| | | Conversionation | |  Blog | 119 articles |
| Page 1 of 2 | Previous | Next | CONVERSIONATION NOVEMBER 27, 2012  The Big Content Marketing Fail: How Much Content Do You Need? This blog post tells some personal stories and takes you a bit back in time. In fact, I could shout similar things today: ‘don’t think that putting some high-profile mavens after a password-protected blog equals community marketing’. Blog Content marketing content marketingSo, if you care about your budget and your customers read this. However, everyone overlooked content. | CONVERSIONATION JULY 3, 2011  Social Media Metrics: Jim Sterne on why, what and how to measure Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsIn his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. And he’s right where he writes that the Internet is the first many-to-many communication channel. The Internet is nothing more than a [.]. | | | | | |
| CONVERSIONATION MAY 22, 2011 Content Marketing: What Content People Share And Why They Do It In decreasing order of importance, Chadwick Martin Bailey and iModerate Research Technologies found, people mostly share news about a family member or friends (81%), family pictures or video (80%), funny videos (63%), coupons/discount (54%) and news articles and blog posts (53%). It’s also clear that consumers want compelling and relevant promotions and that there are several reasons to focus more on content marketing in general and blog marketing specifically. Why do people share content? We seldom talk about what it is. Nor about the complexity of what makes it get shared. | CONVERSIONATION SEPTEMBER 25, 2011 Blogging and Content Marketing: Results Versus Personality A corporate blog has a purpose. So, it’s obvious you want to get results with your blog. However, the rules and best practices of efficient blogging should not undermine vision and personality. Blogging is a balancing act. Blogging Content marketing blogging content marketingIn fact, it can serve several purposes. Content is produced by people for people, with a focus on [.]. | CONVERSIONATION FEBRUARY 3, 2013  Social Business Failure Is a Choice: Speaking a Common Language Blog Social Business Gartner Mark McDonald Michael Brito social businessWe are warned. Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. There is a problem with that prediction and the perception it creates. In practice, social business is a huge Babylonian confusion. What benefits do we intend to achieve? How do we track success? No one cares. | CONVERSIONATION JUNE 1, 2011 What You Really Must Know To Succeed in Social Media Marketing From forums to blogs: online conversations are happening since years and the success of [.]. Blog Connected marketing Social media marketing social media marketingSocial media and networks have been part of many internet users’s life for the last six to seven years, with services popping up and falling down at an astonishing pace. And, yet, social media marketing is still a very “hot&# topic. | | | | | | | |
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CONVERSIONATION | SATURDAY, JUNE 9, 2012  Defining Social Business: a Call for Clarity and Collaboration
Last week I stumbled upon a blog post by Gerardo A. Finally, because this initiative might be the spark for a multi-disciplinary group blog or community and it the end, that’s where value can be created. The rest of this – long – blog post looks at 1) how we define social business , and 2) what business functions and processes are affected. In next blog posts, I will focus on 1) why the term social business is misleading 2) why your business will never be entirely social (yes, you read that right) and 3) why tests to gauge how social your business is, really don’t matter. MORE >> -
CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011 Content Marketing As A Process: Three Rules Before Starting
Blog Blogging Content marketing Conversion Opinion AIDAS content marketing conversion customer life cycle customer-centricity lead management metrics ROIContent marketing is defined as a marketing technique. However, it’s also a process that it is very connected – and thus should be aligned – with several marketing purposes and business processes. Note that the definition of content marketing as a technique should not make you focus too much on the content itself. To succeed, [.]. MORE >> -
CONVERSIONATION | THURSDAY, NOVEMBER 15, 2012  Social Business: Four Real-Life Truths about Collaboration
The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. wrote a blog post about it for the BT Let’s Talk blog which you can read here (thanks to Molly Flat of ’1000 heads’, for picking it up for a blog post on trust in her ‘ spotlight on social triggers ‘ series). Blog Social Business collaboration Molly Flat Nicola Millard social business the collaboration paradoxSome facts and data. Social business is all about people, integration (the silos, remember?) MORE >> -
CONVERSIONATION | THURSDAY, DECEMBER 29, 2011 Brian Solis on Digital Darwinism and Customer-Centricity
Blog Connected marketing Customer-centricity Interview Social media marketing Brian Solis customer-centricity Digital Darwinism new consumerism The End of Business As UsualAs you probably know, Brian Solis published a new book a while back, called ‘The End of Business as Usual’. Since it’s an ideal time to catch up with my reading before going underground for the end of the year, I asked Brian some questions that are related to the ideas he develops in it. [.]. MORE >> -
CONVERSIONATION | WEDNESDAY, JULY 18, 2012  Altimeter Report: the Convergence of Paid, Owned and Earned Media
If you haven’t, you might be new in marketing or might have missed phenomena such as blogging and forums in the nineties. Blog Marketing strategy Opinion Research Altimeter Group Chris Silva converged media earned media Jeremiah Owyang Jessica Groopman owned media paid media Rebecca LiebCo-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. You probably also know that the number of media and channels has been growing for years now, often at adoption speeds we never witnessed before. Easy, although media proliferation made it look harder. MORE >> -
- Building Your Internal Social Media Expert Team CONVERSIONATION | SATURDAY, JANUARY 28, 2012
- Inbound Marketing versus Outbound Marketing: a Pointless Debate CONVERSIONATION | WEDNESDAY, JUNE 8, 2011
- Social Media ROI: Check Before You Start CONVERSIONATION | SATURDAY, FEBRUARY 25, 2012
- Customer-Centric Social Media: What is Your Unique Social Proposition? CONVERSIONATION | SUNDAY, MAY 29, 2011
- Why Earned Media Matter: the End of Media Management as We Know It CONVERSIONATION | SATURDAY, AUGUST 20, 2011
- Listen to the Voice of the Customer or Stop Doing Business CONVERSIONATION | FRIDAY, NOVEMBER 25, 2011
- Second Screen Engagement: the Social Dimension of the TV Experience CONVERSIONATION | SATURDAY, MAY 28, 2011
- The Connected Consumer: Who Are We Talking About? CONVERSIONATION | MONDAY, JANUARY 28, 2013
- How to Earn Trust When Distrust Rules CONVERSIONATION | SUNDAY, JULY 29, 2012
- On Twitter and real life: some love and some tips #socialsong CONVERSIONATION | SUNDAY, DECEMBER 23, 2012
- Influencer Marketing: Facts and Miscomprehensions CONVERSIONATION | MONDAY, JUNE 13, 2011
- Great Content Marketing Case: the Vocus Social Media Strategy Tool CONVERSIONATION | THURSDAY, SEPTEMBER 15, 2011
- Five Tips to Increase Conversions of Online Forms and Checkouts CONVERSIONATION | WEDNESDAY, OCTOBER 26, 2011
- Achieving Omnichannel Customer Loyalty: Tips and Infographic CONVERSIONATION | MONDAY, JANUARY 28, 2013
- Treat Bad Customer Reviews as Good Friends CONVERSIONATION | WEDNESDAY, JANUARY 11, 2012
- Social and Digital in Belgium: Trends, Budgets and Challenges 2012 CONVERSIONATION | THURSDAY, JANUARY 12, 2012
- Marketers Need Return On Marketing Investment Now CONVERSIONATION | FRIDAY, MARCH 30, 2012
- The Social Networks Your Organization Needs This Year CONVERSIONATION | FRIDAY, JANUARY 20, 2012
- Word of Mouth Marketing: When a Human Phenomenon Goes Business CONVERSIONATION | WEDNESDAY, JULY 27, 2011
- Earning Attention of Potential Customers When Attention is Scarce CONVERSIONATION | MONDAY, AUGUST 8, 2011
- Top Ten Features of Successful Social Media and Email Marketing CONVERSIONATION | MONDAY, DECEMBER 12, 2011
- Dela Quist: Email Frequency and Unlocking the Brand Potential of Email CONVERSIONATION | FRIDAY, DECEMBER 16, 2011
- The Big Klout Experiment (Kind Of) CONVERSIONATION | SATURDAY, OCTOBER 29, 2011
- Why We Still Fight Over Social Media and Content Marketing CONVERSIONATION | MONDAY, FEBRUARY 4, 2013
- Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration? CONVERSIONATION | WEDNESDAY, APRIL 24, 2013
- The Perception of Social Media Marketing: it’s a Free Lunch CONVERSIONATION | FRIDAY, MAY 27, 2011
- Six killer ways to boost blog traffic and revenue via social media CONVERSIONATION | WEDNESDAY, OCTOBER 6, 2010
- The Rise of Digital Influence: From Persuasion and Passion to Action CONVERSIONATION | MONDAY, MAY 28, 2012
- Five Cultural Reasons Marketers Fail to Keep Up with Consumers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Wake Up: Your Customer Does Not Want to Be Your Friend CONVERSIONATION | FRIDAY, SEPTEMBER 9, 2011
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- B2B Blogging Trends 2011: Towards an Integrated Approach CONVERSIONATION | TUESDAY, MAY 24, 2011
- Social CRM: Social Media and Communities in Customer Relationship Management and Marketing CONVERSIONATION | FRIDAY, MAY 20, 2011
- Recruitment and Social: the Shift in Control Employers Forget CONVERSIONATION | SUNDAY, JUNE 3, 2012
- Content in Context: How Sharing Equals Creating Content CONVERSIONATION | SUNDAY, SEPTEMBER 23, 2012
- The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist CONVERSIONATION | THURSDAY, JULY 14, 2011
- Blog Marketing is Not Dead But Just Growing Up: Moving Beyond Conversations CONVERSIONATION | MONDAY, MAY 30, 2011
- The Road to Revenue: Feel Your Customer and Facilitate the Buy CONVERSIONATION | SATURDAY, AUGUST 13, 2011
- Customer-centricity in a Social World: Redefining the Customer CONVERSIONATION | SATURDAY, DECEMBER 17, 2011
- Where does Content Marketing Belong in the Social Business? CONVERSIONATION | FRIDAY, MAY 27, 2011
- Gartner: the Growing Role of the Social Customer Experience CONVERSIONATION | TUESDAY, APRIL 24, 2012
- Blog Comments and Engagement: Calculate and Use the ConversATion Rate CONVERSIONATION | SATURDAY, AUGUST 6, 2011
- Accidental Spokespersons and Influencers: the Unidimensional Mistake CONVERSIONATION | SUNDAY, MAY 29, 2011
- The First Two P’s of Broken Marketing CONVERSIONATION | SUNDAY, MAY 6, 2012
- Content Marketing: Blogs Deserve the Same Attention As Websites CONVERSIONATION | SUNDAY, SEPTEMBER 18, 2011
- The Single Most Important Success Factor of Inbound Marketing CONVERSIONATION | SATURDAY, SEPTEMBER 10, 2011
- Context Marketing in Context: Beyond Inbound and Content CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- The Future of Social Media: Identifying the Drivers CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Getting the Priorities Right In Online Customer Service and Social Listening CONVERSIONATION | TUESDAY, MAY 31, 2011
- Social Business: the Essence of Collaboration and Purpose CONVERSIONATION | WEDNESDAY, JUNE 20, 2012
- The Social Customer Service Elite: All Customers Are Equal But Some Are More Equal than Others CONVERSIONATION | WEDNESDAY, MAY 25, 2011
- The Key Question Marketers Forget to Ask CONVERSIONATION | SUNDAY, FEBRUARY 5, 2012
- Five Customer Empowerment Tips: the Days of Intuition are Over CONVERSIONATION | MONDAY, JANUARY 28, 2013
- Prospecting the Social Customer: Same Needs, Different Scale CONVERSIONATION | SUNDAY, JULY 3, 2011
- Optimize: a Holistic View of Content and Marketing Optimization CONVERSIONATION | WEDNESDAY, APRIL 18, 2012
- From Conversation Company to Optimization Organization CONVERSIONATION | SATURDAY, APRIL 28, 2012
- Conversion Rate Optimization Research Shows Blatant Lack Of Strategy CONVERSIONATION | FRIDAY, OCTOBER 28, 2011
- Customer Engagement: the Role of Social Networks and Email CONVERSIONATION | TUESDAY, JANUARY 25, 2011
- Is Touchpoint Marketing the Only Marketing Left? CONVERSIONATION | TUESDAY, APRIL 3, 2012
- How to Unsuck at Personalization in Marketing CONVERSIONATION | WEDNESDAY, JULY 18, 2012
- Is blog marketing dead or just growing up? The naked (conversation) facts CONVERSIONATION | TUESDAY, OCTOBER 5, 2010
- What Online Influencers Want From You CONVERSIONATION | FRIDAY, DECEMBER 23, 2011
- The Digital Business Impact of Multifunction Device Consumer Adoption CONVERSIONATION | TUESDAY, FEBRUARY 12, 2013
- Using Customer and Peer Reviews to Generate Revenue and Loyalty CONVERSIONATION | FRIDAY, JUNE 3, 2011
- Shortening Sales Cycles By Focussing On The Social Buying Process CONVERSIONATION | THURSDAY, JULY 7, 2011
- Old School Marketing Totally Rocks CONVERSIONATION | THURSDAY, DECEMBER 8, 2011
- Successful Social Business Pilot Projects: Benefits of Starting Small CONVERSIONATION | SUNDAY, FEBRUARY 3, 2013
- IAB Europe AdEx Benchmark Europe 2012: Facts Behind the Numbers CONVERSIONATION | SUNDAY, JUNE 3, 2012
- Customer-Centric Marketing: Optimize and Integrate CONVERSIONATION | WEDNESDAY, MARCH 7, 2012
- Web analytics Is Not Sufficient For Customer-Centric Inbound Marketing CONVERSIONATION | FRIDAY, OCTOBER 14, 2011
- Marketing Optimization: Focus on the Customer Top Tasks CONVERSIONATION | MONDAY, DECEMBER 12, 2011
- The Changing Face of Content In a Social Jungle: Commoditization 2.0 CONVERSIONATION | FRIDAY, JUNE 24, 2011
- The Social Dimension of Language, Content and Trust CONVERSIONATION | MONDAY, JULY 4, 2011
- Inbound marketing: blogs are the websites of the social Web CONVERSIONATION | SUNDAY, SEPTEMBER 19, 2010
- Content Marketing: Considerations When Defining a Content Plan CONVERSIONATION | MONDAY, MAY 23, 2011
- On Being Human: The Ties That Connect Us CONVERSIONATION | SATURDAY, DECEMBER 1, 2012
- Conversion Optimization Starts in the SERPs – and it never ends CONVERSIONATION | FRIDAY, DECEMBER 16, 2011
- The Power of Powerlessness: Let Go and Put the Customer First CONVERSIONATION | TUESDAY, MAY 15, 2012
- Integrating Social and Email: It’s About Relevance, Not Channels CONVERSIONATION | TUESDAY, AUGUST 30, 2011
- Fans, Followers and Ecosystems: Retention Beyond the Customer Matters CONVERSIONATION | FRIDAY, JULY 29, 2011
- Social Media, Monitoring and Research: Opportunities and Risks CONVERSIONATION | TUESDAY, MARCH 6, 2012
- Email Marketing: The Customer-Centric Culture Failure CONVERSIONATION | THURSDAY, MARCH 8, 2012
- Social and Interactive CRM: the Core of a Customer-Centric Business CONVERSIONATION | SUNDAY, MAY 22, 2011
- The Social Media Olympics: the Downsides of Real-Time CONVERSIONATION | MONDAY, JULY 30, 2012
- Always Be Optimizing: Don’t Forget Your Digital Marketing Crew CONVERSIONATION | SUNDAY, MARCH 11, 2012
- How relevance and targeting boost conversion and marketing ROI CONVERSIONATION | SUNDAY, OCTOBER 10, 2010
- Touchpoint and Customer Experience Mapping Made Easy CONVERSIONATION | MONDAY, DECEMBER 10, 2012
- Blinded by Channel-Centric Marketing: the Eye of the Beholder CONVERSIONATION | TUESDAY, FEBRUARY 14, 2012
- Putting Customer First in Practice: a Humble Example CONVERSIONATION | WEDNESDAY, MAY 2, 2012
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