Buzz Marketing for Technology

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Interview with Simon Sinek – Start With Why

Buzz Marketing for Technology

For those that follow this blog but are not yet familiar with your book Start with Why , give us little background. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. Everybody knows what they do. It’s the products we sell or the services we offer.

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10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers

Buzz Marketing for Technology

Blog subscription. As fans of the movie Talladega Nights would know, Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. And even fewer put a strategy in place to convert this highly active audience into highly engaged website visitors.

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The Rapid eLearning Blog

Buzz Marketing for Technology

The Rapid Elearning Blog. As my daughter would say, “That’s stinkin’ thinkin’!&# If you’re a regular reader of this blog, then you know that’s flat out wrong. However, every week I get emails from blog readers that basically read like this: "My company uses a branded PowerPoint template for presentations. Search the Blog. Media.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Sales people that tweet their own ideas or find blogs articles that espouse their position – make it easy to connect with buyers. Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 So here are 3 reasons why ….

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Gene Carr's Patron Technology Blog

Buzz Marketing for Technology

Gene Carrs Patron Technology Blog. Subscribe to this blogs feed. And lets also assume that the competition for arts patrons attention online will increase, as high-quality blogs and independent cultural sites like www.showup.com proliferate. blogs, texting, podcasts, online video â?? marketing Insight to help arts & non-profit organizations leverage the Internet. About.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. Brand Credibility.

Seth's Blog: How to read a business book

Buzz Marketing for Technology

Seths Blog. Back to the home page for this blog. The Dip Blog. Seths Main Blog. All Marketers Are Liars Blog. Subscribe to Seths Blog. THE DIP BLOG by Seth Godin. All Marketers Are Liars Blog. Blog powered by TypePad. Member since 08/2003. « Competition | Blog Home. As Ive discussed on my Freak Factor blog, Im a reading freak.

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20 Tips for More Efficient Google Searches

Buzz Marketing for Technology

site:dumblittleman.com leo] will search for the term "leo" only within this blog. Google has a number of specific searches, allowing you to search within blogs, news, books, and much more: Blog Search. Our writers are great and many maintain blogs of their own. Subscribe via RSS. Subscribe via Email. Welcome to Dumb Little Man. 20 Tips for More Efficient Google Searches.

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Related posts: 5 ways to use social media for solution marketing It’s easy to get caught up in the buzz, 10 Best Posts of 2010 Far and away one of the best blog posts. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups TwitterImproved Customer Support. Users.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was. Posted in Advertising Branding Social Media. We’re all human. We all make mistakes. However, when your mistake involves social media, it’s not that easy to make amends. Take, for example, the case of the (now) infamous KitchenAid tweet about President Obama’s dead grandmother. Toyota Camry.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What follows is a transcript of what I learned. Q: Thanks for taking the time to chat with me Romi, I’ve been a fan of your blogging on ResearchAccess for quite some time and it’s great to finally have a chance to reconnect. In a recent blog post called The Problem with.

The Marketing Technologist: Time has Come!

Buzz Marketing for Technology

In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker. In a recent Brandweek article I saw a quote from Lynne Seid , a senior partner at Heidrick and Struggles – one of the top recruiting firms in the world – in which she said: “We’re seeing the emergence of the chief digital officer reporting into a global CMO.”

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Change or Die | Fast Company

Buzz Marketing for Technology

Find Blogs. Start a Blog. Rusty Weston , Owner/Partner Blog post , 7/23/08 Nicky Fried , Vice President Blog post , 7/23/08 Jim Haudan , CEO Blog post , 7/22/08 Marc Hausman , CEO Blog post , 7/22/08 Emily Jasper , Sales Representative / Account Executive Blog post , 7/22/08 Find People. FC Now Staff Blog. FC Expert Blogs. Member Blogs. Find Blogs. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. Innovation.

Definition of Introvert -- What is an Introvert?

Buzz Marketing for Technology

Sign up for my Newsletter My Blog My Forum. Search. Gifted Children. Home Parenting & Family Gifted Children. Email. Gifted Children How to Identify Education Parenting Help. Gifted Children Newsletter - Sign up ! Discuss in My Forum. Introvert. By Carol Bainbridge , About.com. See More About: introverts shyness introverted children. Definition: Contrary to what most people think, an introvert is not simply a person who is shy. In fact, being shy has little to do with being an introvert! Introverts are more concerned with the inner world of the mind. More from About.com.

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IBM Social Computing Guidelines

Buzz Marketing for Technology

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. Whether or not an IBMer chooses to create or participate in a blog, wiki, online social network or any other form of online publishing or discussion is his or her own decision. The rapidly growing phenomenon of user-generated web content—blogging, social web-applications and networking—are emerging important arenas for that kind of engagement and learning. IBMers blogs. Add value.

Jing Project: Visual conversation starts here. Mac or Windows.

Buzz Marketing for Technology

Share in email, IM, or blogs. Weblog. Send Feedback. Video Tour. Capture, record, share. Communication is evolving. Capture Images. Snap a picture of anything on your desktop. Record Video. Record video of what you do, or what you see. Share Online. Instantly uploaded. Download. For Mac OS X. Download. For Windows. What is this thing called Jing? Video tour. The concept of Jing is the always-ready program that instantly captures and shares images and videoâ?¦from from your computer to anywhere. something we want to give you, along with some online media hosting, to see how you use it.

News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say.

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

much more statistically reliable approach is semantic analysis — a way to distill and create structure around mountains of unstructured data, such as blog posts, social network chatter, tweets and more, without preconceived ideas of whether or how they are related. For years, sentiment has been a widely used measure of how customers view a company’s products and services.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. remember questioning where all this blogging was going to take us. 10 Best Posts of 2010 Far and away one of the best blog posts. The answer was – neither of us knew! Technology.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc. And Improving Facebook Page Insights.

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Is It Time To Reconsider Sentiment Scoring?

Buzz Marketing for Technology

From the blog comments, it’s clear that the companies in this space are doing their best to obfuscate the truth. To some’s credit, they do state that sentiment alone is not enough information to derive any conclusions. However it’s NOT better than nothing, it’s actually worse than doing nothing because you are getting INCORRECT information.

YouTube - Education Today and Tomorrow

Buzz Marketing for Technology

This video will appear on your blog shortly. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. Facebook. more share options. fewer share options. Loading. Loading. Loading. Loading. Thank you for sharing this video! Saving. close. This video has been added to your favorites. Remove from Favorites. Add to Favorites.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

We created a custom audience based on social data from blogs, microblogs, social networks, and forums. Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand. The results were different than I thought (see below).

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100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

If you like this one, please don’t hesitate to stumble, blog, digg, bookmark, and otherwise promote the hell out of this. Comment frequently (and meaningfully) on blogs that write about you and your posts. Home base is your blog/website. Not everyone needs a blog. Your “About&# page should be about you AND your business, should the blog be professional in nature. Test your blog when you make changes, and ensure your load times are reasonable. Add Flog Blog, and several other RSS tools. Ask questions with your blog posts. blogs.

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

This video will appear on your blog shortly. Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Category: People & Blogs. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Informal Learning in 10 minutes. Rate: 23 ratings Sign in to rate. Views: 14,848. Share. Favorite. Playlists. MySpace. Facebook. more share options ). fewer share options ). Loading. Loading. Loading. Loading. Thank you for sharing this video!

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

The Social Media 100 is a project by Chris Brogan dedicated to writing 100 useful blog posts in a row about the tools, techniques, and strategies behind using social media for your business, your organization, or your own personal interests. Get the entire series by subscribing to this blog , and subscribe to my free newsletter here. Many good points here, Chris. I use Q&A a lot and that has proven to be an excellent way of building the network, learning new stuff and even promoting my blog and business. Get the blog sent to your inbox. blogging. blogs.

The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

2-Pick 5 Blogs you find interesting and start reading them. In addition to my own blog, I follow weblogg-ed: learning with the read/write web , Tales of a Technology Omnivore , The Innovative Parent , The Brazen Careerist , Cool Cat Teacher , Ted Talks , Dan H. 3-Set up an iGoogle account using your professional email and subscribe to the blogs you selected in Google Reader.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Such content can include: •  A blog by the subject-matter expert(s). •  Discussion forums. •  Surveys/polls that the audience can take. •  A news aggregation feature. •  And yes, white papers. Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content Kill the white paper!” And I tend to agree.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Facebook gave us the last piece of the Earned Media puzzle A small relatively un-noticed posting on the Facebook blog. Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Related posts: Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with those customers. What’s the point of the storefront? Is Sentiment Making Brands Stupid?

Are You a Productive Reader? - Stepcase Lifehack

Buzz Marketing for Technology

But too often we read important stuff — how-to manuals, business and personal development guides, science and current affairs treatises, and yes, even personal productivity blogs with the same mindset. Or keep a collection of chapter-by-chapter notes — maybe on a blog or wiki. links for 2008-05-25 at DeStructUred Blog. blogging. ABOUT. HOWTO. FORUMS. PODCAST.

The Bamboo Project Blog

Buzz Marketing for Technology

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. RANT ALERT! ) In a few weeks were going to be looking at blogs in the Work Literacy course. As we think about that module and the fact that for most people, their primary interaction with blogs is to read them, Im growing impatient with this idea from a learning perspective. Week 3-- Blogs.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

Embed in your blog. Embed in your blog. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? fun, laughter and tools - wikis, blogs, enjoyment of activity tagging, RSS â?£ Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1. Favorites (150) -->. Add a comment. « Prev. web2.0.

Social Media – the Next Frontier!

Buzz Marketing for Technology

Positive mentions provide an opportunity for you to capture them and stream them on your website or in other places like a blog so think of them as a new form of the customer reference! Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. spent the last 2 years developing a strategy to deal with each one of those mentions.

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Most people who use RSS readers do so with the intent of subscribing to an aggregated river of news feeds, persistent searches and blogs. This allows me to store some feeds in a "mobile" folder that I have bookmarked on my mobile phone, even as they also reside in a "blogs" folder. Another option is to email them into a private Blogger blog using their post by email function.

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

Blog RSS Feed. All-Blog Media Diet Experiment. Blogging. An AdAge Power 150 Blog. Everything posted on this blog is his personal opinion and does not necessarily represent the views of his employer or its clients. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Here are three ways I do that. Enjoy!

50 of the Most Dependable Web Resources for University Students | Educhoices.org

Buzz Marketing for Technology

Other site features include a blog and a community forum. Some of the things you can assemble on Netvibes include favorite email accounts, blogs, search engines, instant messengers, social networks and podcasts. Knowing where to turn for facts, handy web apps and other types of resources can make student life a lot easier. Read on for a list of 50 of the most useful and. Copyright.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

Five years ago, a tech savvy, digitally focused company could find satisfied and unsatisfied customers venting about their product or service on any number of electronic forums (you remember UUnet , AOL Chat rooms, Fucked Company etc …) These were online bulletin boards, chat rooms and blog sites but the difference was the conversation was more isolated and therefore harder to find.

Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Paul Dunay joins Networked Insights as the CMO Almost 5 years ago I started this blog with the. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing.

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Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Years ago on this blog I remember saying “measuring engagement is hard since there is no one button you can push as a marketer to measure it&#. A recent Cone Inc.’s

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Trust is hard to come by these days

Buzz Marketing for Technology

This is clearly a boon for the all of us who have been clamoring for our in house engineers to be out there blogging and tweeting with the public. This doesn’t come from reading tweets everyday about your brand it comes from analytics of all forms of social media – blogs, microblogs, social networks and forums. And this year was no exception. Well 2 things …. No related posts.

Wandering Ink " Blog Archive " How to Prevent Another Leonardo da Vinci

Buzz Marketing for Technology

Earlier today, a friend and former teacher of mine made a post (private on another blog, and therefore unlinkable) to his students about the seven ideas featured in the book “How to Think Like Leonardo da Vinci&# , which reminded me about a post I had wanted to make for a long time. By Walter on Nov 26, 2007. I’m linking this to my blog… Nice work! Wandering Ink.