line-up : Malcolm Gladwell – best-selling author of Outliers, Tipping Point, Blink etc.
Book Review: Engage!
JUNE 28, 2010
Solis’ blog posts are often lengthy affairs, so this won’t be a surprise to anyone familiar with his work. When I put together my reading list for 2010, I included Putting the Public Back in Public Relations by the prolific Brian Solis as one of my 2010 “must reads. Surprisingly, though, it turned out not to be the first of his books I read this year. The good folks over at Wiley sent me a review copy of his latest book, Engage! which I’ve just finished reading. Engage! How comprehensive? This fits with the target audience – Engage! Engage!
Increase Blog Traffic with These 12 Ideas
AUGUST 4, 2015
Increase Blog Traffic. Following is a list of 12 things to increase blog traffic and beat the summer doldrums. The post Increase Blog Traffic with These 12 Ideas appeared first on Spin Sucks. by emmahardy This is a smart blog. Related Stories Fear of Feedback Needs a New Perspective Why Spin Sucks is the Best Blog for Guest Posts Gin and Topics: Tom Cruise is Still Hot.